{"id":13990,"date":"2020-04-16T05:09:00","date_gmt":"2020-04-16T05:09:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=13990"},"modified":"2024-08-21T14:34:52","modified_gmt":"2024-08-21T18:34:52","slug":"trending-in-email-design-organic-shapes","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-organic-shapes","title":{"rendered":"Trending in Email Design: Organic Shapes"},"content":{"rendered":"

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our <\/span>\u201cTrending in Email Design\u201d<\/span><\/em> series, we look at the hottest digital design trends and dive into how they translate into email marketing.<\/span><\/p>\n

Most email designs are driven by symmetry and geometry. But we\u2019re seeing more and more designers with email design tools<\/a> break up their email designs with shapes inspired by nature\u2014and the results are stunning.<\/span><\/p>\n

Email designs inspired by nature<\/span><\/h2>\n

Organic shapes are often described as forms that take influence from nature. The irregularities they display rebel against the patterns and rules that define the geometric shapes we\u2019re accustomed to seeing.<\/span><\/p>\n

Curved lines and soft <\/span>blobs<\/span><\/a> have gained momentum in web design in recent years, helping to make minimal designs more dynamic and draw attention to key content. With email design<\/a> often taking influence from web trends, it\u2019s only natural that we would start to see organic shapes taking center stage in email compositions. But how can these irregular forms benefit our email campaigns?<\/span><\/p>\n

As with the adoption of most design trends, creatives are looking for ways to boost an email\u2019s engagement and draw the prospect to key messaging and calls-to-action. Fluid shapes can also break up content without the use of harsh lines, make visual content more interesting, or create abstractions.<\/span><\/p>\n

Curious how brands are putting organic shapes to work? Here are 6 brands that use fluid, organic shapes to level-up their email design.<\/span><\/p>\n

How brands are using organic shapes in email design<\/span><\/h2>\n

Tattly<\/h3>\n

Tattly<\/span><\/a>, a cheerful temporary tattoo retailer, is well known for their imaginative and exciting email marketing campaigns. In this joyful example, they offer crafting ideas for quarantined subscribers, and the generous use of asymmetric shapes brings the email and its message to life.<\/span><\/p>\n

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See the full email in Litmus Builder<\/a>.<\/figcaption><\/figure>\n

Buffer<\/h3>\n

The hero of this <\/span>Buffer<\/span><\/a> email uses irregular shapes, organic mark making, and patterns to brighten up this otherwise text-focused invite email. The abstract nature of this composition with no identifiable elements draws the eye on open, helping to entice the reader to consume the email content.<\/span><\/p>\n

\"\"
See the full email in Litmus Builder<\/a>.<\/figcaption><\/figure>\n

Magic Spoon<\/h3>\n

This example from <\/span>Magic Spoon<\/span><\/a> shows how fluid forms can be more than just decorative elements. Here, the organic shapes divide and structure the email content. Moving away from the harsh lines we typically see to provide email design structure, this approach helps to soften the transition between sections and encourages the reader to continue their journey through the email.<\/span><\/p>\n

\"\"
See the full email in Litmus Builder<\/a>.<\/figcaption><\/figure>\n

WGSN<\/h3>\n

You know that a trend is worth considering when a leading trend authority applies it to their own email design. <\/span>WGSN<\/span><\/a> uses an organic shape to mask the photography in their hero image\u2014an unusual take that gives this email an abstract look, piquing curiosity for this webinar announcement.<\/span><\/p>\n

\"\"
See the full email in Litmus Builder<\/a>.<\/figcaption><\/figure>\n

Samaritans<\/h3>\n

Organic shapes don\u2019t have to be the centerpiece of your email design. Even as secondary, subtle design elements, they can help give your emails a little special something\u2014just like UK Charity <\/span>Samaritans<\/span><\/a> does in the header of this welcome email. They also incorporate some <\/span>textured illustration<\/span><\/a> and <\/span>bold colors<\/span><\/a> to create an interesting and contemporary email design.<\/span><\/p>\n

\"\"
See the full email in Litmus Builder<\/a>.<\/figcaption><\/figure>\n

Dosh<\/h3>\n

This email is a beauty in general, but it\u2019s the organic shapes that help put the app screenshot in the spotlight. The green blob shapes frame the phone and make it stand out in a design that\u2019s otherwise dominated by white space.<\/span><\/p>\n

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Source: Really Good Emails<\/a><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.<\/p>\n

Didn\u2019t have a chance to watch the webinar live? Don\u2019t worry. You can access the full recording and read the Q&A.<\/p>\n","protected":false},"author":3,"featured_media":13991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,1173],"blog_category":[78],"class_list":["post-13990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-email-marketing-trends","blog_category-inspiration"],"yoast_head":"\nTrending in Email Design: Organic Shapes - Litmus<\/title>\n<meta name=\"description\" content=\"Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come. Didn\u2019t have a chance to watch the webinar live? Don\u2019t worry. You can access the full recording and read the Q&A.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-organic-shapes\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trending in Email Design: Organic Shapes\" \/>\n<meta property=\"og:description\" content=\"Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come. Didn\u2019t have a chance to watch the webinar live? Don\u2019t worry. You can access the full recording and read the Q&A.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-organic-shapes\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-16T05:09:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-21T18:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/05\/trending-in-email-design-organic-shapes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trending in Email Design: Organic Shapes - Litmus","description":"Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. 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