{"id":102690,"date":"2025-09-19T08:51:33","date_gmt":"2025-09-19T12:51:33","guid":{"rendered":"https:\/\/www.litmus.com\/?p=102690"},"modified":"2025-12-09T08:59:11","modified_gmt":"2025-12-09T13:59:11","slug":"black-friday-email-marketing-strategy-guide","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/black-friday-email-marketing-strategy-guide","title":{"rendered":"Top 5 Black Friday Email Campaigns and Winning Strategies"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_67c8cfb4631d54699cab08d279cf1226\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>The average consumer is expected to buy more <\/strong>this year, despite inflation and all-around economic uncertainty. Email is one of the best tools to reel in those sales.<\/li>\n<li><strong>Peruse Black Friday email examples<\/strong> from top brands that you can use as inspiration this year.<\/li>\n<li><strong>Segmenting your email sends is key<\/strong> to show subscribers that you know them and care about their individual wants and needs.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As Black Friday approaches, the frenzy of shopping and deals is about to hit its peak. For marketers, this is the perfect moment to captivate your audience with standout email campaigns that cut through the noise. But with so many promotions flooding inboxes, how do you ensure yours stands out?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more.<\/span><\/p>\n<h3>Table of contents<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#superbowl\"><span style=\"font-weight: 400;\">Black Friday: the Super Bowl of email marketing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#campaigns\"><span style=\"font-weight: 400;\">5 successful Black Friday email campaigns<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#trends\"><span style=\"font-weight: 400;\">Anticipating Black Friday trends<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a rel=\"noopener\" href=\"#successful\">What makes a Black Friday email campaign successful?<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"#performing\"><span style=\"font-weight: 400;\">How to create high-performing Black Friday email campaigns<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"superbowl\"><span style=\"font-weight: 400;\">Black Friday: the Super Bowl of email marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Black Friday is one of the busiest and most anticipated times of the year for email. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Over half of consumers<\/span><\/a><span style=\"font-weight: 400;\"> are eager to jump on early sales and promotions, making Black Friday a prime opportunity to achieve email&#8217;s <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">36:1 and higher ROI<\/span><\/a><span style=\"font-weight: 400;\"> potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Black Friday shopping early on shopper\u2019s minds, your email list is a great place to meet prospects where they\u2019re at. They raised their hands to hear from you by subscribing to your email list, so they\u2019re primed to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average consumer is expected to buy more this year, with holiday retail sales likely seeing a moderate increase <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.deloitte.com\/us\/en\/about\/press-room\/deloitte-holiday-retail-forecast-2025.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">between 2.9% and 3.4%<\/span><\/a><span style=\"font-weight: 400;\"> as consumers continue to deal with inflation.<\/span><\/p>\n<p class=\"h-lg text-teal\" style=\"text-align: left;\"><strong>&#8220;We anticipate disposable personal income (DPI), a key driver of retail sales, to grow between 3.1% to 5.4% this holiday season. Our research indicates that DPI is a sound predictor of retail sales and e-commerce sales. Steady growth in income can help offset some economic uncertainty, including any labor market weakness and the burden of high credit card and student debt on consumer spending.&#8221;<\/strong><\/p>\n<p style=\"padding-left: 200px; text-align: right;\"><span style=\"font-weight: 400;\">\u2014<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.deloitte.com\/us\/en\/about\/press-room\/deloitte-holiday-retail-forecast-2025.html\" target=\"_blank\" rel=\"noopener\">Akrur Barua, Deloitte Insights<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">November is <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the best month for engagement<\/span><\/a><span style=\"font-weight: 400;\">, and it sets the stage for this high-stakes season. With the right <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday email marketing strategy<\/span><\/a><span style=\"font-weight: 400;\">, you can score big.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig into some examples.<\/span><\/p>\n<h2 id=\"campaigns\"><span style=\"font-weight: 400;\">5 successful Black Friday email campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Exploring a variety of Black Friday email campaigns can help uncover what strategy will work best for your goals. Below, we\u2019ve sourced examples for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-inspiring-personalized-emails\"><span style=\"font-weight: 400;\">email inspiration<\/span><\/a><span style=\"font-weight: 400;\"> that showcase both creativity and results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Kate Spade: Harnessing first-party data for Black Friday success<\/span><\/h3>\n<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-for-first-party-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">First-party data<\/span><\/a><span style=\"font-weight: 400;\"> is individual-level data collected from your audience, using on your own channels. With elements like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\/live-polls\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">live polls<\/span><\/a><span style=\"font-weight: 400;\">, email becomes a rich medium for collecting first-party insights from your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of a recent Black Friday email campaign, Kate Spade sent two Black Friday emails: one to capture <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/four-types-of-data\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first-party data<\/span><\/a><span style=\"font-weight: 400;\">, and a second email that acts on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first email included <\/span><span style=\"font-weight: 400;\">a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-litmus-uses-live-polls\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize Live Poll<\/span><\/a><span style=\"font-weight: 400;\">, plus a <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/progress-bar-tutorial-litmus\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">progress bar<\/span><\/a><span style=\"font-weight: 400;\"> made up of spades:<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Kate-Spade.