{"id":100873,"date":"2025-09-25T11:36:14","date_gmt":"2025-09-25T15:36:14","guid":{"rendered":"https:\/\/www.litmus.com\/?p=100873"},"modified":"2025-09-25T11:36:16","modified_gmt":"2025-09-25T15:36:16","slug":"best-email-subject-lines-for-black-friday-cyber-monday","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/best-email-subject-lines-for-black-friday-cyber-monday","title":{"rendered":"Black Friday and Cyber Monday: 50+ Email Subject Lines That Convert"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_b40902150250c923e786ddd10857d0b7\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><span data-contrast=\"auto\">Subject lines don\u2019t stand alone. The <\/span><span data-contrast=\"auto\">\u201cinbox envelope\u201d<\/span><span data-contrast=\"auto\">\u2014the sender name, subject line, and preview text\u2014must work together.<\/span><\/li>\n<li><span data-contrast=\"auto\">Consider ditching overused, urgency-based tactics for creativity and honesty.<\/span><\/li>\n<li><span data-contrast=\"auto\">Consumers shop for others as much as themselves during the holidays, so typical personalization tactics could fall short.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Black Friday and Cyber Monday. The most important weekend for your business for the <\/span><i><span style=\"font-weight: 400;\">entire year<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">Shoppers expect big deals\u2014and they\u2019re ready to buy. In 2024, online and other non-store sales <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-says-holiday-season-was-a-notable-success-as-consumers-came-out-to-spend-\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">totaled $296.7 billion<\/span><\/a><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">, up 8.6% from 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But everything you *think* you know about your audience is different during Black Friday and Cyber Monday, partially because your subscribers are actively looking to shop <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">aren\u2019t necessarily shopping for themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBuying habits and browsing habits are so different during Black Friday,\u201d says Jaina Mistry, Director of Email and Content Marketing here at Litmus. \u201cThe big focus for your subscribers is on deals. It\u2019s definitely not a time you want to be running any A\/B tests. You want to have your marketing strategy locked in.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve been watching <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/top-7-2023-black-friday-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday (BF\/CM for short) trends<\/span><\/a><span style=\"font-weight: 400;\"> for years, so we know a thing or two about what will help you stand out in the inbox. Building your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday campaigns<\/span><\/a><span style=\"font-weight: 400;\"> starts with your email subject line. Let&#8217;s dive into why optimizing for the entire inbox experience is important, highlighting a few of our favorite email subject line strategies, and offering up oodles of subject line ideas so you can get inspired.<\/span><\/p>\n<h3>Table of contents:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#psychology\"><span style=\"font-weight: 400;\">The psychology of email subject lines<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#strategies\"><span style=\"font-weight: 400;\">Top performing email subject line strategies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#examples\"><span style=\"font-weight: 400;\">Email subject line examples<\/span><\/a>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#promotion\"><span style=\"font-weight: 400;\">Examples by promotion type<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#audience\"><span style=\"font-weight: 400;\">Examples by audience type<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#timing\"><span style=\"font-weight: 400;\">Examples by timing<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"psychology\"><span style=\"font-weight: 400;\">The psychology behind great Black Friday and Cyber Monday email subject lines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your subscribers get hundreds, if not thousands of emails during Black Friday and Cyber Monday season. According to email service provider (ESP) Omnisend, email marketers sent <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emarketer.com\/content\/email-sms-marketing-proving-pivotal-during-black-friday-cyber-monday-sales-period\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">183 million emails<\/span><\/a><span style=\"font-weight: 400;\"> on Black Friday in 2023. The average open rate? A measly 5%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your subject line is extra important if you want your subscribers to open these emails, so let\u2019s get inside your subscriber\u2019s head for a minute:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pay attention to the entire inbox experience, not just subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While your subject line is the main event, don\u2019t sleep on the rest of your inbox envelope: preview text and your from name. Each element is important with an inbox as crowded as it is during this season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The subject line is only as effective as the rest of the inbox experience. Make sure it matches with the rest of your envelope\u2014and consider experimenting by adding your brand name into your subject line or preview text to take advantage of the goodwill your brand has been building all year long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhen your subscribers are scanning their inboxes for Black Friday, they\u2019re looking at sender names first, so make sure it\u2019s clear and recognizable,\u201d says Mistry. \u201cThis is one time where it\u2019s important to use your brand name and not so-and-so at your brand, or tack on other keywords just because you can.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already verified your email program with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-bimi-and-why-should-email-marketers-care\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">BIMI (Brand Indicators for Message Identification)<\/span><\/a><span style=\"font-weight: 400;\">, go through the process before Black Friday season hits. Not only is it a helpful deliverability tool, it also gives you the benefit of adding a verified sender logo image next to your sender name and subject line in the inbox, making you stand out more.