{"id":124183,"date":"2026-05-14T08:38:25","date_gmt":"2026-05-14T12:38:25","guid":{"rendered":"https:\/\/www.litmus.com\/?p=124183"},"modified":"2026-05-14T10:13:38","modified_gmt":"2026-05-14T14:13:38","slug":"micro-animations-macro-impact-10-use-cases-you-can-try-today","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/micro-animations-macro-impact-10-use-cases-you-can-try-today","title":{"rendered":"Micro Animations, Macro Impact: 10 Use-Cases You Can Try Today"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ccc8db2e6c39f9776b32aee26d630b50\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table class=\"mt-3 mb-3\" style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li>Micro-animations are subtle, fast-loading motion effects that boost engagement without overwhelming subscribers or slowing down load times.<\/li>\n<li>From pulsing CTA buttons to animated loyalty progress bars, micro-animations drive click-throughs, task completion, and cross-channel engagement.<\/li>\n<li>To use micro-animations effectively, keep asset weight under 1.5MB, always design a static fallback first, and place animations above the fold.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Big, flashy email design is taking\u00a0a backseat. Today\u2019s best emails are cleaner, simpler, and more intentional\u2014and micro-animations are quickly becoming the detail that brings them to life.<\/p>\n<p>From subtle hover effects to animated CTAs, marketers are using micro-animations to add movement, guide attention, and create more engaging\u00a0emails\u00a0without overwhelming subscribers.\u00a0It\u2019s\u00a0a trend we predicted in our recent\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/episode-70-state-of-email-live-2026-email-marketing-predictions\/\">State of Email<\/a>\u00a0webinar\u00a0and one that sparked major buzz during our\u00a0<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=mugf2HHGotM\">Litmus Live industry trends<\/a>\u00a0session.<\/p>\n<p>The takeaway? Small movements can make\u00a0a big impact. Here are\u00a0a few micro-animation best practices and\u00a010\u00a0ideas you can start testing today.<\/p>\n<h3 aria-level=\"3\">Table of contents<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#micro-animations\">What are micro-animations?<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#best-practices\">Best practices to keep in mind<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#examples\">10 micro-animation\u00a0examples<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#micro\">Get even more micro on micro-animations<\/a><\/li>\n<\/ul>\n<h2 id=\"micro-animations\">What are micro-animations?<\/h2>\n<p>Micro-animations are animated GIFs, but smaller\u2014subtle attention-grabbers that load faster and are more mobile-friendly. They can be as simple as a CTA button changing color, just\u00a0subtly\u00a0enough to catch subscribers&#8217; attention without being too flashy or too obvious if the animation\u00a0doesn&#8217;t\u00a0load.<\/p>\n<p>Micro-animations help brands amplify their personality and tone, driving\u00a0more\u00a0visual engagement and an improved user experience. They\u00a0prompt\u00a0actions like click-throughs and can also provide\u00a0subscriber\u00a0reassurance\u2014for example, by acting as a loading indicator while rich content loads.<\/p>\n<h2 id=\"best-practices\">Best\u00a0practices\u00a0to keep in mind<\/h2>\n<p>Like any part of email marketing, following a few best practices can help micro-animations have a bigger impact.<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Use micro-animations purposefully<\/strong>.\u00a0Every animation should have a function in the email\u2014highlighting a CTA or supporting navigation, for example.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Know your baseline HTML file size<\/strong> before adding any animation.\u00a0Gmail clips at 102KB, so if\u00a0you&#8217;re\u00a0already over that limit, skip them.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Keep total asset weight under 1\u20131.5MB<\/strong> across the entire email.\u00a0Use only a few frames, stop the loop after two to three repeats, and compress GIFs to\u00a0an optimal\u00a0size.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Ensure there is a static fallback in place<\/strong>.