{"id":43525,"date":"2025-01-10T10:33:41","date_gmt":"2025-01-10T15:33:41","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=43525"},"modified":"2026-06-02T13:17:05","modified_gmt":"2026-06-02T17:17:05","slug":"email-personalization","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/email-personalization","title":{"rendered":"Email Personalization"},"content":{"rendered":"<style>\r\n\r\n\t\tul.checks {\r\n\t\t\tlist-style-type: none;\r\n\t\t}\r\n\t\tul.checks > li{\r\n\t\t\tposition: relative; margin-bottom:10px;\r\n\t\t}\r\n\t\tul.checks li::before {\r\n\t\t\tfont-family: \"Font Awesome 6 Free\"; position: absolute; left: -25px;content: \"\\f058\";color: #9a7424;\r\n\t\t}\r\n\t\t@media only screen and (max-width: 1399px) and (min-width: 992px) {\r\n\t\t\t.circle-bg {\r\n\t\t\t\ttop: -300px !important; \r\n\t\t\t}\r\n\t\t}\r\n     .page-header-hero h1 {\r\n        font-size: 2.9rem;\r\n        font-weight: bold;\r\n    }\r\n    .page-header-hero .header-description{\r\n        font-size: 1.1rem;\r\n    }\r\n    .page-header-hero span.page-title {\r\n        font-size: 1.2rem;\r\n        display: block;\r\n        text-transform: uppercase;\r\n        letter-spacing: .1rem;\r\n        \r\n    }\r\n    .checks-circle li::before {\r\n        font-family: Font Awesome\\ 6 Free;\r\n        content: \"\\f111\";\r\n        margin-right: 11px;\r\n        font-size: 0.8rem;\r\n    }\r\n    .bullets-green li::before {\r\n        color: #005A8A;\r\n    }\r\n\t<\/style>\r\n    \t\r\n<section class=\"page-header-2022\" style=\"background-color: #eef6f5;\"><style>@media only screen and (max-width: 1399px) and (min-width: 992px) { .circle-bg { top: -300px !important; }}<\/style><div class=\"container-fluid p-0\" style=\"overflow: hidden; position: relative;\"><div style=\"width: 60%;border-radius: 50%;background-color: #c2e0dc;position: absolute;aspect-ratio: 1 \/ 1;right: -10%;top: -110%;z-index: 0;\" class=\"circle-bg\"><\/div> <div class=\"container\" style=\"padding: 75px 0;z-index: 1 !important;position: relative;\"> <div class=\"row px-3 d-flex align-items-center\"><div class=\"col-12 col-lg-6 mb-1 mb-lg-0\"><h1 class=\"bold\"><span class=\"page-title\">Email Personalization <\/span>Delight subscribers with engaging 1:1 experiences<\/h1>\r\n                <ul class=\"header-description mt-3 mb-4 lh-base list-inline checks-circle bullets-green lh-lg\">\r\n                    <li>Deliver the 1:1 experiences subscribers expect\u2013at scale\u2013<strong>without the heavy lift<\/strong><\/li>\r\n                    <li>Build emails <strong>the way you want to<\/strong>, with or without complex code<\/li>\r\n                    <li>Use open-time content to <strong>stand out in the inbox<\/strong> and win over subscribers<\/li>\r\n                <\/ul>\r\n    <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" class=\"btn mx-auto\" style=\"color:#ffffff;\">Get started<\/a>\r\n                <\/div> \r\n\t<div class=\"col-12 col-lg-5 offset-lg-1\">\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/hero_example_email.png\" alt=\"Personalized Images, Live Polls, Interest Signals\" width=\"519\" height=\"373\"> \r\n\t\t\t\t<\/div> <!--col-12 col-lg-5 offset-lg-1-->\r\n\t<\/div><\/div> <\/div><\/section>\n\n<section class=\"py-5\">\r\n    <div class=\"container overflow-hidden\">\r\n        <div class=\"row gx-5\">\r\n            <div class=\"col-12 text-center mb-5\">\r\n                <h2 class=\"h-sm\">Litmus Personalize helps brands create subscriber experiences that drive results <strong>including:<\/strong><\/h2>\r\n            <\/div><!--col-12-->\r\n            <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\" style=\"height:85px;\"><span style=\"color:#005A8A;\" class=\"d-block fs-1 bold mb-2\"><strong>+96%<\/strong><\/span> Average increase in email generated revenue<\/p><\/div>\r\n           <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\" style=\"height:85px;\"><span style=\"color:#005A8A;\" class=\"d-block fs-1 bold mb-2\">+76%<\/span> Average increase in click-through-rate<\/p><\/div>\r\n            <div class=\"col-12 col-lg-4 text-center\"><p class=\"mb-0 px-5\" style=\"height:85px;\"><span style=\"color:#005A8A;\" class=\"d-block fs-1 bold mb-2\">+49%<\/span> Increase in average order value<\/p> <\/div> \r\n        <\/div><!--row-->\r\n    <\/div><!