{"id":124141,"date":"2026-05-06T17:22:21","date_gmt":"2026-05-06T21:22:21","guid":{"rendered":"https:\/\/www.litmus.com\/?p=124141"},"modified":"2026-05-07T10:36:25","modified_gmt":"2026-05-07T14:36:25","slug":"salesforce-connections-2","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/salesforce-connections-2","title":{"rendered":"What\u00a0We\u2019re\u00a0Looking Forward to at Salesforce Connections\u00a0"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_a046a6d3ef72d1a528730eaf43503ec7\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table class=\"mt-3 mb-3\" style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>Salesforce Connections is June 3-4<\/strong> in Chicago, and the Validity team will be there.<\/li>\n<li><strong>We\u2019re showcasing Validity Engage<\/strong>, our new AI email platform that helps marketers ship higher-performing campaigns in significantly less time.<\/li>\n<li><strong>High ROI teams use AI<\/strong>. Now is the time to choose the right AI for your team that will set you up for success long into the future.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Chicago is calling\u2014and the Validity team is answering.<\/p>\n<p>Salesforce <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/connections\/\" target=\"_blank\" rel=\"noopener\">Connections 2026<\/a> is\u00a0June 3-4, and this year feels different. Not just because\u00a0we&#8217;re\u00a0heading to one of the greatest cities in America or because the agenda is packed with sessions on AI, CRM strategy, and the future of digital marketing.\u00a0It&#8217;s\u00a0different because Validity is\u00a0showing teams\u00a0what unified, complete end-to-end\u00a0marketing\u00a0success looks like.<\/p>\n<p>Whether you&#8217;re a seasoned email practitioner, a marketing leader looking to squeeze more ROI out of your Salesforce investment, or just someone who genuinely loves building what\u2019s next, this is an event worth showing up for.<\/p>\n<h3 aria-level=\"3\">Table of contents<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#cnx\">What is Salesforce Connections 2026?<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#together\">Why this year is different<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#chicago\">What we&#8217;re talking about in Chicago<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#engage\">Introducing Validity Engage<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#email-ai\">AI in the real world<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#validity-team\">Who you\u2019ll meet from the Validity team<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#email-now\">Why email is the conversation worth having right now<\/a><\/li>\n<\/ul>\n<h2 id=\"cnx\" aria-level=\"2\">What\u00a0is\u00a0Salesforce Connections 2026?<\/h2>\n<p>Salesforce Connections is the annual conference for marketers, digital commerce leaders, and customer experience professionals.\u00a0It&#8217;s\u00a0where practitioners and decision-makers come together to share\u00a0what&#8217;s\u00a0working\u00a0and\u00a0learn\u00a0what&#8217;s\u00a0next.<\/p>\n<p>According to the Connections website, \u201cMarketing is no longer static.\u00a0It\u2019s\u00a0always-on and agentic\u2014and Connections is where vision meets strategy.\u201d\u00a0Most teams are still navigating pilots, working through integration challenges, and trying to figure out where AI\u00a0actually fits\u00a0into their existing workflows\u2014not just in theory, but on a Tuesday afternoon when\u00a0there&#8217;s\u00a0a campaign to ship.<\/p>\n<p>Learning how to navigate the tension\u00a0between AI&#8217;s promise and AI&#8217;s reality is exactly the kind of thing that makes Connections so valuable. The hallway conversations, the &#8220;wait, how are you handling this?&#8221; moments\u2014they\u2019re\u00a0often more useful than anything on the main stage.\u00a0Well, except for Validity\u2019s theater session.<\/p>\n<h2 id=\"together\" aria-level=\"2\">Why this year is different: Validity and Litmus, together<\/h2>\n<p>Two months before CNX 2025, Litmus was acquired by Validity. We\u2019ve spent the last year merging our strengths and creating a truly end-to-end email solution that enterprise teams will love.<\/p>\n<p>That&#8217;s a pretty big deal. For too long, email teams have been stitching together point solutions and hoping everything plays nicely. For the first time, Validity offers data quality and list validation, campaign creation, QA testing, deliverability monitoring, performance analytics, and more\u2014all under one roof.