{"id":94600,"date":"2024-04-03T11:16:47","date_gmt":"2024-04-03T15:16:47","guid":{"rendered":"https:\/\/www.litmus.com\/?page_id=94600"},"modified":"2025-12-05T12:08:19","modified_gmt":"2025-12-05T17:08:19","slug":"apple-mail-privacy-protection-resources","status":"publish","type":"page","link":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources","title":{"rendered":"Your source for Apple\u2019s Mail Privacy Protection"},"content":{"rendered":"<section class=\"page-header-2024 page-header-hero \" style=\"background-color:#e5dae9;\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"row py-5 d-flex align-items-center\">\n\t\t\t\t<div class=\"col-12 col-lg-5\">\n\t\t\t\t\t\t\t\t\t\t<h1>Your source for Apple\u2019s Mail Privacy Protection<\/h1>\n\t\t\t\t\t\t\t\t\t\n\t<p class=\"header-description mt-3 mb-4 lh-base\">The introduction of Mail Privacy Protection (MPP) in 2021 sent email marketers into a tizzy without reliable insights into opens. Now, MPP is just a part of our reality. Here\u2019s everything you need to know about how to navigate this new reality. <\/p>\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"col-12 col-lg-7 text-center\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/MPP_hub_hero.svg\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/MPP_hub_hero.svg 529w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/MPP_hub_hero.svg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/MPP_hub_hero.svg 150w\" class=\"header-image\t\t  w-75\" >\n\t\t\t\t\t\t\t\t\t<\/div><!--col-7-->\n\t\t\t<\/div><!--row-->\n\t\t<\/div><!--container-->\n<\/section>\n\n<section >\n    <div class=\"container\">\n        <div class=\"row\">\n            <nav class=\"navbar navbar-expand-lg mini-navbar\">\n  <div class=\"container-fluid\">\n    <button class=\"navbar-toggler mx-auto secondary-blue-button text-white d-flex d-lg-none align-items-center justify-content-center w-75 mt-5\" type=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"#internal-mini-nav\" aria-controls=\"internal-mini-nav\" aria-expanded=\"false\" aria-label=\"Toggle navigation\">\n      <span class=\"navbar-toggler-icon text-white d-flex align-items-center justify-content-center\"><i class=\"fa-solid fa-square-caret-down\"><\/i><\/span>\n    <\/button>\n    <div class=\"collapse navbar-collapse\" id=\"internal-mini-nav\">\n      <ul class=\"navbar-nav mx-auto mb-2 mt-2 mb-lg-0 secondary-blue-mini-nav bold\">\n\t\t  \n\t\t  \n        \n\t\t  \t\t     <li class=\"nav-item\">\n          <a class=\"nav-link active\" aria-current=\"page\" rel=\"noopener\" href=\"#internal1\">Get started<\/a>\n        <\/li>\n\t\t\t\t\t\t\t  \t\t\t\n        \n\t\t  \t\t     <li class=\"nav-item\">\n          <a class=\"nav-link active\" aria-current=\"page\" rel=\"noopener\" href=\"#internal2\">Featured MPP content<\/a>\n        <\/li>\n\t\t\t\t\t\t\t  \t\t\t\n        \n\t\t  \t\t     <li class=\"nav-item\">\n          <a class=\"nav-link active\" aria-current=\"page\" rel=\"noopener\" href=\"#internal3\">FAQs<\/a>\n        <\/li>\n\t\t\t\t\t\t\t  \t\t\t\n        \n\t\t  \t\t     <li class=\"nav-item\">\n          <a class=\"nav-link active\" aria-current=\"page\" rel=\"noopener\" href=\"#internal4\">Go-to videos<\/a>\n        <\/li>\n\t\t\t\t\t\t\t  \t\t\t\n        \n\t\t  \t\t     <li class=\"nav-item\">\n          <a class=\"nav-link active\" aria-current=\"page\" rel=\"noopener\" href=\"#internal5\">See how MPP impacts your email<\/a>\n        <\/li>\n\t\t\t\t\t\t\t  \t\t\t \n\t\t  \n      <\/ul>\n    <\/div>\n  <\/div>\n<\/nav>\n        <\/div><!--row-->\n    <\/div><!--container-->\n<\/section>\n\n<section class=\"overflow-hidden\t\t\t\t py-5\t\t\t\t\"  id=\"internal1\"\t\t >\n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<h2 class=\"bold text-center h-lg mb-4 pb-1\">Jump Right In<\/h2>\t\t\t\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n\t<div class=\"container\">\n\t\t<div class=\"row g-5 row-cols-1 row-cols-lg-3\">\n\t\t\t\t\t\t<div class=\"col mx-auto\">\n\t\t\t\t<div class=\"shadow text-center p-5 h-100 d-flex flex-column \">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/Checklist_icon_blue.svg\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/Checklist_icon_blue.svg 101w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/Checklist_icon_blue.svg 101w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/Checklist_icon_blue.svg 101w\" class=\"mb-4 mx-auto\" width=\"100\" height=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-md bold mb-auto pb-2\"> Your 5 Step Response Guide<\/h3>\n\t\t\t\t\t                    <div class=\"flex-grow-1 mb-auto\">\n\t\t\t\t\t<p>Get up to speed on what MPP means for your email program with this guide, including ways to re-evaluate your email performance.