{"id":121817,"date":"2026-01-06T09:13:49","date_gmt":"2026-01-06T14:13:49","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=121817"},"modified":"2026-06-02T13:20:05","modified_gmt":"2026-06-02T17:20:05","slug":"email-deliverability","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/email-deliverability","title":{"rendered":"Deliverability"},"content":{"rendered":"<style>\r\n    .fs-20 {\r\n        font-size: 1.25rem;\r\n    }\r\n    .fs-24 {\r\n        font-size: 1.5rem;\r\n    }\r\n    .fs-48 {\r\n        font-size: 3.0rem;\r\n    }\r\n      .pt-100 {\r\n    padding-top: 100px;\r\n  }\r\n\r\n  .pb-100 {\r\n    padding-bottom: 100px;\r\n  }\r\n    .mb-8 {\r\n        margin-bottom: 8px;\r\n    }\r\n    .mb-16 {\r\n        margin-bottom: 16px;\r\n    }\r\n    .mb-24 {\r\n        margin-bottom: 24px;\r\n    }\r\n.mb-40 {\r\n        margin-bottom: 40px;\r\n    }\r\n  .neutral-plum {\r\n    background-color: #331D3B;\r\n  }\r\n    .neutral-lime {\r\n        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background-position: 0% 0;\r\n    }\r\n    50% {\r\n      background-position: 100% 0;\r\n    }\r\n  }\r\n<\/style>\r\n<section class=\"block neutral-sky hero pt-100 pb-100\">\r\n<div class=\"container\">\r\n  <div class=\"row d-flex align-items-center\">\r\n    <!-- Left column: standard width -->\r\n    <div class=\"col-md-7\">\r\n      <div class=\"left-content\">\r\n        <h1 class=\"validity-white rainbow-text\">Take the guesswork out of email deliverability<\/h1>\r\n          <p class=\"sub\">Make every message count by sending it straight to the inbox. <\/p>\r\n          <a class=\"btn\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">\r\n          Schedule a demo\r\n        <\/a>\r\n      <\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"col-md-5 d-none d-lg-block\"> \r\n       <script src=\"\/\/fast.wistia.com\/embed\/medias\/hdp1p1fyst.jsonp\" async><\/script>\r\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\r\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"> \r\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\r\n<div class=\"wistia_embed wistia_async_hdp1p1fyst seo=false videoFoam=true popover=true\" style=\"height:100%;width:100%\">&nbsp;<\/div>\r\n\t<\/div>\r\n<\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n<\/section>\n\n<section class=\"pt-100 pb-100\">\r\n    <div class=\"container-fluid\">\r\n        <div class=\"row\">\r\n<div class=\"logos\">\r\n     <h2 class=\"text-center mb-24 col-12 col-lg-8 mx-auto\">\r\n        Industry-leading deliverability insights\u2014packaged into an easy-to-use experience \u00a0\r\n    <\/h2>\r\n<div class=\"logo_items\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_BestMeetsRequirements_Enterprise_MeetsRequirements.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_EasiestToUse_Enterprise_EaseOfUse.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_Leader_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_BestEstimatedROI_Enterprise_Roi.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_EasiestToUse_Enterprise_EaseOfUse.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_FastestImplementation_Enterprise_GoLiveTime.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_Leader_AsiaPacific_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_Leader_Enterprise_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_UsersMostLikelyToRecommend_Enterprise_Nps.svg\">\r\n\r\n\r\n<\/div>\r\n  <div class=\"logo_items\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_BestMeetsRequirements_Enterprise_MeetsRequirements.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_EasiestToUse_Enterprise_EaseOfUse.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailDeliverability_Leader_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_BestEstimatedROI_Enterprise_Roi.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_EasiestToUse_Enterprise_EaseOfUse.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_FastestImplementation_Enterprise_GoLiveTime.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_Leader_AsiaPacific_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_Leader_Enterprise_Leader.svg\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/EmailMarketing_UsersMostLikelyToRecommend_Enterprise_Nps.svg\">\r\n\r\n\r\n<\/div>\r\n<\/div>\r\n        <\/div><!--row-->\r\n    <\/div><!