{"id":122924,"date":"2026-02-18T17:24:05","date_gmt":"2026-02-18T22:24:05","guid":{"rendered":"https:\/\/www.litmus.com\/?p=122924"},"modified":"2026-03-04T11:14:42","modified_gmt":"2026-03-04T16:14:42","slug":"litmus-live-recap-2026","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-recap-2026","title":{"rendered":"Litmus Live 2026 Recap\u00a0"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_addd2cd24fb4894c84399fa1dcbfacb9\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li>Litmus Live 2026 was a 100% virtual and free conference for email marketers and marketing leaders worldwide.<\/li>\n<li>Validity\u2019s Founder, Chairman, and CEO, Mark Briggs, and Validity\u2019s CTO, Matt Gore, announced <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\">Validity Engage, our new AI marketing success platform<\/a>!<\/li>\n<li>The session recordings are available to view on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference#agenda\">the conference page<\/a> and on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtube.com\/playlist?list=PLd-cITFC7iygJg_QLRCAfwr4Oe4CEOooA&amp;si=bv719GggcWrRI-xl\">YouTube<\/a>.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Litmus Live 2026 was one for the books. We had nearly 40 email-loving speakers whose sessions were so good that our heads are still spinning with new knowledge. And the attendees! Marketers tuned in from 79 different countries, including Ecuador, Scotland, Germany, India, and Japan.<\/p>\n<h3 aria-level=\"2\">Table of contents<\/h3>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#garyvee\">Authenticity meets AI: GaryVee on marketing\u2019s next frontier<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#ann\">What to do differently in 2026 (the email edition)<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#personalized\">From data to clicks: building personalized experiences that connect<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#predictions\">Where is email marketing headed in 2026?<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#mailbox-providers\">The inbox decoded: how mailbox providers really think about email<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#post-event\">How to make post-event follow-up not suck for you (or your customers)<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#email-workflow\">How to connect your email workflow for full funnel success<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#optimization\">Live email optimization with the pros<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#validity-engage\">Rewriting the future of email: Validity\u2019s next chapter<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#jay\">The new edge in email: AI, omnichannel playbooks, and pitfalls to avoid<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#virgin-atlantic\">Cleared for takeoff: Virgin Atlantic\u2019s\u2019 high-flying email strategy<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">\u00a0<a rel=\"noopener\" href=\"#global\">Let\u2019s go global: expert advice for connecting with international audiences<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#newsletter-retention\">Retention redefined\u2014a practical framework for profitable newsletters in 2026<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#b2b-email\">Beyond the hype: real B2B email strategies for AI, automation, and inboxing<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#email-ai\">Embrace AI for your email campaigns in 2026<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#accessibility\">Accessibility is personalization: 3 email mistakes still breaking UX in 2026<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#omnichanel\">Omnichannel subscribers and the growing urgency to manage them better<\/a><\/li>\n<\/ol>\n<h2>Day 1 of Litmus Live 2026<\/h2>\n<h3 id=\"garyvee\" aria-level=\"2\">Authenticity meets AI:\u00a0GaryVee\u00a0on marketing\u2019s next frontier<\/h3>\n<p>Litmus Live kicked off with a special session from Gary Vaynerchuk, AKA\u00a0GaryVee. The Founder and CEO at\u00a0VaynerX\u00a0and\u00a0VaynerMedia\u00a0chatted with Validity\u2019s Founder,\u00a0Chairman, and CEO at Validity, Mark Briggs.<\/p>\n<p>They covered topics like\u00a0the relevance of\u00a0email\u00a0in 2026,\u00a0how email and social media work together,\u00a0and doing the right thing for your audience.\u00a0One of\u00a0the\u00a0key takeaways in the session chat:\u00a0be an\u00a0\u201cAND\u00a0marketer.\u201d\u00a0If you stop saying\u00a0or\u00a0and\u00a0start\u00a0saying\u00a0and\u00a0in terms of testing variants, trying new channels,\u00a0etc,\u00a0you\u2019ll\u00a0see your results soar.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122919\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Rory-Noonan\u2014GaryVee-1024x256.png\" alt=\"\u201cWill do, thanks for the chat Gary. It has sparked a great convo here.