{"id":30086,"date":"2021-06-07T00:04:31","date_gmt":"2021-06-07T04:04:31","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=30086"},"modified":"2026-06-02T13:23:03","modified_gmt":"2026-06-02T17:23:03","slug":"email-analytics","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/email-analytics","title":{"rendered":"Email Analytics: Drive Results Across All Channels"},"content":{"rendered":"<section class=\"page-header-2022\" style=\"background-color: #eef6f5;\"><style>@media only screen and (max-width: 1399px) and (min-width: 992px)  {\r\n  .circle-bg {\r\n    top: -300px !important;\r\n  }\r\n}<\/style><div class=\"container-fluid p-0\" style=\"overflow: hidden; position: relative;\"><div style=\"width: 60%;border-radius: 50%;background-color: #c2e0dc;position: absolute;aspect-ratio: 1 \/ 1;right: -10%;top: -100%;z-index: 0;\" class=\"circle-bg\"><\/div> <div class=\"container\" style=\"padding: 75px 0;z-index: 1 !important;position: relative;\"> <div class=\"row px-3\"><div class=\"col-12 col-lg-5 mb-1 mb-lg-0\"><h1 class=\"page-header-headline\"><span class=\"page-title\">Email Analytics <\/span>Get the data you need to drive smarter decisions and better results<\/h1>  <p class=\"header-description mt-3\" style=\" font-size: 1.3rem; line-height: 1.3;\">You can\u2019t afford to guess what\u2019s working in your email marketing. Understand your subscribers like never before with richer, more reliable data.<\/p> <div class=\"slide-buttons mb-5\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" class=\"btn btn-primary col-12 col-lg-6 d-lg-inline d-block\">Get started<\/a> <\/div> <\/div> <div class=\"col-12 col-lg-7\"><div class=\"embed-responsive embed-responsive-16by9\" style=\"background-image: url(https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/analyze.png);background-size: contain;background-repeat: no-repeat;\"> <script src=\"\/\/fast.wistia.com\/embed\/medias\/al3wy4gdxv.jsonp\" async=\"\"><\/script> <script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script> <div class=\"wistia_responsive_padding\"> <div class=\"wistia_responsive_wrapper\"> <div class=\"wistia_embed wistia_async_al3wy4gdxv popover=true popoverAnimateThumbnail=true seo=false videoFoam=true wistia_embed_initialized popoverContent=html\"  id=\"wistia-al3wy4gdxv\"><div id=\"wistia_55.thumb_container\" class=\"wistia_click_to_play\" style=\"position: relative; height: 413.719px; width: 735.5px;\"><div id=\"wistia_114.thumbnail\" tabindex=\"0\" style=\"cursor: pointer; display: block; height: 413.719px; overflow: hidden; outline: none; position: relative; width: 735.5px;\" class=\"\"><div id=\"wistia_114.thumbnail_focus_indicator\" style=\"height: 100%; left: 0px; pointer-events: none; position: absolute; top: 0px; width: 100%; z-index: 1;\"><\/div><div id=\"wistia_130.big_play_button_background\" style=\"height: 81px; position: absolute; width: 127px; z-index: 1; background-color: rgba(26, 75, 103, 0.76); left: 304px; top: 166px; transition: all 80ms ease-out 0s; mix-blend-mode: normal;\"><\/div><div id=\"wistia_130.big_play_button_graphic\" tabindex=\"-1\" role=\"button\" aria-label=\"Play\" style=\"background: url(&quot;data:image\/png;base64,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&quot;) 0px 0px \/ 127px 81px no-repeat transparent; cursor: pointer; display: block; height: 81px; outline: none; position: absolute; width: 127px; z-index: 1; left: 304px; top: 166px;\" class=\"\"><\/div><\/div><\/div><\/div> <\/div> <\/div> <\/div> <\/div> <\/div><\/div> <\/div><\/section>\r\n\n\n<section> <div class=\"container py-5\"> <style>@media (min-width: 0px) and (max-width: 992px) {.mx-sm-autos { margin-right: auto!important; margin-left: auto!important;}}} <\/style><div class=\"row\"><h2 class=\"h-xl mb-3 text-center\">Want to increase your email ROI by 43%?<\/h2><p class=\"col-12 col-lg-8 mx-auto text-center\">Brands that use Litmus Email Analytics achieve a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\">43% higher ROI<\/a> than those that don\u2019t. Go beyond opens and clicks and see what you\u2019ve been missing. <\/p><\/div><div class=\"row mt-3\"> <div class=\"col-12 col-md-6 col-lg-4 col text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a; border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><i class=\"fa-solid fa-magnifying-glass-chart mx-auto text-white h-xxl\"><\/i><\/div><p>See reliable opens, read time, Dark Mode usage &amp; more<\/p><\/div> <div class=\"col-12 col-md-6 col-lg-4 col text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><i class=\"fa-solid fa-network-wired mx-auto text-white h-xxl\"><\/i><\/div><p>Integrate with your ESP or other data sources<\/p><\/div> <div class=\"col-12 mx-auto col-md-6 col-lg-4 col text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><i