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Subscribers voted with a simple click\u2014increasing the email\u2019s <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/increase-email-ctr\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">click-through rate (CTR)<\/span><\/a><span style=\"font-weight: 400;\"> while simultaneously capturing <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/first-party-best-party\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">first-party data<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Votes were updated each time a subscriber opened the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After the 24-hour mark, Kate Spade sent a follow-up email, segmenting based on subscribers who voted for a particular category. Subscribers received an email with in-stock products based on their vote\u2014and those who <\/span><i><span style=\"font-weight: 400;\">didn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> vote received an email containing best-selling items.<\/span><\/p>\n<p class=\"h-lg text-teal\" style=\"text-align: left;\"><strong>&#8220;We increased CTR using the poll in email one and then had a bigger pool of engaged people to send a targeted, click-based follow-up to. This was a great strategy that really worked!&#8221;<\/strong><\/p>\n<p style=\"padding-left: 200px; text-align: right;\"><span style=\"font-weight: 400;\">\u2014<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/live-polls-and-social-proof.html\" target=\"_blank\" rel=\"noopener\">Performance Marketing Manager, Kate Spade<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results spoke for themselves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>84% increase<\/strong><span style=\"font-weight: 400;\"> in <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/kpis-you-should-be-tracking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">click-through rates (CTR)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>12% increase<\/strong><span style=\"font-weight: 400;\"> in overall CTR<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>47% increase<\/strong><span style=\"font-weight: 400;\"> in revenue<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>140% growth<\/strong><span style=\"font-weight: 400;\"> in users year-over-year<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Endy: Leveraging social proof in Black Friday emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People trust people, and the power of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/social-proof-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social proof<\/span><\/a><span style=\"font-weight: 400;\"> harnesses this very aspect. It can be done elegantly and simply with the help of <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\/social-signals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Personalize Interest Signals<\/span><\/a><span style=\"font-weight: 400;\">\u2014like Endy has done as part of their Black Friday email design, below.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Endy.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Each product image displayed the total number of clicks, positioned as \u201cJoin X people shopping\u201d to drive FOMO and get subscribers to take action. These numbers only displayed after a certain amount of clicks were reached, updating each time a subscriber opened for real-time insights.<\/span><\/p>\n<p class=\"h-lg text-teal\" style=\"text-align: left;\"><strong>&#8220;This email is just so effortless. It includes subtle social signals, with visibility rules which can be set by the user so that they only show after a certain number of clicks.&#8221;<\/strong><\/p>\n<p style=\"padding-left: 200px; text-align: right;\"><span style=\"font-weight: 400;\">\u2014<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/uk.linkedin.com\/in\/martyn-lee\" target=\"_blank\" rel=\"noopener\">Martyn Lee<\/a>, Marketing and Email Design Specialist, Litmus<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only do <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/740-litmus-personalize-interest-signals-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Interest Signals<\/span><\/a><span style=\"font-weight: 400;\"> boost engagement; they <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/best-live-emails-2021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">have been proven to consistently result in<\/span><\/a><span style=\"font-weight: 400;\"> higher click-through and conversion rates.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>25%<\/strong> <span style=\"font-weight: 400;\">increase in total opens<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>180%<\/strong><span style=\"font-weight: 400;\"> more orders vs. control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Over 190%<\/strong><span style=\"font-weight: 400;\"> more revenue vs. control<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>26%<\/strong><span style=\"font-weight: 400;\"> increase in revenue<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Hunter: Creating urgency for a Black Friday promotion ending<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The ticking clock is a powerful symbol that triggers a sense of urgency. During Black Friday, where promotions are limited-time offers, consider incorporating <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">countdown timers<\/span><\/a><span style=\"font-weight: 400;\"> as a visual cue in your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hunter\u2019s Cyber Monday email includes a countdown timer:<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Hunter.png\" alt=\"\" \/><\/div>\n\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.sharethrough.com\/blog\/infographic-the-impact-of-countdowns-on-consumers-and-how-they-improve-attention-and-awareness\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">42% of consumers feel excited<\/span><\/a><span style=\"font-weight: 400;\"> by banner ads featuring a countdown timer, and this same principle can be applied to your Black Friday email strategy.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip: Countdown timers. <\/strong>While they can effectively create a sense of urgency, use them thoughtfully. Avoid <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.consumerproductslawwatch.com\/2023\/08\/01\/its-the-final-countdownor-is-it-cma-issues-decision-on-online-pressure-selling-tactics\/\" target=\"_blank\" rel=\"noopener\">putting undue pressure<\/a> on subscribers. They work well when done right, but don&#8217;t mislead your audience.<\/p>\n<h3><span style=\"font-weight: 400;\">Hard Core Waterfowl: Creating flexible email templates for the holidays<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The holiday season can be a bit of a hectic time for email marketers. Keeping flexibility in mind for your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday email marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategy will pay dividends.<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mhdigitalgroup.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MH Digital Consulting Group<\/span><\/a><span style=\"font-weight: 400;\"> was brought on board to help <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.hardcorewaterfowl.