\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Rory-Noonan\u2014GaryVee-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Rory-Noonan\u2014GaryVee-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Rory-Noonan\u2014GaryVee-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Rory-Noonan\u2014GaryVee.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>This was a live-only session, meaning that the recording\u00a0is\u00a0not available for viewing.<\/p>\n<h3 id=\"ann\" aria-level=\"2\">What to do differently in 2026 (the email edition)<\/h3>\n<p>Ann, Ann, Ann&#8230;\u00a0she\u2019s\u00a0a\u00a0top\u00a0keynote speaker for a reason\u2014because\u00a0she\u2019s\u00a0that good!\u00a0Even with internet issues delaying her session, she delighted everyone with a\u00a0masterclass in storytelling.<span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122918\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Karen-Roszkowski\u2014Ann-Handley-1024x256.png\" alt=\"\u201cWill always stick around for Ann\u2019s content! Rain, sleet, snow, or no internet.\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Karen-Roszkowski\u2014Ann-Handley-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Karen-Roszkowski\u2014Ann-Handley-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Karen-Roszkowski\u2014Ann-Handley-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Karen-Roszkowski\u2014Ann-Handley.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">She\u00a0walked us through\u00a0the\u00a0story\u00a0of a classic cartoon\u00a0called\u00a0Mighty Mouse. It featured the rampaging\u00a0sloth and\u00a0the\u00a0villainous cow\u2014with\u00a0parallels between their story\u00a0and\u00a0how we work today.\u00a0It\u00a0all came together with the\u00a0ASAP\u00a0Matrix\u00a0showing impact over time\u00a0and the growth potential. The sloth, of course,\u00a0creates\u00a0slow moments of\u00a0high impact and high growth\u00a0that\u00a0benefit<\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">s<\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">\u00a0brands\u00a0long into the future.<\/span><span class=\"EOP SCXW252834908 BCX0\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122964\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/ASAP-matrix-ann-handley-1024x537.png\" alt=\"ASAP matrix showing impact vs growth potential\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/ASAP-matrix-ann-handley-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/ASAP-matrix-ann-handley-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/ASAP-matrix-ann-handley-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/ASAP-matrix-ann-handley.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>&nbsp;<\/p>\n<p>Then Ann,\u00a0like the absolute pro she is, tied it all back to\u00a0modern email in the AI era.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>How you show up in the inbox\u2014your pacing, your relevance, your humanity\u2014is now the difference between being seen and being skipped.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/ann-handley.jpg\" alt=\"Ann Handley\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Ann Handley<\/strong>\t<br><span class=\"quote-title\">Chief Content Officer at MarketingProfs<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annhandley\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>*Ann\u2019s session is only available for re-watching through mid-May, so get your viewing in while you can!<\/p>\n<h3 id=\"personalized\" aria-level=\"2\">From data to\u00a0clicks:\u00a0building personalized experiences that connect<\/h3>\n<p>This fantastic personalization\u00a0panel featured\u00a0Anna Levitin, Israa Alrawi, Jay Oram, and Matt Harris. It\u00a0was hosted by Validity\u2019s Sr. Director of Professional Services,\u00a0Laura Christensen.<\/p>\n<p>They had an open discussion about\u00a0practical tips for personalizing campaigns,\u00a0what\u2019s\u00a0holding teams back\u00a0from personalizing\u00a0more,\u00a0how to manage\u00a0data\u00a0collection\u00a0so personalization\u00a0benefits\u00a0subscribers, and more!<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122917\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ganya-Poonacha-Chandura\u2014personalized-1024x256.png\" alt=\"\u201cThat was great learning about data and personalization! Thanks Team!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ganya-Poonacha-Chandura\u2014personalized-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ganya-Poonacha-Chandura\u2014personalized-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ganya-Poonacha-Chandura\u2014personalized-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ganya-Poonacha-Chandura\u2014personalized.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n\t\n\t\n\t\n\t\n\n<h3 id=\"predictions\" aria-level=\"2\">Where is email marketing headed in 2026?<\/h3>\n<p>The\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/episode\/7cBfiSRR5Fi8CGWAC1L4Xk?si=1d6c29b7b68c403b\">dynamic email\u00a0trio<\/a>\u2014Guy Hanson, Danielle Gallant, and Al Iverson\u2014got back together.