class=\"fa-solid fa-square-share-nodes mx-auto h-xxl text-white\"><\/i><\/div><p>Share custom reports with stakeholders<\/p><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"content-block py-6 block-inner  text-media-block alignfull\" style=\"background-color:#ebf4f3\">\n<div class=\"block-background-text\">\n  <\/div>\n<div class=\"container\">\n        <div class=\"row align-items-center\">\n              <div class=\"col-md-6 order-md-2\">\n                        <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\">\n            <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/altos-slide-768x363.jpg\" alt=\"Altos agency uses Litmus and Mailchimp together to send better emails for their clients.\" width=\"768\" height=\"363\"  \/>          <\/div>\n              <\/div>\n              <div class=\"col-md-6\">\n              <blockquote style=\"font-family: karmina, serif; font-weight: 400; font-size:1.5rem; font-style: italic; line-height: 34px; text-align: center;\"><p><em>\u201cLitmus Email Analytics allowed us to pivot the client\u2019s email strategy based on engagement data and create more effective emails. As a result, they saw a 35% increase in open rates.\u201d<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><img decoding=\"async\" class=\"alignnone size-full wp-image-13199\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/conor-snell-altos.png\" alt=\"\" width=\"60\" height=\"60\" \/><\/strong><br \/>\n<strong>Connor Snell,<\/strong> Social Media &amp; Content Strategist, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/altos\/\">Altos<\/a><\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div>\n\n\n<section class=\"pt-5\"> <div class=\"container py-4\"> <div class=\"row\"> <div class=\"col\"><h2 class=\"h-xl text-center\">Get valuable insights and improve your future email campaigns<\/h2><\/div><\/div> <div class=\"row g-lg-5 mx-lg-0 gy-5 py-3\"> <div class=\"col-12 col-lg-10 text-center mx-auto\"><div class=\"pt-2\"><p>It\u2019s tough to reach your email marketing goals if you\u2019re making decisions based on data that\u2019s limited, unreliable, or siloed.<\/p><p>With Litmus Email Analytics, you get insights that help you truly understand your subscribers. You and your team can make design and content decisions with confidence, knowing they\u2019re backed by meaningful, accurate data.\r\n<\/p><\/div><\/div><\/div><\/div><\/section>\n\n<section class=\"pb-5\"><div class=\"container py-4\"> <div class=\"row\">\r\n<div class=\"content-block pb-2 block-inner text-media-block alignfull mb-5\"><div class=\"container\"> <div class=\"row align-items-center\"> <div class=\"col-md-6 order-md-2\"> <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/email-analytics.svg\" alt=\"Preview of Litmus Email Analytics which shows opens, privacy-impacted opens, read and engagement time, Dark Mode Usage, and more.\"><\/div> <\/div> <div class=\"col-md-6\"> <h2 class=\"h-md\"><strong>Make every email better than the last<\/strong><\/h2><p>Don\u2019t guess what your subscribers will respond to. Litmus reveals how subscribers are engaging with your emails \u2014 including device usage, Dark Mode, read time, and more. It\u2019s easy to spot trends and create winning strategies around what\u2019s really resonating.<\/p><\/div><\/div> <\/div><\/div>\r\n    \r\n<div class=\"content-block py-2 block-inner text-media-block py-0 alignfull my-5\"><div class=\"container\"> <div class=\"row align-items-center\"> <div class=\"col-md-6 \"> <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/analytics.png\" alt=\"Get a better picture of email performance with Litmus Email Analytics\"><\/div> <\/div> <div class=\"col-md-6\"> <h2 class=\"h-md\"><strong>Access better analytics and avoid uninformed decisions<\/strong><\/h2><p>With data privacy protection measures on the rise, it\u2019s more important than ever to make sure your analytics give you the full picture. We automatically filter out opens impacted by Apple\u2019s Mail Privacy Protection so you can focus on true engagement data and make data-driven decisions with confidence.<\/p><\/div> <\/div> <\/div> <\/div>\r\n    \r\n<div class=\"content-block pt-2 pb-4 block-inner text-media-block alignfull my-5\"><div class=\"container\"> <div class=\"row align-items-center\"> <div class=\"col-md-6 order-md-2\"> <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/integrated-logos.png\" alt=\"Get integrated insights between Litmus and key email service providers like Salesforce Marketing Cloud, Oracle Eloqua, and Adobe Marketo.