{"id":27,"date":"2020-03-31T02:09:52","date_gmt":"2020-03-31T02:09:52","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=27"},"modified":"2025-11-21T14:52:31","modified_gmt":"2025-11-21T19:52:31","slug":"about","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/about","title":{"rendered":"Our Story"},"content":{"rendered":"\n
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Our Story<\/h2>\n <\/div>\n <\/div>\n \t
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Our story begins like many others: A few entrepreneurs struggled to find the exact solution they needed. So they created it themselves, fine-tuned it, and shared it with the world. But in this case, what started as an $800 venture became far bigger and better than the founders could ever imagine.<\/p>\n

We got our start in 2005 when three colleagues built a solution to address the painful process of cross-browser testing. Initial users loved it. And asked for more. <\/p>\n <\/div>\n \t\t<\/div>\n

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It wasn’t long before new needs led to new requests, and capabilities expanded from websites to emails to analytics that could be applied across marketing channels.<\/p>\n

Today, Litmus empowers teams to get more from their entire marketing mix by putting email first. More than 700,000 users across industries, including 80% of the Fortune 100, rely on our solutions to test, analyze, and improve. It\u2019s how we help companies break through the advertising noise to be heard\u2014and get more from email than they ever thought possible.<\/p>\n <\/div>\n <\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n\n\n\t

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Our Mission<\/h2>\n

We believe email is the most powerful way to build digital connections with people. Litmus empowers marketers to send great email, every time, to create a world where everyone has meaningful and relevant experiences with their chosen brands.<\/p>\n \t\t\t<\/div>\n \t\t<\/div>\n \t<\/div>\n <\/div>\n<\/div>\n\n\n

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Our Values<\/h3>\n

These guiding principles shape the way we work and how we collaborate.<\/p>\n <\/div>\n <\/div>\n \t

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TAKE IT TO HEART<\/strong>
\nWe\u2019re passionate about each other, about our performance, and about our customers. We do the right thing, not always the easy thing\u2014we find common ground through give-and-take.<\/p>\n <\/div>\n

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PRACTICE CONSIDERATE COMMUNICATION<\/strong>
\nWe communicate with intent, purpose, and transparency. We are all remote from someone else, and we are aware of how our actions impact others.<\/p>\n <\/div>\n

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ACT HUMBLY AND CONFIDENTLY<\/strong>
\nWe\u2019re approachable, accessible, and supportive. We act without ego or pretension, and express opinions with respect for one another\u2019s perspectives.<\/p>\n <\/div>\n

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COLLABORATE WITH BIAS TO ACTION<\/strong>
\nWe do not fear failure, we use proper judgment, we are creative, and we pride ourselves on getting results. We understand the power of trust among our colleagues, our users, and our community.<\/p>\n <\/div>\n

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BE BEYOND LITMUS<\/strong>
\nWe\u2019re active in our communities inside and outside Litmus. We strive to cultivate generosity, make a positive impact on those around us, care for one another, and maintain a healthy work-life balance.<\/p>\n <\/div>\n <\/div>\n \n \t<\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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Our Locations<\/h3>\n <\/div>\n <\/div>\n \n
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Boston<\/strong><\/h4>\n

675 Massachusetts Ave, 11th floor
\nCambridge, MA 02139<\/p>\n HEADQUARTERS<\/span>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n

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Silicon Valley<\/strong><\/h4>\n

231 2nd Avenue
\nSan Mateo, CA 94401<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n

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London<\/strong><\/h4>\n

Floor 3, 9 Devonshire Square
\nLondon EC2M 4YF<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n

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Don\u2019t just take our word for it.<\/h3>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\"G2<\/a><\/p>\n\t\t\t\t\t

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Momentum Leader in Email Marketing on G2<\/em><\/h4>\n\t\t\t<\/div>\n\t\t\t
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\"G2<\/a><\/p>\n\t\t\t\t\t

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Best Relationship in Email Testing on G2<\/em><\/h4>\n\t\t\t<\/div>\n\t\t\t
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\"TrustRadius<\/a><\/p>\n\t\t\t\t\t

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Buyer's Choice on G2<\/em><\/h4>\n\t\t\t<\/div>\n\t\t\t
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\"TrustRadius<\/a><\/p>\n\t\t\t\t\t

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Top rated leader in Email Testing on TrustRadius<\/em><\/h4>\n\t\t\t<\/div>\n\t\t\t
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\"TrustRadius<\/a><\/p>\n\t\t\t\t\t

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Tech Cares on TrustRadius<\/em><\/h4>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n

INVESTORS<\/strong><\/p>

Backed by a leading growth equity firm, our powerful platform gets better every day.<\/p>

Learn More<\/a><\/p> <\/div> <\/div>

LEADERSHIP<\/strong><\/p>

Our leaders remain committed to helping companies get more from their marketing.<\/p>

Learn More<\/a><\/p> <\/div> <\/div>

CAREERS<\/strong><\/p>

Join our tight-knit team and work alongside some of the smartest people in the industry.<\/p>

Learn More<\/a><\/p> <\/div> <\/div> <\/div> <\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"yoast_head":"\nOur Story - Litmus<\/title>\n<meta name=\"description\" content=\"Litmus is the email marketing solution that empowers teams to build, test, and optimize, all by empowering marketers to put email first.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/about\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Story - Litmus\" \/>\n<meta property=\"og:description\" content=\"Litmus is the email marketing solution that empowers teams to build, test, and optimize, all by empowering marketers to put email first.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/about\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T19:52:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Our Story - 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