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t            \n\t\t\t\t\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/mpp-and-email-marketing.html\">\n\t\t\t\t\t\t<button class=\"btn secondary-blue-button text-white align-self-end\">\n\t\t\t\t\t\t\tGet the Guide\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div><!--shadow text-center-->\n\t\t\t<\/div><!--col-12 col-lg-4-->\n\t\t\t\t\t\t<div class=\"col mx-auto\">\n\t\t\t\t<div class=\"shadow text-center p-5 h-100 d-flex flex-column \">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/brief_icon_blue.svg\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/brief_icon_blue.svg 100w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/brief_icon_blue.svg 100w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/brief_icon_blue.svg 100w\" class=\"mb-4 mx-auto\" width=\"100\" height=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-md bold mb-auto pb-2\"> The MPP Survival Guide for Marketers<\/h3>\n\t\t\t\t\t                    <div class=\"flex-grow-1 mb-auto\">\n\t\t\t\t\t<p>Learn how to navigate\u2014and succeed\u2014in an email marketing world without opens.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t            \n\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/mail-privacy-protection-guide\">\n\t\t\t\t\t\t<button class=\"btn secondary-blue-button text-white align-self-end\">\n\t\t\t\t\t\t\tDownload the guide\t\t\t\t\t\t<\/button>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div><!--shadow text-center-->\n\t\t\t<\/div><!--col-12 col-lg-4-->\n\t\t\t\t\t\t<div class=\"col mx-auto\">\n\t\t\t\t<div class=\"shadow text-center p-5 h-100 d-flex flex-column \">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" alt=\"\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/webinar_icon_blue.svg\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/webinar_icon_blue.svg 101w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/webinar_icon_blue.svg 101w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/webinar_icon_blue.svg 101w\" class=\"mb-4 mx-auto\" width=\"100\" height=\"100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-md bold mb-auto pb-2\"> Video guide <br>(Coming Soon)<\/h3>\n\t\t\t\t\t                    <div class=\"flex-grow-1 mb-auto\">\n\t\t\t\t\t<p>Check back soon to get all the information on MPP explained simply and thoroughly in our video guide.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div><!--shadow text-center-->\n\t\t\t<\/div><!--col-12 col-lg-4-->\n\t\t\t \n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>\n\n<style>\n    .bookmark {width:fit-content;}\n<\/style>\n<section \tclass=\"pb-2 pt-5\" >\n    <div class=\"container\">\n        <div class=\"row\">\n            <a rel=\"noopener\" target=\"_blank\" href=\"javascript:void(0)\" onClick=\"return litmus_favorite(this);\" class=\"text-black\"><div class=\"col-12 col-lg-4 rounded-3 d-flex align-items-center p-4 background-lighter-orange mx-auto align-items-center bookmark\" id=\"bookmark-this\">\n                <img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/bookmark_icon.svg\" width=\"32\" height=\"40\" alt=\"\">\n                <p class=\"mb-0 ps-3\">Bookmark this page for all your Mail Privacy Protection needs. <\/p>\n                <\/div><\/a><!--col-12 col-lg-4 rounded-3-->\n        <\/div><!--row-->\n    <\/div><!--container-->\n    <\/section>\n\n<section \t\t class=\"py-5 mt-5\"\t\t > \n\t<div class=\"container\">\n\t\t<div class=\"row\">\n\t\t\t<div class=\"col-12\">\n\t<h2 class=\"h-lg\">What does MPP mean for email marketers? <\/h2>\t<div class=\"lh-lg\"><p>Litmus\u2019 <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\">Email Client Market Share data<\/a> reveals <strong>over 50% of email opens<\/strong> happen on a device with Apple\u2019s Mail Privacy Protection activated. What does this mean for you? Inflated email opens, unknown open times, and geolocation becomes a mystery. This <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#:~:text=This-,impacts%20everything,-from%20measuring%20email\">impacts everything<\/a> from measuring email performance to engineering automated nurture flows, like re-engagement campaigns.