<\/span><\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/02\/example-showing-brand-with-verified-sender-logo-and-brand-without-verified-sender-logo.jpg\" alt=\"example of an email with BIMI\" width=\"1200\" height=\"675\" \/><figcaption class=\"wp-caption-text\">Source: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/getting-started-with-bimi\" target=\"_blank\" rel=\"noopener\">Getting Started with BIMI Guide<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Fear vs. fun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">FOMO is a very real emotion you can (and should) harness for your email campaigns. But for Black Friday and Cyber Monday, eeeeverrrybody uses \u201cLAST CHANCE\u201d or \u201cThis deal ends soon!\u201d Your subscribers know that there\u2019s going to be another deal next week, and another leading up to the end of the holidays. Stop lying to them that you\u2019re sold out or that you won\u2019t be running any more deals on your bestselling items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of invoking fear of missing a deal, have a little fun with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA big red X or the \u2018last chance\u2019 wording is not making me feel connected with a brand,\u201d says Product Marketing Manager Angie Weyman. \u201cSubscribers are smart, and they understand that brands have a great deal to offer during this time of year. It\u2019s not necessary to scream. Let\u2019s lean into the whimsy of the season to give subscribers a positive emotional connection.\u201d<\/span><\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>A big red X or the \u2018last chance\u2019 wording is not making me feel connected with a brand. Subscribers are smart, and they understand that brands have a great deal to offer during this time of year. It\u2019s not necessary to scream. Let\u2019s lean into the whimsy of the season to give subscribers a positive emotional connection.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/angie-weyman.jpg\" alt=\"Angie Weyman\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Angie Weyman<\/strong>\t<br><span class=\"quote-title\">Senior PMM at Stensul<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h3><span style=\"font-weight: 400;\">Lead with story, not just sales<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s all about deals. But it doesn\u2019t have to be the only thing you talk about in your Black Friday email promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lead with story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember why someone might be interested in your eCommerce or retail brand in the first place\u2014and why they want to buy now. Maybe it\u2019s the deal you\u2019re offering, or maybe they\u2019ve been thinking about treating themselves with something new for months and waiting for it to go on sale. Maybe they\u2019ve finally come up with the perfect gift idea for someone special. Maybe they really want to celebrate this year with something extra festive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put yourselves in the shoes of your subscriber and craft a Cyber Monday\/<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/black-friday-email-marketing-strategy-guide\" target=\"_blank\" rel=\"noopener\">Black Friday email campaign<\/a> that\u2019s going to resonate with them by adding value that goes beyond the deal of the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d argue there\u2019s a way to do both.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Style meets strategy<\/p>\n\t\t\t\t<p>Discover how Litmus helps fashion brands craft engaging email campaigns that turn subscribers into loyal customers.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers?industry_category=fashion\" class=\"text-white text-decoration-none\">Explore Case Studies<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2 id=\"strategies\"><span style=\"font-weight: 400;\">Top performing email subject line strategies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Crafting high performing email subject lines for your Black Friday campaigns isn\u2019t easy. While every brand is going to have a different approach, keep these tips in mind:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Be consistent across every channel, not just email<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Black Friday and Cyber Monday serve as the culmination of all of that hard brand-building work you\u2019ve done this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every email you send should be part of a cohesive, multi-channel campaign that includes social media, online advertising, and your website copy. That\u2019s why you\u2019ll want to create a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-should-be-creating-email-briefs-and-what-to-include-in-them\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaign brief<\/span><\/a><span style=\"font-weight: 400;\"> in a collaboratively stored place so you can keep everyone on the same page on your plans:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many Black Friday emails you plan to send throughout the month, and when you\u2019ll send them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What discounts and offers you\u2019ll make, and whether or not they will escalate or stay the same<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your segmentation and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">personalization plans<\/span><\/a><span style=\"font-weight: 400;\">, such as special campaigns for subscribers who have purchased from you before<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How you will interpret your brand in your designs (colors, fonts, animations, illustrations, images) and what your overall design theme will be<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Whether or not you\u2019ll design BF\/CM-specific triggered emails, like abandoned carts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cIf someone subscribes to your emails, they may also be keeping in touch with you in other ways,\u201d says Mistry. \u201cTee up your audience before Black Friday using the same language and imagery so when people see that in the inbox, they are excited for what\u2019s inside.\u201d<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Prepare your subscribers for deals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Subscribers know that deals are coming for Black Friday\u2026and the entire month of November. (The first \u201cBlack Friday\u201d campaigns hit our inboxes as early as November 1st last year \ud83d\ude31)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give your subscribers time to prepare by teasing your deals ahead of time, incorporating <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-personalization-with-dynamic-content\" target=\"_blank\" rel=\"noopener\">dynamic content for holiday<\/a> promotions to keep your emails timely and engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI love when brands take advantage of preparing their subscribers,\u201d says Weyman. \u201cSigning up for early access or simply teasing with a \u2018one-of-a-kind offer is on the way\u2019 messaging works well. I actually remembered during the chaos of Black Friday to check out certain offers because I was curious from previous campaigns.