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hard Core Waterfowl<\/span><\/a><span style=\"font-weight: 400;\"> just one month before Black Friday to overhaul their email marketing program. They focused on refining the email and content strategy, designing a versatile <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email template<\/span><\/a><span style=\"font-weight: 400;\"> that allowed for agile and ad-hoc adjustments to messaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach ensured that Hard Core Waterfowl could easily adapt their communications and respond effectively to changing needs during the busy holiday period.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Hardware-e1727189755395.jpg\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">MH Digital Consulting Group reported that Black Friday generated<\/span> <strong><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mhdigitalgroup.com\/black-friday-email-marketing-case-studies\/\" target=\"_blank\" rel=\"noopener\">over $50,000 in sales directly attributed to email<\/a>.<\/strong><\/p>\n<h3><span style=\"font-weight: 400;\">Maniology: Automating with a browse abandonment flow<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meeting subscribers where they are in the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-lifecycle-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer lifecycle<\/span><\/a><span style=\"font-weight: 400;\"> can make a significant impact\u2014especially with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-for-email-automation\"><span style=\"font-weight: 400;\">email automation<\/span><\/a><span style=\"font-weight: 400;\"> as part of your strategy. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/browse-abandonment-email-types\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Browse abandonment emails<\/span><\/a><span style=\"font-weight: 400;\">, for instance, are particularly effective in guiding prospects from the consideration phase to checkout.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email marketing agency <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/codecrew.us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CodeCrew<\/span><\/a><span style=\"font-weight: 400;\"> worked with <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/maniology.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Maniology<\/span><\/a><span style=\"font-weight: 400;\"> to revamp their browse abandonment series. They refined the flow with richer content, crafted a strategic journey to entice customers back to the site, adjusted triggers to bring them back sooner, and updated the designs to showcase more of Maniology&#8217;s product offerings\u2014garnering <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/codecrew.us\/nailed-it-maniology-email-marketing-case-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a 196% increase in revenue, in six months<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with creating this new browse abandonment flow, their designs played an important role in increasing Maniology\u2019s Black Friday sales<\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/codecrew.us\/nailed-it-maniology-email-marketing-case-study\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">by over 100%<\/span><\/a><span style=\"font-weight: 400;\">. (And that\u2019s not even counting Cyber Monday.)<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Maniology.png\" alt=\"\" \/><\/div>\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_ba5a81c6be435f99f84dde19cc915ae2\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/04\/icon_signals.svg\" alt=\"\" width=\"50\" height=\"50\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Craft winning holiday emails and boost engagement<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Discover strategies for creating effective holiday email campaigns that will make you stand out during the busiest time of year.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/holiday-email-marketing\">\n\t\t\t\t\t\tPlan holiday emails\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_6f34bd022e6ef950ba54ce8637d6b48c\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2 id=\"trends\"><span style=\"font-weight: 400;\">Anticipating Black Friday trends<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\" target=\"_blank\" rel=\"noopener\">holiday email marketing campaigns<\/a> and Black Friday trends are expected to hit the inboxes this BFCM season? <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Angie Weyman<\/span><\/a><span style=\"font-weight: 400;\"> took a look into her crystal email geek ball for three themes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Sustainability.<\/strong><b> \ud83c\udf3f<\/b><span style=\"font-weight: 400;\"> Expect more brands to spotlight sustainable products, eco-friendly packaging, and even &#8220;Green Friday&#8221; deals. Look for emails with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/top-email-design-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">minimalist designs<\/span><\/a><span style=\"font-weight: 400;\"> that reduce the carbon footprint (which helps with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">deliverability<\/span><\/a><span style=\"font-weight: 400;\"> and the user experience, win-win-win!)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Accessibility. <\/strong><b>\ud83d\udca1 <\/b><span style=\"font-weight: 400;\">Brands are making sure their BFCM emails are inclusive for everyone, with bigger fonts, high-contrast colors, and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-does-your-email-sound\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">screen-reader friendly<\/span><\/a><span style=\"font-weight: 400;\"> designs. <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-email-image-blocking\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ALT text<\/span><\/a><span style=\"font-weight: 400;\">? Check. Cleaner layouts? Yes. Everyone gets a seat at the holiday table.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>User-generated content (UGC).<\/strong><b> \ud83d\ude4c<\/b><span style=\"font-weight: 400;\"> More brands letting their customers do the talking, by showing off real <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/ask-for-review\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reviews<\/span><\/a><span style=\"font-weight: 400;\">, photos, and videos in emails. Genuine community vibes build trust with subscribers and makes the user experience feel truly personal.<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>I see a strong focus on going green, being inclusive, and keeping it real. Email marketers are looking for more ways to focus on sustainability with eco-friendly email structure, making their emails accessible for everyone, and leaning into user-generated content for that authentic, community-driven vibe.