{"id":18361,"date":"2020-07-29T11:00:00","date_gmt":"2020-07-29T11:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=18361"},"modified":"2025-12-23T16:46:28","modified_gmt":"2025-12-23T21:46:28","slug":"whats-new-in-litmus-july-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/whats-new-in-litmus-july-2020","title":{"rendered":"New in Litmus: Visual Editor, Folder Sharing, and More"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_ad1384422a7e3ec7e6cc2d3b83dfa0f8\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>It\u2019s no secret that email marketers are incredibly busy. According to our State of Email Survey, 69% of teams have up to 10 emails in production at any given time, and it takes 53% of teams 2 weeks or more to produce just <i>one<\/i> of those emails.<\/p>\n<p>Add those factors to today\u2019s climate\u2014with tight resources and budgets\u2014marketing teams need to get the most out of their existing headcount and tools, so they can continue to optimize and drive business results.<\/p>\n<p>Thanks to the newest updates in Litmus, marketers can cut email development and collaboration time by 75%. It\u2019s never been easier to get high-performing campaigns to market faster\u2014with no additional resources necessary.<\/p>\n<h2>Scale email production with intuitive email creation for all, regardless of technical skills with Visual Editor<\/h2>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/ira9wsxjhy.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_ira9wsxjhy videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/ira9wsxjhy\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>There are a variety of codeless editors in the market today to help non-coders build emails. However, they require long, complex implementation processes. Plus, they don\u2019t work with your existing templates. Your templates need to be changed to work with the tool\u2014and then once that happens, it not only messes with your carefully crafted code, but those templates then can\u2019t be used elsewhere if you decide to switch building tools or ESPs.<\/p>\n<p>What if we said you could cut your email development and collaboration time by 75%?<\/p>\n<p>You can do it today with <strong>Visual Editor in Litmus Builder<\/strong>.<\/p>\n<p>Visual Editor in Litmus Builder empowers every member of your team\u2014no matter their technical skills\u2014to quickly produce perfect emails.<\/p>\n<p>There\u2019s no lengthy set up or training needed for Visual Editor\u2014it automatically works with your existing templates and doesn\u2019t change your code.<\/p>\n<p>Here\u2019s how to get started:<\/p>\n<ul>\n<li>Add your email templates to the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-create-and-collaborate-on-shared-resources-in-design-library\/\">Design Library<\/a><\/li>\n<li>Start a new email project and click on \u201cBuild\u201d<\/li>\n<li>Select which template you\u2019d like to use for your email<\/li>\n<\/ul>\n<p>That\u2019s it! You\u2019ll automatically be dropped into Visual Editor in Litmus Builder and you can get to work changing links, images, or text and moving content blocks or removing them if they aren\u2019t needed. Visual Editor allows you to:<\/p>\n<ul>\n<li><strong>Control editing and lock down areas to ensure brand consistency<\/strong>. When you set up your email templates in Design Library, we automatically enable codeless, visual editing and lock down your brand guidelines\u2014like font type and color. When teammates use these templates, these aspects won\u2019t be editable in Visual Editor.<\/li>\n<li><strong>See edits as you build and verify everything is error-free<\/strong><span style=\"font-size: 1rem;\">. As you edit links, images, and text in the Visual Editor, automatically see your edits in the preview pane to ensure everything is displaying correctly. Plus, in a single click, check critical elements of your campaign, like link tracking and subject lines, to ensure your email is set up for success.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"size-full wp-image-19335 aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/GIF_-Updating-Text.gif\" alt=\"\" width=\"800\" height=\"495\" \/>\n<p>Here\u2019s what a few of our customers have had to say about Visual Editor:<\/p>\n<p style=\"padding-left: 40px;\">\u201cConstantly hopping back and forth between tools, it used to take us over two hours to produce one of our templated sends. With Visual Editor in Litmus Builder, that time has been cut to 30 minutes,<strong> freeing up 75% more critical time to focus on revenue-generating projects<\/strong>.