\u201d<\/span><\/p>\n<figure id=\"attachment_100879\" aria-describedby=\"caption-attachment-100879\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-100879\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/inbox.png\" alt=\"An email inbox displaying various promotional messages from different companies, including &quot;Lock&amp;LockHolding,&quot; &quot;Emma and Chloe,&quot; &quot;HOMAGE,&quot; &quot;Gravity Blankets,&quot; &quot;Awe Inspired,&quot; &quot;Sphero,&quot; &quot;Bath &amp; Body Works,&quot; and &quot;Very Special Guests,&quot; with subject lines mentioning sales and offers related to Black Friday and Cyber Monday.\" width=\"1000\" height=\"236\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/inbox.png 1000w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/inbox-300x71.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/inbox-768x181.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-100879\" class=\"wp-caption-text\">A sample of some of Angie\u2019s favorite teaser-style subject lines from Black Friday 2023.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">If you\u2019re going to include Black Friday offers in your subject line, make sure you follow through with the rest of your email body and call-to-action (CTA), too. Don\u2019t tease a deal and then leave your subscriber hanging. That means providing a direct link to your sale and using imagery that matches your deals, too.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Forget about personalization just this one time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We are big fans of personalization here at Litmus, so don\u2019t get us wrong when we say: Maybe, just this one time, you can forget about it. Email marketing legend Chad S. White put it in an <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.cmswire.com\/digital-marketing\/seasonal-email-strategies-stand-out-on-black-friday-cyber-monday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">article he wrote for CMSwire<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>During the holiday season, subscribers are (mostly) shopping for others, so the zero- and first-party data you\u2019ve been collecting all year isn\u2019t likely to be very useful for tailoring messages.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/chad-white-1.jpg\" alt=\"Chad S. White\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Chad S. White<\/strong>\t<br><span class=\"quote-title\">Digital Marketing Strategist and Author of &#8216;Email Marketing Rules&#8217;<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p><span style=\"font-weight: 400;\">What this means for subject lines: Don\u2019t worry about making them super personalized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><code>&lt;First name&gt;<\/code> is great if you\u2019ve got it. (And yes, we know we literally always say that first name isn\u2019t <\/span><i><span style=\"font-weight: 400;\">really <\/span><\/i><span style=\"font-weight: 400;\">making the most of the kinds of email personalization you can do. Black Friday and Cyber Monday just hit different!) And if you don\u2019t, it\u2019s okay to say \u201cjust for you\u201d instead of making it more specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, pay attention to the gift givers in your email list, as well as new subscribers who are looking for specific deals for their friends and family. Making this intention clear in your subject line can go a long way to helping out folks looking for just the right something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a high stakes time, so it\u2019s one less thing to worry about on your (very long) email marketing checklist.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What about emojis? \ud83e\udd37<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Love it or hate it, emojis are a great way to stand out in an inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unless\u2026 everybody else is using the same ones.<\/span><\/p>\n<figure id=\"attachment_100880\" aria-describedby=\"caption-attachment-100880\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-100880\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox.png\" alt=\"Email inbox displaying unread promotional messages from Bed Bath &amp; Beyond, Moon Travel Guides, and GlobalGiving.\" width=\"1600\" height=\"215\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox-300x40.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox-1024x138.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox-768x103.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Kaylas-inbox-1536x206.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-100880\" class=\"wp-caption-text\">The gift emoji is one of the most popular during BF\/CM.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cThere\u2019s a tendency for brands to use the same ones over and over again\u2014I\u2019m looking at you, red siren and red alarm clock. The brands that use emojis in creative ways are the ones that stand out to me,\u201d says Weyman. \u201cThe biggest thing to remember is to not replace words with your emojis, as that\u2019s bad accessibility practice.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focus on emojis that speak to your brand the most. If you would never use an emoji the rest of the year, then don\u2019t do it now. (The dolphin emoji is a long standing joke here at Litmus\u2014we never, ever use it in emails or otherwise. We won\u2019t even type it here\u2026IYKYK.)<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Be creative!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, Black Friday is high stakes. But that\u2019s exactly why you should do something extra creative for your email marketing campaigns instead of what (ahem) everyone else is doing \ud83d\udc47<\/span><\/p>\n<figure id=\"attachment_100881\" aria-describedby=\"caption-attachment-100881\" style=\"width: 1306px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-100881\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/kaylas-inbox-screenshot.png\" alt=\"Email inbox displaying several promotional messages with subject lines emphasizing urgency, such as &quot;Last Chance&quot; and &quot;LAST CALL&quot;, marked with urgency symbols like exclamation marks and emojis.\" width=\"1306\" height=\"732\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/kaylas-inbox-screenshot.png 1306w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/kaylas-inbox-screenshot-300x168.