<\/p>\n<p>They started with deliverability predictions\u00a0for 2026, including how relevancy sorting is affecting inboxes and behavior, then moved into how inbox requirements are evolving.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Good marketers are never the target of mailbox provider spam filters. Good marketers get caught up in a mailbox providers\u2019 best efforts to stop really bad, really malicious stuff. And implementing DMARC with an actual level of protection is what keeps you identifiable as a good sender and away from what they\u2019re doing to try to block bad stuff.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/12\/al-iverson-2.jpg\" alt=\"Al Iverson\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Al Iverson<\/strong>\t<br><span class=\"quote-title\">Industry Research &amp; Community Engagement Lead at Vailmail<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aliverson\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>And what kind of discussion\u00a0about predictions\u00a0would it be without discussing AI?\u00a0Open time optimization, relevancy sorting, AI-generated summaries, and adoption for both consumers and senders&#8230;\u00a0They could have talked for\u00a0hours but\u00a0managed to cram a fantastic discussion into 30 minutes.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122916\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Zach-Zagar\u2014predictions-1024x256.png\" alt=\"\u201cGreat sesh - fired off the LinkedIn follows!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Zach-Zagar\u2014predictions-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Zach-Zagar\u2014predictions-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Zach-Zagar\u2014predictions-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Zach-Zagar\u2014predictions.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"mailbox-providers\" aria-level=\"2\">The\u00a0inbox decoded: how mailbox providers really think about email<\/h3>\n<p>This was one of our most praised sessions of day 1! Guy Hanson and Tom Bartel from Validity were joined by Ross Adams from Microsoft, Dan\u00a0Givol\u00a0from Google, and\u00a0Marcel\u00a0Becker\u00a0from Yahoo.<\/p>\n<p>The conversation\u00a0kicked off\u00a0by diving into how mailbox providers think, including their expectations for responsible senders.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Make sure you send emails that people want. If you generally behave in a good way, that carries forward.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/Marcel-Becker.png\" alt=\"Marcel Becker\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Marcel Becker<\/strong>\t<br><span class=\"quote-title\">Senior Director Product Management at Yahoo<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/marcel-becker-1a69a9\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>Unexpectedly, all\u00a0three\u00a0speakers\u00a0then gave us great bar\u00a0analogies:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Marcel compared behaving badly at a bar, getting thrown out, and not being allowed back\u00a0(despite a great apology)\u00a0to\u00a0email\u00a0reputation.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Ross compared\u00a0the\u00a0quality of\u00a0guest list\u00a0recommendations\u00a0for a party\u00a0to mailbox\u00a0provider\u00a0expectations.\u00a0Bad recommendations =\u00a0a less fun party\/a hit to your reputation.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Dan\u00a0compared the guy at the bar, who\u00a0repeatedly\u00a0asks\u00a0someone out despite\u00a0numerous\u00a0rejections, to\u00a0keeping\u00a0it simple and\u00a0only\u00a0sending messages\u00a0subscribers\u00a0want to receive.<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122915\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Veronica-Best\u2014mailbox-providers-1024x256.png\" alt=\"\u201cTwice as long with the same folks next year please Litmus.\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Veronica-Best\u2014mailbox-providers-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Veronica-Best\u2014mailbox-providers-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Veronica-Best\u2014mailbox-providers-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Veronica-Best\u2014mailbox-providers.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Stop stressing about email deliverability<\/p>\n\t\t\t\t<p>Learn the key factors affecting email deliverability. Implement best practices to ensure your messages reach the inbox every time.<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\" class=\"text-white text-decoration-none\">Learn more<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h3 id=\"post-event\" aria-level=\"2\">How to make post-event follow-up\u00a0not suck\u00a0for you (or your customers)<\/h3>\n<p>Leah Miranda\u00a0worked through\u00a0being sick to deliver\u00a0a\u00a0super\u00a0detailed presentation\u2014in the best\u00a0possible way\u2014about\u00a0creating\u00a0post-event workflows using AI agents.