{"id":79683,"date":"2023-09-14T15:00:34","date_gmt":"2023-09-14T19:00:34","guid":{"rendered":"https:\/\/www.litmus.com\/?post_type=news&p=79683"},"modified":"2025-12-12T09:00:37","modified_gmt":"2025-12-12T14:00:37","slug":"cutting-edge-solutions-for-email-marketing-success","status":"publish","type":"news","link":"https:\/\/www.litmus.com\/press\/cutting-edge-solutions-for-email-marketing-success","title":{"rendered":"Litmus Unveils Cutting-Edge Solutions for Email Marketing Success"},"content":{"rendered":"\n\n\t
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Email marketing leader reveals Litmus Email Guardian and new integrated Litmus Personalize solutions to help marketers boost engagement, brand trust and revenue growth<\/h2>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n\n\n\t
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BOSTON<\/span>\u00a0and\u00a0SAN MATEO, Calif.<\/span><\/span>,\u00a0Sept. 13, 2023<\/span><\/span><\/strong> \u2014 Yesterday, from the stage at the 10th annual Litmus Live in Boston<\/span>, Litmus<\/a>\u00a0introduced Litmus Email Guardian and integrated Litmus Personalize functionality and AI-powered content optimization solutions in its platform. These groundbreaking innovations empower users with unprecedented email testing and personalization solutions aimed at supercharging email engagement, fortifying brand trust, and bolstering revenue outcomes.<\/p>\n

Tighter resources and heightened economic pressures have compelled marketers to increase the quantity of their email outreach while maintaining quality.\u00a0Email volume has tripled<\/a>\u00a0over the past several years, compounding the time marketers must spend thoroughly testing emails to find and fix costly issues. While email is an important channel for creating positive brand experiences, consumer expectations remain high. A staggering\u00a086% of customers<\/a>\u00a0say they would abandon a brand they love after just two poor experiences. Consequently, broken emails and ineffective personalization can lead to lost subscribers and, subsequently, missed revenue.<\/p>\n

To stand out in the inbox, brands must personalize key moments across the customer journey and ensure emails result in the best customer experience with comprehensive and ongoing email testing. With Litmus Email Guardian and intuitive, powerful personalization solutions, users can deliver the right message at the right moment, enhancing every customer experience and avoiding broken emails.<\/p>\n

“With increased pressure on marketing teams to deliver more high-quality email experiences with fewer resources, personalization and advanced testing have never been more important,” said\u00a0Erik Nierenberg<\/span><\/a>, CEO of Litmus. “Litmus Email Guardian is the only solution that can give marketers peace of mind their emails are error-free at all times, and our intuitive, integrated personalization makes creating individualized experiences possible for all brands.”<\/p>\n

This release brings innovative new solutions that empower marketers to:<\/p>\n