{"id":104261,"date":"2025-09-26T11:17:54","date_gmt":"2025-09-26T15:17:54","guid":{"rendered":"https:\/\/www.litmus.com\/?p=104261"},"modified":"2025-11-06T11:40:20","modified_gmt":"2025-11-06T16:40:20","slug":"holiday-email-personalization-with-dynamic-content","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/holiday-email-personalization-with-dynamic-content","title":{"rendered":"Dynamic Content Strategies for This Year\u2019s Holiday Email Marketing"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_2f1a5ca35177ffb4e1ad2df6eead48b9\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>Dynamic content can drive increased engagement<\/strong> and clicks, especially during the busy shopping season.<\/li>\n<li><span style=\"font-family: inherit; font-size: inherit;\"><strong>Strong, clean data is essential<\/strong> for getting segmentation and personalization correct.<\/span><\/li>\n<li><strong>Sometimes dynamic and personalized content isn\u2019t supported<\/strong>\u2014or accessible\u2014so make sure you always have guardrails in place.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Do you hear what I hear? That\u2019s the whooshing sound of hundreds of thousands of holiday emails dashing through the snow on the way to subscribers\u2019 inboxes. (Or if you\u2019re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.)<\/p>\n<p>November and December are two of the busiest months of the year for email marketers. You\u2019re running through a packed schedule of holidays, including Black Friday, Cyber Monday, Small Business Saturday, Thanksgiving, Christmas, Hanukkah, Diwali, and Kwanzaa. But it\u2019s also the season with the highest email engagement\u2014and that\u2019s saying something!<\/p>\n<figure id=\"attachment_100765\" aria-describedby=\"caption-attachment-100765\" style=\"width: 1356px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-100765 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Holiday-Marketing-Engagement-Chart.png\" alt=\"A bar chart illustrating monthly subscriber engagement, highlighting the highest and lowest engagement periods.\" width=\"1356\" height=\"978\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Holiday-Marketing-Engagement-Chart.png 1356w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Holiday-Marketing-Engagement-Chart-300x216.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Holiday-Marketing-Engagement-Chart-1024x739.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/08\/Holiday-Marketing-Engagement-Chart-768x554.png 768w\" sizes=\"(max-width: 1356px) 100vw, 1356px\" \/><figcaption id=\"caption-attachment-100765\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-engagement\" target=\"_blank\" rel=\"noopener\">Trends in Email Engagement<\/a><\/figcaption><\/figure>\n<p>Holiday shoppers are busy too\u2014and so are your competitors. With so many emails hitting inboxes this season, you\u2019ll need to stand out. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\" target=\"_blank\" rel=\"noopener\">Email personalization<\/a> and dynamic content are a great way to do that.<\/p>\n<h3>Table of contents<\/h3>\n<ul>\n<li><a rel=\"noopener\" href=\"#best-practices\">Email personalization best practices<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#dynamic-content\">Dynamic content for your holiday campaigns<\/a>\n<ul>\n<li><a rel=\"noopener\" href=\"#countdown-timers\">Countdown Timers<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#add-to-calendar\">Add-to-Calendar<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#scratch-offs\">Scratch-Offs<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#product-feeds\">Product Feeds<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#interest-signals\">Interest Signals<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a rel=\"noopener\" href=\"#industries\">How different industries use dynamic content<\/a>\n<ul>\n<li><a rel=\"noopener\" href=\"#retail-ecommerce\">Retail and eCommerce<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#healthcare-finance\">Healthcare and Finance<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#agencies\">Marketing and media agencies<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#travel\">Travel and hospitality<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2 id=\"best-practices\">Email personalization best practices for holiday email marketing campaigns<\/h2>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">When we polled email geeks for our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">State of Email Report 2025<\/span><\/a><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">, we found that 97% of marketers use at least one interactive element in their marketing emails. And 26% said interest based segmentation was the most effective strategy for their personalization.<\/span><\/p>\n<p>You don\u2019t need to run email campaigns for every single event, but you do need a strong holiday email strategy that allows you to hit your goals without being a Grinch. In this post, we\u2019ll talk through some email personalization best practices, how to add dynamic content to your emails with a festive flair, and how different industries can experiment with dynamic content for your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\" target=\"_blank\" rel=\"noopener\">holiday email marketing<\/a> efforts this season.