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/kaylas-inbox-screenshot-1024x574.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/kaylas-inbox-screenshot-768x430.png 768w\" sizes=\"(max-width: 1306px) 100vw, 1306px\" \/><figcaption id=\"caption-attachment-100881\" class=\"wp-caption-text\">Just a short selection of \u201clast chance\u201d messaging from Black Friday 2023.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Whatever campaigns you run, make sure it looks and feels like it\u2019s from <\/span><i><span style=\"font-weight: 400;\">your <\/span><\/i><span style=\"font-weight: 400;\">brand and no one else\u2019s. \u201cFront load your subject line with the most pertinent information and get right to the point, because your subscribers are scanning your inbox differently than a typical day,\u201d says Mistry. \u201cAnd this is not the time to copy and paste AI suggestions for subject lines into your campaigns. Be creative and do something different.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some of our favorite email subject line examples from Black Friday and Cyber Monday campaigns in past years.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Drive engagement with dynamic content<\/p>\n\t\t\t\t<p>Personalize emails with live polls, personalized images, scratch-offs, and more. No coding experience required. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/hero_example_email.png\" width=\"210\" height=\"151\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">50+ of the best email subject line examples for your Black Friday\/Cyber Monday campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">And now, what you\u2019ve all been waiting for! Every year our team receives thousands of emails across the BF\/CM season\u2014here are a few favorites that will help you get more opens and conversions:<\/span><\/p>\n<h3 id=\"promotion\"><span style=\"font-weight: 400;\">Email subject line examples by promotion type<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you plan out your season, map out which coupon is going out when, if you\u2019re doing exclusive deals by segment, and whether or not you\u2019ll offer deeper discounts at any point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re offering a certain percentage off, tell subscribers that right up front. This example from Onsen adds excitement while leading with a deal:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Onsen<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: 30% off towels (!)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/30-off-towels-\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Why it wins:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It states exactly what kind of deal you can expect (no trickery to get the open)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The exclamation point adds excitement\u2014Black Friday shopping is fun, after all<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The parentheses make it cute<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are a few more deal-forward examples:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Grammarly<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: All signs point to 55% off<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/all-signs-point-to-55-off\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Nick&#8217;s<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: 30% Off Sitewide &#8211; Our Biggest Sale EVER \ud83e\udd73<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/30-off-sitewide-our-biggest-sale-ever\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: House of Noa<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Don\u2019t Miss Out! 20% Off Sale Ends Soon<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Codeacademy<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Get 50% off Pro.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/get-50-off-pro\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Rifle Paper Co.<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Black Friday: 30% Off Everything!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-30-off-everything\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also offer other kinds of deals to make subscribers ready to buy, like free shipping or a free gift. You can also use language like, \u201cone day only,\u201d \u201cflash sale,\u201d or \u201csave big\u201d in your subject line. What matters is you are clear about the deal right in the subject line, like this one from Everlane:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 78px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Everlane<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Free Shipping for Your Style Refresh<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/free-shipping-for-your-style-refresh\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Why it wins:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The deal is first in the word order of the subject line<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It calls out who the deal is for (you, vs. gifts)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are a few other examples of sales-driven subject lines:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Hootsuite<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Save over $700 on Hootsuite plans and certification<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/save-over-700-on-hootsuite-plans-and-certification\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Fitbit<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Boost motivation with gifts starting at $59.95 \u2728<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/boost-motivation-with-gifts-starting-at-5995\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: DataCamp<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Save $150 for Cyber Week!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/save-150-for-cyber-week\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: True Grit Texture Supply<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \ud83e\udd11 Win a $6,500 pro studio setup.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/win-a-6500-pro-studio-setup\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Teachable<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: The same features you love, just for a lot less<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/the-same-features-you-love-just-for-a-lot-less\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: AppSumo<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Cash in on this opportunity<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/cash-in-on-this-opportunity\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: KIDLY<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Black Friday: 6 awesome deals FTW \ud83c\udf89<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-6-awesome-deals-ftw\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<h3 id=\"audience\"><span style=\"font-weight: 400;\">Email subject line examples by audience type<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your shoppers on Black Friday and Cyber Monday may behave differently than normal, browsing across categories they normally wouldn\u2019t touch. That\u2019s because many of them are on the hunt for gifts (in addition to a treat or two for themselves).