{"id":105644,"date":"2024-11-01T09:14:36","date_gmt":"2024-11-01T13:14:36","guid":{"rendered":"https:\/\/www.litmus.com\/?p=105644"},"modified":"2024-12-24T16:46:11","modified_gmt":"2024-12-24T21:46:11","slug":"litmus-live-recap-2024","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-recap-2024","title":{"rendered":"Litmus Live Recap 2024: Highlights From All Four Days"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_f4d03441be9dcf8776cab46a44fdcfbd\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a wrap! Litmus Live came to a close on Halloween and boy, was it a treat. Over 6,000 email-loving marketers registered and 36 talented thought leaders shared their knowledge over four days.<\/span><\/p>\n<p>If you aren\u2019t familiar, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\">Litmus Live<\/a> is an annual email conference dedicated to all things email. It\u2019s where some of the brightest minds in email connect each year to get insights, gather inspiration, and connect with fellow email geeks. The 2024 event put the spotlight on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-is-lifecycle-marketing\">lifecycle marketing<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">We compiled key takeaways from every session and a recap video from each day in this article. Check it out!<\/span><\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"#day-one\">Day 1 Recap<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#day-two\">Day 2 Recap<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#day-three\">Day 3 Recap<\/a><\/li>\n<li><a rel=\"noopener\" href=\"#day-four\">Day 4 Recap<\/a><\/li>\n<\/ul>\n<p>Also, a huge shout out to our incredible sponsors: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.oracle.com\/\">Oracle<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.constantcontact.com\/\">Constant Contact<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/onesignal.com\/\">OneSignal<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.zerobounce.net\/\">ZeroBounce<\/a>.<\/p>\n<h2><span id=\"day-one\" style=\"font-weight: 400;\">Litmus Live Day 1 Recap\u2014October 28, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is my first <\/span><span style=\"font-weight: 400;\">Litmus Live<\/span><span style=\"font-weight: 400;\"> and all I can say is wow! The speakers on day one knocked it out of the park. While I scribbled down notes for this recap, I took even more for myself and I can&#8217;t wait to read back through them and rewatch a session or two.<\/span><\/p>\n<p>This highlight videos sums up the energy and enthusiasm of the day perfectly.<script src=\"\/\/fast.wistia.com\/embed\/medias\/ka4lu51kqf.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_ka4lu51kqf seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Return on Real: A New Model for the Modern Marketer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The incredible <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annhandley\"><span style=\"font-weight: 400;\">Ann Handley<\/span><\/a><span style=\"font-weight: 400;\"> kicked off Litmus Live with a keynote focused on modern marketing. Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ann wore an Evermore (Wednesday Adams) uniform<span style=\"font-weight: 400;\"> that was absolute perfection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>An astounding <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/contentmarketinginstitute.com\/articles\/b2b-content-marketing-trends-research\/\" target=\"_blank\" rel=\"noopener\">58% of marketers <\/a><\/b><span style=\"font-weight: 400;\">consider their content strategy to be &#8220;moderately&#8221; effective.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">RoR means Return on Real. <span style=\"font-weight: 400;\">95% of buyers are not actively in the market, so you must make meaningful (AKA real) connections with them until they are.<\/span><\/li>\n<\/ul>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7256717846855012352\" width=\"504\" height=\"1133\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>The <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/the-sketch-effect\/people\/\" target=\"_blank\" rel=\"noopener\">Sketch Effect<\/a> artist, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lenperalta\/\" target=\"_blank\" rel=\"noopener\">Len Peralta<\/a>\u00a0created an illustrated recap on Ann&#8217;s session! How cool is that?<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-105781 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png\" alt=\"Illustrated recap of Ann Handleys session at Litmus Live\" width=\"1024\" height=\"559\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/ann-handley-session-sketch-effect.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Creating Remarkable Email Experiences: 20 Years of Learnings &amp; Examples<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\" target=\"_blank\" rel=\"noopener\">Chad S. White<\/a> from Oracle shared tactics for creating remarkable emails from 20 years in email marketing. Takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An great overview of the hierarchy of subscriber needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20 email examples from the past 20 years.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2011, Helzberg Diamonds created 60,000 <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\">animated GIFs<\/a> so they had one for each unique name on their subscriber list. \ud83e\udd2f<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105653 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png\" alt=\"Two comments from Chad S. White's session during Litmus Live.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Creating-Remarkable-Email-Experiences-20-Years-of-Learnings-Examples-comments.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/k0X0FiWdHM8\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Live Email Optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone\u2019s favorite session returned with a bang! Litmus\u2019 own <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carinslater\"><span style=\"font-weight: 400;\">Carin Slater<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\"><span style=\"font-weight: 400;\">Angie Weyman <\/span><\/a><span style=\"font-weight: 400;\">worked on optimizing four different emails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Always add your <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-styled-alt-text-in-email\"><b>ALT text<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">ALT text is still important, especially for <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\"><span style=\"font-weight: 400;\">email accessibility<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Goals of emails vary! <span style=\"font-weight: 400;\">Don\u2019t assume you should monitor the same metrics for each.