<\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail\">80% of customers<\/a> are more likely to purchase from a brand that provides personalized experiences. But what makes this time of year extra tricky for email personalization is that it\u2019s often when your subscribers buy for others, not just themselves. Here\u2019s what to keep in mind as you experiment with dynamic content this season:<\/p>\n<h3>Get your data organized and ready<\/h3>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">When we asked email marketers what their biggest operations\u00a0challenges were, 16% said personalizing email content at scale. The first step to overcoming that challenge is finding\u00a0accurate, usable data.<\/span><\/p>\n<p>We\u2019ll have to muddle through somehow. To power your personalization campaigns, you have access to four different kinds of data:<\/p>\n<ol>\n<li aria-level=\"1\"><strong>Zero-party data<\/strong> is explicitly given to you by your audience, either through basic demographic information from checkout flows, answers to style quizzes, or surveys.<\/li>\n<li aria-level=\"1\"><strong>First-party data<\/strong> is the individual-level data collected from your audience, like browsing data from your website, shopping history, or social media engagement.<\/li>\n<li aria-level=\"1\"><strong>Second-party data<\/strong> is purchased from another company, like consumer trends, reviews, or competitive research.<\/li>\n<li aria-level=\"1\"><strong>Third-party data<\/strong> comes from tracking Internet activity outside of your owned channels, like purchases, browsing history, or media mentions. As privacy laws crack down on third-party cookies, it will become more difficult for marketers to deliver on their goals.<\/li>\n<\/ol>\n<p>Do an analysis now of the data points you do have and brainstorm campaigns that make use of them. For example, <span lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\">if you h<\/span><span lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\">ave geolocation data, you can run a campaign with information about the <\/span><span lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\">closest retail store<\/span><span lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\"> to your subscriber.<\/span><span lang=\"EN\" xml:lang=\"EN\" data-contrast=\"none\">\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-104332\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Puma-Nearest-Store-1.png\" alt=\"\" width=\"600\" height=\"273\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Puma-Nearest-Store-1.png 600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Puma-Nearest-Store-1-300x137.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<h3>Create a segmentation strategy<\/h3>\n<p>The first step toward dynamic content is knowing who in your audience gets what based on where they are in their <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-personalize-throughout-the-email-customer-journey\" target=\"_blank\" rel=\"noopener\">personalized customer journey<\/a>.<\/p>\n<p>A strong segmentation strategy will guide your holiday marketing efforts. Even if you keep most of the email content the same, you can use it to change out the cta button or email subject line.<\/p>\n<p>You can separate your subscribers into several target audiences by:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>Email Engagement:<\/strong> going into the holiday season, you\u2019ll want to separate out anyone from your email list who hasn\u2019t engaged with your emails recently. If they don\u2019t want to hear from you, get them off your list before the holiday hullabaloo so as not to risk your deliverability.<\/li>\n<li aria-level=\"1\"><strong>Purchase Behavior:<\/strong> what products have they purchased in the past? Pair those with similar products this year, whether that\u2019s a new colorway, special holiday edition, or the next generation of your products or solutions.<\/li>\n<li aria-level=\"1\"><strong>Browsing Behavior:<\/strong> where do your subscribers go on your website? If they only read a certain blog category, for example, they\u2019re probably more interested in that section than the rest of your website. Similarly, if they never browse your men\u2019s department, they\u2019re probably not looking for men\u2019s items.<\/li>\n<li aria-level=\"1\"><strong>Opt-In Information:<\/strong> when in doubt, ask! Your subscribers know who they need to make purchases for this season, so if you\u2019re not sure, send out an email campaign asking them which categories or products they\u2019re interested in and sort them for the holiday season accordingly as you send out gift guide campaigns.<\/li>\n<\/ul>\n<p>This may not look like your segmentation strategy at other times of year, and that\u2019s okay. (Gift-giving throws everything a little bit off.)