{"id":755,"date":"2020-04-15T13:47:27","date_gmt":"2020-04-15T13:47:27","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=755"},"modified":"2025-12-05T16:24:16","modified_gmt":"2025-12-05T21:24:16","slug":"marketing-leadership","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/role\/marketing-leadership","title":{"rendered":"Marketing Leadership"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_aaf37dfc19491ec3629f178ebded5c72\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h2 class=\"h-xl\">More productive teams get better results<\/h2>\n<p>Trusted by more than 700,000 users across various industries, Litmus supercharges your team with the tools they need to create more effective personalized campaigns at scale. From automated pre-send testing to robust post-campaign analytics and automated monitoring to ensure continued success, you\u2019ll equip your team with all the essentials they need to make your email program more impactful than ever.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n<div class=\"content-block py-6 block-inner  text-media-block alignfull\" style=\"background-color:#ebf4f3\">\n<div class=\"block-background-text\">\n  <\/div>\n<div class=\"container\">\n        <div class=\"row align-items-center\">\n              <div class=\"col-md-6 order-md-2\">\n                                    <div class=\"embed-responsive embed-responsive-16by9 mb-4 mb-md-0\">\n              <script src=\"\/\/fast.wistia.com\/embed\/medias\/r4lmkgsit1.jsonp\" async><\/script>\n              <script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n              <div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n              <div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n              <div class=\"wistia_embed wistia_async_r4lmkgsit1 popover=true popoverAnimateThumbnail=true videoFoam=true\" style=\"display:inline-block;height:100%;position:relative;width:100%\">&nbsp;<\/div><\/div><\/div>\n            <\/div>\n                        <\/div>\n              <div class=\"col-md-6\">\n              <h2 class=\"h-sm\">See how one director relies on Litmus to provide his team with the tools they need to maximize ROI from their email marketing efforts.<\/h2>\n      <\/div>\n    <\/div>\n  <\/div>\n  \n<\/div>\n\n\n<section> <div class=\"container pt-5\"> <style>@media (min-width: 0px) and (max-width: 992px) {.mx-sm-autos {\r\n    margin-right: auto!important;\r\n    margin-left: auto!important;\r\n}}} \r\n\r\n<\/style><div class=\"row\"> <div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  viewBox=\"0 0 640 512\" class=\"mx-auto p-2\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M72 88a56 56 0 1 1 112 0A56 56 0 1 1 72 88zM64 245.7C54 256.9 48 271.8 48 288s6 31.1 16 42.3V245.7zm144.4-49.3C178.7 222.7 160 261.2 160 304c0 34.3 12 65.8 32 90.5V416c0 17.7-14.3 32-32 32H96c-17.7 0-32-14.3-32-32V389.2C26.2 371.2 0 332.7 0 288c0-61.9 50.1-112 112-112h32c24 0 46.2 7.5 64.4 20.3zM448 416V394.5c20-24.7 32-56.2 32-90.5c0-42.8-18.7-81.3-48.4-107.7C449.8 183.5 472 176 496 176h32c61.9 0 112 50.1 112 112c0 44.7-26.2 83.2-64 101.2V416c0 17.7-14.3 32-32 32H480c-17.7 0-32-14.3-32-32zm8-328a56 56 0 1 1 112 0A56 56 0 1 1 456 88zM576 245.7v84.7c10-11.3 16-26.1 16-42.3s-6-31.1-16-42.3zM320 32a64 64 0 1 1 0 128 64 64 0 1 1 0-128zM240 304c0 16.2 6 31 16 42.3V261.7c-10 11.3-16 26.1-16 42.3zm144-42.3v84.7c10-11.3 16-26.1 16-42.3s-6-31.1-16-42.3zM448 304c0 44.7-26.2 83.2-64 101.2V448c0 17.7-14.3 32-32 32H288c-17.7 0-32-14.3-32-32V405.2c-37.8-18-64-56.5-64-101.2c0-61.9 50.1-112 112-112h32c61.9 0 112 50.1 112 112z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Empower your team<\/strong><\/h3><p>Give your team access to the all-in-one solution for building, personalizing, testing, and analyzing emails.