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>40% of emails are viewed in <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\">Dark Mode,<\/a><\/b><span style=\"font-weight: 400;\"> so proper optimization is more important than ever.\u00a0<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105652 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png\" alt=\"Three comments from the Live Optimization session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-comments.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/iHTDUb5AxV4\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Foundations of Online Marketing Success: Review-Plan-Execute<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/davecharest\"><span style=\"font-weight: 400;\">Dave Charest<\/span><\/a><span style=\"font-weight: 400;\"> guided us through yoga-inspired tips to ignite word-of-mouth buzz, boost productivity, and create a winning online marketing strategy.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Engagement marketing<span style=\"font-weight: 400;\"> is when you provide a \u201cwow\u201d experience every time you have contact with a customer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Mobile responsive homepages<span style=\"font-weight: 400;\"> should answer four questions immediately:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What is it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Who is it for?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">So what?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">What should they do next?<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Consistent marketing<\/strong><span style=\"font-weight: 400;\"><strong> is the key to changing your business<\/strong>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Well said, Dave!\u00a0<\/span><\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/enZOSD7c3HI\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Decoding Churn: Strategies for Subscription Retention<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/il.linkedin.com\/in\/annalevitin\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Anna Levitin<\/span><\/a><span style=\"font-weight: 400;\"> shared how to decode churn and boost retention using B2C tactics repurposed for B2B. We especially loved these key takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Churn = [lost customers\/customers at the beginning of the month] x100<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose long-term over short-term loyalty goals<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Short-term: instant gratification, special offers, customer engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Long-term: community building, customization and flexibility, value-added benefits.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105651 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png\" alt=\"A comment about Anna Levitin's session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Decoding-Churn-Strategies-for-Subscription-Retention-comment.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/TE6h9UTdGRI\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Advanced Interactive Coding: Building a Product Rec Engine<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email geeks couldn\u2019t stop talking about <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/zeckstein\/\"><span style=\"font-weight: 400;\">Zac Eckstein<\/span><\/a><span style=\"font-weight: 400;\">\u2019s session on planning and coding an advanced interactive email concept. Notable takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zac walked us through how to code an interactive module, including great tips and tricks along the way.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apple, Yahoo, Outlook.com, Samsung, and AOL inboxes provide good coverage for interactive email. Gmail and Outlook on Windows lack full support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive emails slightly reduce click rates (by 10-20%), but they boost conversion rates by the same margin.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105650 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png\" alt=\"Conversation from an attendee and Zac Eckstein about his Litmus Live session.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Advanced-Interactive-Coding-Building-a-Product-Rec-Engine-comments.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/GojhyZqKUGo\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Copywriting + humor = <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/liannapatch\/\"><span style=\"font-weight: 400;\">Lianna Patch<\/span><\/a><span style=\"font-weight: 400;\">. She walked us through her best tips for writing to REAL readers and editing your email copy from structure down to the word level. Takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use VoC (voice of the customer) <\/b><span style=\"font-weight: 400;\">data to really get to know the audience you\u2019re writing for.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Broad \u2192 structure \u2192 specific:<span style=\"font-weight: 400;\"> Edit for only one area at a time, working your way from broad to detailed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Consider testing \u201ccall to values\u201d <span style=\"font-weight: 400;\">instead of a \u201ccall to actions.\u201d<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105649 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png\" alt=\"Two comments from Lianna Patch's copywriting session at Litmus Live.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4-Steps-to-Write-Emails-Worth-Sending-While-Being-Utterly-Ruthless-comments.