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Salesforce Connections is always one of my favorite events! This year I&#8217;m especially excited to be showcasing what&#8217;s possible now that Litmus and Validity have come together\u2014we have some really exciting new innovations that we can&#8217;t wait to talk about. Excited to meet you all face-to-face!<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/Riley-Dambaugh-2.png\" alt=\"Riley Dambaugh\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Riley Dambaugh<\/strong>\t<br><span class=\"quote-title\">Demand Generation Manager<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/riley-dambaugh-150657219\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h2 id=\"chicago\" aria-level=\"2\">What\u00a0we&#8217;re\u00a0talking about in Chicago<\/h2>\n<p>This year, our very own Danielle Gallant is hosting a session called, \u201c3 ways to push your email ROI above 45:1 using AI.\u201d\u00a0If you\u00a0don\u2019t\u00a0know Danielle,\u00a0she\u2019s\u00a0the co-host of the popular\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/@EmailAfterHours\">Email After Hours podcast<\/a>\u00a0and\u00a0a\u00a0regular guest on\u00a0our\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/webinars\/\">State of Email Tactics webinar<\/a>.\u00a0She also\u00a0participated\u00a0in two of our most popular sessions from\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/youtube.com\/playlist?list=PLd-cITFC7iygJg_QLRCAfwr4Oe4CEOooA&amp;si=iVM734Qf9Bak95_p\">Litmus Live 2026<\/a>.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-purple rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Your favorite email marketing conference<\/p>\n\t\t\t\t<p>Learn from the pros at Litmus Live, the 100% free and virtual email conference loved by marketers worldwide.<\/p>\n\t\t\t\t<button class=\"button-blue calendar\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\" class=\"text-white text-decoration-none\">Check out Litmus Live<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-event-07292024.svg\" width=\"221\" height=\"144\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<p>In\u00a0her 20-minute\u00a0session,\u00a0you\u2019ll\u00a0learn\u00a0why\u00a0advanced AI adopters\u00a0are 75% more likely to achieve ROIs above 45:1\u2014and a peek into the\u00a0full-funnel\u00a0techniques that get them there.\u00a0You can catch\u00a0the\u00a0session on June 3 at 1:30\u00a0PM\u00a0CT in\u00a0the Theater.<\/p>\n<p>After, swing by the Validity booth to say hi to Julio!<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>I&#8217;m most excited to talk with marketers about how they&#8217;re connecting the full email workflow\u2014from data quality and deliverability through to content and performance\u2014and where they&#8217;re unlocking the biggest impact. Connections is one of the best places to bring those pieces together and learn from others doing it in a way that goes beyond the hype.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Julio-Lopez.png\" alt=\"Julio Lopez\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Julio Lopez<\/strong>\t<br><span class=\"quote-title\">Sr. Customer Strategist<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/juliolopez87\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h2 id=\"engage\" aria-level=\"2\">Introducing Validity Engage<\/h2>\n<p>One of the conversations\u00a0we&#8217;re\u00a0most excited to have in Chicago is around <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\">Validity Engage<\/a>! Our new AI-powered platform is designed to simplify the email workflow and get more ROI from every send.<\/p>\n<p>Most marketing teams are being asked to do more. Our\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/q1-2026-marketer-survey-ai-plans-and-priorities-6s\/\">Q1 2026\u00a0Marketer Survey<\/a>\u00a0found that marketing headcounts are expected to stay flat in 2026 even as campaign volume and performance expectations rise. AI can be the lever that makes that work, but only if\u00a0it&#8217;s\u00a0built into the workflow in a\u00a0way\u00a0that&#8217;s\u00a0actually\u00a0helpful.\u00a0And\u00a0that&#8217;s\u00a0exactly\u00a0what Engage is designed to do.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Meeting with both our customers and prospects is something I always look forward to. Gaining an understanding of how they are implementing and utilizing Validity&#8217;s suite and how it impacts their day-to-day workflows and business needs is something I always look forward to discussing in depth. I&#8217;m very excited to have conversations around Engage to help prospects execute more consistent, high-quality email programs at scale.