\"><\/div> <\/div> <div class=\"col-md-6\"> <h2 class=\"h-md\"><strong>The insights you need, integrated<\/strong><\/h2><p>Stop wasting time scouring and merging data sources. With <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrated-insights\/\">Integrated Insights<\/a> for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/salesforce-marketing-cloud\/\">Salesforce Marketing Cloud<\/a>, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/eloqua\/\">Oracle Eloqua<\/a>, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/marketo\/\">Marketo<\/a>, you can see all your analytics in one place. You&rsquo;ll uncover new insights that would be impossible to spot with siloed data.<\/p><\/div> <\/div><\/div><\/div>\r\n\r\n<div class=\"content-block pt-2 pb-5 block-inner text-media-block py-0 alignfull mt-5\"><div class=\"container\"> <div class=\"row align-items-center\"> <div class=\"col-md-6 \"> <div class=\"mb-4 mb-md-0 d-flex justify-content-center align-items-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/share-report.png\" alt=\"Share custom reports with your team to boost visibility of key insights.\"><\/div> <\/div> <div class=\"col-md-6\"> <h2 class=\"h-md\"><strong>Get powerful data into everyone\u2019s hands.<\/strong><\/h2><p>Quickly create and share custom reports and spot the trends you\u2019ve been missing. When it\u2019s easy to get the right data to the right people, everyone is empowered to innovate and optimize future emails.<\/p><\/div> <\/div> <\/div> <\/div><\/div><\/div><\/section>\n\n<section style=\"background: linear-gradient(to bottom,white 0%,white 50%,#ebf4f3 50%,#ebf4f3 100%);\" class=\"pb-5 pt-2\"> <div class=\"container mb-3\"> <div class=\"row px-3\"> <div class=\"col p-5 background-white text-center shadow-lg\" style=\"border-radius:35px;\"><h2>Discover the insights you\u2019ve been missing.<\/h2><p>Try Litmus and unlock a richer, more integrated look at your data \u2013 and a proven boost in ROI.<\/p><a rel=\"noopener\" target=\"_blank\" href=\"\/pricing\" class=\"btn btn-primary\">Get started<\/a><\/div><\/div><\/div><\/section>\n\n<section style=\"background-color:#ebf4f3;\">\n\t<div class=\"container pt-5 pb-5\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<h2 class=\"mt-2 mb-5 text-center text-uppercase h-md\"><strong>What other Email Experts are saying about Litmus Email Analytics<\/strong><\/h2>\n\t\t\t<\/div><!--col12-->\n\t\t<\/div><!--row-->\n\t\t<div class=\"row\">\n\t\t\t<div class=\"trustradius-tqw trustradius-widget\" data-trustradius-id=\"6284f596040471002343a205\"><\/div><script src=\"https:\/\/www.trustradius.com\/trustquotes\/trustquotes.js\" type=\"text\/javascript\" async><\/script>\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>\n\n<style>\r\nli {\r\n  list-style-type: none;\r\n}\r\n.wrapper {\r\n  padding: 2em;\r\n}\r\nul.wrapper .row {\r\n  display: flex;\r\n}\r\nul.wrapper .row > ul > li {\r\n  display: flex;\r\n  justify-content: center;\r\n  align-items: center;\r\n  padding: 3em 6em;\r\n  flex: 1;\r\n}\r\nul.wrapper .row > ul > li {\r\n  border-right: 1px solid lightgray;\r\n  border-bottom: 1px solid lightgray;\r\n}\r\nul.wrapper .row > ul > li:last-child {\r\n  border-right: none;\r\n}\r\nul.wrapper .row:last-child ul > li {\r\n  border-bottom: none;\r\n}\r\n\r\n@media (min-width: 0px) and (max-width: 767px){\r\nul.wrapper .row > ul > li {\r\npadding: 1em 0em;\r\n    flex: unset;\r\n    border-right: none;\r\n    border-bottom: none;\r\n    width: 45%;\r\n    text-align: center;\r\n    }\r\n    ul.wrapper .row > ul > li > img {\r\n        width:50%;\r\n    }}\r\n    @media (min-width: 768px) and (max-width: 1400px){\r\nul.wrapper .row > ul > li {\r\n    padding: 1em 0em;\r\n    }\r\n    ul.wrapper .row > ul > li > img {\r\n        width:60%;\r\n    }}\r\n<\/style>\r\n<section class=\"pt-5\">\r\n    <div class=\"container pt-5 pb-3\"> <div class=\"row\"> <div class=\"col-12\"> <h2 class=\"text-center h-md mb-3\" style=\" text-transform: uppercase;\">700,000+ Users Across Companies Of All Industries And Sizes Trust Litmus<\/h2> <\/div> <\/div> <div class=\"row\">\r\n<ul class=\"wrapper\">\r\n  <li class=\"row\">\r\n    <ul class=\"row\">\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/bookingcom-color.svg\" alt=\"Booking.com\">\r\n      <\/li>\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/ford-color.svg\" alt=\"Ford\">\r\n      <\/li>\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/05\/lendingtree.svg\" alt=\"LendingTree\">\r\n      <\/li>\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/publicis-color.svg\" alt=\"publicis Worldwide\">\r\n      <\/li>\r\n    <\/ul>\r\n  <\/li>\r\n  <li class=\"row\">\r\n    <ul class=\"row\">\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/johnson-johnson-color.svg\" alt=\"Johnson and Johnson\">\r\n      <\/li>\r\n      <li>\r\n       <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/target-color.svg\" alt=\"Target\">\r\n      <\/li>\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/cisco.svg\" alt=\"Cisco\">\r\n      <\/li>\r\n      <li>\r\n        <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/01\/sony.svg\" alt=\"Sony\">\r\n      <\/li>\r\n    <\/ul>\r\n  <\/li>\r\n<\/ul>\r\n        <\/div> <\/div> <\/section>\n\n<section style=\"background: linear-gradient(to bottom,white 0%,white 50%,#ebf4f3 50%,#ebf4f3 100%);\" class=\"pb-5 pt-1\"> <div class=\"container mb-3\"> <div class=\"row px-3\"> <div class=\"col p-5 background-white text-center shadow-lg\" style=\"border-radius:35px;\"><h2>Join 700,000+ marketers who use Litmus to make every send count.