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The Future of Email: AI, Automation, and Lifecycle Marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This panel was not one to miss! <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\"><span style=\"font-weight: 400;\">Cynthia Price<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\"><span style=\"font-weight: 400;\">Chad S. White<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lauren-meyer-emailgeek\"><span style=\"font-weight: 400;\">Lauren Meyer<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/drew-price-9081849\"><span style=\"font-weight: 400;\">Drew Price <\/span><\/a><span style=\"font-weight: 400;\">explored the latest trends and innovations shaping the next generation of email marketing. Highlights include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over time, brands focusing on managing quality and frequency at scale will gain more engaged subscribers because they&#8217;ve built stronger relationships.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ai-email-workflow\"><span style=\"font-weight: 400;\">Artificial intelligence (AI)<\/span><\/a><span style=\"font-weight: 400;\"> should be seen as a junior assistant that can help with ideas, but it\u2019s not ready to take over completely.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chad S. White predicts that <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/guide-to-ai-in-email-marketing\"><span style=\"font-weight: 400;\">AI-enforced brand guidelines<\/span><\/a><span style=\"font-weight: 400;\"> will become common in the future.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105648 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png\" alt=\"Two comments from the expert panel about the future of email.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Future-of-Email-AI-Automation-and-Lifecycle-Marketing-comments.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lenperalta\/\" target=\"_blank\" rel=\"noopener\">Len Peralta<\/a> also crafted an illustrated recap of the panel.<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-105780 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png\" alt=\"Illustrated recap of the day one Litmus Live panel about the future of email\" width=\"1024\" height=\"559\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-1024x559.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/the-future-of-email-panel-sketch-effect.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/TzMyGgNaqXk\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Slack conversations were flowing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We heard from <\/span><i><span style=\"font-weight: 400;\">dozens<\/span><\/i><span style=\"font-weight: 400;\"> of attendees in the Litmus Live Slack channel. Conversations included how we got into email marketing, email personalization tips, content and marketing team synergy, and even book recommendations.<\/span><\/p>\n<h2><span id=\"day-two\" style=\"font-weight: 400;\">Litmus Live Day 2 Recap\u2014October 29, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all knew day one of Litmus Live would be hard to beat, but day two held its own! There were seven incredibly insightful sessions, an <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/whats-new\"><span style=\"font-weight: 400;\">exciting Litmus product announcement<\/span><\/a><span style=\"font-weight: 400;\">, and fun networking topics.\u00a0<\/span><script src=\"\/\/fast.wistia.com\/embed\/medias\/2ws0jh4f2e.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_2ws0jh4f2e seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">From \u201cDear Customer\u201d to Dynamic Content: The Evolution of Email Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Five email pros kicked off Day 2 at Litmus Live with a fantastic panel about email personalization. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\">Cynthia Price<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/anneghaltchi\/\">Anne Ghaltchi<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/natashasanchezmba\/\">Natasha Sanchez<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/leemunroe\/\">Lee Munroe<\/a>, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/bblake-miller\/\">Blake Miller<\/a> discussed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Behavioral personalization based on actions (in a non-creepy way).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your email personalization across all messaging, such as SMS, in-app, etc, for a more cohesive experience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t need to personalize <em>everything<\/em>! Test to see where personalization works best.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105766 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png\" alt=\"Three comments from a Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Dear-Customer-to-Dynamic-Content_-The-Evolution-of-Email-Personalization.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/Z6q9d4o5QIE\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">The Art and Science of Accessibility in Email Marketing<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/sarahjoga\/\"><span style=\"font-weight: 400;\">Sarah Gallardo<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lcastady\/\"><span style=\"font-weight: 400;\">Lauren Castady<\/span><\/a><span style=\"font-weight: 400;\"> from Oracle Digital Experience Agency had a record number of questions flow in during their session. Takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">27% of the population has some sort of disability, and they represent about eight billion dollars in discretionary funds per year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you make something accessible, you\u2019re creating a better experience for your <\/span><i><span style=\"font-weight: 400;\">entire<\/span><\/i><span style=\"font-weight: 400;\"> userbase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a shared \u201caccessibility checklist\u201d that both designers and developers contribute to so there\u2019s common ground for identifying and solving potential issues early.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105765 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png\" alt=\"Three comments from &quot;The Art and Science of Accessibility in Email Marketing&quot; session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-and-Science-of-Accessibility-in-Email-Marketing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/8uww7pPV2yQ\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Inbox Insights: Navigating Email Audits for Enhanced Compliance and Efficiency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This session by <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kelsey-hemstock-smith\/\"><span style=\"font-weight: 400;\">Kelsey Smith<\/span><\/a><span style=\"font-weight: 400;\"> was packed with best practices and practical tips for conducting thorough audits that elevate your email strategies.