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/angie-weyman.jpg\" alt=\"Angie Weyman\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Angie Weyman<\/strong>\t<br><span class=\"quote-title\">Senior PMM at Stensul<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p><span style=\"font-weight: 400;\">Here are more trends we expect to see across <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/fun-holiday-email-campaigns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday email campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mobile-first email design approach<\/span><\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to our latest data<\/span><\/a><span style=\"font-weight: 400;\">, from Thanksgiving to New Year\u2019s Day, over 44% of emails were opened on mobile devices, and generally speaking, 60% of emails are viewed on mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This shift is prompting retailers to focus on mobile-specific strategies, including <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">calls-to-action (CTAs)<\/span><\/a><span style=\"font-weight: 400;\"> designed for tapping and larger CTA buttons positioned <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-fold-in-email#:~:text=In%20the%20digital%20world%2C%20the,scrolling%20is%20below%20the%20fold.\"><span style=\"font-weight: 400;\">above the fold<\/span><\/a><span style=\"font-weight: 400;\">. We\u2019ll also continue seeing single-column, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-responsive-email-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">responsive templates<\/span><\/a><span style=\"font-weight: 400;\"> optimized for mobile.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Nest.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Mobile commerce is booming; in 2023, mobile devices accounted for <strong>69% of online sales<\/strong>, with Black Friday purchases up <strong>10.2% from 2023<\/strong>, according from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.experian.com\/blogs\/marketing-forward\/black-friday-cyber-monday-2025-utilizing-consumer-data\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Experian<\/span><\/a><span style=\"font-weight: 400;\">. More consumers are using their phones for shopping, making it crucial for marketers to ensure their mobile sites and emails offer an optimized, seamless experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not already optimizing for mobile, now is the time to address any issues. Use responsive email templates to ensure your content displays consistently across all devices and deliver mobile-friendly emails with every send.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Anti-Black Friday campaigns<\/span><\/h3>\n<p>This trend isn\u2019t new, but it\u2019s been gaining momentum over the past few years. Pioneered by outdoor brands like Patagonia and REI, these bold email marketing campaigns address larger societal issues and resonate with younger consumers eager to break away from tradition.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/rei-opt-outside.png\" alt=\"\" \/><\/div>\n\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/patagonia.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Shoppers, especially during the holiday season, prefer buying from brands that give back. According to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/topics\/talent\/deloitte-gen-z-millennial-survey.html\">Deloitte<\/a>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>63% of Gen Zs and millennials<\/strong><span style=\"font-weight: 400;\"> believe businesses have the power to influence social equality.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>62% of Gen Zs and 59% of millennials<\/strong><span style=\"font-weight: 400;\"> have reported feeling anxious about climate change in the past month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>25% of Gen Zs and 24% of millennials<\/strong><span style=\"font-weight: 400;\"> have reduced or stopped purchasing from businesses with unsustainable supply chains.<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_102702\" aria-describedby=\"caption-attachment-102702\" style=\"width: 1036px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\" wp-image-102702\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Deloitte-2024-Gen-Z-and-Millennial-Survey-.png\" alt=\"Deloitte\u2019s 2024 Gen Z and Millennial Survey\" width=\"1036\" height=\"482\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Deloitte-2024-Gen-Z-and-Millennial-Survey-.png 1187w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Deloitte-2024-Gen-Z-and-Millennial-Survey--300x140.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Deloitte-2024-Gen-Z-and-Millennial-Survey--1024x476.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Deloitte-2024-Gen-Z-and-Millennial-Survey--768x357.png 768w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><figcaption id=\"caption-attachment-102702\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.deloitte.com\/global\/en\/issues\/work\/content\/genz-millennialsurvey.html\" target=\"_blank\" rel=\"noopener\">Deloitte\u2019s 2024 Gen Z and Millennial Survey<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Given these concerns, it&#8217;s no surprise that we&#8217;re seeing a rise in campaigns questioning the very premise of Black Friday. After all, isn\u2019t Thanksgiving about being grateful for what we already have? As sustainability and social responsibility become more important to consumers, we expect these types of thought-provoking campaigns to gain even more traction this year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Dark Mode-friendly email designs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dark Mode isn\u2019t just accessible\u2014it\u2019s also an effective way to showcase products with clean, monochromatic designs, without too many bells and whistles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the early days of email, designs mimicked web pages, complete with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/2010s-to-now-email-design-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">navigation bars, drop shadows, and glossy buttons<\/span><\/a><span style=\"font-weight: 400;\">. Today, retailers are streamlining their approach, choosing substance over flash.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/07\/kidly.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">As a bonus, these minimal designs are <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dark Mode-friendly<\/span><\/a><span style=\"font-weight: 400;\">. With <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">35.4% of email opens happening in Dark Mode<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;s crucial to ensure your emails are easy to read and engage with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dark Mode uses light <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-typography-fonts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">typography<\/span><\/a><span style=\"font-weight: 400;\"> on dark backgrounds, so designing with a black-and-white color scheme ensures your message remains clear, even if the email client reverses the colors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, designers are increasingly considering <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.wix.com\/studio\/blog\/web-design-trends#viewer-hvgca29928\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital sustainability<\/span><\/a><span style=\"font-weight: 400;\">: making creative choices that are both eco-friendly and accessible to all.