<\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Clean and manage your Salesforce data in less time<\/p>\n<p>Validity DemandTools is the secure data quality platform that helps everyone to do their jobs more effectively, efficiently, and profitably.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/demandtools\/\">Manage my data <\/a><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3>Go back to last year\u2019s holiday email campaign wins and fails<\/h3>\n<p>What worked last year? What could have been better? Evaluating the metrics from your previous <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/top-7-2023-black-friday-trends\" target=\"_blank\" rel=\"noopener\">black friday email campaigns<\/a>, like open rates, click-through rates, and conversion rates will help you determine which elements of your emails are worth experimenting with, from your subject lines to calls-to-action.<\/p>\n<p>Now is a great time to reflect on your wins and what you could improve as you build your new holiday campaigns. Remember, your <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" target=\"_blank\" rel=\"noopener\">data changes dramatically<\/a> during the holiday season, so it\u2019s better to compare dreidels to dreidels here.<\/p>\n<p>You don\u2019t have to re-invent your holiday campaigns, but you can refresh them with some dynamic content. Identify which ones you want to experiment with and which are best left alone first.<\/p>\n<p>Then, set clear, measurable goals and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-email-metrics-marketers-measure-and-the-ones-they-should\" target=\"_blank\" rel=\"noopener\">key performance indicators (KPIs)<\/a> that align with your overall business objectives.<\/p>\n<p>This gives you a base for your experimentation. While the holiday rush isn\u2019t a great time to conduct big A\/B testing projects, it may be worth running a few tests on subject lines, landing pages, and email design as you build out your holiday offers before it gets too busy.<\/p>\n<h3>Include a fallback option no matter what<\/h3>\n<p>Any time you use personalization, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-personalization-best-practices-the-ultimate-checklist-for-email-marketers\" target=\"_blank\" rel=\"noopener\">you should include a fallback<\/a> options. It&#8217;s even more essential during the holiday season, when the stakes are higher. Include fallback options:<\/p>\n<ul>\n<li>When you don\u2019t have the right data or some data is incomplete.<\/li>\n<li>When email clients don\u2019t support a specific type of dynamic content.<\/li>\n<li>When the content may be inaccessible for some audiences.<\/li>\n<\/ul>\n<p>The biggest way to turn off a potential customer is by saying, \u201cGreat holiday deals for FIRSTNAME!\u201d in the subject line instead of, y\u2019know, their actual name.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Harness the power of email personalization<\/p>\n\t\t\t\t<p>Discover how to better connect with your audience, deliver tailored content, and drive engagement with email personalization. <\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/personalized-email\" class=\"text-white text-decoration-none\">Personalize better<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"dynamic-content\">4 types of dynamic content for your holiday email campaigns<\/h2>\n<p>If you\u2019re looking for a little festive sparkle, dynamic content can make your holiday email campaigns shine. Here are a few dynamic content ideas to try this holiday season:<\/p>\n<h3 id=\"countdown-timers\">1. Create excitement with Countdown Timers<\/h3>\n<p>Nothing says \u201cbuy now!\u201d like a ticking clock for your limited-time offers.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-104335\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/New-Look-Countdown-Timer-1-1024x266.png\" alt=\"\" width=\"1024\" height=\"266\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/New-Look-Countdown-Timer-1-1024x266.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/New-Look-Countdown-Timer-1-300x78.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/New-Look-Countdown-Timer-1-768x199.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/New-Look-Countdown-Timer-1.png 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>A sense of urgency is what separates maybe-shoppers from paying customers. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/using-countdown-timers-to-boost-engagement\" target=\"_blank\" rel=\"noopener\">Countdown Timers<\/a> are also a great way to build trust with your email subscribers\u2014no one wants to buy an item only to have it get discounted in a few days. Giving them a heads-up builds excitement and gets more customers through your (virtual or IRL) doors. You can even change your CTA to reflect the amount of time left, too.<\/p>\n<p>Just make sure t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.consumerproductslawwatch.com\/2023\/08\/01\/its-the-final-countdownor-is-it-cma-issues-decision-on-online-pressure-selling-tactics\/\">hat you\u2019re not misleading your customers <\/a>with your countdown timer\u2014if the offer ends at midnight, it should actually end (and not be replaced by a comparable offer within 24 hours, either.)