--container-->\r\n<\/section>\n\n<section class=\"py-5\" style=\"background-color:#F1F5F9;\">\r\n    <div class=\"container overflow-hidden\">\r\n        <div class=\"row gx-5\">\r\n            <div class=\"col-12 text-center mb-3\">\r\n                <h2 class=\"h-xl bold\">Easily build personalized emails\u2014at scale<\/h2>\r\n<p>Deliver engaging brand experiences to every subscriber, individually.<\/p>\r\n            <\/div><!--col-12-->\r\n            <div class=\"col-12 col-lg-4 text-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/live_content.svg\" class=\"my-5\" width=\"220\" height=\"220\" alt=\"\"><h3 class=\"h-md bold px-5  col-12 col-lg-11 mx-auto\" style=\"min-height:50px;\">Quick-start templates <\/h3>\r\n<p class=\"px-5\">Build engaging experiences in minutes using our templates, or build from scratch.<\/p><\/div>\r\n           <div class=\"col-12 col-lg-4 text-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/dynamic_content.svg\" class=\"my-5\" width=\"220\" height=\"220\" alt=\"\"><h3 class=\"h-md bold px-5  col-12 col-lg-11 mx-auto\" style=\"min-height:50px;\">Dynamic content<\/h3>\r\n<p class=\"px-5\">Leverage your data to showcase the content each individual subscriber cares most about.<\/p><\/div>\r\n            <div class=\"col-12 col-lg-4 text-center\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/ai_recommendations.svg\" class=\"my-5\" width=\"220\" height=\"220\" alt=\"\"><h3 class=\"h-md bold px-5  col-12 col-lg-11 mx-auto\" style=\"min-height:50px;\">Advanced targeting<\/h3>\r\n<p class=\"px-5\">Deliver the right message at the right moment with behavioral and contextual targeting.<\/p><\/div>\r\n        <\/div><!--row-->\r\n    <\/div><!--container-->\r\n<\/section>\n\n<style>\r\n    #collapses .btn-controller:not(.collapsed) {\r\n    color: #30363F;\r\n    background-color: #DBE8F0;\r\n    box-shadow: none;\r\n    border-radius: 4px;\r\n}\r\n    #collapses .btn-controller {\r\n        font-weight:600;\r\n        background-color: transparent;\r\n        border: none;\r\n        text-align: left;\r\n        padding: 10px;\r\n}\r\n\r\n<\/style>\r\n<section class=\"py-5 my-5\">\r\n    <div class=\"container\">\r\n        <div class=\"col-12 text-center mb-5\">\r\n                <h2 class=\"h-xl bold\">One solution, endless possibilities<\/h2>\r\n<p class=\"col-12 col-lg-9 mx-auto\">Here are the ways Litmus Personalize helps you deliver the 1:1 experiences your subscribers expect.<\/p>\r\n            <\/div><!--col-12-->\r\n    <\/div><!--container-->\r\n    <div class=\"container\">\r\n        <div class=\"row\" id=\"collapses\">\r\n            \r\n            <div class=\"col-12 col-lg-4\">\r\n                <div class=\"sticky-top\" id=\"accordion-1\">\r\n                    <div class=\"accordion-item\">\r\n                <button disabled class=\"btn-controller w-100\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-1\" aria-expanded=\"true\" aria-controls=\"collapse-1\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_scratch.svg\" alt=\"\" width=\"40\" height=\"40\">Scratch-Offs<\/button><\/div>\r\n                <div class=\"collapse show collapse-1\" data-bs-parent=\"#collapses\"><p>Captivate your audience and stand out from competitors with fun ways to unveil special offers or news.<\/p>\r\n                <\/div><!--collapse-->\r\n                \r\n                <button class=\"btn-controller w-100 collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-2\" aria-expanded=\"true\" aria-controls=\"collapse-2\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_timer.svg\" alt=\"\" width=\"40\" height=\"40\">Countdown Timers<\/button>\r\n                <div class=\"collapse collapse-2\" data-bs-parent=\"#collapses\"><p>Create urgency for an upcoming sale, promotional offer, or special event.<\/p>\r\n                <\/div><!--collapse-->\r\n                \r\n                <button class=\"btn-controller w-100 collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-3\" aria-expanded=\"true\" aria-controls=\"collapse-3\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_polls.svg\" alt=\"\" width=\"40\" height=\"40\">Live Polls<\/button>\r\n                <div class=\"collapse collapse-3\" data-bs-parent=\"#collapses\"><p>Make it easy and fun for subscribers to share their opinion directly with your brand.<\/p>\r\n                <\/div><!