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/why-litmus\" class=\"link-arrow orange-arrow mx-auto\">Learn more<\/a><\/p><\/div> <div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  viewBox=\"0 0 512 512\" class=\"mx-auto p-2\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M416 208c0 45.9-14.9 88.3-40 122.7L502.6 457.4c12.5 12.5 12.5 32.8 0 45.3s-32.8 12.5-45.3 0L330.7 376c-34.4 25.2-76.8 40-122.7 40C93.1 416 0 322.9 0 208S93.1 0 208 0S416 93.1 416 208zm-312 8v64c0 13.3 10.7 24 24 24s24-10.7 24-24l0-64c0-13.3-10.7-24-24-24s-24 10.7-24 24zm80-96V280c0 13.3 10.7 24 24 24s24-10.7 24-24V120c0-13.3-10.7-24-24-24s-24 10.7-24 24zm80 64v96c0 13.3 10.7 24 24 24s24-10.7 24-24V184c0-13.3-10.7-24-24-24s-24 10.7-24 24z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Get the insights that matter most<\/strong><\/h3><p>Drive better results with reliable email engagement metrics that matter to your business.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" class=\"link-arrow orange-arrow mx-auto\">Get Results<\/a><\/p><\/div> <div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"mx-auto p-2\" viewBox=\"0 0 448 512\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M342.6 86.6c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L160 178.7l-57.4-57.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l80 80c12.5 12.5 32.8 12.5 45.3 0l160-160zm96 128c12.5-12.5 12.5-32.8 0-45.3s-32.8-12.5-45.3 0L160 402.7 54.6 297.4c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3l128 128c12.5 12.5 32.8 12.5 45.3 0l256-256z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Speed up review and approval cycles<\/strong><\/h3><p>Get quality emails out the door faster with one centralized spot for feedback.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\" class=\"link-arrow orange-arrow mx-auto\">Save time<\/a><\/p><\/div><div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"mx-auto p-2\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M208 48a48 48 0 1 1 96 0 48 48 0 1 1 -96 0zm40 304V480c0 17.7-14.3 32-32 32s-32-14.3-32-32V256.9l-28.6 47.5c-9.1 15.1-28.8 20-43.9 10.9s-20-28.8-10.9-43.9l58.3-97c17.4-28.9 48.6-46.6 82.3-46.6h29.7c33.7 0 64.9 17.7 82.3 46.6l58.3 97c9.1 15.1 4.2 34.8-10.9 43.9s-34.8 4.2-43.9-10.9L328 256.9V480c0 17.7-14.3 32-32 32s-32-14.3-32-32V352H248zM7 7C16.4-2.3 31.6-2.3 41 7l80 80c9.4 9.4 9.4 24.6 0 33.9s-24.6 9.4-33.9 0L7 41C-2.3 31.6-2.3 16.4 7 7zM471 7c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9l-80 80c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9L471 7zM7 505c-9.4-9.4-9.4-24.6 0-33.9l80-80c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9L41 505c-9.4 9.4-24.6 9.4-33.9 0zm464 0l-80-80c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0l80 80c9.4 9.4 9.4 24.6 0 33.9s-24.6 9.4-33.9 0z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Personalize at scale\u2014in seconds<\/strong><\/h3><p>Increase engagement and customer loyalty by personalizing emails at scale.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" class=\"link-arrow orange-arrow mx-auto mx-auto\">Get personal<\/a><\/p><\/div> <div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"p-2 mx-auto\" viewBox=\"0 0 512 512\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M256 0c4.6 0 9.2 1 13.4 2.9L457.7 82.8c22 9.3 38.4 31 38.3 57.2c-.5 99.2-41.3 280.7-213.6 363.2c-16.7 8-36.1 8-52.8 0C57.3 420.7 16.5 239.2 16 140c-.1-26.2 16.3-47.9 38.3-57.2L242.7 2.9C246.8 1 251.4 0 256 0zm0 66.8V444.8C394 378 431.1 230.1 432 141.4L256 66.8l0 0z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Protect your brand experiences<\/strong><\/h3><p>Rest-assured your emails are top notch with automated QA checks and always-on monitoring.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" class=\"link-arrow orange-arrow mx-auto\">Optimize emails<\/a><\/p><\/div> <div class=\"col-6 col-md-6 col-lg-4 col mb-5 text-center mx-sm-autos\"><div class=\"px-0 px-lg-3 mx-auto mb-3\" style=\"background-color: #e3b23a;border-radius: 50%;aspect-ratio: 1 \/ 1;display: flex;align-items: center;width:100px;\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"mx-auto p-2\" viewBox=\"0 0 640 512\"><!