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Countdown timers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Countdown timers are a no-brainer for Black Friday\u2014time and deals are limited, and this simple feature can drive urgency and a sense of FOMO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We expect to see countdown timers as a major trend again this year, especially as a crossover <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.commercepundit.com\/blog\/design-trends-for-businesses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">trend from eCommerce stores<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Google-Store-2-e1727191053625.png\" alt=\"\" \/><\/div>\n\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-ReMarkable.png\" alt=\"\" \/><\/div>\n\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-PLT-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">They\u2019re effective at motivating customers to take action, as the visual cue of a clock ticking down on a deal creates a sense of urgency that\u2019s hard to ignore.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Early access campaigns<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers know and love Black Friday\u2014and this year, we predict retailers will go even bigger. Expect more \u201cpre-sale,\u201d \u201csneak peek,\u201d and \u201cearly access\u201d teaser emails designed to build excitement and exclusivity.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Great-Simple.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">According to the <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/research-insights\/holiday-data-and-trends\/winter-holidays\/winter-holiday-faqs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">National Retail Federation (NRF)<\/span><\/a><span style=\"font-weight: 400;\">, 2 out of 5 shoppers typically start their holiday shopping before November. Their top reasons are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spreading out their budget\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoiding last-minute stress<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dodging the crowds<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These early shoppers could be further influenced by October sales events. In fact, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/consumers-spend-nearly-900-celebrate-winter-holidays\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the NRF reported that in 2023,<\/span><\/a><span style=\"font-weight: 400;\"> seven in ten holiday shoppers considered taking advantage of October deals for holiday gifts, d\u00e9cor, and other essentials.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Key factors driving an earlier Black Friday start<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Amazon recently confirmed its second Prime Day sale <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.aboutamazon.com\/news\/retail\/amazon-prime-big-deals-day-when-october-7-8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">on October 7 and 8<\/span><\/a><span style=\"font-weight: 400;\">, kicking off the 2025 holiday shopping season. Major retailers like Best Buy, Walmart, and Target will be <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.techradar.com\/black-friday\/black-friday-deals-sales\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">launching competing sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, while your subscribers expect Black Friday deals, they may hold out for bigger discounts (e.g. around Christmas time), so timing matters.<\/span><\/p>\n<h2 id=\"successful\"><span style=\"font-weight: 400;\">What makes a Black Friday email campaign successful?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Align objectives with department and company goals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your Black Friday email marketing campaign needs to support larger organizational objectives. Make sure your goals\u2014whether increasing revenue, clearing inventory, or customer acquisition\u2014are clear from the outset.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Show you know your email subscribers with segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One can argue there\u2019s no such thing as too many emails\u2014just poor <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/combining-segmentation-and-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">segmentation<\/span><\/a><span style=\"font-weight: 400;\">. Instead of <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/C_07U5RyLhw\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u201cblasting the list<\/span><\/a><span style=\"font-weight: 400;\">,\u201d refine your Black Friday campaigns to cater to the different pockets of your email list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great Black Friday email campaign will have a thoughtful segmentation strategy. Look into any existing insights you have on your audience, whether that\u2019s nested in your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-snapshot-of-the-email-service-provider-landscape\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email service provider (ESP)<\/span><\/a><span style=\"font-weight: 400;\"> or a tool like Litmus <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> for advanced insights, like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">read rate<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">top email clients<\/span><\/a><span style=\"font-weight: 400;\"> among your subscriber base. Then, define your target audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Segmentation can be based on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase history.<\/b><span style=\"font-weight: 400;\"> Recent buyers, high-value customers, occasional shoppers, or haven\u2019t purchased<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engagement level.<\/b><span style=\"font-weight: 400;\"> Active openers, frequent clickers, dormant subscribers (e.g., clicked an email in the past two weeks vs. six months ago)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics.<\/b><span style=\"font-weight: 400;\"> Age, occupation (if relevant to your products), and location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preferences.<\/b><span style=\"font-weight: 400;\"> Product categories, content types, communication frequency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/collect-zero-party-data-through-email\" target=\"_blank\" rel=\"noopener\"><b>Zero-party data<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Information customers intentionally share with you (e.g., preferences, interests)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/four-types-of-data\" target=\"_blank\" rel=\"noopener\"><b>First-party data<\/b><\/a><b>.<\/b><span style=\"font-weight: 400;\"> Data collected directly from your interactions with customers (e.g., purchase history, website behavior, or an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/live-polls-and-social-proof\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email live poll<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Webinar or event attendance. <\/b><span style=\"font-weight: 400;\">If they\u2019ve attended something you\u2019ve hosted recently, they could be great candidates for sending targeted campaigns.<\/span><\/li>\n<li><strong>Timing.