<\/h2><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" class=\"btn btn-primary\">Get started<\/a><\/div><\/div><\/div><\/section>\n\n\n\t<div id=\"text-accordions-block_41ac644c25fa391ea71a8381e36ce7fb\" class=\"block-text-accordions alignfull bg-texture bg-color-green\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col-md-4\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h2 class=\"h-xl\">Email Analytics FAQs<\/h2>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Is it difficult to start tracking my emails with Litmus Email Analytics?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Nope! We make it easy to create and implement tracking codes so you can get the insights you need without extra work.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"Can Litmus Email Analytics help me inform my email design and testing process?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Yes! Within the Previews & QA checklist, we surface Email Client Recommendations.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How can I use Litmus Email Analytics to supplement those from my email service provider (ESP)?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"There are a couple of ways you can do this. First, if you use Salesforce Marketing Cloud, Oracle Eloqua, and\/or Marketo, we\u2019ll automatically combine key insights for you in the Integrated Insights Report.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How have other Litmus customers used Litmus Email Analytics to improve their email marketing strategy?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"Many customers have shared their success stories with us. One customer, Altos, worked with a non-profit organization that facilitates clothing donations.\"\n      }\n    }\n  ],\n  \"name\": \"Email Analytics FAQs\",\n  \"description\": \"You can\u2019t afford to guess what\u2019s working in your email marketing. Understand your subscribers like never before with richer, more reliable data.\",\n  \"url\": \"https:\/\/www.litmus.com\/email-analytics\"\n}\n<\/script><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n      <div class=\"col-md-8\">\n        <div class=\"accordions\" id=\"blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n\n                                    <div class=\"accordion-wrap\">\n\n              <h3><\/h3>\n                              <div class=\"accordion\">\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading0\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 \"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse0\" aria-expanded=\"true\" aria-controls=\"collapse0\">\n                        Is it difficult to start tracking my emails with Litmus Email Analytics?                        <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse0\" class=\"collapse show\" aria-labelledby=\"heading0\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>Nope! We make it easy to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/126-create-an-analytics-tracking-code\">create and implement tracking codes<\/a> so you can get the insights you need without extra work.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading1\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 collapsed\"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse1\" aria-expanded=\"true\" aria-controls=\"collapse1\">\n                        Can Litmus Email Analytics help me inform my email design and testing process?                         <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse1\" class=\"collapse \" aria-labelledby=\"heading1\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>Yes! Within the Previews &amp; QA checklist, we surface <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/292-email-client-recommendations\">Email Client Recommendations<\/a>. When you track your emails with Litmus Email Analytics, we\u2019ll recommend email clients that are popular with your specific audience so you can prioritize testing and design decisions accordingly.