<\/p>\n<h3 id=\"add-to-calendar\">2. Promote a local event or live drop with Add-to-Calendar<\/h3>\n<p>Holiday shopping is only one part of this very busy season for your subscribers. Every organization seems to have an event this month, whether it\u2019s the school concert or the office\u2019s end-of-year party. While your product launch may feel like big news to you, your subscribers may forget with all the noise. Make it easy for them to attend an event, product drop, or sale by offering a calendar link using <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-an-add-to-calendar-link-for-your-emails\" target=\"_blank\" rel=\"noopener\">Add-to-Calendar<\/a> right in your Black Friday or Cyber Monday email.<\/p>\n<h3 id=\"scratch-offs\">3. Increase engagement with an irresistible Scratch-Off reveal<\/h3>\n<p>Subscribers wait for Black Friday deals all year long. But you can be coy about it to build excitement by using a Scratch-Off reveal for their discount code or coupon.<\/p>\n<p>Scratch-Off lets you run personalized deals for your subscribers and gives them a little bit of mystery, so they just have to click. Whether you vary what\u2019s underneath the scratch-off or simply want to create a little bit more engagement, this tactic is always a winner.<\/p>\n<h3 id=\"interest-signals\">4. Get more clicks with Interest Signals<\/h3>\n<p>We all need a little validation, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/740-litmus-personalize-interest-signals-guide\">Interest Signals<\/a> allow you to bring the same kind of \u201ceverybody who\u2019s anybody\u201d vibes that social media excels at to your emails.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-104339\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Litmus-Interest-Signals-1-1024x517.png\" alt=\"\" width=\"1024\" height=\"517\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Litmus-Interest-Signals-1-1024x517.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Litmus-Interest-Signals-1-300x152.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Litmus-Interest-Signals-1-768x388.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Litmus-Interest-Signals-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>(Yes, we created custom emojis with Litmoose. Isn\u2019t he the cutest?)<\/p>\n<p>Interest Signals let your subscribers know who else is paying attention to a certain product or event. Create excitement (and maybe a little FOMO) by showing your subscribers they\u2019re not alone. Social proof like this can help create a sense of urgency and validate your gift guides.<\/p>\n<p>Check out these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\" target=\"_blank\" rel=\"noopener\">dynamic email content examples<\/a> to get a feel for how this looks in the wild.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Craft winning holiday emails and boost engagement<\/p>\n\t\t\t\t<p>Discover strategies for creating effective holiday email campaigns that will make you stand out during the busiest time of year.<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/holiday-email-marketing\" class=\"text-white text-decoration-none\">Plan holiday emails<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"industries\">How different industries use dynamic content during the holiday sprint<\/h2>\n<p>You don\u2019t need to include every single whiz-bang element in every campaign. Instead, think about mixing a variety of elements, such as GIFs, special offers or holiday deals, and visuals to drive sales.<\/p>\n<style>\n        .table-custom {<br \/>            width: 100%;<br \/>        }<br \/>        .table-custom th, .table-custom td {<br \/>            border: 2px solid #4a8e7e;<br \/>            padding: 10px;<br \/>            text-align: left;<br \/>        }<br \/>.table-custom td {<br \/>background-color:#f6fafb;<br \/>        }<br \/>.table-custom td.empty {<br \/>background-color:transparent;<br \/>border: none;<br \/>        }<br \/>        .table-custom th {<br \/>            background-color: #e0f2f1;<br \/>font-weight: normal;<br \/>        }<\/p>\n<\/style>\n<table class=\"table table-custom\">\n<thead>\n<tr>\n<th>&nbsp;<\/p>\n<h3 class=\"fs-4\">Interactive Elements:<br \/>\nMake Emails More Visually Compelling<\/h3>\n<\/th>\n<th>&nbsp;<\/p>\n<h3 class=\"fs-4\">Personalization Elements:<br \/>\nPersonalize the Content based on your data<\/h3>\n<\/th>\n<th>&nbsp;<\/p>\n<h3 class=\"fs-4\">Real Time\/Open Time Personalization:<br \/>\nMake Emails More Visually Compelling<\/h3>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Animated GIFs<\/td>\n<td>Text-Based Personalization<\/td>\n<td>Live Polls<\/td>\n<\/tr>\n<tr>\n<td>CSS Animators<\/td>\n<td>Dynamic\/Personalized Images<\/td>\n<td>Countdown Timers<\/td>\n<\/tr>\n<tr>\n<td>AMP for Email<\/td>\n<td>Content Automation<\/td>\n<td>Sentiment Trackers<\/td>\n<\/tr>\n<tr>\n<td class=\"empty\"><\/td>\n<td class=\"empty\"><\/td>\n<td>Social Media Feed Integrations<\/td>\n<\/tr>\n<tr>\n<td class=\"empty\"><\/td>\n<td class=\"empty\"><\/td>\n<td>Scratch-Offs<\/td>\n<\/tr>\n<tr>\n<td class=\"empty\"><\/td>\n<td