{"id":20200,"date":"2020-09-14T19:59:38","date_gmt":"2020-09-14T23:59:38","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20200"},"modified":"2024-01-19T07:32:49","modified_gmt":"2024-01-19T12:32:49","slug":"litmus-live-week-2020-day-1-highlights","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-week-2020-day-1-highlights","title":{"rendered":"Litmus Live Week 2020: Day 1 Highlights"},"content":{"rendered":"\n\n\t
\n
\n \t
\n \t\t
\n \t\t\t
\n \t\t\t\t

We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn\u2019t make it or haven\u2019t signed up yet, here\u2019s a re-cap of what you missed from our live sessions today\u2014all lovingly compiled by yours truly, Jaina Mistry, and Jason Rodriguez. But seriously, what are you waiting for?! See the full schedule<\/a> and get your seat before it\u2019s too late. \ud83d\ude42<\/p>\n

Kickoff & Welcome | Melissa Sargeant, CMO @ Litmus<\/h3>\n

Our very own CMO, Melissa Sargeant kicked us off by talking about how to win customers for life with an #EmailFirst strategy. Creating customers for life starts and ends with great brand experiences. Think about the last great brand experience you had. What made it so special?<\/p>\n

\"Great<\/span><\/p>\n

You\u2019ll have to check out the recording next week to find out which brand Melissa is a fan of and what experiences have shaped her love for them. But what we can share is that a lot of it boiled down to email being an extension of and delivering on their brand promise. It\u2019s the most personal channel to build those connections.<\/p>\n\"Email\n

Our recent 2020 State of Email Report bolsters that claim, with email being more important in 2020 than ever. You knew it, Melissa knew it, and now the data shows it.<\/p>\n\"Email\n

Because of the importance of email, and the ability to create those deeply personal brand experiences with it, more email is on the way.<\/h4>\n

So, how can you get it all done? By going agile in email marketing. Melissa previewed the new Agile Email Marketing Workflow, which you can see again in more detail in Wednesday\u2019s session: Going Agile: The New Standard for Email Marketing Efficiency & Success<\/a>. But in the meantime, here are some points to ponder when thinking about the switch.<\/p>\n\"5\n

Then we dove into a \u201cchoose your own adventure\u201d with the audience choosing to learn more about Analytics & Personalization.<\/h4>\n

This wasn\u2019t surprising with 60% of email marketers saying it\u2019s a priority moving forward. When you put Email First, you quickly realize that your email analytics, unlock a wealth of insights to give you the ability to truly understand what your customers, subscribers, and prospects want to hear from you. These can easily be applied to driving better segmentation and personalization (and not just for your next email campaign, but for your entire marketing mix!).<\/p>\n\"Email\n

And while consumers want marketing experiences to be personal, don\u2019t make it too<\/em> personal.<\/h4>\n

87% of consumers think it\u2019s important to purchase from brands that understand the \u201creal me,\u201d but \u201c49% of consumers also said a brand bad become \u201ctoo personal.\u201d<\/p>\n

For the next part of our journey, Litmus Live Week attendees chose Marketing in 2021, with the top three highlights being:<\/h4>\n