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a break from deals and go back to the \u201cwhy\u201d behind shopper behavior this season with subject lines that focus on gift giving. This BarkBox subject line is so on-brand:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: BarkBox<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Dog people give the best gifts<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/dog-people-give-the-best-gifts\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Why it wins:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It creates an in-group for their audience (dog people)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s clear that it\u2019s about gift-giving<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And a few other gift-y examples for you:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Mercury Mosaics<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: We made you something \ud83c\udf81<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/we-made-you-something\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Moment<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Get All Your Gifts Yet?<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/get-all-your-gifts-yet\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Google<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: The Google gift guide has something for everyone on your list<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/the-google-gift-guide-has-something-for-everyone-on-your-list\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: UncommonGoods<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \ud83c\udf85A certain Mr. Claus gets his gift ideas from us\ud83c\udf81<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/a-certain-mr-claus-gets-his-gift-ideas-from-us\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Wildlist<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Your wishlist? Consider it sent\u2026<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/your-wishlist-consider-it-sent\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Jeni\u2019s Ice Cream<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Pint club: The gift that won\u2019t stop<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/pint-club-the-gift-that-wont-stop\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Gift-giving is all about the holiday season, and that includes Christmas, Hanukkah, and Kwanzaa. You don\u2019t have to steer clear of holiday messaging, but if you do go big on Santa and reindeer, make sure you\u2019re not neglecting the other holidays that happen this season, too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starbucks always has pun-tastic, attention-grabbing subject lines, but the more subtle holiday theming for this one makes it a great example:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Starbucks<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: That holly, jolly feeling<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/that-holly-jolly-feeling\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Why it wins:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It doesn\u2019t scream Christmas, but it\u2019s obvious what it\u2019s about<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It plays on a nostalgic, fan-favorite Christmas song<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It evokes emotion\/feeling<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A few more holiday-specific email subject lines we liked:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Fleur &amp; Bee<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \ud83c\udf85 Straight from Santa&#8217;s bag.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/-straight-from-santas-bag\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Buck Mason<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Stock Up.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/stock-up\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Francis Lofts &amp; Bunks<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: How many bunk beds can fit in Santa\u2019s sleigh?<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/how-many-bunk-beds-can-fit-in-santas-sleigh\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Hush Puppies<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Must-haves for the holidays (plus they\u2019re on sale)<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/must-haves-for-the-holidays-plus-theyre-on-sale\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>One trend over recent years is running \u201canti\u201d Black Friday campaigns. This doesn\u2019t mean they have to make a statement against consumerism, a la REI\u2019s #OptOutside campaign. Taking a break from the deal-centric messaging can help you generate more sales in the end. We liked this one from Article:<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Article<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: This weekend only: please don\u2019t shop \u274c.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/this-weekend-only-please-don-t-shop\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<p><span style=\"background-color: var(--bs-body-bg); font-size: 1rem; text-align: var(--bs-body-text-align);\">Why it wins:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contrary subject line makes you have to open it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Refreshing honesty builds trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reaffirms brand\u2019s unique perspective to ensure they\u2019ll be remembered after Black Friday<\/span><\/li>\n<\/ul>\n<p>Here are a few more subject line examples that give shoppers a break from deals:<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Encircled<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: It\u2019s about to go email-crazy.