--container-fluid-->\r\n     \r\n        \r\n<\/section>\n\n<style>\r\n    .tri-block {\r\n        padding: 48px;\r\n        height: 100%;\r\n    }\r\n    .tri-block h3 {\r\n        font-style: normal;\r\n        font-weight: 600;\r\n        line-height: 130%;\r\n    }\r\n<\/style>\r\n<section class=\"block neutral-lime pt-100 pb-100\">\r\n    <div class=\"container overflow-hidden\">\r\n        <div class=\"col-12\"> \r\n        <h2 class=\"text-center mb-40\">Find and fix what\u2019s sending you to the spam folder<\/h2>\r\n        <div class=\"row gx-3 gy-5 pb-5\">\r\n        <div class=\"col-12 col-lg-4\">\r\n            <div class=\"neutral-white tri-block\">\r\n            <div style=\"background-color:#E8EEFF; border-radius:50%; height:40px; width:40px;\" class=\"mb-16 d-flex align-items-center justify-content-center\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n  <path d=\"M20.9996 11.5C20.9996 16.1944 17.194 20 12.4996 20C11.4228 20 10.3928 19.7998 9.44478 19.4345C9.27145 19.3678 9.18478 19.3344 9.11586 19.3185C9.04807 19.3029 8.999 19.2963 8.92949 19.2937C8.85881 19.291 8.78127 19.299 8.62619 19.315L3.50517 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12.4965 8.94925Z\" stroke=\"#8C9FD9\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg><\/div>\r\n            <h3 class=\"fs-24 mb-8\">Get more messages to more people<\/h3>\r\n                <p class=\"mb-0\">View deeper sender reputation and email metrics\u2014beyond what your ESP shows. <\/p>\r\n            <\/div>\r\n            <\/div>\r\n            <div class=\"col-12 col-lg-4\">\r\n             <div class=\"neutral-white tri-block\">\r\n               <div style=\"background-color:#F0FAFC; border-radius:50%; height:40px; width:40px;\" class=\"mb-16 d-flex align-items-center justify-content-center\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n  <path d=\"M12 8V12M20 10.165C20 16.7333 15.0319 19.6781 12.9258 20.6314L12.9231 20.6325C12.7016 20.7328 12.5906 20.7831 12.3389 20.8263C12.1795 20.8537 11.8215 20.8537 11.6621 20.8263C11.4094 20.7829 11.2972 20.7325 11.074 20.6314C8.9678 19.6781 4 16.7333 4 10.165V6.2002C4 5.08009 4 4.51962 4.21799 4.0918C4.40973 3.71547 4.71547 3.40973 5.0918 3.21799C5.51962 3 6.08009 3 7.2002 3H16.8002C17.9203 3 18.4796 3 18.9074 3.21799C19.2837 3.40973 19.5905 3.71547 19.7822 4.0918C20 4.5192 20 5.07899 20 6.19691V10.165ZM12.0498 15V15.1L11.9502 15.1002V15H12.0498Z\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                   <\/svg><\/div>\r\n            <h3 class=\"fs-24 mb-8\">Stand out in a crowded inbox<\/h3>\r\n                <p class=\"mb-0\">Ensure your content is timely, engaging, and functions on any device.<\/p>\r\n            <\/div>\r\n            <\/div>\r\n             <div class=\"col-12 col-lg-4\">\r\n            <div class=\"neutral-white tri-block\">\r\n              <div style=\"background-color:#FDEED9; border-radius:50%; height:40px; width:40px;\" class=\"mb-16 d-flex align-items-center justify-content-center\"> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\r\n  <path d=\"M3 15.0002V16.8C3 17.9201 3 18.4798 3.21799 18.9076C3.40973 19.2839 3.71547 19.5905 4.0918 19.7822C4.5192 20 5.07899 20 6.19691 20H21.0002M3 15.0002V5M3 15.0002L6.8534 11.7891L6.85658 11.7865C7.55366 11.2056 7.90288 10.9146 8.28154 10.7964C8.72887 10.6567 9.21071 10.6788 9.64355 10.8584C10.0105 11.0106 10.3323 11.3324 10.9758 11.9759L10.9822 11.9823C11.6357 12.6358 11.9633 12.9635 12.3362 13.1153C12.7774 13.2951 13.2685 13.3106 13.7207 13.1606C14.1041 13.0334 14.4542 12.7275 15.1543 12.115L21 7\" stroke=\"#F6BC65\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n                  <\/svg><\/div>\r\n                <h3 class=\"fs-24 mb-8\">Find and fix deliverability threats<\/h3>\r\n                <p class=\"mb-0\">Get ahead of blocklists and spam traps with alerts that protect your performance. <\/p>\r\n            <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\n\n<section class=\"pt-100 pb-100\">\r\n    <div class=\"container-fluid\">\r\n        <div class=\"row\">\r\n             <style>\r\n@keyframes slides {\r\n  from {\r\n    transform: translateX(0);\r\n  }\r\n  to {\r\n    transform: translateX(-100%);\r\n  }\r\n}\r\n.logos h2 {\r\n    color: #262524;\r\n    margin-bottom: 40px;\r\n    }\r\n\r\n.logos {\r\n  overflow: hidden;\r\n  white-space: nowrap;\r\n  position: relative;\r\n}\r\n\r\n.logos:before, .logos:after {\r\n  position: absolute;\r\n  top: 0;\r\n  content: '';\r\n  height: 100%;\r\n  z-index: 2;\r\n}\r\n\r\n.logos:before {\r\n  left: 0;\r\n  background: linear-gradient(to left, rgba(255,255,255,0), rgb(255, 255, 255));\r\n}\r\n\r\n.logos:after {\r\n  right: 0;\r\n  background: linear-gradient(to right, rgba(255,255,255,0), rgb(255, 255, 255));\r\n}\r\n \r\n.logo_items {\r\n  display: inline-block;\r\n  animation: 50s slides infinite linear;\r\n}\r\n\r\n.logos:hover .logo_items {\r\n  animation-play-state: paused;\r\n}\r\n\r\n.logo_items img{\r\n  width: 120px;\r\n    height: auto;\r\n    max-width: unset;\r\n    margin: 0 50px;\r\n}\r\n<\/style>\r\n<div class=\"logos\">\r\n     <h2 class=\"text-center mb-24 col-12 col-lg-10 mx-auto\">Trusted by over 800,000 marketers to provide exceptional brand experiences <\/h2>\r\n<div class=\"logo_items\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/sony.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/ford.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/pww.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/cisco.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/bookingcom.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/lendingtree-k.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/target-h.