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clearly define the objectives of your audit. Clear goals help guide the audit process, align teams, and secure leadership buy-in.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Break the audit plan into actionable buckets, like quick wins and long-term strategies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email audits aren&#8217;t one-off activities. Establish a regular audit cadence for continuous improvement.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105764 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png\" alt=\"Two comments about the Navigating Email Audits Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inbox-Insights_-Navigating-Email-Audits-for-Enhanced-Compliance-and-Efficiency.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/epdfa_sFrfU\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Unlocking the Full Potential of Lifecycle Marketing: Personalization and Optimization with Litmus<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/maida-kasper\/\"><span style=\"font-weight: 400;\">Maida Kasper<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/scottepple\/\"><span style=\"font-weight: 400;\">Scott Epple<\/span><\/a><span style=\"font-weight: 400;\"> unveiled <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/whats-new\"><span style=\"font-weight: 400;\">new features<\/span><\/a><span style=\"font-weight: 400;\"> for Litmus Email Guardian and Litmus Personalize!\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There are two new ways to <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\"><span style=\"font-weight: 400;\">personalize your emails<\/span><\/a><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/756-animated-videos\"><b>Animated Video<\/b><\/a><span style=\"font-weight: 400;\"> allows you to create engaging video elements that just work.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/help.litmus.com\/article\/760-animated-image-carousels-guide\" target=\"_blank\" rel=\"noopener\"><b>Animated Image Carousels<\/b><\/a><span style=\"font-weight: 400;\"> bring your emails to life by showcasing multiple images in a seamless, moving slideshow.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sender authentication in <\/b><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-guardian\"><b>Email Guardian<\/b><\/a><span style=\"font-weight: 400;\">\u00a0gives your email the best chance of reaching the inbox by ensuring you\u2019re following sender requirements put forth by Google and Yahoo earlier in 2024. It also monitors every domain you send from 24\/7 and alerts you automatically if an issue is detected.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-105763 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png\" alt=\"Comments from a session at Litmus Live about Lifecycle Marketing\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Unlocking-the-Full-Potential-of-Lifecycle-Marketing_-Personalization-and-Optimization-with-Litmus.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/d6sLfNX0CA0\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">How Invisible Experiences Inform the Future of Email Personalization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Jessica\u2019s (<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jessica-materna\/\">Jess Materna<\/a> and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jessicaliu24\/\">Jessica Liu<\/a>) united for an information packed session about the future of email personalization. Takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customers will engage less frequently but more meaningfully with brands in the future.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers want personalized moments that are relevant and realize value across four dimensions: economic, functional, experiential, and symbolic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email is the only channel that can reach customers throughout their entire customer journey.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone wp-image-105762 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png\" alt=\"Three comments from a personalization session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/How-Invisible-Experiences-Inform-the-Future-of-Email-Personalization\ufffc.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The Art of the Welcome<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/emilyryanworks\/\">Emily Ryan<\/a> gave us a crash course on how to win over your subscribers through welcome emails. Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average length of a welcome email series is 6.45 emails. Aim to have 3 emails in your welcome journey at a minimum.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask the subscriber a question in your welcome email and encourage them to reply so they immediately engage with you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>No setting it and forgetting it<\/strong>\u2014remember to periodically update your welcome emails.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105761 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png\" alt=\"Comments from a Litmus Live session &quot;The Art of the Welcome&quot;\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Art-of-the-Welcome.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/mS3oaKu-oyQ\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Beyond \u201cOops\u201d and \u201cSorry\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ralitsaminkova\/\">Ralitsa Minkova<\/a> walked us through the art of heartfelt, sincere email apologies. Her presentation was so detailed and well-though out that she even captured the key takeaways for us.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-105759 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png\" alt=\"Three key takeaways from 'Beyond Oops and Sorry' session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/key-takeaways-beyond-oops-and-sorry.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<img decoding=\"async\" class=\"alignnone wp-image-105760 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png\" alt=\"Comments from Beyond \u201cOops\u201d and \u201cSorry\u201d session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-Oops-and-Sorry.