{"id":19829,"date":"2020-09-03T21:04:31","date_gmt":"2020-09-03T21:04:31","guid":{"rendered":"https:\/\/www.litmus.com\/?p=19829"},"modified":"2025-12-09T09:18:25","modified_gmt":"2025-12-09T14:18:25","slug":"build-more-quality-emails-faster-with-litmus-visual-editor","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/build-more-quality-emails-faster-with-litmus-visual-editor","title":{"rendered":"Build More Quality Emails, Faster with Litmus&#8217; Visual Editor"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_fa5e53baa105cd495fe7c3fe2aebe1e8\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><iframe class=\"wistia_embed\" title=\"Wistia video player\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/ira9wsxjhy\" name=\"wistia_embed\" width=\"540\" height=\"304\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\n<script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>Raise your hand \ud83d\ude4b\u200d\u2640\ufe0f if you\u2019ve got a ton of emails in production at the moment, and those emails take at least 2 weeks each to produce.<\/p>\n<p>Go ahead, raise \u2018em high. No one will see you (probably).<\/p>\n<p>Keep your hands raised if you\u2019re going through this and you <i>wouldn\u2019t<\/i> want to get more high quality emails out the door while giving your email developers the time they truly need to drive innovation.<\/p>\n<p>No more hands are up! Great, you\u2019re in the right place. We\u2019re the same way here at Litmus and we\u2019ve built a tool just for you. Visual Editor in Litmus Builder enables flexible, intuitive email creation so anyone\u2014that\u2019s right, <i>anyone<\/i>\u2014can produce emails, no matter their technical skill. But don\u2019t just take our word for it.<br \/>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/chris-greufe-with-glasses.png\" alt=\"Chris Greufe\" \/><br \/>\n<span style=\"font-weight: 400;\">\u201cThe Visual Editor in Litmus Builder empowers our team\u2014developers and marketers alike\u2014to quickly and effortlessly create emails. It\u2019s intuitive and easy to use, and makes creating emails a breeze for everyone, regardless of their technical background. With Visual Editor, we can build an email in a matter of minutes, saving us critical time to focus more on innovation and driving results.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Chris Greufe, Senior UX Designer, Duke Energy<\/span><\/p>\n<p>So how does Visual Editor work? It\u2019s easy\u2014no long, complex implementation process here.<\/p>\n<h2>1. Create your template from scratch or add your existing templates to our Design Library.<\/h2>\n<img decoding=\"async\" class=\"shadow alignnone wp-image-19836 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37.png\" alt=\"Design Library\" width=\"1600\" height=\"872\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37-300x164.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37-1024x558.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37-768x419.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screenshot-2020-03-02-15.11.37-1536x837.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n<p>Getting started with Visual Editor is easy. You probably fall into one of these camps:<\/p>\n<ol>\n<li>I already have my templates ready to go!<\/li>\n<li>I need to build templates.<\/li>\n<li>I want to use one of Litmus\u2019 pre-tested templates.<\/li>\n<\/ol>\n<p>If you\u2019re in the first or second camp, you\u2019ll want to head over to the Design Library. In the Design Library, you can add your existing templates\u2014or create new ones. Once they\u2019re in the Design Library, they\u2019ll be readily accessible to your entire team (and you can finally rest-assured that everyone will be using the most up-to-date resources). We\u2019ll automatically lock down your brand guidelines, like font type and color, to ensure every email is on-brand.<\/p>\n<p>Haven\u2019t heard of our Design Library? Check out more info <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/new-in-litmus-create-and-collaborate-on-shared-resources-in-design-library\/\">here<\/a>.<\/p>\n<p>If you\u2019re in the third camp\u2014you want to use one of our pre-tested templates\u2014simply hop down to the next step.<\/p>\n<h2>2. Create a new email project and pick your template.