\u00a0What made it especially valuable was that she didn\u2019t just share theories\u2014she showed us workflows\u00a0she actually uses!<\/p>\n<p>The efficiency created with\u00a0her agents was\u00a0mind-blowing\u00a0and\u00a0quite\u00a0inspiring.\u00a0Watch her session and I bet you, too, will start dreaming about saving hours of time\u00a0using an agent like hers.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122914\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Evangeline-Politis\u2014post-event-follow-up-1024x256.png\" alt=\"\u201cThank you! This was awesome. One of the best sessions yet\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Evangeline-Politis\u2014post-event-follow-up-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Evangeline-Politis\u2014post-event-follow-up-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Evangeline-Politis\u2014post-event-follow-up-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Evangeline-Politis\u2014post-event-follow-up.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"email-workflow\" aria-level=\"2\">How to connect your email workflow for full funnel success<\/h3>\n<p>Lisa Wester is a longtime Litmus and Validity user. \ud83d\udc96\u00a0She walked us through\u00a0Copeland&#8217;s\u00a0workflow\u2014across teams\u2014to create, deploy, and analyze emails.\u00a0From\u00a0migrating\u00a0from three ESPs to one,\u00a0to\u00a0building an engagement scoring\u00a0model, and\u00a0testing their way to success, Lisa\u00a0showed us how\u00a0Copeland\u00a0leads\u00a0the way in email excellence.<\/p>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/customers\/copeland\/\">Learn more about Copeland\u2019s ESP migration in our case study<\/a>.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122913\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Helen-Mas\u2014copeland-1024x256.png\" alt=\"\u201cVery insightful, thank you!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Helen-Mas\u2014copeland-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Helen-Mas\u2014copeland-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Helen-Mas\u2014copeland-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Helen-Mas\u2014copeland.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"optimization\" aria-level=\"2\">Live email optimization with the pros<\/h3>\n<p>Danielle, Megan, and Julie from Validity\u2019s Professional Services team were joined by Mark Robbins for this fan-favorite session.\u00a0We received a ton of email submissions, but unfortunately only had time for three\u00a0of them. The lucky companies\u00a0featured were VSP,\u00a0Matheny Arts Access, and\u00a0the Regional Office of Education 4 (ROE4).<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122912\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hannah-Bailey\u2014live-optimization-1024x256.png\" alt=\"\u201cROE4 here - thank you for all your suggestions! Scary to put your work out there - but so incredible to be challenged and \u2018tested\u2019! Hehe\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hannah-Bailey\u2014live-optimization-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hannah-Bailey\u2014live-optimization-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hannah-Bailey\u2014live-optimization-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hannah-Bailey\u2014live-optimization.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">They covered what the companies are doing well,\u00a0what\u00a0can be improved, and how to make those\u00a0changes.\u00a0Some\u00a0recommendations\u00a0included\u00a0copy to capture attention,\u00a0accessibility\u00a0tweaks, code modifications,\u00a0and CTA\u00a0optimizations.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122911\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Cass-Wong\u2014live-optimization-1024x256.png\" alt=\"\u201cGreat session! Will be rewatching this again! Thanks everyone!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Cass-Wong\u2014live-optimization-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Cass-Wong\u2014live-optimization-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Cass-Wong\u2014live-optimization-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Cass-Wong\u2014live-optimization.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"validity-engage\" aria-level=\"2\">Rewriting the future of email: Validity\u2019s next chapter<\/h3>\n<p>Validity\u2019s\u00a0Mark Briggs, Founder and CEO,\u00a0and Matt Gore, CTO,\u00a0wrapped up day one with\u00a0a very special\u00a0announcement\u00a0about\u00a0Validity\u00a0Engage:\u00a0our\u00a0new\u00a0AI-powered email\u00a0intelligence\u00a0platform\u00a0for marketers!<\/p>\n<p>Engage is built on Validity\u2019s vast data network\u00a0featuring trillions of data points\u00a0across industries and the globe.