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/veD8ei04v1U\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h2><span id=\"day-three\" style=\"font-weight: 400;\">Litmus Live Day 3 Recap\u2014October 30, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The content on day three was fantastic! There were six presentations, one panel, one sponsor insight session, and plenty of networking in Slack.<\/span><script src=\"\/\/fast.wistia.com\/embed\/medias\/0jvuuzmx1o.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_0jvuuzmx1o seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Beyond the Click: The Hidden ROI of Email Marketing Across the Funnel<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/cynthiahprice\/\">Cynthia Price<\/a> moderated as <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeannejennings\/\">Jeanne Jennings<\/a>, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/il.linkedin.com\/in\/annalevitin\">Anna Levitin<\/a>, and <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/emilyryanworks\/\">Emily Ryan<\/a> answered a series of questions about a holistic approach to measuring email ROI across the entire customer lifecycle. Takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We\u2019re all humans so you need to connect on a human level.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Showing up in the inbox is important for generating awareness and staying top of mind. (But don\u2019t send emails without a purpose.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s crucial to build trust right away when a new contact joins your email list.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105821 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png\" alt=\"Three comments from a Litmus Live panel about the ROI of email marketing\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Beyond-the-Click_-The-Hidden-ROI-of-Email-Marketing-Across-the-Funnel.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/J-AG0IWcHaI\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Orient Towards Impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/drew-price-9081849\">Drew Price<\/a> walked us through 8 principles for the Modern Lifecycle Marketer:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be a truth seeker<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kill your darlings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Value realization as a north star<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill product gaps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beware! Internal marketing scope creep<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New tools: use-cases matter most<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be careful about how you choose and achieve your metrics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take big swings<\/span><\/li>\n<\/ol>\n<img decoding=\"async\" class=\"alignnone wp-image-105820 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png\" alt=\"Four comments from Drew Price's Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Orient-Towards-Impact.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/IbK-y1hdrpg\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Email\u2019s Not Easy, But it\u2019s Not That Difficult<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeannejennings\/\">Jeanne Jennings<\/a> debunked common email misconceptions and shared practical tips for crafting fabulous emails.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is not a \u201cbest\u201d time to send an email. Determine your target time based on historical data, A\/B split testing, website visits, and reason and logic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize the first 25 characters of your email subject lines because they might get cut off after that.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A low unsubscribe rate <\/span><b>does not<\/b><span style=\"font-weight: 400;\"> mean subscribers like your content. They might just be ignoring your emails.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105819 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png\" alt=\"Screenshots of comments from Jeanne Jennings' Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Emails-Not-Easy-But-its-Not-That-Difficult.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/SWei10569K0\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Talk Data to Me: How Storytelling Proves Email Success<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We learned how to use storytelling to turn raw metrics into compelling narratives from <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/lauren-meyer-emailgeek\/\">Lauren Meyer<\/a>. A few of the many takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always connect data to business outcomes &#8211; never present it as raw numbers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data driven storytelling can help you prove your worth as an email marketer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Emotions contribute to 90% of our decisions<\/strong>, so lean into them.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105818 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png\" alt=\"Four screenshots of comments from Lauren Meyer's Litmus Live session.\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Talk-Data-to-Me_-How-Storytelling-Proves-Email-Success.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/luFbwqWR7A8\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Are Email Developers Still Needed?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It was written on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jayoram\/\">Jay Oram<\/a>\u2019s shirt that he\u2019s a true email geek\u2014seriously! His session explored the evolving landscape of email development in 2024 including key future skills, and what it means to be an email developer in the years to come.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>AI tools are not a threat to email developers <\/b><span style=\"font-weight: 400;\">but rather a complement to their evolving role focusing on more complex aspects of email strategy and execution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Generative AI tools, <span style=\"font-weight: 400;\">like ChatGPT and Claude, can streamline repetitive tasks, but they lack the ability to handle the full scope of email development, which involves more than just writing code.