<\/h2>\n<img decoding=\"async\" class=\"shadow alignnone wp-image-19837 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/file-rPtjtHUNSZ.png\" alt=\"Create a new email\" width=\"1041\" height=\"713\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/file-rPtjtHUNSZ.png 1041w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/file-rPtjtHUNSZ-300x205.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/file-rPtjtHUNSZ-1024x701.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/file-rPtjtHUNSZ-768x526.png 768w\" sizes=\"(max-width: 1041px) 100vw, 1041px\" \/>\n<p>Time to put those beautiful templates in Design Library to work! When you go to create a new email in Litmus, click \u201cBuild\u201d and choose the template you\u2019d like to use. You\u2019ll automatically be dropped into Visual Editor in Litmus Builder.<\/p>\n<h2>3. Click on any element in the preview pane to update images, text, and links\u2014or remove or duplicate sections (without touching code!).<\/h2>\n<img decoding=\"async\" class=\"shadow alignnone wp-image-19838 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/GIF_-Updating-Text.gif\" alt=\"Updating text in Visual Editor\" width=\"800\" height=\"495\" \/>\n<p>Now it\u2019s time to add that something special to your email. Depending on how your template is set up, you\u2019ll be able to:<\/p>\n<ul>\n<li><strong>Update text, images, or hyperlinks<\/strong> to the content needed for the email.<\/li>\n<li><strong>Move an email\u2019s content blocks up and down<\/strong> if you\u2019d like to mix things up a bit.<\/li>\n<li><strong>Remove elements of the template<\/strong> from the email you\u2019re working on. (Maybe you don\u2019t need that second CTA for this one.)<\/li>\n<li><strong>Duplicate elements<\/strong> that you need more of, like an extra piece of information in a bulleted list.<\/li>\n<\/ul>\n<p>If there are certain sections of your email that aren\u2019t editable or movable, that\u2019s because the template creator chose to restrict that section (Developer tip: Use Partials in your template to restrict editing of certain sections!).<\/p>\n<p>If you accidentally remove a section of your email, don\u2019t worry\u2014you can easily undo that change. And if you need to duplicate a section multiple times, there\u2019s a redo button for that purpose, too.<\/p>\n<h2>4. Make sure your email is pixel-perfect.<\/h2>\n<p>Before you send out the email you built in Visual Editor, you want to make sure it\u2019s rendering well in all email clients and approved by all stakeholders, right? We\u2019ve made that easy too. You can preview, test, and get your emails reviewed and approved in one centralized location in Litmus.<\/p>\n<hr \/>\n<h2>Ready to save time AND scale your email program?<\/h2>\n<img decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/JesseBlanner_headshot.png\" alt=\"Jesse Blanner\" \/><br \/>\n<span style=\"font-weight: 400;\">\u201cWe send emails to millions of users each week; with over 150 newsletters across 20+ brands to account for, every minute matters to us. Creating email at scale can be difficult, and Litmus\u2019 Visual Editor helps minimize the technical challenges and guesswork that come with coding. Visual Editor simplifies the process of adding content to our templates\u2014without extensive coding experience\u2014and allows us to focus more on collaboration and creating high-performing emails. It\u2019s not only beneficial for production, creativity and efficiency, but it provides an opportunity to enhance our entire marketing mix and strategy.\u201d<\/span>\n<p><span style=\"font-weight: 400;\">&#8211; Jesse Blanner, Design Director, Meredith Digital at Meredith Corporation<\/span><\/p>\n<p>Itching to build your emails in Visual Editor? <a rel=\"noopener\" href=\"https:\/\/litmus.com\/dashboard\">Check it out in your Litmus account today<\/a>. Don\u2019t have a Litmus account yet? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">Book a demo<\/a> with an expert today.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about Litmus&#8217; visual email template builder for you and your whole team.<\/p>\n","protected":false},"author":12,"featured_media":48802,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,1789],"blog_category":[549],"class_list":["post-19829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-subscriber","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build More Quality Emails, Faster with Litmus&#039; Visual Editor - Litmus<\/title>\n<meta name=\"description\" content=\"Learn more about Litmus&#039; 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