--collapse-->\r\n                    \r\n                     <button class=\"btn-controller w-100 collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-4\" aria-expanded=\"true\" aria-controls=\"collapse-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/add-to-calendar-icon2.svg\" alt=\"\" width=\"40\" height=\"40\">Add-to-Calendar\r\n<\/button>\r\n                <div class=\"collapse collapse-4\" data-bs-parent=\"#collapses\"><p>Make it easy for subscribers to show up for your brand\u2019s most momentous moments in just a few clicks.<\/p> \r\n                <\/div><!--collapse-->\r\n                    \r\n                     <button class=\"btn-controller w-100 collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-5\" aria-expanded=\"true\" aria-controls=\"collapse-5\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/animated-video-icon2.svg\" alt=\"\" width=\"40\" height=\"40\">Animated Video<\/button>\r\n                <div class=\"collapse collapse-5\" data-bs-parent=\"#collapses\"><p>Captivate your audience and encourage them to take action by automatically playing fun, engaging video previews directly inside your email = without any manual work.<\/p>\r\n                <\/div><!--collapse-->\r\n                \r\n                <button class=\"btn-controller w-100 collapsed\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\".collapse-6\" aria-expanded=\"true\" aria-controls=\"collapse-6\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_signals.svg\" alt=\"\" width=\"40\" height=\"40\">Interest Signals<\/button>\r\n                <div class=\"collapse collapse-6\" data-bs-parent=\"#collapses\"><p>Harness the power of social proof by displaying live click totals, signaling to subscribers what their peers are loving most.<\/p>\r\n                <\/div><!--collapse-->\r\n                 <div class=\"border-top mt-3 pt-5 text-center\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\/quick-start-templates\" class=\"btn btn-outline mx-auto\">See All Quick-Start Templates<\/a><\/div>\r\n                <\/div><!--sticky-top-->\r\n            <\/div><!--col-4-->\r\n            \r\n            <div class=\"col-8 d-none d-lg-block\">\r\n                <div class=\"collapse show collapse-1\" data-bs-parent=\"#collapses\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mock_email_Scratch_off.png\" alt=\"\" width=\"809\" height=\"975\"> \r\n                <\/div><!--collapse-->\r\n                \r\n                <div class=\"collapse collapse-2\" data-bs-parent=\"#collapses\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mock_email_Countdown_Timers.png\" alt=\"\" width=\"809\" height=\"975\">\r\n                <\/div><!--collapse-->\r\n                \r\n                <div class=\"collapse collapse-3\" data-bs-parent=\"#collapses\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mock_email_Live_Polls.png\" alt=\"\" width=\"809\" height=\"975\">\r\n                <\/div><!--collapse--> \r\n                \r\n                <div class=\"collapse collapse-4\" data-bs-parent=\"#collapses\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Personalization-Page_Add-to-calendar.png\" alt=\"\" width=\"809\" height=\"975\">\r\n                <\/div><!--collapse-->\r\n                \r\n                <div class=\"collapse collapse-5\" data-bs-parent=\"#collapses\">\r\n                    <video width=\"809\" height=\"975\" autoplay loop>\r\n  <source src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/personalization-video-08202024.mp4\" type=\"video\/mp4\">\r\n  Your browser does not support the video tag.\r\n<\/video>\r\n                    \r\n                <\/div><!--collapse-->\r\n                \r\n                <div class=\"collapse collapse-6\" data-bs-parent=\"#collapses\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/interest-signals-personalization-10282024.png\" alt=\"\" width=\"809\" height=\"975\">\r\n                <\/div><!--collapse-->\r\n                \r\n       \r\n            <\/div><!--col-8-->\r\n        \r\n        <\/div><!--row-->\r\n    <\/div><!