--! Font Awesome Free 6.4.2 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license (Commercial License) Copyright 2023 Fonticons, Inc. --><path fill=\"#ffffff\" d=\"M64 96c0-35.3 28.7-64 64-64H512c35.3 0 64 28.7 64 64V352H512V96H128V352H64V96zM0 403.2C0 392.6 8.6 384 19.2 384H620.8c10.6 0 19.2 8.6 19.2 19.2c0 42.4-34.4 76.8-76.8 76.8H76.8C34.4 480 0 445.6 0 403.2zM281 209l-31 31 31 31c9.4 9.4 9.4 24.6 0 33.9s-24.6 9.4-33.9 0l-48-48c-9.4-9.4-9.4-24.6 0-33.9l48-48c9.4-9.4 24.6-9.4 33.9 0s9.4 24.6 0 33.9zM393 175l48 48c9.4 9.4 9.4 24.6 0 33.9l-48 48c-9.4 9.4-24.6 9.4-33.9 0s-9.4-24.6 0-33.9l31-31-31-31c-9.4-9.4-9.4-24.6 0-33.9s24.6-9.4 33.9 0z\"\/><\/svg><\/div> <h3 class=\"h-sm mb-1\"><strong>Build emails in record time<\/strong><\/h3><p>Create highly effective, personalized emails at scale in a fraction of the time.<\/p><p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-builder\" class=\"link-arrow orange-arrow mx-auto\" class=\"link-arrow orange-arrow\">Build faster<\/a><\/p><\/div> <\/div> <\/div><\/section>\n\n\n\t<div id=\"success-stories-block_07c42f2dd847b4a6027b149fdbf7cee3\" class=\"block-success-stories alignfull bg-texture \" style=\"background-color:\">\n    <div class=\"container\">\n    <div class=\"row pb-4 text-light\">\n      <div class=\"col\">\n              <\/div>\n    <\/div>\n          <ul class=\"nav mb-3 justify-content-center \" id=\"pills-tab\" role=\"tablist\">\n              <li class=\"nav-item col-md-2\">\n          <span class=\"nav-link active d-flex justify-content-center py-3 px-4\" id=\"pills-0-tab\" data-bs-toggle=\"pill\" rel=\"noopener\" href=\"#pills-0\" role=\"tab\" aria-controls=\"pills-0\" aria-selected=\"true\">\n          <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/deg-logo-white.png\"  alt=\"Image of logo from DEG (an Isobar company) who has a successful Litmus case study\">\n        <\/span>\n        <\/li>\n                <li class=\"nav-item col-md-2\">\n          <span class=\"nav-link  d-flex justify-content-center py-3 px-4\" id=\"pills-1-tab\" data-bs-toggle=\"pill\" rel=\"noopener\" href=\"#pills-1\" role=\"tab\" aria-controls=\"pills-1\" aria-selected=\"true\">\n          <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/Altos-logo-white.png\"  alt=\"\">\n        <\/span>\n        <\/li>\n                <li class=\"nav-item col-md-2\">\n          <span class=\"nav-link  d-flex justify-content-center py-3 px-4\" id=\"pills-2-tab\" data-bs-toggle=\"pill\" rel=\"noopener\" href=\"#pills-2\" role=\"tab\" aria-controls=\"pills-2\" aria-selected=\"true\">\n          <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/zendesk-logo-1.png\"  alt=\"\">\n        <\/span>\n        <\/li>\n              <\/ul>\n      <div class=\"tab-content\" id=\"pills-tabContent\">\n\n            <div class=\"tab-pane fade show active\" id=\"pills-0\" role=\"tabpanel\" aria-labelledby=\"pills-0-tab\">\n        <div class=\"largeFeature row\">\n                  <div class=\"largeFeature__content p-5\">\n            <span class=\"ss-tagline\">Real Customers. Real Results.<\/span>\n            <h3>\n                          <\/h3>\n            <div class=\"row\">\n              <div class=\"col-md-12\">\n                <div class=\"ss-quote mb-3\">\u201cLitmus Email Analytics lets us look at which email clients are the most popular, so we can educate our clients and be strategic marketing advisors.\u201d <\/div>\n                <div class=\"ss-author mb-3\"><strong>Evan Davis,<\/strong> Manager of Campaign Specialists at DEG, Linked by Isobar<\/div>\n                <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/deg-linked-by-isobar\/\" class=\"link-arrow link-arrow-green\">Read Their Story<\/a>              <\/div>\n            <\/div>\n          <\/div>\n          <figure class=\"largeFeature__img mb-0\">\n                        <div class=\"bg-img bg-abs\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/deg-presentation@2x-1024x546.jpg)\"><\/div>\n            <span class=\"sr-only\"><\/span>\n                      <\/figure>\n        <\/div>\n      <\/div>\n            <div class=\"tab-pane fade \" id=\"pills-1\" role=\"tabpanel\" aria-labelledby=\"pills-1-tab\">\n        <div class=\"largeFeature row\">\n                  <div class=\"largeFeature__content p-5\">\n            <span class=\"ss-tagline\">Real Customers. Real Results.