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/its-about-to-go-email-crazy\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Huckberry<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: No Filler, No BS<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/no-filler-no-bs\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Everlane<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: A Different Kind of Black Friday<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/a-different-kind-of-black-friday\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Patagonia<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: You donate, we match<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/you-donate-well-match\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<h3 id=\"timing\"><span style=\"font-weight: 400;\">Email subject line examples by timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cBlack Friday\u201d encompasses more than a single day, so you\u2019ll likely have emails at various stages during the month of November and December that go with this theme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by prepping your subscribers to get ready for the Black Friday and Cyber Monday deals they\u2019re going to receive with \u201cearly bird\u201d or \u201cteaser email\u201d Black Friday email campaigns. Not only does this create a sense of excitement, it can also help your subscribers remember which emails they\u2019re most looking forward to when their inboxes fill up. One of our favorite pre-Black Friday subject lines did a great job of playing into this kind of curiosity:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Bed Bath and Beyond<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \u2728WONDER \u2728what tomorrow&#8217;s Black Friday deal is?<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Why it wins:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emojis add to the sense of whimsy and don\u2019t replace words<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Questions make subscribers want to come back for more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The whole thing is a play on their biggest deal<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A few more examples of \u201cearly\u201d Black Friday email subject lines:<br \/>\n<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: SoundStripe<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \ud83d\udc40 Early sneak peek. Your extra special offer is ready!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/early-sneak-peek-your-extra-special-offer-is-ready\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Backcountry<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Daily Deals are here! 10 days of great deals coming your way<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/daily-deals-are-here-10-days-of-great-deals-coming-your-way\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Very Special Games<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Sign up for Black Friday early access!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/i6nhmobdtsi7\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Sphere<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: A one-of-a-kind offer is on its way<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Apple<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Don\u2019t miss the Apple Shopping Event \u2014 now through November 28.<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/dont-miss-the-apple-shopping-event-now-through-november-28\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Fujifilm<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Early Black Friday Deals From Fujifilm<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/early-black-friday-deals-from-fujifilm\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Google<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: The Black Friday countdown has begun<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-countdown-has-begun\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Kitchenaid<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Get a head start on Black Friday: Shop Kitchenaid.com<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/get-a-head-start-on-black-friday-shop-kitchenaidcom\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Tinker Watches<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Something New is Coming on Black Friday \u231a<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/something-new-is-coming-on-black-friday-\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Then, when you\u2019re ready to launch your biggest deal of the year, make sure you\u2019re loud and proud about it. This email example from Fossil is a short and sweet subject line that still manages to pull off a pun.<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Fossil<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: It\u2019s GO Time<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/its-go-time\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Why it wins:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s short and to the point<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since Fossil is a watch brand, it\u2019s a great way to make a pun<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It conveys a sense of urgency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Get more creative than \u201cBlack Friday sale starts now.\u201d A few more examples of day-of Black Friday sale campaigns:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Article<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Biggest Sale of the Year is Back \ud83c\udfc1<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/biggest-sale-of-the-year-is-back-\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Booking<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \ud83d\udda4 Our Black Friday Deals are LIVE! \ud83c\udff7\ufe0f<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/our-black-friday-deals-are-live\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Withings<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Black Friday VIP offers are live<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-vip-offers-are-live\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Casely<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: We\u2019re Rocking Cyber Monday \ud83d\udc83<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Eton<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: BLACK FRIDAY | 30-50% OFF<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-30-50-off\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Onsen<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \u2728 It&#8217;s time for the real deals<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/-its-time-for-the-real-deals\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: A Kids Book About<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Today Is THE Day for HUGE Kids Book Savings!