\u00a0It premiered with four agents:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Ignite<\/strong>:\u00a0the\u00a0foundational agent takes an email\u00a0at any stage\u00a0and\u00a0optimizes\u00a0it,\u00a0so marketers achieve\u00a0maximum\u00a0inbox placement\u00a0and engagement on every send.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Guardian<\/strong>: the agent that protects your brand 24\/7. It\u00a0monitors\u00a0brand reputation, inbox performance, and email\u00a0content. If Guardian\u00a0can\u2019t\u00a0automatically\u00a0fix the issue it finds, it will recommend a fix.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Expression<\/strong>:\u00a0this\u00a0agent delivers on-brand creative\u00a0assistance. It works with the other agents to recommend and build\u00a0on-brand\u00a0email components to drive more ROI.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Insight<\/strong>: the analytics agent provides deep market\u00a0intelligence\u00a0that helps you stand apart from\u00a0competitors,\u00a0better\u00a0your\u00a0strategy,\u00a0and\u00a0fine-tune\u00a0your customer journeys.<\/li>\n<\/ul>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\">Learn more about Validity Engage.<\/a><\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">AI-powered email intelligence <\/p>\n\t\t\t\t<p>Built on Validity\u2019s vast data network, Validity Engage removes risk and boosts email performance\u2014so you can produce exceptional results in less time.  <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\" class=\"text-white text-decoration-none\">Explore AI for email<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/engage-cta-02122025.svg\" width=\"416\" height=\"342\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2>Day 2 of Litmus Live 2026<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122922\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hope-Ogbologugo\u2014day-2-comment-1024x256.png\" alt=\"\u201cDay 2 has been all shades of fun! I wish there was a day 3 like in 2024. Litmus Live rocks!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hope-Ogbologugo\u2014day-2-comment-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hope-Ogbologugo\u2014day-2-comment-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hope-Ogbologugo\u2014day-2-comment-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Hope-Ogbologugo\u2014day-2-comment.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"jay\" aria-level=\"2\">The new edge in email: AI, omnichannel playbooks, and pitfalls to avoid<\/h3>\n<p>Day two kicked off with the one and only Jay\u00a0Schwedelson. Accompanied by movie\u00a0memes and reality TV shoutouts, Jay\u00a0walked us\u00a0through his\u00a0latest tips for omnichannel marketing\u2014starting and ending with email.<\/p>\n<p>Jay\u00a0also\u00a0declared that no one is an expert\u00a0in\u00a0marketing\u00a0because\u00a0we\u2019re\u00a0all learning and trying new things all the time\u2014a growth mindset that everyone should adopt.<\/p>\n<p>Some\u00a0takeaways include:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Content recency is\u00a0king. Include\u00a0dates with your\u00a0offers\u00a0to rank\u00a0highly with search engines and LLMs.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Try using\u00a0\u201cand,\u201d\u00a0\u201cplus,\u201d\u00a0and\u00a0\u201cbut\u201d\u00a0in\u00a0your preview text to keep interest rolling.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">No more unlocking, discovering, and uncovering. Stop using\u00a0jargon\u00a0and keep things conversational.<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122908\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thomas-Herold\u2014Jay-S-keynote-1024x256.png\" alt=\"&quot;So much Information ... So little time.\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thomas-Herold\u2014Jay-S-keynote-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thomas-Herold\u2014Jay-S-keynote-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thomas-Herold\u2014Jay-S-keynote-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Thomas-Herold\u2014Jay-S-keynote.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"virgin-atlantic\" aria-level=\"2\">How Virgin Atlantic uses Validity products<\/h3>\n<p>Virgin\u00a0Atlantic is\u00a0known for their\u00a0bold,\u00a0customer-first\u00a0branding.\u00a0They\u2019re\u00a0also\u00a0a\u00a0long-time Validity customer. \ud83e\udef6<\/p>\n<p>Virgin knows\u00a0how important email is, and\u00a0they\u2019ve\u00a0invested in\u00a0their email\u00a0program\u00a0over the years to make sure\u00a0it\u2019s\u00a0world-class.\u00a0The results speak for themself, like their\u00a0Sender\u00a0Score\u00a0of 100!<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122907\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Lance-Wei\u2014Virgin-Atlantic-1024x256.png\" alt=\"\u201cDidn\u2019t even know 100 score is even possible\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Lance-Wei\u2014Virgin-Atlantic-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Lance-Wei\u2014Virgin-Atlantic-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Lance-Wei\u2014Virgin-Atlantic-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Lance-Wei\u2014Virgin-Atlantic.