Brooke Freedman
Brooke is the VP of Sales at Chameleon. She has 10+ years of experience at early, growth, and IPO+ stage SaaS companies including in her roles as the Senior Director of Sales at Drift and at Litmus. Brooke also worked at HubSpot for over six years and at Clear Channel Radio Group.
Latest posts:
Understanding Your Most Valuable Marketing Channel: The Power of an Email Subscriber
We donât mean to step on the toes of any social media marketers, but itâs time to shine a light on email subscribers. Email may often be seen as an old school channel, but the truth is, it pulls weight in the marketing arena thatâs unmatched by other channels. Why? Because of the special relationship that email creates between a brand and a subscriber.Given that itâs easier to build a personalized connection and track ROI with an email subscriber, we may even go so far as to say an email âsubscribeâ is more powerful than a social âlike.â Hereâs why.
The Email Risk That 43% of Companies Are Taking
Here at Litmus, we may seem biased towards email testing, but itâs because weâve seen what happens when a carefully crafted email goes off the rails in the final moments. Email mistakes are costly (and embarrassing), so youâd think marketers would do whatever they can to avoid them and protect their brands.But when we surveyed nearly 2,000 marketers about their email testing routines, we were a bit surprised. Thatâs because a larger percentage of the email community than we expected is risking a bad email experience by not testing their emails every time.
Organizing Email Teams: Centralized vs. Decentralized Team Structures
Youâre bound to have some growing pains when expanding your email marketing program. When your company grows, so more and more teams turn to you for email support and youâre asked to deliver an increasing number of campaigns, your email team will grow too. But how do you structure your team for long-term success?The two main email team structures youâll need to choose between are centralized versus decentralized. But what does that meanâand how do you know which is best? We have data to help you sort out the decision.
Why You Should Invest in Email Now More Than Ever
How do you feel about your current email marketing budget? If your team doesnât have the budget to do everything it should be doing, youâre not alone. Each business has to make decisions about which marketing channels receive how much money. Unfortunately, itâs common for email teams to lack the resources they need to plan, test, and execute flawless campaigns.Thereâs a lot of noise in the marketing world. Between SEO, content marketing, paid social, and more, thereâs no shortage of competition for the marketing budget. So why should brands put their marketing dollars into email marketing? Here are five impressive stats that prove an investment in email is more worthwhile than ever.