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/today-is-the-day-for-huge-kids-book-savings\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: GoPro<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Ready or not, the DEALS ARE ON<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/ready-or-not-the-deals-are-on\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Grammarly<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: 55% OFF Annual Plans \u2013 TODAY ONLY<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/55-off-annual-plans-today-only\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/span><\/p>\n<p>Finally, you\u2019ll want to let your subscribers know when Black Friday ends. That\u2019s why we loved this subject line from Gravity Blankets:<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Gravity Blankets<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Cyber Monday is winding down \ud83d\udca4<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\"><br \/>\nWhy it wins:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great use of brand-specific emoji\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without shouting, it gets the point across quickly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019re always here for a good pun!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Language like, \u201clast minute,\u201d \u201clast day,\u201d and \u201cdon\u2019t forget,\u201d all work as well. Remember, if you\u2019re going to go with \u201clast chance\u201d messaging, don\u2019t run another deal a week later. Make sure it really is the last chance. Here are a few more ways to say \u201clast chance\u201d without, y\u2019know, <\/span><i><span style=\"font-weight: 400;\">saying <\/span><\/i><span style=\"font-weight: 400;\">it.<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: HOMAGE<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: \u231aLAST CALL \u231a20% OFF \u231aFree crewnecks<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: PLAE<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: 2 Days Left on Black Friday Bargains!<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/2-days-left-on-black-friday-bargains\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: PrettyLittleThing<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Don\u2019t miss out again ! \ud83d\ude31<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/dont-miss-out-again\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Google<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: These savings won\u2019t stick around<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/these-savings-wont-stick-around\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Bose<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Black Friday is almost over \ud83d\udd0a\ud83c\udfa7 You can still save with Bose<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/black-friday-is-almost-over-you-can-still-save-with-bose\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Just some great Black Friday email subject line examples<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some of our favorite subject lines we found don\u2019t fit neatly into one box. Here are a few more of our favorites:<\/span><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: iKhokha<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: You\u2019ll kick yourself if you don\u2019t \ud83d\udc40<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/youll-kick-yourself-if-you-dont\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Magic Cereal<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: We never do this<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/we-never-do-this\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Casper<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: This Black Friday, choose snooze<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/this-black-friday-choose-snooze\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: Canon<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Snap. Share. SAVE! \ud83c\udf81<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/snap-share-save\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<table style=\"background-color: #f2f3f6; height: 80px;\" width=\"600\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 10px;\"><strong><b>From<\/b><span style=\"font-weight: 400;\">: The Pro\u2019s Closet<br \/>\n<\/span><b>Subject line<\/b><span style=\"font-weight: 400;\">: Save money, ride on<\/span><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/save-money-ride-on\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Have the best Black Friday and Cyber Monday (BF\/CM) with Litmus<\/span><\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/top-7-2023-black-friday-trends\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday campaigns<\/span><\/a><span style=\"font-weight: 400;\"> can make or break your quarterly earnings. Litmus\u2019 email design and testing tools makes sure your emails will be perfect come the big day. Check out how Litmus can help you <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\"><span style=\"font-weight: 400;\">nail your Black Friday campaigns!<\/span><\/a><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-12 text-center\">\n\t\t\t\t<p class=\"bold fs-4\">Hitting \u201csend\u201d doesn\u2019t have to be stressful<\/p>\n\t\t\t\t<p>See what your emails look like in 100+ email clients and shave hours off your QA process, with Litmus email testing. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" class=\"bold\">Learn more.<\/a><\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing-litmus\" class=\"text-white text-decoration-none\">Book a demo<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"d-none\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/02\/test.svg\" width=\"210\" height=\"130\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":65,"featured_media":76146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363,10261],"blog_category":[53],"class_list":["post-100873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","tag-holiday-emails","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>50+ Black Friday and Cyber Monday Email Subject Lines | Litmus<\/title>\n<meta name=\"description\" content=\"Get inspired by 50+ Black Friday and Cyber Monday email subject lines that will convert. Segmented by promotion type, audience, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/best-email-subject-lines-for-black-friday-cyber-monday\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"50+ Black Friday and Cyber Monday Email Subject Lines\" \/>\n<meta property=\"og:description\" content=\"Get inspired by 50+ Black Friday and Cyber Monday email subject lines that will convert. 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