<\/span>\n            <h3>\n                          <\/h3>\n            <div class=\"row\">\n              <div class=\"col-md-12\">\n                <div class=\"ss-quote mb-3\">&#8220;We used email to experiment with different messaging and determine what resonates best. We informed [a client\u2019s] social messaging strategy based on their email results&#8230;and saw a 24% increase in website traffic from Facebook year-over-year.&#8221; <\/div>\n                <div class=\"ss-author mb-3\"><strong>Conor Snell,<\/strong> Social Media &#038; Content Strategist at Altos<\/div>\n                <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/altos\/\" class=\"link-arrow link-arrow-green\">Read Their Story<\/a>              <\/div>\n            <\/div>\n          <\/div>\n          <figure class=\"largeFeature__img mb-0\">\n                        <div class=\"bg-img bg-abs\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/altos-slide.jpg)\"><\/div>\n            <span class=\"sr-only\"><\/span>\n                      <\/figure>\n        <\/div>\n      <\/div>\n            <div class=\"tab-pane fade \" id=\"pills-2\" role=\"tabpanel\" aria-labelledby=\"pills-2-tab\">\n        <div class=\"largeFeature row\">\n                  <div class=\"largeFeature__content p-5\">\n            <span class=\"ss-tagline\">Real Customers. Real Results.<\/span>\n            <h3>\n                          <\/h3>\n            <div class=\"row\">\n              <div class=\"col-md-12\">\n                <div class=\"ss-quote mb-3\">\u201cWith Litmus Proof and Checklist, we\u2019ve been able to collaborate more efficiently as a team, reducing our number of email review cycles and improving our email accuracy rates.\u201d<\/div>\n                <div class=\"ss-author mb-3\"><strong>Lily Cardiner,<\/strong> Senior Email Marketing Strategist at Zendesk<\/div>\n                <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/zendesk\/\" class=\"link-arrow link-arrow-green\">Read Their Story<\/a>              <\/div>\n            <\/div>\n          <\/div>\n          <figure class=\"largeFeature__img mb-0\">\n                        <div class=\"bg-img bg-abs\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/zendesk-cs.jpg)\"><\/div>\n            <span class=\"sr-only\"><\/span>\n                      <\/figure>\n        <\/div>\n      <\/div>\n          <\/div>\n\n    <div class=\"row\">\n      <div class=\"col text-center\">\n        <a rel=\"noopener\" target=\"_blank\" href=\"\/customers\" class=\"btn btn-outline\">\n          VIEW ALL SUCCESS STORIES        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<section style=\"background-color:#ebf4f3;\">\n\t<div class=\"container pt-5 pb-5\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<h2 class=\"mt-2 mb-5 text-center text-uppercase h-md\"><strong>What Users Are Saying On<\/strong><img decoding=\"async\" class=\"trust-radius-headline-logo\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/trustradiusLogo-1.svg\" alt=\"TrustRadius\" width=\"124\" \/><\/h2>\n\t\t\t<\/div><!--col12-->\n\t\t<\/div><!--row-->\n\t\t<div class=\"row\">\n\t\t\t<div class=\"trustradius-tqw trustradius-widget\" data-trustradius-id=\"62850056ebafdc00470090f0\"><\/div><script src=\"https:\/\/www.trustradius.com\/trustquotes\/trustquotes.js\" type=\"text\/javascript\" async><\/script>\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":11743,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-755","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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