\u00a0Some mailbox providers strip out the code, and some\u00a0won&#8217;t\u00a0play GIFs. Design the static version first, then layer motion on top.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Don&#8217;t\u00a0place them below the fold<\/strong>.\u00a0Micro-animations rely on visual impact, which is completely wasted if subscribers\u00a0don&#8217;t\u00a0see them as soon as the email is opened.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Design with small-screen users in mind<\/strong>.\u00a0Don&#8217;t\u00a0make animation effectiveness dependent on precise cursor movements\u2014clicks and swipes are the way to go.<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Be cautious about deploying anything that flashes or strobes<\/strong>.\u00a0This\u00a0could trigger photosensitive seizures for some\u00a0subscribers.\u00a0Read more about\u00a0<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/ultimate-guide-accessible-emails\">email accessibility here<\/a>.<\/li>\n<\/ul>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-green rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Send with total confidence<\/p>\n\t\t\t\t<p>Preview emails in 100+ clients, catch errors, and ensure accessibility. Cut QA time in half.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\" class=\"text-white text-decoration-none\">Start email testing<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/07\/blog-cta-email-guardian-07292024.svg\" width=\"210\" height=\"180\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<h2 id=\"examples\">10 examples of micro-animations in action<\/h2>\n<p>There&#8217;s\u00a0already a broad set of use cases for micro-animations. Here are ten\u00a0favorites from\u00a0emails\u00a0we&#8217;ve\u00a0seen this year.<\/p>\n<h3>1. Accentuating your brand<\/h3>\n<p>A micro-animation in the logo is clever. It doesn&#8217;t scream out, but it does make you look. And because the animation lives in the logo, it can easily be used across many templates without creating something new each time. The tactic is even more effective because many email subscribers use preview panes\u2014so they see the animation gets seen before opening the email.<\/p>\n<figure id=\"attachment_124190\" aria-describedby=\"caption-attachment-124190\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124190 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/bvlgarianimation.gif\" alt=\"Bulgari: \u201cCelebrate those you love with a timeless icon\u201d\" width=\"960\" height=\"139\" \/><figcaption id=\"caption-attachment-124190\" class=\"wp-caption-text\">\u201cCelebrate those you love with a timeless icon\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>2. Increasing CTA effectiveness<\/h3>\n<p>Subtle pulses or\u00a0color\u00a0shifts help key elements\u2014like CTA buttons\u2014stand out, increasing visibility and engagement, and boosting click-through rates in the process.<\/p>\n<figure id=\"attachment_124210\" aria-describedby=\"caption-attachment-124210\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124210 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/shop-the-sale.gif\" alt=\"Just fab micro animation of the CTA button for a 75% off sale plus 50% off site wide\" width=\"1200\" height=\"850\" \/><figcaption id=\"caption-attachment-124210\" class=\"wp-caption-text\">\u201cAdrian, Your Offer is Still Here: 75% Off Your First Pair \ud83d\udce3\u201d<\/figcaption><\/figure>\n<h3>3. Improving task completion<\/h3>\n<p>Getting new customers to complete an action\u2014activating their subscription or finishing their account setup, for example\u2014is critical to the early relationship. Doing so drives engagement and reduces future churn. This clever example highlights the incomplete action and calls attention to the benefits being missed.<\/p>\n<figure id=\"attachment_124199\" aria-describedby=\"caption-attachment-124199\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124199 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/mail-chimp.gif\" alt=\"Mailchimp timeline of start signup and life happened checked out, and complete bouncing unchecked\" width=\"1200\" height=\"620\" \/><figcaption id=\"caption-attachment-124199\" class=\"wp-caption-text\">\u201cPick up where you left off. We\u2019ll help with the rest\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>4. Taking loyalty to the next level<\/h3>\n<p>Many businesses run loyalty programs\u00a0that encourage\u00a0customers\u00a0to hit their next tier through increased activity or spending. Micro-animations can help visualize the gap and motivate subscribers to take the steps needed to earn their next reward.