<\/p>\n<\/div>\t\t<\/div><!--col-12-->\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>\n\n<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.10.0\/jquery.min.js\"><\/script>\n<script>\n$(document).ready(function(){\n  \n$('.loop').owlCarousel({\n    loop:false,\n    navText : ['<i class=\"fa fa-angle-left\" aria-hidden=\"true\"><\/i>','<i class=\"fa fa-angle-right\" aria-hidden=\"true\"><\/i>'],\n    margin:30,\n    nav:true,\n    autoPlay: false,\n    dots: false,\n    responsive:{\n        0:{\n            items:1\n        },\n        600:{\n            items:1\n        },\n        1000:{\n            items:3\n        }\n    }\n})\n});\n<\/script>\n\n<section class=\"content-cards-carousel\t pb-5 mb-5 pt-4\"  id=\"internal2\">\n        <div class=\"container py-0\">\n\t\t\t<div class=\"row\">\n\t\t<h2 class=\"h-lg col-6 col-lg-12\">Featured MPP Content<\/h2>\n\t\t<div class=\"row\">\n\t\t\t<div class=\"loop owl-carousel owl-theme pt-0\">\n\t\t\t\t\t\t<div class=\"item h-100\">\n              <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\">\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/06\/email-privacy-protection-768x403.jpg)\"><\/div><\/a>\n\t\t\t\t\t<div class=\"card-body p-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-sm card-title bold\">\n\t\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\" class=\"text-black\"><span class=\"fs-6 text-uppercase text-orange bold d-block mb-3\">Blog<\/span> Apple\u2019s Mail Privacy Protection Is Here: What It Actually Means for Email Marketers and What to Do Now<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-mail-privacy-protection-for-marketers\" class=\"text-black\"><p>Understand how MPP actually works and impacts email marketing from Litmus\u2019 own engineering team. <\/p><\/a>\n\t\t\t\t\t<\/div> <!--card-body-->\n\t\t\t\t  <\/div> <!--embed-responsive-->\n\t\t\t\t  <\/div><!--card-->\n            <\/div><!--post-card-->\n\t\t\t\t<\/div><!--item-->\n\t\t\t\t\t\t<div class=\"item h-100\">\n              <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\">\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-audience-report\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/Apple-Audience-Report-1-768x404.png)\"><\/div><\/a>\n\t\t\t\t\t<div class=\"card-body p-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-sm card-title bold\">\n\t\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-audience-report\" class=\"text-black\"><span class=\"fs-6 text-uppercase text-orange bold d-block mb-3\">Blog<\/span> Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/apple-audience-report\" class=\"text-black\"><p>See how you can get a quick view of exactly what percentage of your audience are using MPP\u2014and Dark Mode. <\/p><\/a>\n\t\t\t\t\t<\/div> <!--card-body-->\n\t\t\t\t  <\/div> <!--embed-responsive-->\n\t\t\t\t  <\/div><!--card-->\n            <\/div><!--post-card-->\n\t\t\t\t<\/div><!--item-->\n\t\t\t\t\t\t<div class=\"item h-100\">\n              <div class=\"post-card h-100\"> <div class=\"card background-lighter-gray h-100\"> <div class=\"embed-responsive embed-responsive-16by9\">\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\"><div class=\"bg-img bg-abs embed-responsive-item\" style=\"background-image:url(https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/hp_ecms-768x508.jpg)\"><\/div><\/a>\n\t\t\t\t\t<div class=\"card-body p-5\">\n\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"h-sm card-title bold\">\n\t\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\" class=\"text-black\"><span class=\"fs-6 text-uppercase text-orange bold d-block mb-3\">Page<\/span> Email Client Market Share<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\" class=\"text-black\"><p>Get up-to-date insights on exactly how many people have MPP enabled, as well as the most popular email clients.<\/p><\/a>\n\t\t\t\t\t<\/div> <!--card-body-->\n\t\t\t\t  <\/div> <!--embed-responsive-->\n\t\t\t\t  <\/div><!--card-->\n            <\/div><!--post-card-->\n\t\t\t\t<\/div><!--item-->\n\t\t\t        <\/div><!--loop owl-carousel owl-theme pt-0-->\n      <\/div><!--row-->\n\t<\/div><!--row-->\n\t<\/div><!--container-->\n    <\/section>\n\n      <script type=\"application\/ld+json\">\n  \n{\n  \"@context\": \"https:\/\/schema.org\",\n  \n  \"@type\": \"FAQPage\",\n  \"mainEntity\":[ \n    {\n        \n        \"@type\": \"Question\",\n        \"name\": \"Which audience does this affect?