--container-->\r\n<\/section>\r\n<script>\r\nvar myCollapsible = document.getElementById('accordion-1')\r\nmyCollapsible.addEventListener('shown.bs.collapse', function () {\r\n  $(\".btn-controller:not([class*='collapsed'])\").attr('disabled', 'disabled');\r\n})\r\n    var myCollapsible2 = document.getElementById('accordion-1')\r\nmyCollapsible.addEventListener('hidden.bs.collapse', function () {\r\n  $(\".btn-controller\").removeAttr(\"disabled\");\r\n})\r\n<\/script>\n\n<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.0\/jquery.min.js\"><\/script>\r\n<script>\r\n$(document).ready(function(){\r\n  \r\n$('.loop').owlCarousel({\r\n    loop:false,\r\n    navText : ['<i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i>','<i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i>'],\r\n    margin:30,\r\n    nav:true,\r\n    autoPlay: false,\r\n    dots: false,\r\n    responsive:{\r\n        0:{\r\n            items:1\r\n        },\r\n        600:{\r\n            items:1\r\n        },\r\n        1000:{\r\n            items:3\r\n        }\r\n    }\r\n})\r\n});\r\n<\/script>\r\n<section class=\"content-cards-carousel py-5 content-carousel-modifications\" style=\"background-color:#EFF6F5;\"> <div class=\"container py-0\"> <div class=\"row\"> <h2 class=\"h-lg mb-3 col-lg-9 mx-auto\">80% of customers are more likely to purchase from a brand that provides personalized experiences.*<\/h2><p class=\"text-center col-lg-8 mx-auto\">In a world where email personalization is no longer optional, we\u2019re here to help you learn, evolve your strategy, and make the most of every send.<\/p> <div class=\"row mt-5\"> <div class=\"loop owl-carousel owl-theme pt-0 owl-loaded owl-drag\">     <div class=\"owl-stage-outer\"><div class=\"owl-stage\" style=\"transform: translate3d(0px, 0px, 0px); transition: all 0.25s ease 0s; width: 1723px;\"><div class=\"owl-item\"><div class=\"item h-100\"> <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-litmus-personalize\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-27-at-3.15.08-PM.png)\"><\/div><\/a> <div class=\"card-body p-5\"> <h3 class=\"h-sm card-title\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\" class=\"text-black bold\">Your Guide for Personalized Email: Strategies, Tactics, Tools<\/a><\/h3><p><a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\" class=\"text-black\">Unlock the power of email personalization in marketing. Learn strategies and best practices to tailor emails, boost engagement, and drive conversions.<\/a><\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"owl-item\"><div class=\"item h-100\"> <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/06\/Using-Dynamic-Content-to-Increase-Engagementb.png)\"><\/div><\/a> <div class=\"card-body p-5\"> <h3 class=\"h-sm card-title\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\" class=\"text-black bold\">How to Use Dynamic Email Content to Increase Engagement<\/a><\/h3><p><a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\" class=\"text-black\">Discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails.<\/a> <\/p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"owl-item\"><div class=\"item h-100\"> <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\"> <a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/01\/combining-segmentation-and-personalization.jpg)\"><\/div><\/a> <div class=\"card-body p-5\"><h3 class=\"h-sm card-title\"><a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" class=\"text-black bold\">Segmentation and Personalization: A Unified Path to Better Brand Experience<\/a><\/h3><p><a rel=\"noopener\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" class=\"text-black\">Combine segmentation with personalization to lift engagement, inbox placement, and brand experience.<\/a> <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div> <p class=\"text-center pt-5\">* Source: Epsilon: The power of me: The impact of personalization on marketing performance<\/p><\/section>\n\n      <script type=\"application\/ld+json\">\n  \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \n  \"@type\": \"FAQPage\",\n  \"mainEntity\":[ \n    {\n        \n        \"@type\": \"Question\",\n        \"name\": \"What is personalization in an email?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Personalization in email marketing means crafting each message to connect with your target audience on a personal level. In fact, 76% of buyers today expect personalized attention from marketers. Litmus makes it simple to deliver relevant content, personalized subject lines, and dynamic elements like product recommendations or abandoned cart reminders. With data-driven insights from subscriber data, you can add a personal touch to every email, building stronger customer relationships and keeping your email list engaged. And it works: 80% of customers today are more likely to purchase from brands offering personalized experiences.