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Chris-Shays.jpeg\" alt=\"Chris Shays\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Chris Shays<\/strong>\t<br><span class=\"quote-title\">Account Executive<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/chris-shays-5b2b97b0\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>I\u2019m really excited to be attending Salesforce Connections this year and meeting customers and prospects in person. It&#8217;s always valuable to hear how teams are actually building and optimizing their email programs, and where they&#8217;re running into challenges. I&#8217;m especially excited to share how we&#8217;re helping teams streamline workflows and improve performance across the full email lifecycle, and to start introducing Engage as part of that next evolution.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Image-5-6-26-at-3.48-PM.png\" alt=\"Jeff Martin\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Jeff Martin<\/strong>\t<br><span class=\"quote-title\">Account Executive<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jeff-martin-1a182797\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">AI-powered email intelligence <\/p>\n\t\t\t\t<p>Built on Validity\u2019s vast data network, Validity Engage removes risk and boosts email performance\u2014so you can produce exceptional results in less time.  <\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/engage\/\" class=\"text-white text-decoration-none\">Explore AI for email<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/02\/engage-cta-02122025.svg\" width=\"416\" height=\"342\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n<h2 id=\"email-ai\" aria-level=\"2\">AI in the real world<\/h2>\n<p>If\u00a0there&#8217;s\u00a0one theme running through every conversation,\u00a0it&#8217;s\u00a0this: marketers are done with AI hype.\u00a0They want to know what actually works.<\/p>\n<p>Our research found that\u00a0these are the biggest barriers to AI adoption\u00a0for marketers:<\/p>\n<ol>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">33.6%\u00a0say integration challenges with existing systems<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">26.6% say skill gaps<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"%1.\" data-font=\"\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\">25.1%\u00a0note poor data quality<\/li>\n<\/ol>\n<p>The teams that are winning with AI\u00a0aren&#8217;t\u00a0necessarily the ones with the biggest budgets;\u00a0they&#8217;re\u00a0the ones who did the\u00a0boring work of\u00a0cleaning their data, defining clear outcomes, and building workflows that humans can\u00a0use and\u00a0trust.<\/p>\n<p>That&#8217;s\u00a0the conversation we want to have in Chicago. And it connects directly to what Salesforce is building around\u00a0Agentforce\u00a0and AI-first CRM experiences.<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>At these events, it&#8217;s always really refreshing to see marketers in-person and share genuine excitement and ideas. I look forward to hearing about how teams are continuing to approach AI and marketing transformation in the real world, and to leaving with new perspectives that reshape how I deliver value for our amazing customers when I get back!<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Grace-Dixon.jpeg\" alt=\"Grace Dixon\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Grace Dixon<\/strong>\t<br><span class=\"quote-title\">Sr. Account Manager<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/gracedixon1\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h2 id=\"validity-team\" aria-level=\"2\">Who you&#8217;ll meet from the Validity team<\/h2>\n<p>We&#8217;re\u00a0sending a fantastic group to Chicago, and\u00a0we&#8217;d\u00a0love to connect with you.\u00a0Here&#8217;s\u00a0a bit about who\u00a0else\u00a0you&#8217;ll\u00a0meet\u00a0and what\u00a0they&#8217;re\u00a0excited to dig into:<\/p>\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>I am looking forward to engaging with our community of customers and partners at Salesforce Connections. My focus is on understanding how our clients integrate our solutions into their unique workflows to drive meaningful results. I am particularly excited to discuss how the recent integration of Litmus and Validity provides an expanded, end-to-end solution for modern marketing teams.