{"id":19624,"date":"2020-08-28T20:14:28","date_gmt":"2020-08-28T20:14:28","guid":{"rendered":"https:\/\/www.litmus.com\/?p=19624"},"modified":"2025-11-05T13:25:43","modified_gmt":"2025-11-05T18:25:43","slug":"live-email-optimization","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/live-email-optimization","title":{"rendered":"Live Optimization: Let\u2019s Make Your Email Better\u2014Together"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_7263348e12b47ea83cc11300b66a3ed0\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Learning is one thing, but putting it into practice is another. That\u2019s why Live Optimization at our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\" target=\"_blank\" rel=\"noopener\">Litmus Live conferences<\/a> is so wildly popular!<\/p>\n<p>Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers. We work together to improve real-life emails, and everyone learns in the process.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Happy for being included in the live optimization session at <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/LitmusLive?src=hash&amp;ref_src=twsrc%5Etfw\">#LitmusLive<\/a> with one of my emails. Thanks for the great feedback <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/RodriguezCommaJ?ref_src=twsrc%5Etfw\">@RodriguezCommaJ<\/a> and everyone who shared their tips!<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/EmailMarketing?src=hash&amp;ref_src=twsrc%5Etfw\">#EmailMarketing<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/emailgeeks?src=hash&amp;ref_src=twsrc%5Etfw\">#emailgeeks<\/a> <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/yf5Xcs32yz\">pic.twitter.com\/yf5Xcs32yz<\/a><\/p>\n<p>\u2014 Radu Neag \u2709 (@RaduNeag) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/RaduNeag\/status\/1163771345118871552?ref_src=twsrc%5Etfw\">August 20, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>We know it can feel a little nerve-wracking, but we promise we\u2019re a friendly bunch! Just know, you\u2019re not alone in the challenges you face. Still on the fence and not sure what to expect? Our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/onboarding-email-optimization\/\" target=\"_blank\" rel=\"noopener\">Live Optimization Notebook<\/a> gives you a good idea of the kind of advice, feedback, and suggestions you could get.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">It takes a lot of courage to put your \ud83d\udce7 on the big screen during the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/hashtag\/litmuslive?src=hash&amp;ref_src=twsrc%5Etfw\">#litmuslive<\/a> , live optimization session, but the payoff is huge <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/t.co\/CICdGHDXfq\">pic.twitter.com\/CICdGHDXfq<\/a><\/p>\n<p>\u2014 Michelle Willard (@mwillard00) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/mwillard00\/status\/910991081147269120?ref_src=twsrc%5Etfw\">September 21, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>So <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdgL6qa3fNaGEKSToW0JyBrchMEn6uLRI5UKSXDYGTA34ROAg\/viewform\" target=\"_blank\" rel=\"noopener\">share your email with us<\/a> for some live optimization love during <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\/week\/\" target=\"_blank\" rel=\"noopener\">Litmus Live Week<\/a> (September 14-18, 2020). Will we see your email on the virtual stage?<\/p>\n<h3>All emails are welcome<\/h3>\n<p>This year, we\u2019ll have not one but four Live Optimization sessions. (Do I hear some cheering?) One session will focus on newsletters with another on interactive elements. The remaining two will cover all other emails. To make sure we help out as many people as possible, we\u2019ll spend about five minutes on each email submission. So no worries if you don\u2019t like the spotlight. \ud83d\ude09<\/p>\n<p>All emails are welcome\u2014even plain-text style ones. So if you\u2019re feeling stuck on ideas on how to make your emails stand out in the inbox and move the needle on your goals, we\u2019ve got your back! For emails with interactive elements, we\u2019ll help you find ways to make interactivity work efficiently for you and suggest what elements you may want to think about including in the future.<\/p>\n<h3>Here\u2019s how to get in on live email optimization<\/h3>\n<p>Head over to the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdgL6qa3fNaGEKSToW0JyBrchMEn6uLRI5UKSXDYGTA34ROAg\/viewform\" target=\"_blank\" rel=\"noopener\">Live Optimization submission form<\/a> and start filling it out. The form should be pretty quick\u2014don\u2019t overthink it\u2014but keep in mind that it doesn\u2019t save your progress. So if you navigate away from the page, you\u2019ll have to start over when you come back. Our tip? Look over the form, prep your answers outside of it, and copy them over when you\u2019re ready.<\/p>\n<p>Then make sure you <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\/week\/\" target=\"_blank\" rel=\"noopener\">register for Litmus Live Week<\/a> (it\u2019s free!). Tune in during our Live Optimization sessions each day at 2pm ET for some email feedback love:<\/p>\n<ul>\n<li>Monday, September 14, 2020: live <strong>newsletter<\/strong> optimization<\/li>\n<li>Tuesday, September 15, 2020: live <strong>general email<\/strong> optimization<\/li>\n<li>Wednesday, September 16, 2020: live <strong>general email<\/strong> optimization<\/li>\n<li>Thursday, September 17, 2020: live <strong>interactive email<\/strong> optimization<\/li>\n<\/ul>\n<p>We\u2019ll get through as many emails as possible, but we apologize in advance if we can\u2019t get to yours. Either way, you\u2019ll be getting tons of practical advice on how to make emails better!<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" target=\"_blank\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdgL6qa3fNaGEKSToW0JyBrchMEn6uLRI5UKSXDYGTA34ROAg\/viewform\" target=\"_blank\" rel=\"noopener noreferrer\">Submit your email \u2192<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Live Optimization is our fun and fast-paced feedback session where we crowdsource email marketing strategy, copywriting, and design feedback.<\/p>\n","protected":false},"author":1,"featured_media":19628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[56],"class_list":["post-19624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-conferences-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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