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/johnson-and-johnson.svg\">\r\n\r\n<\/div>\r\n  <div class=\"logo_items\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/sony.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/ford.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/pww.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/cisco.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/bookingcom.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/lendingtree-k.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/target-h.svg\">\r\n<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/johnson-and-johnson.svg\">\r\n<\/div>\r\n<\/div>\r\n        <\/div><!--row-->\r\n    <\/div><!--container-fluid-->\r\n     \r\n        \r\n<\/section>\n\n<style>\r\n    .bottom-cta {\r\n        background-image: url('https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/subscribe-hero-bg-10032025.jpg');\r\n        background-repeat: no-repeat;\r\n        background-size: cover;\r\n        color: #fff;\r\n        padding: 100px 0px;\r\n    }\r\n\r\n    .bottom-cta p {\r\n        font-size: 1.25rem;\r\n        margin-bottom: 36px;\r\n    } \r\n<\/style>\r\n<section class=\"bottom-cta\">\r\n    <div class=\"container text-center\">\r\n        <h2>A data network that\u2019s second to none.<\/h2> \r\n        <p>Litmus is backed by the deepest email data network in the industry to help you make the best decisions.<\/p><p>We process over 2.5 billion email data points per day to give you clear, actionable insights so you can boost inbox placement and get more from every send.<\/p>\r\n        <a class=\"btn btn-light\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">Schedule a demo<\/a>\r\n        <a class=\"btn btn-light\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/intelligence-network\/\">Learn more<\/a>\r\n    <\/div>\r\n<\/section>\n\n<style>\r\n    .features .row {\r\n         --bs-gutter-y: 2.5rem;\r\n    }\r\n    .features svg {\r\n        margin-bottom: 24px;\r\n        height: 60px;\r\n        width: auto;\r\n    }\r\n    .features h3 {\r\n        font-size: 1.5rem;\r\nfont-style: normal;\r\nfont-weight: 600;\r\nline-height: 130%;\r\n        margin-bottom: 16px;\r\n    }\r\n    .features p {\r\n        font-size: 1.25rem;\r\nfont-style: normal;\r\nfont-weight: 400;\r\nline-height: 150%;\r\n        margin-bottom: 0px;\r\n    }\r\n<\/style>\r\n<section class=\"pt-100 pb-100 features\">\r\n        <div class=\"container\">\r\n             <h2 class=\"text-center mb-40\">Features designed for the world&#8217;s largest senders<\/h2> \r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-lg-4\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"52\" height=\"50\" viewBox=\"0 0 52 50\" fill=\"none\">\r\n  <path d=\"M39.1534 13.3113V9.62265C39.1465 9.17239 39.0052 8.73441 38.7476 8.36471C38.49 7.995 38.1277 7.71037 37.7072 7.54718L20.8622 1.09435C20.3417 0.896284 19.7663 0.896284 19.2458 1.09435L2.40085 7.54718C1.97854 7.70888 1.61429 7.99287 1.3549 8.3627C1.0955 8.73252 0.9528 9.17129 0.945119 9.62265V22.5849C0.792914 28.31 2.45923 33.9365 5.70562 38.6591C8.95201 43.3817 13.6121 46.9584 19.0189 48.8774C19.6887 49.1133 20.4193 49.1133 21.0891 48.8774C22.3912 48.42 23.6554 47.8617 24.8702 47.2076\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M42.2068 18.2924H31.0619C30.4865 18.288 29.9202 18.4369 29.4217 18.7238C28.9232 19.0107 28.5104 19.4252 28.2261 19.9245L22.63 29.7924C22.3559 30.2793 22.2119 30.8283 22.2119 31.3868C22.2119 31.9452 22.3559 32.4943 22.63 32.9811L28.2544 42.849C28.5388 43.3484 28.9515 43.7629 29.4501 44.0498C29.9486 44.3367 30.5148 44.4856 31.0903 44.4811H42.2068C42.7826 44.4876 43.3497 44.3395 43.8485 44.0524C44.3474 43.7653 44.7598 43.3497 45.0426 42.849L50.7143 32.9811C50.9884 32.4943 51.1324 31.9452 51.1324 31.3868C51.1324 30.8283 50.9884 30.2793 50.7143 29.7924L45.0426 19.9245C44.7598 19.4239 44.3474 19.0083 43.8485 18.7211C43.3497 18.434 42.7826 18.286 42.2068 18.2924V18.2924Z\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M36.6392 24.4246L36.6108 34.217\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M36.639 38.5284C37.1715 38.5284 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stroke=\"#06808E\" stroke-miterlimit=\"10\"\/>\r\n<\/svg>\r\n                    <h3>Quickly run infrastructure checks<\/h3>\r\n                    <p>Track SPF, DKIM, and DMARC results to keep your emails secure.<\/p>\r\n                <\/div>  \r\n                <div class=\"col-12 col-lg-4\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\">\r\n  <path d=\"M26.6704 31.2447L31.7255 16.6023\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M21.9456 18.8367L16.1245 23.582L21.9859 28.3599\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M36.3452 18.8367L42.1663 23.582L36.313 28.3599\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M8.6665 44.6426C6.45736 44.6426 4.6665 42.8518 4.6665 40.6426L4.6665 13.5824C4.68074 12.4445 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placement.