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Brady-Edwards.jpeg\" alt=\"Brady Edwards\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Brady Edwards<\/strong>\t<br><span class=\"quote-title\">Sr. Account Manager<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/baedwards5\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Connections brings together the exact people I want to connect with\u2014email and CRM marketers who are genuinely pushing what&#8217;s possible in their marketing programs. It&#8217;s one of those events where the hallway conversations are just as valuable as the keynotes, and this year Validity is showing up in a big way. See you in Chicago!<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/11\/courtney-grab.jpg\" alt=\"Courtney Grab\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Courtney Grab<\/strong>\t<br><span class=\"quote-title\">Director of Customer and Lifecycle Marketing<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/courtneygrab\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"quote my-5 col-12 blue-quote\" >\n\t\n\t<div class=\"row d-flex align-items-center\">\n\t<div class=\"col-12 col-lg-9\">&#8220;<em>Every year, Salesforce Connections reminds me of what makes this industry so inspiring. I look forward to the amazing conversations that start with curiosity and turn into a genuine exchange about what&#8217;s possible. My number one priority is to connect with as many people as possible. Whether you&#8217;re a longtime customer, someone we&#8217;ve just started working with, or you&#8217;re simply navigating what an AI-first marketing strategy actually looks like in practice\u2014I want to connect.<\/em>&#8220;<\/div>\n\t<div class=\"col-12 col-lg-3 text-center\">\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Jim-Tobolski.jpeg\" alt=\"Jim Tobolski\" width=\"125\" height=\"125\" class=\"mt-3 mt-lg-0\">\t<p><strong>Jim Tobolski<\/strong>\t<br><span class=\"quote-title\">SVP of Global Account Management<\/span><\/p>\t<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jimtobolski\/\" target=\"blank\"><i class=\"fa-brands fa-linkedin\"><\/i><\/a>\t<\/div>\t<\/div>\n<\/div>\n\n<h2 id=\"email-now\" aria-level=\"2\">Why email is the conversation worth having right now<\/h2>\n<p>Email\u00a0isn&#8217;t\u00a0a legacy channel.\u00a0It&#8217;s\u00a0the channel with the highest ROI in marketing\u2014year after year. And in 2026,\u00a0it&#8217;s\u00a0more complex, more capable, and more central to how\u00a0successful\u00a0marketing teams\u00a0operate.<\/p>\n<p>Global inbox placement rates improved to 87.2 percent in 2025\u2014a 3.7 percent year-over-year uplift, according to our <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/2026-email-deliverability-benchmark-report\/\">2026 Email Deliverability Benchmark Report<\/a>.\u00a0At the same time, AI is changing what it means to &#8220;reach&#8221; a subscriber\u00a0with message summaries,\u00a0sorting, and filtering.<\/p>\n<p>Research from Salesforce&#8217;s own <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/marketing\/resources\/state-of-marketing-report\/\" target=\"_blank\" rel=\"noopener\">State of Marketing report<\/a> found that high-performing marketing teams are 2.2 times more likely to use AI than underperformers. The question at Connections 2026\u00a0isn&#8217;t\u00a0whether to invest in AI\u2014it&#8217;s\u00a0how to invest in it\u00a0correctly.<\/p>\n<p>We\u00a0can\u2019t\u00a0wait to chat with you about all of this and more at Connections!<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Seamlessly connect with Salesforce Marketing Cloud<\/p>\n\t\t\t\t<p>Elevate your email ROI with Litmus and Salesforce Marketing Cloud. Achieve better insights, testing, and collaboration.\n<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/solutions\/esp\/salesforce-marketing-cloud\" class=\"text-white text-decoration-none\">Connect Salesforce<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Salesforce Connections is one of our favorite events to chat with our customers, learn from the great sessions, and speak at. Check out our favorite things about the event.<\/p>\n","protected":false},"author":65,"featured_media":115998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10419,10393],"blog_category":[56],"class_list":["post-124141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-events","tag-salesforce","blog_category-conferences-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u00a0We\u2019re\u00a0Looking Forward to at Salesforce Connections\u00a0 - Litmus<\/title>\n<meta name=\"description\" content=\"Salesforce Connections is one of our favorite events to chat with customers, learn from peers, and speak at. 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