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The email developer\u2019s role is expanding into broader CRM functions like in-app messaging, push notifications, automation, and personalization\u2014e.g. CRM developers.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105817 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png\" alt=\"Five comments from attendees during Jay Oram's session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Are-Email-Developers-Still-Needed.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/NkjaueCSy2c\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Lessons From the World of Newsletters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/danoshinsky\/\">Dan Oshinsky<\/a> presented strategies to help elevate your email marketing and connect with your audience using personality. Some highlights include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective newsletters feel more like a note from a friend and less like marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletters focus on four strategies to grow including owned growth, earned growth, algorithmic growth, and paid growth. These strategies can be used interchangeably or together.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The best newsletters are built on a clearly identified audience, job, and sense of <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105816 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png\" alt=\"Four screenshots of comments from a Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Lessons-From-the-World-of-Newsletters.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/RQqX4zy_lq8\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Inspire Trust Through Audience-First Email Content Strategies<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/christinemartenson\/\">Christine Martenson<\/a> gave us great tips on how to create engaging email content using an audience-first approach.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First impressions matter! Don\u2019t ignore your sender profile, subject lines, and pre-headers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try using a <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/buffer.com\/resources\/copywriting-formulas\/\"><span style=\"font-weight: 400;\">copywriting formula<\/span><\/a><span style=\"font-weight: 400;\"> to kickstart your content creation: FAB formula, PAS formula, and AIDA formula.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Soften the hard sell! Include alternative ways for the audience to engage with your brand if they\u2019re not ready to buy.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105815 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png\" alt=\"Three screenshots of comments from Litmus Live attendees\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Inspire-Trust-Through-Audience-First-Email-Content-Strategies.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/k205PplGAG8\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h2><span id=\"day-four\" style=\"font-weight: 400;\">Litmus Live Day 4 Recap\u2014October 31, 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Things got a little spooky on day four as the final 11 speakers took the (virtual) stage. Ok, not really, but a few of the speakers did wear their Halloween costumes.<\/span><script src=\"\/\/fast.wistia.com\/embed\/medias\/gkngkkuvli.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_gkngkkuvli seo=false videoFoam=true popover=true\" style=\"height: 100%; width: 100%;\"><\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Strategic Testing for Long-Term Impact: A Case Study in Holistic A\/B Testing<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kathpay\/\"><span style=\"font-weight: 400;\">Kath Pay<\/span><\/a><span style=\"font-weight: 400;\"> kicked off the day with a keynote on the transformative power of the Holistic Testing Methodology in email marketing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We as humans fear the negative more than we appreciate the positive. But don\u2019t play to negative emotions too often because it will lose its effectiveness and can be seen as manipulative.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A Curiosity Gap is a gap between what a person knows and wants to know. You can leverage this cognitive bias by keeping just enough information from them so they act to learn more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Train your GenAI by asking it questions about your brand and filling in the gaps for it.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105923 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Strategic-Testing-for-Long-Term-Impact_-A-Case-Study-in-Holistic-A_B-Testing-1024x512.png\" alt=\"Screenshots of comments from the keynote by Kath Pay\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Strategic-Testing-for-Long-Term-Impact_-A-Case-Study-in-Holistic-A_B-Testing-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Strategic-Testing-for-Long-Term-Impact_-A-Case-Study-in-Holistic-A_B-Testing-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Strategic-Testing-for-Long-Term-Impact_-A-Case-Study-in-Holistic-A_B-Testing-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Strategic-Testing-for-Long-Term-Impact_-A-Case-Study-in-Holistic-A_B-Testing.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/KVu2uZ8eVwc\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">From Conversion to Connection: Integrating Empathy Mapping Into Your Email Strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email is more than driving actions\u2014it\u2019s about understanding your readers\u2019 emotions. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/dayanakibilds\/\"><span style=\"font-weight: 400;\">Dayana Kibilds<\/span><\/a><span style=\"font-weight: 400;\"> discussed using empathy mapping to create meaningful connections, delight your audience, and build long-term loyalty throughout the customer journey.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leading with empathy and finding a way to create value in your subscriber\u2019s everyday life will lead to lifelong conversions = the ultimate retention strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many companies use manipulative tactics like fear and guilt to get a sale, but that will rarely lead to loyalty.