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"How do I personalize emails?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Start with subscriber data from your CRM or ESP to segment audiences and tailor each personalized message. Litmus allows your marketing team to easily create, test, and preview dynamic content\u2014like targeted product recommendations\u2014ensuring your emails resonate with every recipient and feel both data-driven and relevant to real people. Check out these inspiring personalized emails you can apply to your own marketing program.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"Can I preview my personalized emails before sending them to ensure accuracy?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Litmus\u2019s email monitoring software enables you to preview personalized emails across devices and 100+ popular email clients, confirming each message is polished and accurate. Every recipient gets a message crafted just for them, adding a personal touch that elevates the customer experience.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"What do users love most about Litmus?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Users love how Litmus Personalize unites all aspects of email personalization in one tool. From designing and A\/B testing to optimizing with AI-backed recommendations, teams create error-free, data-driven emails that build customer relationships, boost conversion rates, and keep content relevant for each subscriber. They also love the many options like scratch-offs, countdown timers, live polls, and more.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"How do companies benefit from using Litmus Personalize?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Litmus Personalize makes email personalization easy so you can deliver tailored, relevant content across any type of email list. With built-in design, analytics, and spam testing, companies experience better deliverability, stronger engagement on calls-to-action, and improved ROI\u2014all while creating meaningful connections with their target audience. Learn more about the impact of our all-in-one platform: Why Litmus &amp; Litmus Case Studies.\n\"\n        } }  ]\n}\n<\/script>\n\n<section class=\"faq py-5\" id=\"faqs-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t<div class=\"container overflow-hidden\">\n\t\t<div class=\"row g-5\">\n\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<h2><\/h2>\n\t\t\t\t\t<h2 class=\"h-xl\">We\u2019re here to help you hit your biggest email goals.<\/h2>\n<p>You don\u2019t have to go it alone. Our average customer satisfaction score is 96%, and the majority of customers receive a response in 3 hours or less. Plus, our email geeks and experts are always uncovering new information to help you get the most from our email personalization solution.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"col-md-8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"faq-wrapper\" id=\"faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-0 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center \" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-0\" aria-expanded=\"true\" aria-controls=\"faq-answer-0\"><strong> What is personalization in an email?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-0\" class=\"collapse px-3 pb-3 show\" aria-labelledby=\"faq-question-0\" data-bs-parent=\"#faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t\t\t\t\t<p>Personalization in email marketing means crafting each message to connect with your target audience on a personal level. In fact, 76% of buyers today expect personalized attention from marketers. Litmus makes it simple to deliver relevant content, personalized subject lines, and dynamic elements like product recommendations or abandoned cart reminders. With data-driven insights from subscriber data, you can add a personal touch to every email, building stronger customer relationships and keeping your email list engaged. And it works: 80% of customers today are more likely to purchase from brands offering personalized experiences.