{"id":89278,"date":"2024-01-08T10:08:32","date_gmt":"2024-01-08T15:08:32","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=89278"},"modified":"2025-11-19T16:27:56","modified_gmt":"2025-11-19T21:27:56","slug":"build-and-personalize","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize","title":{"rendered":"Build and personalize"},"content":{"rendered":"<section class=\"page-header-2022\" style=\"background-color: #FEFCF0;\"><div class=\"container-fluid p-0\"><div class=\"container\"> <div class=\"row px-3\"><div class=\"col-12 col-lg-5 mb-1 mb-lg-0 order-2\" style=\"padding-top:55px;\"><h1 style=\"font-size:3.5rem;\"><span class=\"page-title\">Guide <\/span>Getting Started<\/h1> <p class=\"header-description mt-3\" style=\" font-size: 1.3rem; line-height: 1.3;\">We\u2019re so glad you\u2019re here! Let\u2019s get you set up for success. We\u2019ll cover the basics of account setup and the core functions of Litmus.<\/p><\/div><div class=\"col-12 col-lg-7 text-center order-lg-2\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/01\/GS_hero_crop.svg\" alt=\"\" width=\"736\" height=\"285\"><\/div> <\/div><\/div> <\/div><\/section>\n\n<section class=\"py-5\">\r\n    <div class=\"container\">\r\n        <div class=\"row\">\r\n  <div class=\"col-md-3 pr-3\">\r\n    <!-- Scrollspy -->\n    <div id=\"getting-started-nav\" class=\"sticky-top mb-5 mb-lg-0\">\n      <ul class=\"nav flex-column nav-pills menu-sidebar\">\n\t\t  <li class=\"nav-item\">\n          <a class=\"nav-link nav-link-top\" href=\"https:\/\/www.litmus.com\/getting-started\">Home<\/a>\n\t\t  <\/li>\n        <li class=\"nav-item\">\n          <a class=\"nav-link nav-link-top\" href=\"https:\/\/www.litmus.com\/getting-started\/set-up-your-account\">Set up your account<\/a>\n            <ul class=\"nav flex-column ps-3\">\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/set-up-your-account#section-1-1\" data-bs-target=\"#section-1-1\">Manage users<\/a>\n            <\/li>\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/set-up-your-account#section-1-2\" data-bs-target=\"#section-1-2\">Set your testing address<\/a>\n            <\/li>\n                <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/set-up-your-account#section-1-3\" data-bs-target=\"#section-1-3\">Check preview usage<\/a>\n            <\/li>\n          <\/ul>\n        <\/li>\n        <li class=\"nav-item\">\n          <a class=\"nav-link nav-link-top\" href=\"https:\/\/www.litmus.com\/getting-started\/test-your-email\" >Test your email<\/a>\n             <ul class=\"nav flex-column ps-3\">\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/test-your-email#section-2-1\" data-bs-target=\"#section-2-1\">Send in your email<\/a>\n            <\/li>\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/test-your-email#section-2-2\" data-bs-target=\"#section-2-2\">Test from a template<\/a>\n            <\/li>\n                <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/test-your-email#section-2-3\" data-bs-target=\"#section-2-3\">Test from Litmus Builder<\/a>\n            <\/li>\n                 <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/test-your-email#section-2-4\" data-bs-target=\"#section-2-4\">Set up email monitoring<\/a>\n            <\/li>\n          <\/ul>\n        <\/li>\n        <li class=\"nav-item\">\n          <a class=\"nav-link nav-link-top\" href=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize\">Build and personalize<\/a>\n             <ul class=\"nav flex-column ps-3\">\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize#section-3-1\" data-bs-target=\"#section-3-1\">Build in Litmus Builder<\/a>\n            <\/li>\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize#section-3-2\" data-bs-target=\"#section-3-2\">Personalize content<\/a>\n            <\/li>\n                <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize#section-3-3\" data-bs-target=\"#section-3-3\"> Set up your Design Library<\/a>\n            <\/li>\n          <\/ul>\n        <\/li>\n       <li class=\"nav-item\">\n          <a class=\"nav-link nav-link-top\" href=\"https:\/\/www.litmus.com\/getting-started\/review-your-email\">Review your email<\/a>\n             <ul class=\"nav flex-column ps-3\">\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/review-your-email#section-4-1\" data-bs-target=\"#section-4-1\">Read Previews &amp; QA checklist<\/a>\n            <\/li>\n            <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/review-your-email#section-4-2\" data-bs-target=\"#section-4-2\">Fix issues and retest<\/a>\n            <\/li>\n                <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/review-your-email#section-4-3\" data-bs-target=\"#section-4-3\">Collaborate in Litmus Proof<\/a>\n            <\/li>\n                 <li class=\"nav-item\">\n              <a class=\"nav-link\" href=\"https:\/\/www.litmus.com\/getting-started\/review-your-email#section-4-4\" data-bs-target=\"#section-4-4\">Analyze email performance<\/a>\n            <\/li>\n          <\/ul>\n        <\/li>\n      <\/ul>\n       <div class=\"col-10 getting-started-login-wrapper\"><hr><a href=\"https:\/\/litmus.com\/sessions\/new\" class=\"text-black\"><div class=\"getting-started-login\">Login<\/div><\/a><\/div>\n    <\/div>\n    <!