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rather than trying to make your customers feel a certain way, meet them where they\u2019re already feeling.\u00a0<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105922 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Conversion-to-Connection_-Integrating-Empathy-Mapping-Into-Your-Email-Strategy-1024x512.png\" alt=\"Five screenshots of comments from Dayana Kibilds' Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Conversion-to-Connection_-Integrating-Empathy-Mapping-Into-Your-Email-Strategy-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Conversion-to-Connection_-Integrating-Empathy-Mapping-Into-Your-Email-Strategy-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Conversion-to-Connection_-Integrating-Empathy-Mapping-Into-Your-Email-Strategy-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/From-Conversion-to-Connection_-Integrating-Empathy-Mapping-Into-Your-Email-Strategy.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/RwcuuGbgx_8\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Live Email Optimization<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aweyman\"><span style=\"font-weight: 400;\">Angie Weyman<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carinslater\"><span style=\"font-weight: 400;\">Carin Slater<\/span><\/a><span style=\"font-weight: 400;\"> hosted a second session on email optimization. They were dressed to impress, sporting Bob Ross and Lisa Frank Leopard costumes! Despite the silliness, they showed us four emails and discussed possible optimizations to bring them from good to great.<\/span><\/p>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7257773703394996225\" width=\"504\" height=\"788\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-105921 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-II-1024x512.png\" alt=\"Six screenshots of comments from a live email optimization session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-II-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-II-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-II-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Live-Email-Optimization-II.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/w2kgddc-pew\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">The Must Have Ecommerce Email Flows<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chasedimond\/\"><span style=\"font-weight: 400;\">Chase Dimond<\/span><\/a><span style=\"font-weight: 400;\"> walked us through strategies that maximize impact and avoid leaving money on the table with optimized email marketing. Here are a few of the many highlights:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Must Have Email Flows Include<\/b><span style=\"font-weight: 400;\">:<\/span>\n<ul>\n<li aria-level=\"1\"><b>Pre-Purchase<\/b><span style=\"font-weight: 400;\">: Welcome series for non-buyers, site abandonment, browse abandonment, abandoned cart, abandoned checkout, back in stock<\/span><\/li>\n<li aria-level=\"1\"><b>Post-Purchase<\/b><span style=\"font-weight: 400;\">: thank you, product education, review request, replenishment, cross-sells\/upsells, VIP, winback, breakup series<\/span><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Brands can focus on strategic details to optimize email flows, increase conversions, and deepen customer engagement: timing, segmentation, and content personalization.<\/span><\/li>\n<li aria-level=\"1\">Retain and engage your best customers by using VIP segmentation with RFM (recency <span style=\"font-weight: 400;\">(time since last purchase)<\/span>, frequency <span style=\"font-weight: 400;\">(purchase rate)<\/span>, and monetary value(<span style=\"font-weight: 400;\">(total spend)<\/span>) analysts.<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105920 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Must-Have-Ecommerce-Email-Flows-1024x512.png\" alt=\"Three screenshots of comments from Chase Dimond's email optimization session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Must-Have-Ecommerce-Email-Flows-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Must-Have-Ecommerce-Email-Flows-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Must-Have-Ecommerce-Email-Flows-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Must-Have-Ecommerce-Email-Flows.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/NbY54kQ1Z4U\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Future-Proof Your Brand Like Beyonce: Integrating Email and Social Media for Brand Longevity<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carlosgilonline\/\"><span style=\"font-weight: 400;\">Carlos Gil<\/span><\/a><span style=\"font-weight: 400;\">\u2019s session covered<\/span><span style=\"font-weight: 400;\"> strategies to build strong email lists, leverage data, and use AI to adapt proactively to platform changes. We learned:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not all social media platforms are created equal and they\u2019ve changed over the years. Your social media plan from 5 years ago will not work today.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media content must be optimized to engage and entertain, not sell.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your ultimate mission is to convert social media followers into email subscribers.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105919 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Future-Proof-Your-Brand-Like-Beyonce_-Integrating-Email-and-Social-Media-for-Iconic-Brand-Longevity-1024x512.png\" alt=\"One comment from Carlos Gil's Litmus Live session\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Future-Proof-Your-Brand-Like-Beyonce_-Integrating-Email-and-Social-Media-for-Iconic-Brand-Longevity-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Future-Proof-Your-Brand-Like-Beyonce_-Integrating-Email-and-Social-Media-for-Iconic-Brand-Longevity-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Future-Proof-Your-Brand-Like-Beyonce_-Integrating-Email-and-Social-Media-for-Iconic-Brand-Longevity-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Future-Proof-Your-Brand-Like-Beyonce_-Integrating-Email-and-Social-Media-for-Iconic-Brand-Longevity.