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-1 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-1\" aria-expanded=\"false\" aria-controls=\"faq-answer-1\"><strong> How do I personalize emails?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-1\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-1\" data-bs-parent=\"#faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t\t\t\t\t<p>Start with subscriber data from your CRM or ESP to segment audiences and tailor each personalized message. Litmus allows your marketing team to easily create, test, and preview dynamic content\u2014like targeted product recommendations\u2014ensuring your emails resonate with every recipient and feel both data-driven and relevant to real people. Check out these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-inspiring-personalized-emails\">inspiring personalized emails<\/a> you can apply to your own marketing program.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-2 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-2\" aria-expanded=\"false\" aria-controls=\"faq-answer-2\"><strong> Can I preview my personalized emails before sending them to ensure accuracy?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-2\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-2\" data-bs-parent=\"#faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t\t\t\t\t<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\">Litmus\u2019s email monitoring software<\/a> enables you to preview personalized emails across devices and 100+ popular email clients, confirming each message is polished and accurate. Every recipient gets a message crafted just for them, adding a personal touch that elevates the customer experience.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-3 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-3\" aria-expanded=\"false\" aria-controls=\"faq-answer-3\"><strong> What do users love most about Litmus?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-3\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-3\" data-bs-parent=\"#faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t\t\t\t\t<p>Users love how Litmus Personalize unites all aspects of email personalization in one tool. From designing and A\/B testing to optimizing with AI-backed recommendations, teams create error-free, data-driven emails that build customer relationships, boost conversion rates, and keep content relevant for each subscriber. They also love the many options like scratch-offs, countdown timers, live polls, and more.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-4 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-4\" aria-expanded=\"false\" aria-controls=\"faq-answer-4\"><strong> How do companies benefit from using Litmus Personalize?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-4\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-4\" data-bs-parent=\"#faq-wrapper-block_d6bdca5bc90ff28bbab617c51611e712\">\n\t\t\t\t\t\t\t\t\t<p>Litmus Personalize makes email personalization easy so you can deliver tailored, relevant content across any type of email list. With built-in design, analytics, and spam testing, companies experience better deliverability, stronger engagement on calls-to-action, and improved ROI\u2014all while creating meaningful connections with their target audience. Learn more about the impact of our all-in-one platform: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/why-litmus\">Why Litmus<\/a> &amp; <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\">Litmus Case Studies<\/a>.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t<\/div><!--faq-wrapper-->\n\t\t\t<\/div><!--col-md-8-->\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>\n\n<style>\r\n    section.faq {\r\n        background-color: #EFF6F5;\r\n    }\r\n    .faq-wrapper .collapsed.h3:after, .faq-wrapper .h3:not(.collapsed):after, .faq-wrapper h3.collapsed:after, .faq-wrapper h3:not(.collapsed):after {\r\n    color: #06808e;\r\n}\r\n    .faq-wrapper .h3:not(.collapsed), .faq-wrapper h3:not(.collapsed) {\r\n    color: #06808e;\r\n    border-top: 3px solid #06808e;\r\n}\r\n    .content-carousel-modifications h2 {\r\n        text-align:center;\r\n        font-weight:bold;\r\n        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