<\/strong> This begs the age old question: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-the-best-time-to-send-email-we-analyzed-billions-of-email-opens-to-find-out\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">when should you send an email?<\/span><\/a><span style=\"font-weight: 400;\"> You can look into historical data on your best open times, but keep in mind that your subscriber is likely receiving a high volume of emails during this time. Timing can also depend on a few things\u2014for example, if your sale is set to give 12pm local time, you might send a one hour reminder per region or time zone.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve defined your segments, consider where you can incorporate <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email personalization<\/span><\/a><span style=\"font-weight: 400;\"> to foster a 1:1 experience in the inbox. Automation and product feeds unlock a whole new level of tailored email content, especially when it comes to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email personalization for eCommerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Create compelling offers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about catchy <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/best-email-subject-lines-for-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener\">Black Friday email subject lines<\/a>. Your Black Friday offer must stand out. Think irresistible discounts, exclusive bundles, or early access to deals. Make sure the promotion resonates with your target customers.<\/span><\/p>\n<ul>\n<li><strong>Showcase your best discounts.<\/strong><span style=\"font-weight: 400;\"> Offer significant savings, such as 30% off sitewide, $20 off purchases over $100, or free shipping on all orders.<\/span><\/li>\n<li><strong>Create special offers with bundles<\/strong><b>.<\/b><span style=\"font-weight: 400;\"> Create special product bundles available only during Black Friday, like &#8220;buy one, get one free&#8221; or &#8220;three for the price of two.&#8221;<\/span><\/li>\n<li><strong>Early access to deals.<\/strong><span style=\"font-weight: 400;\"> Provide VIP early access to sales for subscribers or loyal customers, allowing them to shop before the general public.<\/span><\/li>\n<li><strong>Limited-time flash sales.<\/strong><span style=\"font-weight: 400;\"> Run flash sales with deep discounts that last only a few hours to create urgency and drive quick purchases.<\/span><\/li>\n<li><strong>Remind email subscribers of deadlines.<\/strong> <span style=\"font-weight: 400;\">Include \u201cdoors closing\u201d or \u201clast chance\u201d messaging in your email copy.<\/span><\/li>\n<li><strong>Free gifts with purchase.<\/strong><span style=\"font-weight: 400;\"> Include a free gift with purchases over a certain amount, such as a free tote bag with orders over $75.<\/span><\/li>\n<li><strong>Buy more, save more.<\/strong><span style=\"font-weight: 400;\"> Implement tiered discounts where customers get a higher Black Friday discount with larger purchases, like 10% off orders over $50, 20% off orders over $100, etc.<\/span><\/li>\n<li><strong>Take advantage of the Black Friday weekend.<\/strong> <span style=\"font-weight: 400;\">While you may wrap up your Black Friday promotions shortly after your \u201cfinal hours\u201d emails, remember to consider Cyber Monday sales as part of your promo plan (e.g. a sales extension for Cyber Monday).<\/span><\/li>\n<\/ul>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Grammarly&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> Black Friday promo was the best offering of the year: 55% off for users that switched to an annual plan\u2014front and center with an attention-grabbing hero image.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/01\/Grammarly_GIF.gif\" alt=\"\" \/><\/div>\n\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/\">The Washington Post<\/a> takes a similar approach, with an early-access Black Friday offer of four weeks for less than a dollar. The special offer is placed prominently in the hero section in red, contrasting with the black background to grab reader\u2019s attention. The call-to-action button copy \u201cAct now\u201d is succinct and actionable.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Washington-Post.png\" alt=\"\" \/><\/div>\n\n<h3><span style=\"font-weight: 400;\">Operational excellence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On average, email teams take <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">two weeks or more to create a single email<\/span><\/a><span style=\"font-weight: 400;\">. That means everything from strategy, copy, design, code, segmentation, QA testing, approvals, and hitting send. Needless to say, there\u2019s a lot on an email marketer\u2019s plate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During this busy season, being agile and flexible is essential. Having a streamlined <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/successful-email-workflow-management\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email workflow<\/span><\/a><span style=\"font-weight: 400;\"> will yield benefits not only during Black Friday, but well beyond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Run a quick audit of your workflow to identify areas that take up most of your time and consider ways to simplify. Your future self will thank you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The State of Email Workflows<\/span><\/a><span style=\"font-weight: 400;\">, the biggest obstacle for email marketers in the email production cycle is collecting feedback. It\u2019s a pain point for leaders, too: 17% of email marketing leaders cite collecting feedback and approvals as one of their biggest frustrations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some strategies to help you move your best come Black Friday:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Prepare your Black Friday email templates.<\/strong> <span style=\"font-weight: 400;\">This includes design, building, making them <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/dark-mode-email-best-practices\"><span style=\"font-weight: 400;\">Dark Mode<\/span><\/a><span style=\"font-weight: 400;\"> ready, and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-streamline-your-email-testing-process-with-litmus\"><span style=\"font-weight: 400;\">QA testing<\/span><\/a><span style=\"font-weight: 400;\">\u2014reducing the need for last-minute fixes and email errors.<\/span><\/li>\n<li aria-level=\"1\"><strong>Centralize feedback in one place.<\/strong> <span style=\"font-weight: 400;\">An <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email collaboration software<\/span><\/a><span style=\"font-weight: 400;\"> like<\/span> <span style=\"font-weight: 400;\">Litmus Proof can help centralize feedback in one place\u2014avoiding the email threads, Slack messages, and the time consuming back-and-forth that can occur with collecting feedback. (Some teams save up to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers\/adventure-travel-trade-association\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">five hours a day<\/span><\/a><span style=\"font-weight: 400;\"> with it!)<\/span><\/li>\n<li aria-level=\"1\"><strong>Explore integrations that work with your ESP.