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading2\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 collapsed\"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse2\" aria-expanded=\"true\" aria-controls=\"collapse2\">\n                        How can I use Litmus Email Analytics to supplement those from my email service provider (ESP)?                         <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse2\" class=\"collapse \" aria-labelledby=\"heading2\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>There are a couple of ways you can do this. First, if you use Salesforce Marketing Cloud, Oracle Eloqua, and\/or Marketo, we\u2019ll automatically combine key insights for you in the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/401-using-litmus-integrated-insights\">Integrated Insights Report<\/a>. If you use a different ESP, you can easily <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/160-exporting-data-from-email-analytics\">export individual-level data from Litmus<\/a> in a CSV file.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading3\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 collapsed\"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse3\" aria-expanded=\"true\" aria-controls=\"collapse3\">\n                        Does Litmus Email Analytics store personally identifiable information (PII)?                        <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse3\" class=\"collapse \" aria-labelledby=\"heading3\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>Litmus <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/191-email-analytics-and-personally-identifiable-information\">actively promotes PII compliance<\/a> and prevents the collection of personal information by default. When creating a tracking code in Litmus you are asked to choose the ESP that you will use to send the email.\u00a0 We will automatically insert a relevant and PII compliant unique user identifier upon selection of your ESP from the drop-down menu.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading4\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 collapsed\"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse4\" aria-expanded=\"true\" aria-controls=\"collapse4\">\n                        How have other Litmus customers used Litmus Email Analytics to improve their email marketing strategy?                         <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse4\" class=\"collapse \" aria-labelledby=\"heading4\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>Many customers have shared their success stories with us. One customer, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/altos\/\">Altos<\/a>, worked with a non-profit organization that facilitates clothing donations. Since their email list was a lot larger than their social audience, Altos informed their social messaging strategy based on their email results and they saw a 24% increase in website traffic from Facebook year-over-year. Check out other Litmus Email Analytics customer success stories <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/?story_resource_hub_category=email-marketing-performance\">here<\/a>.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                    <div class=\"accordion-item\">\n                    <div class=\"\" id=\"heading5\">\n                      <span class=\"mb-0 h-md\">\n                        <h3 class=\"btn btn-link w-100 pb-1 mb-0 collapsed\"  data-bs-toggle=\"collapse\" data-bs-target=\"#collapse5\" aria-expanded=\"true\" aria-controls=\"collapse5\">\n                        Can I share Litmus Email Analytics reports with my team members?                         <\/h3>\n                      <\/span>\n                    <\/div>\n\n                    <div id=\"collapse5\" class=\"collapse \" aria-labelledby=\"heading5\" data-bs-parent=\"#blockAccordionblock_41ac644c25fa391ea71a8381e36ce7fb\">\n                      <div class=\"\">\n                        <p><p>Yes! We\u2019ve made it easy to create custom analytics reports and share them with your team. Plus, if you\u2019re using Integrated Insights you can subscribe to a weekly digest to automatically let you know how your emails performed in the last week.<\/p>\n<\/p>\n                      <\/div>\n                    <\/div>\n                  <\/div>\n                                  <\/div>\n              \n              <\/div>\n                      \n        <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-30086","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Campaign Analytics: How to Track Metrics That Matter<\/title>\n<meta name=\"description\" content=\"Brands that use Litmus Analytics achieve a 43% higher email ROI than those that don\u2019t. 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