<\/p>\r\n                <\/div>  \r\n                <div class=\"col-12 col-lg-4\">\r\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"47\" height=\"50\" viewBox=\"0 0 47 50\" fill=\"none\">\r\n  <path d=\"M20.4185 31.8447V42.8361\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M7.76367 33.8535V42.8363\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M26.1631 33.8535V42.8363\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M14.0908 26.6897V42.8362\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M37.0947 23.2585V32.2413\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M23.9088 49.1379H29.1311C30.0806 49.1356 30.9904 48.7604 31.6611 48.0946C32.3317 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<\/defs>\r\n<\/svg>\r\n                    <h3>Connect your tools<\/h3>\r\n                    <p>Integrate with your ESP to monitor holistic email performance in one spot.<\/p>\r\n                <\/div>  \r\n            <\/div>\r\n      <\/div>\r\n<\/section>\n\n<style>\r\n    .quote-wrapper .btn-outline {\r\n        background-color: transparent;\r\n        text-decoration: underline;\r\n    }\r\n    .quote-wrapper .btn-outline:hover {\r\n        text-decoration: none;\r\n    } \r\n<\/style>\r\n<section class=\"pt-100 pb-100 primary-teal quote-wrapper\">\r\n        <div class=\"container\"> \r\n            <div class=\"row gy-5  d-flex align-items-center\">\r\n                <div class=\"col-12 col-lg-6\">\r\n                     <h2 class=\"mb-24\">1440 achieves a ~100% inbox placement rate with Validity&#8217;s deliverability tools.<\/h2>\r\n                    <p class=\"mb-24 fs-20\"><em>\u201cIt can be hard to know what happens once you hit send if you\u2019re not an email expert. But the consistent validation that our reputation is high and the heads-up about areas that could negatively impact our program gives us peace of mind.\u201d  <\/em><\/p>\r\n                    <p class=\"mb-24\"><strong>Mitchell Kapoor<\/strong><br>Vice President of Product and Growth at 1440 <\/p>\r\n                    <a class=\"btn-outline btn\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/customers\/1440\/\">Check out the full case study<\/a>\r\n                <\/div>\r\n                <div class=\"col-12 col-lg-6\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/deliverability-quote-01072026.png\" alt=\"\" width=\"631\" height=\"631\"><\/div>\r\n            <\/div>\r\n      <\/div>\r\n<\/section>\n\n<style>\r\n    .programs li {\r\n        float: none;\r\n        clear: both;\r\n        display: flex;\r\n        align-items: center;\r\n    }\r\n    .programs li svg {\r\n        height: 60px;\r\n        width: auto;\r\n        margin-right: 8px;\r\n    }\r\n        .programs .btn-outline {\r\n        background-color: transparent;\r\n        text-decoration: underline;\r\n    }\r\n    .programs .btn-outline:hover {\r\n        text-decoration: none;\r\n    } \r\n<\/style>\r\n<section class=\"pt-100 pb-100 neutral-lime programs\">\r\n        <div class=\"container\">\r\n             <h2 class=\"text-center mb-24\">Deliverability is just one piece of a\u00a0great email program.<\/h2> \r\n            <p class=\"text-center mb-40 fs-20\">Litmus is the only platform that helps you optimize every part of your email before you hit send.<\/p>\r\n            <div class=\"row gy-5 d-flex align-items-center\">\r\n                <div class=\"col-12 col-lg-6 text-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/program-deliverability-010726-2.png\" alt=\"\" width=\"500\" height=\"400\"><\/div> \r\n                <div class=\"col-12 col-lg-6\"><ul class=\"fs-20 list-unstyled\">\r\n                <li class=\"mb-24\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\" class=\"float-start\">\r\n<path d=\"M29.85 20.9196C31.1028 20.9196 32.1184 19.8827 32.1184 18.6036C32.1184 17.3245 31.1028 16.2876 29.85 16.2876C28.5972 16.2876 27.5815 17.3245 27.5815 18.6036C27.5815 19.8827 28.5972 20.9196 29.85 20.9196Z\" stroke=\"#06808E\" stroke-width=\"1.57752\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<path d=\"M28.7737 23.294H30.941C31.3034 23.2959 31.6619 23.3705 31.996 23.5134C32.3301 23.6563 32.6332 23.8648 32.8882 24.127C33.1431 24.3892 33.3448 24.6999 33.4817 25.0414C33.6186 25.3829 33.6881 25.7485 33.6862 26.1173V28.4848H25.9995V26.1173C25.9976 25.746 26.0681 25.378 26.2068 25.0346C26.3456 24.6911 26.5498 24.3791 26.8078 24.1166C27.0658 23.854 27.3724 23.6461 27.7098 23.5049C28.0473 23.3637 28.4089 23.292 28.7737 23.294Z\" stroke=\"#06808E\" 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22.6247C16 22.4988 16.0246 22.3743 16.0724 22.2583C16.1202 22.1424 16.1902 22.0373 16.2783 21.9495L17.8515 20.3923C17.978 20.2644 18.0666 20.1024 18.1069 19.9251C18.1471 19.7479 18.1374 19.5626 18.0789 19.3907L17.3397 17.3037C17.3001 17.1858 17.2837 17.061 17.2915 16.9366C17.2993 16.8122 17.3312 16.6906 17.3852 16.5788C17.4393 16.467 17.5144 16.3673 17.6064 16.2855C17.6984 16.2036 17.8053 16.1412 17.921 16.1019L20.0122 15.3847C20.1813 15.3266 20.3306 15.2204 20.4425 15.0784C20.5545 14.9364 20.6244 14.7647 20.644 14.5834L20.8778 12.3801C20.8904 