-- Scrollspy -->\n<script type=\"text\/javascript\">\n\tjQuery(document).ready(\n\t\tfunction normalizeStickySidebar() {\n\t\t\t$('body').scrollspy({target:'#getting-started-nav', offset:290});\n  });\n<\/script>\n\r\n  <\/div>\r\n  <div class=\"col-md-8 offset-md-1\">\r\n      <div id=\"getting-started-content\">\r\n    <!-- Spied element -->\r\n      <section id=\"section-3\">\r\n        <h2>Build and personalize<\/h2>\r\n          <p>Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.<\/p>\r\n          <section id=\"section-3-1\">\r\n        <h3>Build in Litmus Builder<\/h3>\r\n          <p>Create an email in Litmus Builder from an existing template, from scratch, or by importing your code from Google Drive, OneDrive, or Dropbox. Then easily activate ESP Sync to connect Litmus to your email service provider (ESP). Any changes that you make to a synced email in Litmus will update in your ESP in real time.<\/p>\r\n              <ul>\r\n                  <li>Code your email in <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/608-code-editor-in-litmus-builder\">Litmus Builder&#8217;s Code Editor<\/a><\/li>\r\n                  <li>Create your email with <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/325-visual-editor-in-litmus-builder\">Litmus Builder&#8217;s Visual Editor<\/a><\/li> \r\n                  <li><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/97-integrate-litmus-with-your-esp\">Sync your email to your ESP<\/a> with Litmus ESP Sync\r\n                      <small>* ESP Sync is available on Enterprise plans for <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/97-integrate-litmus-with-your-esp#:~:text=Connect%20your%20ESP%20account%20to,Litmus%20without%20ever%20switching%20tools.\">supported ESPs<\/a>.<\/small><\/li>\r\n              <\/ul>\r\n      <\/section>\r\n          <section id=\"section-3-2\">\r\n        <h3>Personalize content<\/h3>\r\n          <p>Litmus Personalize puts powerful, intuitive personalization tools at your fingertips \u2013 right within the Litmus platform you know and love \u2013 to make personalization possible, and easy, for everyone.<\/p> \r\n              <ul>\r\n                  <li>Easily create personalized content using <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/707-litmus-personalize\">quick start templates<\/a> (countdown timers, sentiment trackers, personalized image, etc.)<\/li>\r\n              <\/ul>\r\n      <\/section>\r\n          <section id=\"section-3-3\">\r\n        <h3>Set up your Design Library<\/h3>\r\n          <p>Quickly set up a reusable library of core email resources that will be the building blocks for all of your emails. Add your brand colors, templates, and modules or blocks of reusable code that we call snippets and partials.<\/p>\r\n              <ul>\r\n                  <li>Add your <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/313-litmus-design-library-guide#colors\">brand colors<\/a>\r\n                      <small>* Brand colors are available on Enterprise plans<\/small><\/li>\r\n                  <li>Create and manage <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/313-litmus-design-library-guide#templates\">templates<\/a><\/li>\r\n                  <li>Learn about and create <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/313-litmus-design-library-guide#modules\">snippets and partials<\/a> and organize them into <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/313-litmus-design-library-guide#categories\">categories<\/a>\r\n                      <small>* Categories are available on Enterprise plans<\/small><\/li>\r\n              <\/ul>\r\n              <p>Find it here:<\/p>\r\n              <ul class=\"find-it-here\"><li>Design<\/li><li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/builder\/design\/colors\">Go to colors<\/a><\/li><\/ul>\r\n                  <ul class=\"find-it-here\"><li>Design<\/li><li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/builder\/design\/templates\">Go to templates<\/a><\/li><\/ul>\r\n                  <ul class=\"find-it-here\"><li>Design<\/li><li><a rel=\"noopener\" href=\"https:\/\/litmus.com\/builder\/design\/design_modules\">Go to modules<\/a><\/li><\/ul>\r\n                  <ul class=\"find-it-here\"><li>Design<\/li><li><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/382-organizing-modules-in-design-library\">Create a category<\/a><\/li><\/ul>\r\n      <\/section>\r\n      <\/section>\r\n       <section>\r\n          <section style=\"margin-top:80px;\">\r\n               <h2 class=\"h-xl fw-normal\">Keep learning<\/h2>\r\n               <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-academy\" class=\"text-black text-decoration-none\">\r\n           <div class=\"shadow rounded-3 d-flex align-items-center p-2 mb-5 hover-grow\">\r\n           <div class=\"col-lg-2 col-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/12\/GS_academy.svg\"  alt=\"\"><\/div><div class=\"col-lg-10 col-8\"><h3 class=\"mb- h-lg mt-3\">Litmus Academy<\/h3><p>Take free courses to perfect your email skills using Litmus<\/p><\/div>\r\n                   <\/div><\/a>\r\n               <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/\" class=\"text-black text-decoration-none\">\r\n         <div class=\"shadow rounded-3 d-flex align-items-center p-2 mb-5 hover-grow\">\r\n           <div class=\"col-lg-2 col-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/12\/GS_help.svg\"  alt=\"\"><\/div><div class=\"col-lg-10 col-8\"><h3 class=\"mb-3 h-lg mt-3\">Litmus Help Center<\/h3><p>Access videos &amp; articles for troubleshooting issues.<\/p><\/div>\r\n        <\/div><\/a>\r\n                   <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/fast.wistia.net\/embed\/channel\/credyf9jxh?wchannelid=credyf9jxh\" class=\"text-black text-decoration-none\">\r\n         <div class=\"shadow rounded-3 d-flex align-items-center p-2 mb-5 hover-grow\">\r\n           <div class=\"col-lg-2 col-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/12\/GS_videos.svg\"  alt=\"\"><\/div><div class=\"col-lg-10 col-8\"><h3 class=\"mb-3 h-lg mt-3\">Getting Started Videos<\/h3><p>Watch video tutorials about how to start using Litmus.<\/p><\/div>\r\n        <\/div><\/a>\r\n                      <a rel=\"noopener\" href=\"https:\/\/litmus.com\/community\" class=\"text-black text-decoration-none\">\r\n         <div class=\"shadow rounded-3 d-flex align-items-center p-2 mb-5 hover-grow\">\r\n           <div class=\"col-lg-2 col-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/12\/GS_community.svg\"  alt=\"\"><\/div><div class=\"col-lg-10 col-8\"><h3 class=\"mb-3 h-lg mt-3\">Join the Litmus Community<\/h3><p>Ask questions, connect with other #emailgeeks, and find jobs.<\/p><\/div>\r\n        <\/div><\/a>\r\n               <p>Still stumped? <a rel=\"noopener\" target=\"_blank\" href=\"mailto:hello@litmus.com\">Contact our support team.<\/a><\/p>\r\n           <\/section>\r\n      <\/section>\r\n    <\/div>\r\n<\/div>\r\n    <\/div>\r\n    <\/div>\r\n<\/section>    ","protected":false},"excerpt":{"rendered":"","protected":false},"author":34,"featured_media":0,"parent":87320,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-89278","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build and personalize - Litmus<\/title>\n<meta name=\"description\" content=\"Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build and personalize - Litmus\" \/>\n<meta property=\"og:description\" content=\"Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/getting-started\/build-and-personalize\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T21:27:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Build and personalize - Litmus","description":"Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize","og_locale":"en_US","og_type":"article","og_title":"Build and personalize - Litmus","og_description":"Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.","og_url":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2025-11-19T21:27:56+00:00","og_image":[{"width":600,"height":314,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize","url":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize","name":"Build and personalize - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"datePublished":"2024-01-08T15:08:32+00:00","dateModified":"2025-11-19T21:27:56+00:00","description":"Connect Litmus to your email service provider, personalize your content quickly and easily, and set up your Design Library.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/getting-started\/build-and-personalize"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/getting-started\/build-and-personalize#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Test Your Email","item":"https:\/\/www.litmus.com\/getting-started"},{"@type":"ListItem","position":3,"name":"Build and personalize"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":false,"alt_header_title":"","background_color":"#073045","header_image":"","header_image_overlay_color":"#000000","header_description":"","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":"justify-content-start","text_align":"text-left","wide_header":false,"short_header":false,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/89278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=89278"}],"version-history":[{"count":15,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/89278\/revisions"}],"predecessor-version":[{"id":121098,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/89278\/revisions\/121098"}],"up":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/87320"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=89278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}