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Tom Nowell and Reece Cohen from Virgin Atlantic joined Guy Hanson for a discussion about Virgin Atlantic\u2019s email program, including\u00a0the tools\u00a0they\u00a0use\u00a0to make it shine.\u00a0They covered:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Litmus for\u00a0email QA and\u00a0rendering<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Litmus for\u00a0collaboration\u00a0and approvals<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">MailCcharts\u00a0for\u00a0insights on their\u00a0competitor landscape, especially send days,\u00a0and full customer journeys and workflows<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122921\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tobin-Carver\u2014day-2-comment-1024x256.png\" alt=\"\u201cI\u2019m on too-much-good-information overload right now. Litmus Live has been great so far!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tobin-Carver\u2014day-2-comment-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tobin-Carver\u2014day-2-comment-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tobin-Carver\u2014day-2-comment-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tobin-Carver\u2014day-2-comment.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"global\" aria-level=\"2\">Let\u2019s\u00a0go global: expert advice for connecting with international audiences<\/h3>\n<p>Rodrigo Brand\u00e3o and Fernando Rubino\u00a0joined Validity\u2019s Cynthia Price for\u00a0a fantastic discussion about marketing to international audiences.\u00a0It centered around\u00a0truly understanding\u00a0your international audience.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Every time we need to expand operations to a new country, we need to understand the population, the culture, the go-to financial products, and the dynamic of the people who are going to read my content and blog.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/01\/rodrigo-brandao.jpg\" alt=\"Rodrigo Brand\u00e3o\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Rodrigo Brand\u00e3o<\/strong>\t<br><span class=\"quote-title\">Head of User Retention at UTUA<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rodrigo-mello-brand%C3%A3o-12b463164\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>They also covered the complicated bits\u2014international laws.\u00a0It\u2019s best to abide by\u00a0the General Data Protection Regulation (GDPR), even if you\u2019re unsure\u00a0whether or not\u00a0it applies to your audience.\u00a0If you\u00a0break a rule\u2014knowingly or unknowingly\u2014you could get hit with unwelcome\u00a0fines.<\/p>\n<p>As a writer, I was extra attentive to the copywriting piece\u00a0and how they approach copy in countries that speak different languages. They had great advice about when to use AI, translation services, and local speakers.\u00a0You\u2019ll\u00a0have to watch it to get\u00a0the details.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122906\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tiffany-Richter\u2014global-panel-1024x256.png\" alt=\"&quot;Thank you!!! Super helpful!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tiffany-Richter\u2014global-panel-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tiffany-Richter\u2014global-panel-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tiffany-Richter\u2014global-panel-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Tiffany-Richter\u2014global-panel.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"newsletter-retention\" aria-level=\"2\">Retention redefined\u2014a practical framework for profitable newsletters in 2026<\/h3>\n<p>Chase Dimond and Jimmy Kim\u00a0co-host the Send It! Podcast and\u00a0Ecom\u00a0Email Marketer Newsletter.\u00a0It was\u00a0a no-brainer\u00a0to have them speak about newsletters at Litmus Live!<\/p>\n<p>Their talk\u00a0centered around\u00a0the\u00a0profitable power of retention and how to shift your\u00a0mindset\u00a0so retention is\u00a0always\u00a0front\u00a0and\u00a0center.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122963\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Retention-mindset-shift-litmus-live-1024x537.png\" alt=\"the four goals of the retention mindset shift\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Retention-mindset-shift-litmus-live-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Retention-mindset-shift-litmus-live-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Retention-mindset-shift-litmus-live-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Retention-mindset-shift-litmus-live.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>They also outlined how AI can help marketers scale their\u00a0email\u00a0retention,\u00a0including\u00a0messaging,\u00a0segmentation,\u00a0delivery time optimization,\u00a0identifying\u00a0performance trends, and personalizing.