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Users have to opt-in to MPP, so it only impacts your audience who have elected to use MPP, which is available in the Apple Mail app on the following devices:\n\niOS 15 and newer (iPhone)\niPadOS 15 and newer (iPad)\nmacOS Monterey and newer (Mac)\n\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"What email marketing tactics should we try to navigate MPP?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Since MPP makes it impossible to know whether a subscriber is really opening the email (or not!) if they\u2019re Apple Mail, measuring true engagement with content intended to capture \u201csigns of life\u201d from a subscriber has become more important than ever.\nEncouraging subscribers to click is a great way to capture a \u201csign of life\u201d. Live polls, sentiment trackers, and interest signals are just a few ways to gamify your emails to encourage engagement \u2014and that all important click.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"Are email opens dead?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"The open rate is not dead yet! Tracking and measuring open rate over time can be helpful to identify open rate trends. Those trends can help you identify major deliverability problems\u2014specifically when you see a dramatic drop in open rates.\n\"\n        } },{\n        \n        \"@type\": \"Question\",\n        \"name\": \"Can I see how many of my subscribers are using MPP?\",\n        \"acceptedAnswer\": {\n          \"@type\": \"Answer\",\n          \"text\": \"Using Litmus Email Analytics, you can get a breakdown of how much of your audience uses Apple Mail, the specific versions and devices of Apple\u2019s OS they\u2019re using, as well as Dark Mode usage. You\u2019ll even get a breakdown of what we call reliable opens, so you can still get a view of overall email engagement.\n\"\n        } }  ]\n}\n<\/script>\n\n<section class=\"faq py-5\" id=\"faqs-block_17ebb79f68ebc1a4583d280086be8359\">\n\t<div class=\"container overflow-hidden\">\n\t\t<div class=\"row g-5\">\n\t\t\t<div class=\"col-md-4\">\n\t\t\t\t\t<h2><\/h2>\n\t\t\t\t\t<p><span id=\"internal3\">Have a question about Mail Privacy Protection not answered here?<\/span><\/p>\n\t\t\t\t    <a class=\"btn btn-primary text-nowrap\" rel=\"noopener\" href=\"https:\/\/litmus.com\/community\" target=\"_self\">Ask the Community<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-md-8\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"faq-wrapper\" id=\"faq-wrapper-block_17ebb79f68ebc1a4583d280086be8359\">\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-0 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center \" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-0\" aria-expanded=\"true\" aria-controls=\"faq-answer-0\"><strong> Which audience does this affect?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-0\" class=\"collapse px-3 pb-3 show\" aria-labelledby=\"faq-question-0\" data-bs-parent=\"#faq-wrapper-block_17ebb79f68ebc1a4583d280086be8359\">\n\t\t\t\t\t\t\t\t\t<p>Users have to opt-in to MPP, so it only impacts your audience who have elected to use MPP, which is available in the Apple Mail app on the following devices:<\/p>\n<ul>\n<li aria-level=\"1\">iOS 15 and newer (iPhone)<\/li>\n<li aria-level=\"1\">iPadOS 15 and newer (iPad)<\/li>\n<li aria-level=\"1\">macOS Monterey and newer (Mac)<\/li>\n<\/ul>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-1 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-1\" aria-expanded=\"false\" aria-controls=\"faq-answer-1\"><strong> What email marketing tactics should we try to navigate MPP?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-1\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-1\" data-bs-parent=\"#faq-wrapper-block_17ebb79f68ebc1a4583d280086be8359\">\n\t\t\t\t\t\t\t\t\t<p>Since MPP makes it impossible to know whether a subscriber is really opening the email (or not!) if they\u2019re Apple Mail, measuring true engagement with content intended to capture \u201csigns of life\u201d from a subscriber has become more important than ever.<\/p>\n<p>Encouraging subscribers to click is a great way to capture a \u201csign of life\u201d. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">Live polls, sentiment trackers, and interest signals<\/a> are just a few ways to gamify your emails to encourage engagement \u2014and that all important click.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-2 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-2\" aria-expanded=\"false\" aria-controls=\"faq-answer-2\"><strong> Are email opens dead?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-2\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-2\" data-bs-parent=\"#faq-wrapper-block_17ebb79f68ebc1a4583d280086be8359\">\n\t\t\t\t\t\t\t\t\t<p>The open rate is not dead yet! Tracking and measuring open rate over time can be helpful to identify open rate trends. Those trends can help you identify major deliverability problems\u2014specifically when you see a dramatic drop in open rates.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t\t\t<div class=\"accordion-item border-bottom p-0\">\n\t\t\t\t\t\t\t<div id=\"faq-question-3 p-3\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"w-100 fs-5 text-uppercase m-0 p-3 d-flex align-items-center collapsed\" data-bs-toggle=\"collapse\" data-bs-target=\"#faq-answer-3\" aria-expanded=\"false\" aria-controls=\"faq-answer-3\"><strong> Can I see how many of my subscribers are using MPP?<\/strong><\/h3>\n\t\t\t\t\t\t\t<\/div><!--faq-question-1 p-3-->\n\t\t\t\t\t\t\t<div id=\"faq-answer-3\" class=\"collapse px-3 pb-3 \" aria-labelledby=\"faq-question-3\" data-bs-parent=\"#faq-wrapper-block_17ebb79f68ebc1a4583d280086be8359\">\n\t\t\t\t\t\t\t\t\t<p>Using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\">Litmus Email Analytics<\/a>, you can get a breakdown of how much of your audience uses Apple Mail, the specific versions and devices of Apple\u2019s OS they\u2019re using, as well as Dark Mode usage. You\u2019ll even get a breakdown of what we call reliable opens, so you can still get a view of overall email engagement.<\/p>\n\t\t\t\t\t\t\t<\/div><!--faq-answer-1-->\n\t\t\t\t\t\t<\/div><!--accordion-item border-bottom p-0-->\n\t\t\t\t\t    \t\t\t\t<\/div><!--faq-wrapper-->\n\t\t\t<\/div><!--col-md-8-->\n\t\t<\/div><!--row-->\n\t<\/div><!--container-->\n<\/section>\n\n<section \tclass=\"py-5 mt-5\"  id=\"internal4\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <h2 class=\"h-lg mb-5\">Go-to videos<\/h2>\n        <\/div><!--row-->\n        <div class=\"row\">\n            <div class=\"col-12\" >\n\t\t\t\t\n\t\t\t\t\n\t<p class=\"bold mt-3 fs-5\">The Current State of Apple Mail Privacy Protection<\/p>\n\n\t\t\t\t\n<script src=\"\/\/fast.wistia.com\/embed\/medias\/zg2l7dltxs.jsonp\" async><\/script>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\">\n<div class=\"wistia_embed wistia_async_zg2l7dltxs seo=false videoFoam=true popover=true popoverAnimateThumbnail=true\" style=\"height:100%;width:100%\">&nbsp;<\/div><\/div><\/div>\n                            <\/div><!--col-12 col-lg-9-->\n\t\t\t        <\/div><!--row-->\n    <\/div><!--container-->\n<\/section>\n\n<section   id=\"internal5\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col-12 rounded-3 p-5\" style=\"background-color:#F1F5F9;\">\n                <div class=\"row d-flex align-items-center\">\n\t\t\t\t\t<div class=\"col-12 col-lg-2 text-center mb-3 mb-lg-0\"><span class=\"badge rounded-pill background-white text-black text-uppercase bold p-2 mr-4\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/03\/litmus_wheel.svg\" width=\"32\" height=\"32\"> Litmus Tip<\/span>\n\t\t\t\t\t<\/div><!--col-->\n                <div class=\"col\">\n                    <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/405-apple-mail-opens-reported-in-email-analytics\" class=\"text-black\"><h2 class=\"h-lg\">See how MPP impacts your email<\/h2><\/a>\n                    <div class=\"d-flex align-items-center\"><p class=\"float-lg-start float-none mr-3 mb-0\">Just go to:<\/p><ul class=\"find-it-here mb-0\"> \n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"mb-3 mb-lg-0 background-white\">Analytics<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"mb-3 mb-lg-0 background-white\">Email Clients<\/li>\n\t\t\t\t\t\t \n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div><!--d-flex align-items-center-->\n\t\t\t\t\t<\/div><!--col-->\n                <\/div><!--row-->\n            <\/div><!--col-12-->\n        <\/div><!--row-->\n    <\/div><!