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/pUiQp8VIus0\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">The ever-increasing value of email with other messaging channels in a mobile-first word<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/leemunroe\/\"><span style=\"font-weight: 400;\">Lee Munroe<\/span><\/a><span style=\"font-weight: 400;\"> taught us how to combine email with other messaging channels to enhance engagement and boost install-to-purchase conversions. Takeaways include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/onesignal.com\/\" target=\"_blank\" rel=\"noopener\">OneSignal<\/a>, using more than one messaging channel to engage users increases average engagement by 35.8%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider using multiple channels to create stronger relationships with your customers including email, push, SMS, and in-app (reinforce reward and onboarding).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Onboarding matters: A good onboarding process is vital for building loyalty and engagement, and email is still one of the most trusted channels.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105918 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Ever-Increasing-Value-of-Email-With-Other-Messaging-Channels-In-A-Mobile-First-World-1024x512.png\" alt=\"Four screenshots of comments from Lee Munroe's session at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Ever-Increasing-Value-of-Email-With-Other-Messaging-Channels-In-A-Mobile-First-World-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Ever-Increasing-Value-of-Email-With-Other-Messaging-Channels-In-A-Mobile-First-World-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Ever-Increasing-Value-of-Email-With-Other-Messaging-Channels-In-A-Mobile-First-World-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Ever-Increasing-Value-of-Email-With-Other-Messaging-Channels-In-A-Mobile-First-World.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/2ZtD5YMWyYI\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Building a Framework for Customer Journey<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Building a customer journey is essential for success. <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/elizabethjacobi\/\"><span style=\"font-weight: 400;\">Elizabeth Jacobi<\/span><\/a><span style=\"font-weight: 400;\"> presented the key steps to create a framework that keeps your brand top of mind and engages subscribers at every touchpoint.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Map out your customer journey based on the right message through the right channel at the right time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer journey emails go by many names including marketing flows, automations, and customer experience emails. No matter the name, they\u2019re an essential part of your marketing mix.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t try to map your customer journey all at once &#8211; it\u2019s overwhelming! Take it step by step and start by building the journey map outside of your marketing automation platform.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-105917 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Building-a-Framework-for-Customer-Journey-1024x512.png\" alt=\"Two comments from Elizabeth Jacobi's session about the customer journey\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Building-a-Framework-for-Customer-Journey-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Building-a-Framework-for-Customer-Journey-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Building-a-Framework-for-Customer-Journey-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/Building-a-Framework-for-Customer-Journey.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/kxpWqgN9cSU\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Designer, Developer, CRM Manager: The Reinvention of Email Marketing Roles<\/span><\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jainamistry\/\"><span style=\"font-weight: 400;\">Jaina Mistry<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/carinslater\"><span style=\"font-weight: 400;\">Carin Slater<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jayoram\/\"><span style=\"font-weight: 400;\">Jay Oram<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/leahmiranda\/\"><span style=\"font-weight: 400;\">Leah Miranda<\/span><\/a><span style=\"font-weight: 400;\"> closed out the conference with an insightful discussion about the evolving roles in email marketing. We learned about their professional history from their first email role to where they are today, and where they think email marketing positions will go from here.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-105916 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Reinvention-of-Email-Marketing-Roles-1024x512.png\" alt=\"Six comments from a panel at Litmus Live\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Reinvention-of-Email-Marketing-Roles-1024x512.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Reinvention-of-Email-Marketing-Roles-300x150.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Reinvention-of-Email-Marketing-Roles-768x384.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/The-Reinvention-of-Email-Marketing-Roles.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>\u23ef\ufe0f <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtu.be\/FM-oYvPB2gU\" target=\"_blank\" rel=\"noopener\">Watch the session on YouTube.<\/a><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s a wrap on Litmus Live 2024! Thank you to all of our speakers, sponsors, and attendees for making it a huge success.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">See what\u2019s new at Litmus<\/p>\n\t\t\t\t<p>Check out the latest new features, enhancements, and updates to help you become a better email marketer.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/new-product-release\" class=\"text-white text-decoration-none\">Learn more<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/06\/Speedometer-1.svg\" width=\"210\" height=\"129\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A recap of Litmus Live 2024, a multi-day virtual event packed with sessions and panels hosted by email marketing experts.<\/p>\n","protected":false},"author":65,"featured_media":105658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[56],"class_list":["post-105644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-conferences-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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