<\/p>\n<p>Throughout it all, they\u00a0stressed the importance of\u00a0human-to-human\u00a0relationships\u00a0on\u00a0in\u00a0retention.\u00a0Be human.\u00a0Period.<span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>The future isn\u2019t AI or human. It\u2019s AI- supported humans creating messages that scale and still feel personal.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/12\/jimmy-kim.jpg\" alt=\"Jimmy Kim\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Jimmy Kim<\/strong>\t<br><span class=\"quote-title\">CEO of inboox.ai<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/yojimmykim\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122905\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ana-Sarmiento\u2014newsletter-1024x256.png\" alt=\"&quot;Thank you! This was amazing\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ana-Sarmiento\u2014newsletter-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ana-Sarmiento\u2014newsletter-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ana-Sarmiento\u2014newsletter-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Ana-Sarmiento\u2014newsletter.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<h3 id=\"b2b-email\" aria-level=\"2\">Beyond the hype: real B2B email strategies for AI, automation, and\u00a0inboxing<\/h3>\n<p>Jeanne Jennings is a highly-requested\u00a0Litmus Live\u00a0alum, and she\u00a0crushed\u00a0it yet again this year!\u00a0Her session\u00a0info-packed session\u00a0focused on what she does best: B2B email.<\/p>\n<p>Complete with real-life examples, she covered:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Where AI fits (and\u00a0doesn\u2019t) in a high-performing B2B email program.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">How to\u00a0optimize\u00a0automation for longer, more complex B2B sales cycles.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">How to align email content to real buying stages, not just sales pressure.<\/li>\n<\/ul>\n<p>She wrapped up by answering your\u00a0fantastic\u00a0questions in the chat.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122904\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/David-Turley\u2014Jeanne-Jennings-1024x256.png\" alt=\"&quot;Great information... thank you!\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/David-Turley\u2014Jeanne-Jennings-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/David-Turley\u2014Jeanne-Jennings-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/David-Turley\u2014Jeanne-Jennings-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/David-Turley\u2014Jeanne-Jennings.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Produce exceptional results in less time <\/p>\n\t\t\t\t<p>Align teams and boost performance using AI trained on the world\u2019s largest, most trusted email data network from Validity. <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\" class=\"text-white text-decoration-none\">Explore AI for email<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/engage-cta-02122025.svg\" width=\"416\" height=\"342\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h3 id=\"email-ai\" aria-level=\"2\">Embrace AI for your email campaigns in 2026<\/h3>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122903\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Brian-DOrazio\u2014AI-panel-1024x256.png\" alt=\"&quot;I love when we have really smart panelists having a real discussion and not just all agreeing with each other\u201d\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Brian-DOrazio\u2014AI-panel-1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Brian-DOrazio\u2014AI-panel-300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Brian-DOrazio\u2014AI-panel-768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Brian-DOrazio\u2014AI-panel.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Brian\u00a0has it right: panels are so much more interesting when the presenters have\u00a0differing\u00a0opinions!\u00a0And boy,\u00a0did\u00a0Beth O&#8217;Malley, Leah Miranda, and Larry Kim deliver.<\/p>\n<p>Our internal AI expert, Rafael Viana, guided the\u00a0back-and-forth\u00a0conversation.\u00a0They covered\u00a0quality and trust\u00a0of\u00a0AI-generated content,\u00a0if AI \u201cmagic buttons\u201d are a dream or a nightmare,\u00a0building internal AI agents vs buying Saas tools,\u00a0how AI is affecting deliverability,\u00a0and so many more great subjects.<\/p>\n<p>Everyone\u2019s\u00a0favorite\u00a0takeaway\u00a0from the session:<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Don\u2019t send sh*t emails.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/11\/beth-omalley.jpg\" alt=\"Beth O'Malley\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Beth O&#8217;Malley<\/strong>\t<br><span class=\"quote-title\">Founder, CRM, Email &amp; Marketing Specialist at astral <\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/queenofcrm\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h3 id=\"accessibility\" aria-level=\"2\">Accessibility is personalization: 3 email mistakes still breaking UX in 2026<\/h3>\n<p>Lauren\u00a0Castady\u00a0and Tylor Loposser, both Litmus Live\u00a0alums, gave us an\u00a0email reality check: accessibility is for\u00a0everyone.