{"version":"1.0","provider_name":"Litmus","provider_url":"https:\/\/www.litmus.com","author_name":"Litmus","author_url":"https:\/\/www.litmus.com","title":"How to Write Great Email Copy featuring Ann Handley","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"1iPdFRtCr2\"><a href=\"https:\/\/www.litmus.com\/blog\/how-to-write-great-email-copy\">How to Write Great Email Copy featuring Ann Handley<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.litmus.com\/blog\/how-to-write-great-email-copy\/embed#?secret=1iPdFRtCr2\" width=\"600\" height=\"338\" title=\"&#8220;How to Write Great Email Copy featuring Ann Handley&#8221; &#8212; Litmus\" data-secret=\"1iPdFRtCr2\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.litmus.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/ann-hanley-email-copywriting-series-header-1.png","thumbnail_width":3500,"thumbnail_height":1820,"description":"Writing for email may be one of the most difficult jobs in marketing. Different segments require different messaging. The devices your subscribers are using affect the perceived value of your copy. (What\u2019s helpful on desktop may be long and laborious on mobile.) And subject lines? You have just a few short words to compel your subscribers to open, otherwise all that copy you wrote has significantly less impact. The words we choose matter."}