12.2519 20.9278 12.1276 20.9878 12.0144C21.0479 11.9012 21.1295 11.8013 21.2277 11.7207C21.3259 11.6401 21.4389 11.5803 21.56 11.5449C21.6811 11.5094 21.8079 11.499 21.9329 11.5143L24.1316 11.7792C24.3097 11.799 24.4897 11.7678 24.6515 11.6891C24.8133 11.6103 24.9504 11.4872 25.0478 11.3333L26.2103 9.44661C26.3475 9.23082 26.5622 9.07876 26.8079 9.02317C27.0537 8.96759 27.311 9.01291 27.5244 9.14939L29.3883 10.3383C29.5406 10.4364 29.7169 10.4885 29.8969 10.4885C30.0769 10.4885 30.2532 10.4364 30.4055 10.3383V10.3383Z\" stroke=\"#06808E\" stroke-width=\"1.57752\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<path d=\"M29.7926 39.5308L24.8771 50.9998L21.9582 46.5608L17.0869 48.1697L22.0087 36.7007\" stroke=\"#06808E\" stroke-width=\"1.57752\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<path d=\"M30.0073 39.5308L34.9165 50.9998L37.8418 46.5608L42.7067 48.1697L37.7912 36.7007\" stroke=\"#06808E\" stroke-width=\"1.57752\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>Build connections that last using personalized content.<\/li> \r\n                     <li class=\"mb-24\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\" class=\"float-start\">\r\n  <rect x=\"21.0619\" y=\"24.1723\" width=\"33.3022\" height=\"25.9008\" rx=\"3.63593\" stroke=\"#06808E\" stroke-width=\"1.85436\"\/>\r\n  <path d=\"M24.7612 28.7959L36.586 38.0868C37.2478 38.6068 38.1795 38.6068 38.8413 38.0868L50.6661 28.7959\" stroke=\"#06808E\" stroke-width=\"1.85436\" stroke-linecap=\"round\" stroke-linejoin=\"bevel\"\/>\r\n  <path d=\"M44.6179 21.019V20.6487C44.6179 18.6406 42.99 17.0127 40.9819 17.0127H16.6487C14.6406 17.0127 13.0127 18.6406 13.0127 20.6487V38.3047C13.0127 40.3128 14.6406 41.9407 16.6487 41.9407H17.019\" stroke=\"#06808E\" stroke-width=\"1.85436\" stroke-linecap=\"round\"\/>\r\n  <path d=\"M36.6052 13.0063V12.636C36.6052 10.6279 34.9773 9 32.9692 9H8.636C6.62789 9 5 10.6279 5 12.636V30.292C5 32.3001 6.62789 33.928 8.636 33.928H9.00629\" stroke=\"#06808E\" stroke-width=\"1.85436\" stroke-linecap=\"round\"\/>\r\n<\/svg>Send with confidence knowing your emails are error-free in 100+ clients.<\/li>\r\n                          <li class=\"mb-24\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewBox=\"0 0 60 60\" fill=\"none\" class=\"float-start\">\r\n  <path d=\"M14.1391 30.3724C19.3987 30.3724 23.6625 26.1763 23.6625 21.0002C23.6625 15.824 19.3987 11.6279 14.1391 11.6279C8.87949 11.6279 4.61572 15.824 4.61572 21.0002C4.61572 26.1763 8.87949 30.3724 14.1391 30.3724Z\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M0.790527 35.8945L7.90343 28.1245\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M40.7412 24.4609V34.6187\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M29.9297 26.3125V34.6192\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M24.5317 29.8354V34.6188\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M35.3354 19.6855V34.6189\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M14.6607 7.50561V4.50339C14.6586 4.01488 14.7546 3.53077 14.9431 3.07885C15.1316 2.62694 15.409 2.21611 15.7592 1.86996C16.1095 1.52381 16.5258 1.24914 16.9842 1.06172C17.4426 0.874303 17.9341 0.777828 18.4305 0.777832H37.1849V12.3667H48.2494V37.4967C48.2515 37.9885 48.1543 38.4758 47.9633 38.9303C47.7723 39.3848 47.4914 39.7973 47.1369 40.144C46.7825 40.4907 46.3615 40.7645 45.8985 40.9497C45.4355 41.1348 44.9398 41.2274 44.44 41.2223H38.9552\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M37.1851 0.777832L48.2101 12.3978\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n  <path d=\"M39.4373 41.2224H18.4305C17.9341 41.2224 17.4426 41.1259 16.9842 40.9385C16.5258 40.7511 16.1095 40.4764 15.7592 40.1303C15.409 39.7841 15.1316 39.3733 14.9431 38.9214C14.7546 38.4695 14.6586 37.9854 14.6607 37.4969V34.3857\" stroke=\"#06808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\r\n<\/svg>Understand your subscribers\u2019 behavior better with advanced analytics.<\/li> \r\n            <\/ul>\r\n                    <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/why-litmus\" class=\"btn btn-outline\">Learn more about Litmus <\/a>\r\n                <\/div>\r\n            <\/div>\r\n      <\/div>\r\n<\/section>\n\n<style>\r\n    .card-wrapper {\r\n        box-shadow: 0px 8px 20px 0px rgba(38, 37, 36, 0.05);\r\n        border-radius: 12px;\r\n        height: 100%;\r\n        background-color: #fff;\r\n    }\r\n    .card-wrapper .header {\r\n        height: 195px;\r\n        border-top-left-radius: 12px;\r\n        border-top-right-radius: 12px;\r\n        background-size: cover;\r\n        background-repeat: no-repeat;\r\n    }\r\n    .card-wrapper .body {\r\n        padding: 30px;\r\n        border-bottom-left-radius: 12px;\r\n        border-bottom-right-radius: 12px;\r\n    }\r\n    .card-wrapper a.link {\r\n        color: #06808E;\r\n        text-decoration: underline;\r\n    }\r\n    .card-wrapper a.link:hover {\r\n        color: #06808E;\r\n        text-decoration: none;\r\n    }\r\n    .card-wrapper h3 a {\r\n        color: #262524;\r\n        text-decoration: underline;\r\n    }\r\n    .card-wrapper h3 a:hover {\r\n        color: #262524;\r\n        text-decoration: none;\r\n    }\r\n    .card-wrapper p a {\r\n        color: #262524;\r\n        text-decoration: none;\r\n        font-style: normal;\r\n    }\r\n    .card-wrapper p a:hover {\r\n        color: #262524;\r\n        text-decoration: none;\r\n    }\r\n    \r\n<\/style>\r\n<section class=\"pt-100 pb-100\">\r\n        <div class=\"container\">\r\n             <h2 class=\"text-center mb-16\">Dive into our must-read email deliverability resources  <\/h2> \r\n            <p class=\"text-center fs-20 mb-40\">Check out a few of our favorite articles and guides related to email deliverability and spam testing. <\/p>\r\n            <div class=\"row gy-5\">\r\n                <div class=\"col-12 col-lg-4\">\r\n                    <div class=\"card-wrapper\">\r\n                        <a rel=\"noopener\" href=\"http:\/\/www.litmus.com\/blog\/email-deliverability-glossary\"><div class=\"header\" style=\"background-image: url('https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/Deliverability-terms.png');\"><\/div><\/a>\r\n                        <div class=\"body\">\r\n                            <h3 class=\"fs-24 mb-8 bold\"><a rel=\"noopener\" href=\"http:\/\/www.litmus.com\/blog\/email-deliverability-glossary\">A Comprehensive Glossary of Email Deliverability Terms<\/a><\/h3>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                 <div class=\"col-12 col-lg-4\">\r\n                    <div class=\"card-wrapper\">\r\n                        <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\"><div class=\"header\" style=\"background-image: url('https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/03\/spam-deliverability-pillar-page.png');\"><\/div><\/a>\r\n                        <div class=\"body\">\r\n                            <h3 class=\"fs-24 mb-8 bold\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\">Email Deliverability: What It Is &amp; How to Improve It <\/a><\/h3>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                 <div class=\"col-12 col-lg-4\">\r\n                    <div class=\"card-wrapper\">\r\n                        <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/7-common-deliverability-myths\"><div class=\"header\" style=\"background-image: url('https:\/\/www.litmus.com\/wp-content\/uploads\/2016\/06\/Deliverability-Myths-Refresh.png');\"><\/div><\/a>\r\n                        <div class=\"body\">\r\n                            <h3 class=\"fs-24 mb-8 bold\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/7-common-deliverability-myths\">7 Common Deliverability Myths That Could Be Holding You Back <\/a><\/h3>\r\n                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n      <\/div>\r\n<\/section>\n\n<style>\r\n      .faq {\r\n        background-color: #F1F5F9;\r\n        padding: 100px 0;\r\n    }\r\n    .faq a {\r\n        color: #06808E;\r\n        text-decoration: underline;\r\n    }\r\n    .faq a:hover {\r\n        text-decoration: none; \r\n    }\r\n    .accordion-item {\r\n        margin-bottom: 24px;\r\n        padding: 24px;\r\n        border-radius: 12px;\r\nbackground: #FCFBF8;\r\nbox-shadow: 0 8px 20px 0 rgba(9, 58, 82, 0.05);\r\n}\r\n    .accordion-item {\r\n        margin-bottom: 24px;\r\n        padding: 24px 24px 8px 24px;\r\n        border-radius: 12px;\r\nbackground: #FCFBF8;\r\nbox-shadow: 0 8px 20px 0 rgba(9, 58, 82, 0.05);\r\n}\r\n    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url('data:image\/svg+xml,<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M13 7L7 1L1 7\" stroke=\"%2306808E\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>');\r\n    transform: rotate(-0deg);\r\n}\r\n    .accordion-button:after {\r\n    background-image: url('data:image\/svg+xml,<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"14\" height=\"8\" viewBox=\"0 0 14 8\" fill=\"none\"><path d=\"M1 1L7 7L13 1\" stroke=\"%23262524\" stroke-opacity=\"0.8\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/><\/svg>');\r\n}\r\n<\/style>\r\n<section class=\"faq\">\r\n    <div class=\"container\">\r\n    <h2 class=\"text-center\">Frequently asked questions<\/h2>\r\n    <p class=\"text-center fs-20\">Have a question that wasn\u2019t answered below? Send us an email at <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\"><strong>hello@litmus.com<\/strong><\/a>.<\/p>\r\n        <div class=\"accordion\" id=\"accordionExample\">\r\n  <div class=\"accordion-item\">\r\n    <h3 class=\"accordion-header\">\r\n      <button class=\"accordion-button\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseOne\" aria-expanded=\"true\" aria-controls=\"collapseOne\">\r\n        How do I check if my emails are reaching the inbox?  \r\n      <\/button>\r\n    <\/h3>\r\n    <div id=\"collapseOne\" class=\"accordion-collapse collapse show\" data-bs-parent=\"#accordionExample\">\r\n      <div class=\"accordion-body\">\r\n<p>The most reliable way to check if your emails are being sent to spam is to monitor your inbox placement rate (IPR) using tools like Litmus from Validity. IPR is the percentage of your emails that make it to the inbox and not the spam folder. You should also check your spam complaint rate, the percentage of recipients who mark your emails as spam, to keep your inbox placement rate healthy.<\/p>  \r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <div class=\"accordion-item\">\r\n    <h3 class=\"accordion-header\">\r\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseTwo\" aria-expanded=\"false\" aria-controls=\"collapseTwo\">\r\n        How do I find out if my sender reputation is good?  \r\n      <\/button>\r\n    <\/h3>\r\n    <div id=\"collapseTwo\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionExample\">\r\n      <div class=\"accordion-body\">\r\n       <p>There are a few free tools to check if your sender reputation is in the green. Our favorite is <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/senderscore.org\">Sender Score<\/a>. It works like an email credit score to help you assess where you are today and where there\u2019s room for improvement. Any legitimate, permission-based senders should aim for a Score of 100.  <\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <div class=\"accordion-item\">\r\n    <h3 class=\"accordion-header\">\r\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseThree\" aria-expanded=\"false\" aria-controls=\"collapseThree\">\r\n        What metrics should I track to monitor email deliverability?  \r\n      <\/button>\r\n    <\/h3>\r\n    <div id=\"collapseThree\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionExample\">\r\n      <div class=\"accordion-body\">\r\n<p>Monitoring <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\">email deliverability<\/a> is crucial for email marketers to ensure their messages are reaching subscribers\u2019 inboxes. Here are some key metrics you should track to monitor email deliverability effectively:<\/p>\r\n          <ol>\r\n              <li><strong>Inbox placement rate<\/strong> (IPR) is the percentage of successfully delivered emails that reach the inbox instead of spam. It\u2019s a critical metric that isn\u2019t surfaced by traditional ESPs. <\/li> \r\n\r\n<li><strong>Delivery rate<\/strong> tells you whether or not your emails were received by the servers of your subscribers\u2019 mailbox providers. This metric does not reveal if these messages were delivered to the inbox or the spam folder.<\/li>\r\n\r\n<li><strong>Bounce rate<\/strong> measures the percentage of emails that were not delivered successfully due to various reasons, including invalid email addresses, full mailboxes, or server issues. There are two categories of bounces: hard bounces (permanent delivery failures) and soft bounces (temporary delivery failures). <\/li>\r\n\r\n<li><strong>Click-through rate<\/strong> (CTR) indicates the percentage of recipients who clicked on your email out of the total number of emails delivered successfully. While CTR rate doesn\u2019t directly measure deliverability, it reflects email engagement, which can impact email deliverability. <\/li>\r\n\r\n<li><strong>Spam complaint rate<\/strong> measures the percentage of recipients who marked your emails as spam or junk. High spam complaint rates can negatively impact your sender reputation and email deliverability.  <\/li>\r\n          <\/ol>\r\n          <p>By tracking these key metrics and analyzing trends over time, you can identify areas for improvement and enhance your overall email deliverability.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div> \r\n             <div class=\"accordion-item\">\r\n    <h3 class=\"accordion-header\">\r\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseFour\" aria-expanded=\"false\" aria-controls=\"collapseFour\">\r\n        How can I avoid spam traps?  \r\n      <\/button>\r\n    <\/h3>\r\n    <div id=\"collapseFour\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionExample\">\r\n      <div class=\"accordion-body\">\r\n       <p>Avoiding spam traps is crucial for maintaining a good sender reputation and ensuring high email deliverability rates. Here are some ways to help you avoid spam traps:<\/p>\r\n\r\n<ol><li><strong>Use permission-based lists:<\/strong> Only send to subscribers who have explicitly opted in to receive communications from you. Do not use purchased or rented lists, as they often contain outdated or invalid email addresses that have been converted to spam traps. <\/li>\r\n\r\n<li><strong>Maintain list hygiene:<\/strong> Implement a strict email re-engagement and suppression policy to avoid sending to old, inactive addresses, while taking proactive measures like email validation to combat data decay, identify problematic, undeliverable addresses, and protect your sender reputation\u2014especially during a re-engagement initiative or key campaign.