<\/p>\n<figure id=\"attachment_124198\" aria-describedby=\"caption-attachment-124198\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124198 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Vitamin-Shoppe.gif\" alt=\"Vitamin Shoppe rewards points tracker\" width=\"1200\" height=\"169\" \/><figcaption id=\"caption-attachment-124198\" class=\"wp-caption-text\">\u201cDean, your rewards are lonely\u201d<\/figcaption><\/figure>\n<h3>5. Driving urgency<\/h3>\n<p>Micro-animations\u00a0command attention\u2014which\u00a0makes them great for conveying urgency. In this example, a rapidly moving parcel reassures customers that even the most urgent maintenance and repair needs can be met quickly via next-day delivery.<\/p>\n<figure id=\"attachment_124197\" aria-describedby=\"caption-attachment-124197\" style=\"width: 500px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-124197\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Grainger.gif\" alt=\"Micro animation of the Grainger logo flying in with next day delivery value prop\" width=\"500\" height=\"80\" \/><figcaption id=\"caption-attachment-124197\" class=\"wp-caption-text\">\u201cPressure Washing Just Got Easier With These 12 Hacks\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>6. Illustrating product features<\/h3>\n<p>Some products lend themselves perfectly to micro-animation\u2014helping readers visualize what they look like in real life.\u00a0Great examples\u00a0include:<\/p>\n<table class=\"table table-striped\">\n<thead>\n<tr>\n<th>Brand<\/th>\n<th>Subject Line<\/th>\n<th>Preview Text<\/th>\n<th>Visual<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Stride Rite<\/td>\n<td>Finally! \u2728Shoes You Can Actually Find in the Dark<\/td>\n<td>Stride Rite&#8217;s &#8220;logo glow&#8221; shoes, which can be seen in the dark.<\/td>\n<td><img decoding=\"async\" style=\"max-width: 150px;\" src=\"https:\/\/assets.mailcharts.com\/emails\/images\/e88e924a99f8ddad9a0e6fa2ed24d535328a35ff.gif\" alt=\"Stride Rite GIF\" \/><\/td>\n<\/tr>\n<tr>\n<td>My M&amp;Ms<\/td>\n<td>\ud83d\udd25Last Chance! Flash Sale Ends in Hours!<\/td>\n<td>M&amp;Ms that can be personalized from an uploaded photo.<\/td>\n<td><img decoding=\"async\" style=\"max-width: 150px;\" src=\"https:\/\/assets.mailcharts.com\/emails\/images\/d36f00096bebf98a162499eefdcff5aaefdaeec8.gif\" alt=\"My M&amp;Ms GIF\" \/><\/td>\n<\/tr>\n<tr>\n<td>Yves Rocher<\/td>\n<td>La BB Cr\u00e8me qui r\u00e9v\u00e8le votre \u00e9clat \ud83d\udc99<\/td>\n<td>The different shades available for a beauty product.<\/td>\n<td><img decoding=\"async\" style=\"max-width: 150px;\" src=\"https:\/\/assets.mailcharts.com\/emails\/images\/711e04c1ca996145e641b80fdc43683ee26fa276.gif\" alt=\"Yves Rocher GIF\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>7. Product\u00a0storytelling<\/h3>\n<p>Starbucks UK shows how micro-animation can elevate product storytelling\u00a0in\u00a0email. In this promotion for its tiramisu-inspired drinks, a full-width animated GIF subtly highlights the drink&#8217;s mascarpone-style foam and cocoa topping, creating a sense of movement and texture that reinforces the dessert inspiration behind the product.<\/p>\n<figure id=\"attachment_124201\" aria-describedby=\"caption-attachment-124201\" style=\"width: 189px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124201 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Starbucks-gif.gif\" alt=\"Starbucks tiramisu\" width=\"189\" height=\"202\" \/><figcaption id=\"caption-attachment-124201\" class=\"wp-caption-text\">\u201cSummer&#8217;s here for tiramis-you\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>8. Cross-channel engagement<\/h3>\n<p>While email is the central pillar of many marketing programs, it naturally complements other channels like mobile\u00a0and\u00a0social,\u00a0and\u00a0is often used to drive acquisition for them. These requests tend to get buried in email footers, surrounded by competing content. A subtle wiggle or shake goes a long way toward making them stand out.