\u201d<\/p>\n<p style=\"padding-left: 40px;\">&#8211; Joe Savitch, Marketing Manager, Altos<\/p>\n<p style=\"padding-left: 40px;\">\u201cThe Visual Editor in Litmus Builder empowers our team\u2014developers and marketers alike\u2014to quickly and effortlessly create emails. It\u2019s <strong>intuitive and easy to use<\/strong>, and makes creating emails a breeze for everyone, regardless of their technical background. With Visual Editor, we can <strong>build an email in a matter of minutes<\/strong>, saving us critical time to focus more on innovation and driving results.\u201d<\/p>\n<p style=\"padding-left: 40px;\">&#8211; Chris Greufe, Senior UX Designer, Duke Energy<\/p>\n<h2>Quickly share and collaborate on multi-email campaigns with folder sharing<\/h2>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/0e97bqfhdf.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_0e97bqfhdf videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/0e97bqfhdf\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Collaborating on multiple emails in a campaign or versions of an email with dynamic content can be time consuming and complicated, leaving more room for error and slowing down production times.<\/p>\n<p>With folder sharing in Litmus, it\u2019s never been easier to collaborate on multi-email campaigns or dynamic content versions. Get the right people involved\u2014with the right level of access\u2014at every step of the email workflow. Plus, get full visibility into the status of every email within a folder, so you can quickly take action.<\/p>\n<p>When a folder is shared, users are notified by email, keeping the email production process moving without having to hop between tools.<\/p>\n<img decoding=\"async\" class=\"size-full wp-image-19336 aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/email.png\" alt=\"\" width=\"622\" height=\"640\" \/>\n<h2>Get the insights you need and easily share results with Email Analytics enhancements<\/h2>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/kl1stetnug.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_kl1stetnug videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img decoding=\"async\" style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/kl1stetnug\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>The latest enhancements to Email Analytics make it even easier to get the insights you need to improve future campaigns and drive success across your entire marketing portfolio.<\/p>\n<img decoding=\"async\" class=\"shadow wp-image-19337 size-full aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/EA-UI-Enhancements-AllAnalyticsScreen-Details.png\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n<p>You can now group and compare similar campaign types to make sure you\u2019re getting the insights you need. You can also easily save and share custom reports across your team to share the data that matters most, boosting collaboration and cross-channel performance.<\/p>\n<img decoding=\"async\" class=\"shadow wp-image-19338 size-full aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/EA-UI-Enhancements-ShareReports.png\" alt=\"\" width=\"1920\" height=\"1080\" \/>\n<h2>There\u2019s still more!<\/h2>\n<p>We also added these new email clients to Litmus, available for testing now:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Android 9 (Gmail App)<\/li>\n<li style=\"font-weight: 400;\">Android 10 (Gmail App)\u2014Includes Dark Mode<\/li>\n<li style=\"font-weight: 400;\">iPhone SE (2nd Gen)<\/li>\n<li style=\"font-weight: 400;\">Outlook.com (Dark Mode)<\/li>\n<\/ul>\n<p>And for Litmus Enterprise customers, you can now get even better visibility into your team\u2019s usage trends across Litmus Email Previews and Litmus Email Analytics with our new Account Holder dashboard. Plus, you can more easily manage users and ensure they have the proper level of account access.<\/p>\n<img decoding=\"async\" class=\"shadow wp-image-19339 size-full aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/Enterprise-Usage-Dashboard_CompleteDashboardView.png\" alt=\"\" width=\"1920\" height=\"1260\" \/>\n<p>This dashboard is available to Litmus Account Holders only.<\/p>\n<h2>Ready to dive into our new features?<\/h2>\n<p>If you already have a Litmus account, <a rel=\"noopener\" href=\"https:\/\/litmus.com\/dashboard\">get started with these updates today<\/a>. We can\u2019t wait to hear what you think!<\/p>\n<p>Not a Litmus customer yet? <a rel=\"noopener\" href=\"https:\/\/litmus.com\/pricing\">Book a demo to talk to a Litmus expert<\/a> about\u00a0getting started.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to the newest updates coming soon to Litmus, it\u2019s never been easier to get high-performing campaigns to market faster\u2014with no additional resources necessary.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478],"blog_category":[549],"class_list":["post-18361","post","type-post","status-publish","format-standard","hentry","tag-design","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>New in Litmus: Visual Editor, Folder Sharing, and More - 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