{"id":16147,"date":"2020-05-18T19:47:00","date_gmt":"2020-05-18T19:47:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=16147"},"modified":"2020-05-19T16:32:52","modified_gmt":"2020-05-19T16:32:52","slug":"trending-in-email-design-geometry","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/trending-in-email-design-geometry","title":{"rendered":"Trending in Email Design: Geometry"},"content":{"rendered":"\n\n\t
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Each year, we see new design trends shaping digital marketing\u2014from the use of color and imagery to typography trends, interactivity, and more. In our \u201cTrending in Email Design\u201d<\/em> series, we look at the hottest digital design trends\u2014and dive into how they translate into email marketing.<\/p>\n

Remember a few weeks ago when we chatted about organic shapes taking over the inbox<\/a>? This might make you ask, how is geometry a trend at the same time? What looks like a contradiction on the surface only shows that what\u2019s true in fashion rings true in email design, too: Where there\u2019s a trend, there\u2019s always a countertrend.<\/p>\n

This isn\u2019t only a phenomenon we see in the choice of shapes. While some brands embrace dark styles, others opt for bright and bold colors. We see a move towards illustrations in our inboxes, while other brands go a different route and dominate their designs with 3D photography.<\/p>\n

And while, yes, a growing number of brands rely on organic shapes to level up their email designs, it\u2019s clear that geometric shapes have their place too.<\/p>\n

Why geometric shapes are powerful email design elements<\/h2>\n

Shapes are an integral design element. They can be used to layout content, create a journey by directing the eye from one element to the next, represent a concept, or add movement. Designers draw upon 3 types of shapes:<\/p>\n