{"id":18800,"date":"2020-08-06T13:03:18","date_gmt":"2020-08-06T13:03:18","guid":{"rendered":"https:\/\/www.litmus.com\/?p=18800"},"modified":"2020-08-06T13:03:19","modified_gmt":"2020-08-06T13:03:19","slug":"report-how-to-improve-email-review-cycles-and-approvals","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/report-how-to-improve-email-review-cycles-and-approvals","title":{"rendered":"[Report] How to Improve Email Review Cycles and Approvals"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5f2473139d10c\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><strong>Half<\/strong> of email marketers see their email review and approval process as too lax or too burdensome.<\/p>\n<p><i>Yikes<\/i>. That\u2019s a high number.<\/p>\n<p>A process that\u2019s too lax might not involve enough people or a proper review cycle. A process that\u2019s too burdensome might involve way too many people\u2014or the wrong people\u2014or an exhausting amount of reviews.<\/p>\n<p>Sadly, we\u2019re seeing the number of email marketers that view their reviews and approvals as appropriate shrinking year after year: 62% in 2017, 60% in 2018, 58% in 2019, and now 52% in 2020.<\/p>\n<p>So how do we get that number back up? In our ebook, \u201cHow to Improve Email Review Cycles and Approvals,\u201d we use findings from our latest State of Email Survey to uncover:<\/p>\n<ol>\n<li>How an approvals process that\u2019s too lax or too burdensome can hurt your business<\/li>\n<li>How to reduce last-minute changes to approved emails<\/li>\n<li>How tools like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/collaboration\/\">Litmus Proof<\/a> can help you streamline cumbersome review processes<\/li>\n<\/ol>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/how-to-improve-email-review-cycles-and-approvals\/\">Download your copy today<\/a> to get full access to the data and advice that will help you create an effective and efficient email approval process.<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/how-to-improve-email-review-cycles-and-approvals\/\" target=\"_blank\" rel=\"noopener\">Get your copy \u2192<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Download your copy today to get full access to the data and advice that will help you create an effective and efficient email approval process.<\/p>\n","protected":false},"author":12,"featured_media":19079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[25],"class_list":["post-18800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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