--container-->\n<\/section>\n\n<section style=\"background: linear-gradient(to top,#30363f 0%,#30363f 50%,#FFFFFF 50%,#FFFFFF 100%);\"\n\t\t \t\t class=\"py-5 mt-5\"\t\t > \n\t<div class=\"container\"> <div class=\"row px-3\"> <div class=\"col p-5 background-white text-center shadow-lg footer-cta\">\n\t<h2>Litmus makes navigating MPP easy<\/h2>\t<p>Get visibility on how many of your subscribers are using MPP using Litmus.<\/p>\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\" role=\"button\">Book a demo<\/a>\n\t\t\t\t\t\t<\/div><!--col p-5 background-white text-center shadow-lg-->\n\t\t<\/div><!--row px-3-->\n\t<\/div><!--container-->\n<\/section>","protected":false},"excerpt":{"rendered":"<p>This is your official knowledge center for all things on Apple&#8217;s Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.<\/p>\n","protected":false},"author":34,"featured_media":94691,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-94600","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple&#039;s Mail Privacy Protection Knowledge Center - Litmus<\/title>\n<meta name=\"description\" content=\"This is your official knowledge center for all things on Apple&#039;s Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple&#039;s Mail Privacy Protection Knowledge Center - Litmus\" \/>\n<meta property=\"og:description\" content=\"This is your official knowledge center for all things on Apple&#039;s Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T17:08:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mpp_hub_featured_image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1154\" \/>\n\t<meta property=\"og:image:height\" content=\"726\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple's Mail Privacy Protection Knowledge Center - Litmus","description":"This is your official knowledge center for all things on Apple's Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources","og_locale":"en_US","og_type":"article","og_title":"Apple's Mail Privacy Protection Knowledge Center - Litmus","og_description":"This is your official knowledge center for all things on Apple's Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.","og_url":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_modified_time":"2025-12-05T17:08:19+00:00","og_image":[{"width":1154,"height":726,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mpp_hub_featured_image.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources","url":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources","name":"Apple's Mail Privacy Protection Knowledge Center - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mpp_hub_featured_image.png","datePublished":"2024-04-03T15:16:47+00:00","dateModified":"2025-12-05T17:08:19+00:00","description":"This is your official knowledge center for all things on Apple's Mail Privacy Protection, filled with resources to help you navigate the challenges of email privacy.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mpp_hub_featured_image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/mpp_hub_featured_image.png","width":1154,"height":726},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Your source for Apple\u2019s Mail Privacy Protection"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]}]}},"acf":{"enable_legacy_page_header":false,"alt_header_title":"Dark Mode Resource Hub","background_color":"#073045","header_image":22227,"header_image_overlay_color":"","header_description":"New to building emails for Dark Mode? Need a refresher course? We\u2019ve got you covered.<br>This resource hub covers everything you need to know about coding for Dark Mode, from beginner to expert. ","header_primary_cta_button":"","header_secondary_cta_button":"","title_alignment":"align-items-center","title_justification":"justify-content-start","text_align":"text-center","wide_header":true,"short_header":true,"form_header":false,"side_header_image":"","header_video":false,"toggle_labels":{"left":"","right":""},"price_toggle":["left"],"column":null,"video_id":""},"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/94600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=94600"}],"version-history":[{"count":16,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/94600\/revisions"}],"predecessor-version":[{"id":121483,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/pages\/94600\/revisions\/121483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/94691"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=94600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}