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-124207\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Shoemail.gif\" alt=\"Loading icon gif on a ShoeMail 30% off email hero\" width=\"640\" height=\"727\" \/>\n<h3>9. Finessing feedback<\/h3>\n<p>Customer feedback is a vital part of any email program&#8217;s ongoing improvement.\u00a0Good senders know this and proactively ask how\u00a0they&#8217;re\u00a0doing. But like social and mobile requests, feedback prompts often appear far down the email\u2014and benefit just as much from a little animation to grab attention and highlight the response options.<\/p>\n<figure id=\"attachment_124193\" aria-describedby=\"caption-attachment-124193\" style=\"width: 844px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124193 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Marks-Spences.gif\" alt=\"\" width=\"844\" height=\"158\" \/><figcaption id=\"caption-attachment-124193\" class=\"wp-caption-text\">\u201cLike what you see?\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>10. Going big with micro-animations<\/h3>\n<p>OK, so this last example is\u00a0probably a\u00a0micro-animation-plus\u2026but\u00a0it does\u00a0an excellent job\u00a0of pulling together welcome email best practices into one highly entertaining visual journey. New subscribers are welcomed and then walked through everything they need to\u00a0know:\u00a0benefits, how to order, mobile and social prompts, an introduction to the order tracker, and a clear and compelling CTA. And while\u00a0it&#8217;s\u00a0not quite a\u00a0micro-animation, the whole package comes in at 322KB\u2014well below recommended guidelines.<\/p>\n<figure id=\"attachment_124192\" aria-describedby=\"caption-attachment-124192\" style=\"width: 600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124192 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2026\/05\/Dominos.gif\" alt=\"Dominos onboarding pizza animation showing how to order\" width=\"600\" height=\"721\" \/><figcaption id=\"caption-attachment-124192\" class=\"wp-caption-text\">\u201cWelcome to the \ud83c\udf55 life. Here\u2019s 20% off your entire online order \ud83d\udd25\u201d<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 id=\"micro\">Get even more micro on micro-animations<\/h2>\n<p>Want to dig deeper\u00a0into\u00a0micro-animations? Here are some great resources where\u00a0we&#8217;ve\u00a0been covering this topic:<\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/episode-70-state-of-email-live-2026-email-marketing-predictions\/\">Webinar: 2026 Email Marketing Predictions<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/where-is-email-marketing-headed-in-2026-takeaways-from-litmus-live\">Blog: Where is email marketing headed in 2026?<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.validity.com\/resource-center\/state-of-email-tactics-litmus-live-extended-tactical-takeaways-to-implement-now\/\">Webinar: Litmus Live takeaways and tactics you can start implementing now<\/a><\/li>\n<\/ul>\n<p>And if\u00a0we&#8217;ve\u00a0got you fired up and ready to put micro-animations to work, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/why-litmus\">find out how Litmus can help<\/a> with testing, proofing, accessibility checking, and ongoing monitoring\u2014everything you need to make sure your micro-animations are macro-effective.<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Get email insights from marketers worldwide<\/p>\n\t\t\t\t<p>Dive into the State of Email Reports for the latest trends, innovations, and best practices across the email marketing industry.\n<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/state-of-email-reports\" class=\"text-white text-decoration-none\">Get the report<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s best emails are simple and intentional, so small movements make a big impact. Here are a few micro-animation best practices and 10 ideas to get started. <\/p>\n","protected":false},"author":65,"featured_media":124189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,381],"blog_category":[10303],"class_list":["post-124183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-personalization","blog_category-email-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Micro Animations: 10 Use-Cases You Can Try Today - Litmus<\/title>\n<meta name=\"description\" content=\"Today\u2019s top emails are simple and intentional, so micro-animation can make a big impact. 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