class=\"empty\"><\/td>\n<td>Add-to-Calendar Buttons<\/td>\n<\/tr>\n<tr>\n<td class=\"empty\"><\/td>\n<td class=\"empty\"><\/td>\n<td>Rule-Based Images<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Here\u2019s what that looks like in action across different industries with a few email examples:<\/p>\n<h3 id=\"retail-ecommerce\">Retail and eCommerce<\/h3>\n<p>Retailers can use <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\" target=\"_blank\" rel=\"noopener\">email personalization for eCommerce<\/a> in almost every type of campaign this holiday season, whether offering secret discounts via scratch-offs or triggered abandon cart emails. But where retailers can really make the most of dynamic content is with personalized product recommendations, like this email:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/blog-danner-10162024.png\" alt=\"\" \/><\/div>\n\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/delivered-by-december-24\">Really Good Emails <\/a><\/p>\n<p>At the bottom of this email is an image of a series of Danner\u2019s biggest products, which could easily be changed out based on browsing behavior, past purchases, or recommended gifts by audience segment.<\/p>\n<h3 id=\"healthcare-finance\">Healthcare<\/h3>\n<p>This time of the year is often a lead-up to a big wellness push in the new year. Plant the seeds for health campaigns like Dry January or New Year\u2019s Resolutions in general with holiday-themed patient engagement messages and reminders about their annual check-up, if they haven\u2019t scheduled it for the following year.<\/p>\n<h3>Finance<\/h3>\n<p>\u201cFestive\u201d and \u201cfinance\u201d don\u2019t usually go together, but you can still run holiday-specific campaigns, whether that\u2019s a classic thank you for your business at the end of the year or offering holiday budgeting tools and financial tips based on demographics or current financial products, like this email:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/blog-venmo-10162024.png\" alt=\"\" \/><\/div>\n\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/just-in-time-add-venmo-to-amazon-for-all-your-holiday-shopping\">Really Good Emails<\/a><\/p>\n<p>Take this email up a notch with a dynamic content block showing previous Amazon browsing data or similar products based on what\u2019s currently in the subscriber\u2019s Amazon cart.<\/p>\n<h3 id=\"agencies\">Marketing and media agencies<\/h3>\n<p>Marketers are extra busy this time of year, so make the most of their time by personalizing your newsletters and content based on their interests. This is also a great time to poll your audience to see what topics they want to hear more about in the new year.<\/p>\n<p>Or you can lean into the holiday season, like email marketing agency Jarrang did with their interactive advent calendar showing the team as a thank-you for a great year:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/blog-jarrang-10162024.png\" alt=\"\" \/><\/div>\n\n<p>Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/can-you-see-my-screen\">Really Good Emails<\/a><\/p>\n<h3 id=\"travel\">Travel and hospitality<\/h3>\n<p>Hotels, restaurants, airlines, and tour operators have a chance to get in on the holiday fun as more shoppers look for experiences instead of things. This is a great time to reach out to previous travelers or diners and offer them special rates on holiday packages and invite them to return.<\/p>\n<p>This email highlights low fares from the subscriber\u2019s closest destination airport:<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/blog-ice-lolly-10172024.png\" alt=\"\" \/><\/div>\n\n<p>If you\u2019re unsure how to get started, we have a whole gallery of awesome <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\" target=\"_blank\" rel=\"noopener\">holiday email templates<\/a> that are all optimized for mobile devices. Whether you need a boost for your holiday sales, a last-minute shipping email campaign, or a gift card campaign, we have you covered.<\/p>\n<h2>Send personalized holiday emails with Litmus Personalize<\/h2>\n<p>Engage your audience with personalized messages, tailored offers, and festive cheer that drives results. Start using dynamic content to make your emails sparkle this season without needing complex code.<\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Drive engagement with dynamic content<\/p>\n<p>Deliver tailored content without complex code. Use quick-start templates or build from scratch with ease.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">Personalize emails<\/a><\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn how you can use dynamic content to deliver personalized email marketing experiences this holiday season.<\/p>\n","protected":false},"author":34,"featured_media":103866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9363,10261],"blog_category":[10307],"class_list":["post-104261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-email-marketing-strategy","tag-holiday-emails","blog_category-email-personalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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