{"id":39344,"date":"2021-11-11T09:30:00","date_gmt":"2021-11-11T14:30:00","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=news&p=39344"},"modified":"2021-11-10T14:09:46","modified_gmt":"2021-11-10T19:09:46","slug":"litmus-announces-acquisition-of-kickdynamic","status":"publish","type":"news","link":"https:\/\/www.litmus.com\/press\/litmus-announces-acquisition-of-kickdynamic","title":{"rendered":"Litmus Announces Acquisition of Content Automation Platform Kickdynamic"},"content":{"rendered":"\n\n\t
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Litmus Announces Acquisition of Content Automation Platform Kickdynamic<\/h2>\n

Email marketing leader adds highly personalized, AI-driven content recommendations to its product suite<\/h4>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n\n\n\t
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BOSTON & SAN MATEO, Calif \u2014 November 11, 2021 \u2014 Litmus<\/a>, a leader in email marketing, today announced the acquisition of Kickdynamic<\/a>, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic\u2019s dynamic content automation and AI-driven product recommendations.<\/p>\n

Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers<\/a> are more likely to make a purchase from a brand with personalized experiences. Moreover, according to Litmus\u2019 2021 State of Email<\/i><\/a> report, nearly six in ten marketers maintain boosting personalization in email as a priority. With the acquisition of Kickdynamic, Litmus users can efficiently build, test, and collaborate on high volumes of emails, while simultaneously creating highly personalized email experiences at scale that convert leads and drive revenue outcomes.<\/p>\n

\u201cCustomers are basing purchase decisions on brands that can provide them with a connected, customized experience whenever they want, wherever they want. With tools to leverage comprehensive data and dynamic content, marketers can better predict what their buyers will want in specific scenarios,\u201d said Erik Nierenberg, CEO of Litmus. \u201cPersonalization has never been more important for all brands, and our acquisition of Kickdynamic will help our customers provide the predictive content necessary to drive revenue. With Kickdynamic\u2019s powerful dynamic content automation solution and Litmus\u2019 market-leading email optimization, collaboration and insights platform, email marketers across all industries will be completely empowered to get the best return on email, significantly amplifying brand awareness, increasing conversions and acquiring new customers.\u201d<\/p>\n

Founded in 2012 in London, Kickdynamic helps marketers unlock their email\u2019s potential with its content automation platform and Lynx product recommendations, an AI prediction engine. Kickdynamic\u2019s content automation technology allows marketers to connect content sources, such as a product feed or a catalog, to create dynamic content templates that quickly and easily embed in an email\u2019s code. With a single tag of HTML code, marketers can automate sending unique, engaging content that is personalized to each individual subscriber, without manual effort and using any email marketing cloud provider. Additionally, the company\u2019s product recommendations enable marketers to seamlessly track on-site activity and subscriber behavior and leverage the data to immediately recommend personalized products in email that can be customized to fit the user\u2019s unique needs and guidelines.<\/p>\n

\u201cIn joining forces with Litmus, the pioneer and market leader in the email space, we have a unique opportunity to enable leading brands with the power of dynamic content,\u201d said Matt Hayes, CEO and co-founder of Kickdynamic. \u201cWith our shared mission of powering customized content and optimization efforts to promote more engaging experiences and drive better email results, Litmus and Kickdynamic will now be leaders in email marketing personalization. Customers will be empowered to build individualized, error-free email experiences at scale \u2014\u00a0experiences consumers actually <\/i>want.\u201d<\/p>\n

This announcement follows the release of Litmus\u2019 2021 State of Email<\/i> report<\/a> and its product update announcement<\/a>. For more information on Litmus and Kickdynamic, please visit www.litmus.com<\/a> and www.kickdynamic.com<\/a>.<\/p>\n

About Litmus:
\n<\/b>Litmus provides the leading email optimization and collaboration solution for marketers. From Pre-Send campaign development and testing to Post-Send insights for future content optimization, Litmus improves marketing performance and strategy, delivering increased subscriber engagement. With offices in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is used by major global brands across every industry, including 80% of the Fortune 100, the top 10 retailers, 9 of the top 10 ecommerce brands and U.S. banks, and 23 of the top 25 U.S. advertising agencies. Learn more about Litmus at <\/i>litmus.com<\/i><\/a>, subscribe to the <\/i>Litmus blog<\/i><\/a>, or follow us on social media – <\/i>Twitter<\/i><\/a>, <\/i>LinkedIn<\/i><\/a>, <\/i>Instagram<\/i><\/a>, and <\/i>Facebook<\/i><\/a>.<\/i><\/p>\n

Media contact:
\n<\/b>BLASTmedia for Litmus
\nRyan Hecker
\nlitmus@blastmedia.com<\/a><\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Litmus adds highly personalized, AI-driven content recommendations to its product suite.<\/p>\n","protected":false},"featured_media":0,"template":"","news_category":[9219,9218],"class_list":["post-39344","news","type-news","status-publish","hentry","news_category-news","news_category-press"],"yoast_head":"\nLitmus Announces Acquisition of Content Automation Platform Kickdynamic - Litmus<\/title>\n<meta name=\"description\" content=\"Litmus adds highly personalized, AI-driven content recommendations to its product suite.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/press\/litmus-announces-acquisition-of-kickdynamic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Litmus Announces Acquisition of Content Automation Platform Kickdynamic\" \/>\n<meta property=\"og:description\" content=\"Litmus adds highly personalized, AI-driven content recommendations to its product suite.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/press\/litmus-announces-acquisition-of-kickdynamic\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Litmus Announces Acquisition of Content Automation Platform Kickdynamic - 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