<\/strong> <span style=\"font-weight: 400;\">The average marketer uses <\/span><i><span style=\"font-weight: 400;\">over twelve technologies <\/span><\/i><span style=\"font-weight: 400;\">to manage their email program. Integrations\u2014<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/integrations\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">like ones with Litmus<\/span><\/a><span style=\"font-weight: 400;\">\u2014help you move swiftly and seamlessly.<\/span><\/li>\n<li aria-level=\"1\"><strong>Keep a pre-send <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-email-checklist\" target=\"_blank\" rel=\"noopener\">email checklist<\/a> handy.<\/strong><span style=\"font-weight: 400;\"> This helps keep your workflow in check and empowers you to know that you hit \u201csend\u201d with everything in place.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Testing and optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While Black Friday presents huge opportunities, a broken email can significantly diminish your chances of converting\u2014and might even lead to an unsubscribe or worse, spam. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20220202005525\/en\/86-Percent-of-Consumers-Will-Leave-a-Brand-They-Trusted-After-Only-Two-Poor-Customer-Experiences\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">86% of customers<\/span><\/a><span style=\"font-weight: 400;\"> will leave a brand after only two poor experiences<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common issues to watch out for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Images not loading or appearing broken<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unsupported HTML or CSS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom fonts not displaying<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Layout issues on mobile<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ama-email-developer-tips\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">White lines in Outlook<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Broken links and tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Syntax errors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Non-functional <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">animated GIFs<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/video-in-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">videos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-remove-blue-links-in-html-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Links showing up as blue<\/span><\/a><span style=\"font-weight: 400;\"> vs. their styled color<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don\u2019t let your marketing efforts go to waste! To avoid these pitfalls, thorough <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email testing<\/span><\/a><span style=\"font-weight: 400;\"> is key. With email clients updating as often as <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-often-do-email-apps-change-more-often-than-you-might-think\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">every 1.2 days<\/span><\/a><span style=\"font-weight: 400;\">, consider using a tool like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Guardian<\/span><\/a><span style=\"font-weight: 400;\"> for extra peace of mind.You\u2019ll get 24\/7 monitoring and alerts you if any client updates could cause issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for segmentation, don\u2019t rely on guesswork. Leverage any available analytics, whether from your ESP or a tool like <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Litmus Email Analytics<\/span><\/a><span style=\"font-weight: 400;\"> to see how your audience is engaging with your emails\u2014everything from device preferences to Dark Mode usage and <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-read-rates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">read time.<\/span><\/a><span style=\"font-weight: 400;\"> This allows you to identify trends and refine your strategy to truly resonate with your subscribers.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_8ba6184299d0aec199bc16d963584662\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2022\/10\/blog-cta-buttons-personalization.svg\" alt=\"\" width=\"75\" height=\"75\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Harness the power of personalization this holiday<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Discover how to better connect with your audience, deliver tailored content, and drive engagement with email personalization.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-personalization-guide\">\n\t\t\t\t\t\tPersonalize now\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_8ce8ad043becec4d87a6000cd2f66e6b\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2 id=\"performing\"><span style=\"font-weight: 400;\">How to create high-performing Black Friday email campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Black Friday is a major opportunity, but standing out in crowded inboxes requires strategy. From eye-catching designs to personalized messaging, every aspect of your email needs to work together to drive results. Here\u2019s how you can build Black Friday email campaigns that perform at the highest level.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Craft irresistible Black Friday email subject lines<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your subject line is the first thing subscribers see, so it needs to grab attention. Use urgency, exclusivity, or even a bit of mystery to boost open rates.<\/span><\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/inbox.png\" alt=\"email examples from Angie Weyman's inbox\" width=\"1000\" height=\"236\" \/><figcaption class=\"wp-caption-text\"><span style=\"font-weight: 400;\">A sample of some of Angie Weyman\u2019s favorite teaser-style Black Friday <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email subject lines<\/span><\/a><em><span style=\"font-weight: 400;\">.<\/span><\/em><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">While email <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject line best practices<\/span><\/a><span style=\"font-weight: 400;\"> are important considerations to factor, don\u2019t forget to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ab-testing-foundation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A\/B test<\/span><\/a><span style=\"font-weight: 400;\"> different variations to see what resonates with your audience\u2014like personalizing by first name, including a trendy catch phrase, or using <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/emojis-in-subject-lines\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">emojis<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Learn more<\/strong><span style=\"font-weight: 400;\"><strong>:<\/strong> <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/best-email-subject-lines-for-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday: 50+ Email Subject Lines That Convert<\/span><\/a>\n<h3><span style=\"font-weight: 400;\">Personalize your offers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most marketers <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-innovations\"><span style=\"font-weight: 400;\">rely on the basic personalization<\/span><\/a><span style=\"font-weight: 400;\"> capabilities within their ESP\u2014but this often limits them to only merge tag personalization. So if most emails start with \u201cHello, %%first_name%%,\u201d is that really enough to stand out in a noisy inbox?