\u00a0In\u00a0real life, every single person\u00a0experiences situational or temporary\u00a0impairments\u00a0at some point. By designing and\u00a0writing\u00a0emails for accessibility,\u00a0you\u2019re\u00a0making your sends enjoyable for everyone.<\/p>\n<p>They walked us through three\u00a0common\u00a0email\u00a0accessibility\u00a0mistakes:<\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Not believing accessibility is a priority<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Believing accessibility weakens your brand<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559683&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0,46],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">Thinking accessibility is overwhelming<\/li>\n<\/ol>\n<p>Then they put\u00a0their\u00a0teachings\u00a0to\u00a0action by going over a\u00a0couple of\u00a0real emails\u00a0submitted\u00a0by our Litmus Live registrants.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-122920\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Annalise-McAleer\u2014accessibility--1024x256.png\" alt=\"Marketers tuned in from 79 different countries including India, Germany, Scotland, Ecuador, and Japan.\" width=\"1024\" height=\"256\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Annalise-McAleer\u2014accessibility--1024x256.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Annalise-McAleer\u2014accessibility--300x75.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Annalise-McAleer\u2014accessibility--768x192.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/Annalise-McAleer\u2014accessibility-.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\">I may be biased because accessibility is near and dear to my heart, but this is one session to watch, rewatch, and then watch again.<\/span><\/p>\n\n\t\n\t\n\t\n\t\n\n<h3 id=\"omnichanel\" aria-level=\"2\">Omnichannel subscribers and the growing urgency to manage them better<\/h3>\n<p>Litmus Live ended with a speaker everyone knows Chad S. White. His omnichannel chat covered how email, SMS, and push work together to create positive, valuable experiences for subscribers. He outlined channel expectations, how to vary your message across channels, when to use channel- exclusive messages, how to reduce churn, and more. Honestly, the amount of information in this session was impressive, but not surprising since it\u2019s Chad S. White.<\/p>\n<p>One quote\u00a0that\u00a0stuck\u00a0with me:<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Ann Handley, during her presentation, talked about how we over-index on things that are easy to measure, and that is 100% true. We spend a lot of time looking at the things that are easy to measure and ignoring or downplaying the things that are difficult to measure. But even doing a poor job or measuring some of these other things, like customer lifetime value, is still vastly superior to not looking at them at all.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/11\/chad-s-white.jpg\" alt=\"Chad S. White\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Chad S. White<\/strong>\t<br><span class=\"quote-title\">GVP of CRM Strategy at Zeta Global<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chadswhite\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<p>Cynthia wrapped it up by announcing the five winners of our social media contest. Thank you to all who participated!<\/p>\n<h3 aria-level=\"2\">Thanks\u00a0for joining us!<\/h3>\n<p>That\u2019s a wrap on Litmus Live 2026. Thanks for attending\u2014or at least thanks for reading the recap blog.<\/p>\n<p><strong>You can watch the sessions on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\">Litmus&#8217; conference page<\/a> and on <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtube.com\/playlist?list=PLd-cITFC7iygJg_QLRCAfwr4Oe4CEOooA&amp;si=bv719GggcWrRI-xl\">YouTube<\/a> as many times as you&#8217;d like.\u00a0<\/strong><\/p>\n<p>Keep an eye out for an announcement about Litmus Live 2027.<\/p>\n\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Litmus&#8217; email marketing conference was packed with insights, predictions, and expert advice. Get a recap plus links to watch the sessions.<\/p>\n","protected":false},"author":65,"featured_media":122982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[56],"class_list":["post-122924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-conferences-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Litmus Live 2026 Recap\u00a0 - Litmus<\/title>\n<meta name=\"description\" content=\"Litmus&#039; email marketing conference was packed with insights, predictions, and expert advice. 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