<\/li>\r\n\r\n<li><strong>Verify email addresses:<\/strong> Implement a double opt-in process (DOI) where subscribers must confirm their email addresses after subscribing to your emails. This helps ensure that email addresses are valid and owned by real individuals, reducing the likelihood of hitting spam traps. You can also implement a solution providing real-time contact verification to identify invalid addresses at the point of capture.<\/li>\r\n\r\n<li><strong>Follow email best practices:<\/strong> Adhere to email best practices, like using accurate subject lines and including a visible unsubscribe link in your emails as well as a one-click unsubscribe header. Comply with anti-spam laws such as the CAN-SPAM Act and GDPR to maintain trust and credibility with subscribers and mailbox providers (MBPs). <\/li><\/ol> \r\n      <\/div>\r\n    <\/div>\r\n  <\/div> \r\n            <div class=\"accordion-item\">\r\n    <h3 class=\"accordion-header\">\r\n      <button class=\"accordion-button collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#collapseFive\" aria-expanded=\"false\" aria-controls=\"collapseFive\">\r\n        How do I get off a blocklist?  \r\n      <\/button>\r\n    <\/h3>\r\n    <div id=\"collapseFive\" class=\"accordion-collapse collapse\" data-bs-parent=\"#accordionExample\">\r\n      <div class=\"accordion-body\">\r\n      <p>Getting off a blocklist can be a challenging but necessary process to restore your email deliverability and sender reputation. Here are some steps you can take to get off a blocklist:<\/p>\r\n<ol><li><strong>Identify the blocklist:<\/strong> Determine which blocklist you have been listed on using online tools like Sender Score\u2019s <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/senderscore.org\/assess\/blocklist-lookup\/\">Blocklist Lookup<\/a> tool. <\/li> \r\n\r\n<li><strong>Investigate the reason for listing:<\/strong> Once you\u2019ve identified the blocklist, investigate the reason why your IP address or domain was listed. Common reasons for listing include a high volume of spam complaints, poor email authentication practices, or compromised email accounts.  <\/li>\r\n\r\n<li><strong>Request removal:<\/strong> Most blocklists provide a process for requesting removal. Visit the website of the blocklist that listed your IP address or domain and follow their instructions for removal. You may need to provide information such as your IP address, domain name, and details about the actions you\u2019ve taken to resolve the issue.<\/li> \r\n\r\n<li><strong>Monitor your reputation:<\/strong> After requesting removal, monitor your email deliverability and sender reputation closely. Keep an eye on bounce rates, spam complaints, and other deliverability metrics to ensure that your emails are reaching recipients\u2019 inboxes. <\/li>\r\n          \r\n    <li><strong>Implement email authentication:<\/strong> Implement email authentication protocols such as SPF, DKIM, and DMARC to protect your sender reputation. Proper authentication helps verify the legitimacy of your emails and reduces the risk of being listed on blocklists.  <\/li>\r\n\r\n    <li><strong>Be patient:<\/strong> Getting off a blocklist may take time, and it may require multiple attempts to request removal. Be patient and persistent in your efforts to resolve the issue and restore your sender reputation.  <\/li>\r\n          <\/ol>\r\n          <p>By following these steps and addressing the underlying issues that led to the listing, you can improve your chances of getting off a blocklist and restoring your email deliverability and sender reputation.<\/p>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n    <\/div>\r\n<\/section>\n\n<style>\r\n    .bottom-cta h2 {\r\n        font-weight: 400;\r\n    }\r\n<\/style>\r\n<section class=\"bottom-cta\">\r\n    <div class=\"container text-center\">\r\n        <h2>See Litmus\u2019 deliverability tools in action.<\/h2> \r\n        <a class=\"btn btn-light\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">Book a deliverability demo<\/a>\r\n    <\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-121817","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Deliverability Insights l Litmus Email Marketing Platform<\/title>\n<meta name=\"description\" content=\"Improve email deliverability with Litmus from Validity. Monitor inbox placement, sender reputation, blocklists, and more. Get enterprise-grade insights trusted by 800k+ marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/email-deliverability\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Deliverability Insights l Litmus Email Marketing Platform\" \/>\n<meta property=\"og:description\" content=\"Improve email deliverability with Litmus from Validity. Monitor inbox placement, sender reputation, blocklists, and more. Get enterprise-grade insights trusted by 800k+ marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/email-deliverability\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T17:20:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Email Deliverability Insights l Litmus Email Marketing Platform","description":"Improve email deliverability with Litmus from Validity. 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