{"id":19979,"date":"2020-09-09T17:54:22","date_gmt":"2020-09-09T17:54:22","guid":{"rendered":"https:\/\/www.litmus.com\/?p=19979"},"modified":"2025-12-18T16:51:27","modified_gmt":"2025-12-18T21:51:27","slug":"how-to-get-actionable-email-insights-and-share-results-fast","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-to-get-actionable-email-insights-and-share-results-fast","title":{"rendered":"How To Get Actionable Email Insights and Share Results… Fast"},"content":{"rendered":"\n\n\t
\n
\n \t
\n \t\t
\n \t\t\t
\n \t\t\t\t

Getting an email built and out the door is a challenge. Getting the reporting you need and sharing what you\u2019ve learned with other members of your team? That can be even harder.<\/p>\n

There\u2019s no question<\/a> that sharing what you know about your subscribers can help your marketing team make informed decisions in every aspect of marketing, but sometimes that data can be hard to see. You might be using multiple Email Service Providers (ESPs) that report on different metrics, or it can be nearly impossible to see an aggregated view of your campaigns to compare them against each other. And even then, you still have to put all of these numbers in an Excel spreadsheet to be able to share them with others.<\/p>\n

Not anymore!<\/p>\n

The latest enhancements to Litmus Email Analytics make it easier to get the email insights you need to improve future campaigns and share those insights to drive success across your marketing portfolio. Here\u2019s what\u2019s new.<\/p>\n

Quickly add previously used tags to email tracking codes<\/h2>\n

When creating a new tracking code, you already had the ability to add tags to your Analytics report in order to sort your email campaigns by a specific tag.<\/p>\n

Now, you\u2019ll see previously used tags when you\u2019re setting up new tracking codes. This new feature makes it easier to apply tags that you use often\u2014like \u201cnewsletter\u201d or \u201c2020\u201d or \u201cpromotion,\u201d for example\u2014saving you a small amount of time that adds up over multiple tracking codes and emails.<\/p>\n\"Customize\n

Group and compare campaigns to get the insights you need<\/h2>\n

Last year, we released Aggregated Reporting<\/a> in Litmus Email Analytics, making it easier than ever to view all of your emails in one place and compare them to one another to see which performed best.<\/p>\n

But now, we\u2019ve made email reporting even better. You can now create and save custom reports, filtering your analytics by:<\/p>\n