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where personalization comes. We\u2019re not just talking about text-based personalization: think bigger, with real time\/open time personalization, like countdown timers, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-use-email-scratch-offs\"><span style=\"font-weight: 400;\">scratch-offs<\/span><\/a><span style=\"font-weight: 400;\">, social media feeds, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/live-polls-and-social-proof\"><span style=\"font-weight: 400;\">live polls, and social proof<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Holiday-Table.png\" \/><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip: more of a visual person? <span style=\"font-weight: 400;\">Explore real-life, <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\"><span style=\"font-weight: 400;\">dynamic email content examples<\/span><\/a><span style=\"font-weight: 400;\"> over in the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-gallery\"><span style=\"font-weight: 400;\">Email Gallery<\/span><\/a><span style=\"font-weight: 400;\"> for our top picks of emails made with <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">Litmus Personalize<\/span><\/a><span style=\"font-weight: 400;\">, that can help your brand get more clicks, more revenue, and provide better in-email experiences.<\/span><\/strong><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_1289d5d0deaca60820433433b3319696\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"blog-post-cta-button-icon col-2 float-start mx-auto float-lg-start float-none background-white d-flex flex-column justify-content-center align-items-center text-center\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/icon-sparkle-08212024.svg\" alt=\"\" width=\"24\" height=\"24\"\/>\n\t\t\t\t\t  \t\t  <\/div><!--blog-post-cta-button-icon-->\n\t\t\t\t\t\t\t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Stand out in crowded inboxes this holiday<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Create 1:1 experiences at scale with Litmus Personalize. Use live polls, countdown timers, and more to captivate subscribers. <\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">\n\t\t\t\t\t\tCreate &amp; engage\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>\n\n\n\n\t<div id=\"simple-text-block-block_44fca8c64ca38a18c9a39b4062068b03\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<h3><span style=\"font-weight: 400;\">Include eye-catching visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visuals are key to drawing in users to take a desired action, such as <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/subject-line-tests-and-tips\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CTAs in email<\/span><\/a><span style=\"font-weight: 400;\">. whether that\u2019s a CTA to your online store or a hyperlink to a landing page. Use vibrant imagery, animated GIFs, and text styling to keep subscribers engaged.<\/span><\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/casper.com\/?srsltid=AfmBOoqkm4JtL6ZhbJ46As5xrde-vcutJAeap9smJvjJQ0tU1BHKSDle\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Casper<\/span><\/a><span style=\"font-weight: 400;\"> makes their <\/span><i><span style=\"font-weight: 400;\">15% off<\/span><\/i><span style=\"font-weight: 400;\"> offer impossible to miss. The bold blue text on a light orange background creates strong contrast, while the imagery perfectly captures the emotional satisfaction customers can expect from buying their product.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Casper-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">For Cyber Monday, Casper keeps their Black Friday email design above the fold: the offer is in the headline of the email <\/span><i><span style=\"font-weight: 400;\">Cyber Monday eve, up to 30%<\/span><\/i><span style=\"font-weight: 400;\"> with the deadline to shop <\/span><i><span style=\"font-weight: 400;\">3 days left<\/span><\/i><span style=\"font-weight: 400;\"> in the eyebrow text. The discount code is included in the hero section of the email copy.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/Black-Friday-Casper-2.jpg\" alt=\"\" \/><\/div>\n\n<h3><span style=\"font-weight: 400;\">Leverage automation for timely follow-ups<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Automation ensures you\u2019re sending the right message at the right time. Set up <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-tips-for-triggered-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">triggered holiday emails<\/span><\/a><span style=\"font-weight: 400;\">, such as <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/cart-abandon\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">abandoned cart<\/span><\/a><span style=\"font-weight: 400;\"> reminders, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-personalization-with-dynamic-content\" target=\"_blank\" rel=\"noopener\">dynamic content for holiday<\/a> promotions, or inventory alerts, to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/re-engagement\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">re-engage subscribers<\/span><\/a><span style=\"font-weight: 400;\"> and drive sales that might otherwise be lost.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep your email deliverability up<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Deliverability is the final factor in an email cycle: it\u2019s important to keep and maintain healthy deliverability so yours emails reach your customers. Litmus <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Spam Test<\/span><\/a><span style=\"font-weight: 400;\"> scan your emails against 20+ different spam filters so you won\u2019t skip a beat.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">You\u2019ve got Black Friday in the bag!<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> With Black Friday shopping early on shopper\u2019s minds, now is the time to fine-tune your email marketing strategy. With the right approach, you can engage eager customers, drive revenue, and make this Black Friday your most successful yet. Don\u2019t wait\u2014start planning early to capture the excitement and maximize your holiday sales.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_625375dc6bbc2ef1ad84f648bfc8cfce\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Unlock personalization potential this holiday<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Book a demo of Litmus Personalize to see the impact of personalization firsthand.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">\n\t\t\t\t\t\tBook a demo\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":74057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10268,9363,1173],"blog_category":[10306],"class_list":["post-102690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-campaign-planning","tag-email-marketing-strategy","tag-email-marketing-trends","blog_category-email-marketing-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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