{"id":20236,"date":"2020-09-17T19:02:31","date_gmt":"2020-09-17T23:02:31","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20236"},"modified":"2020-09-17T19:02:33","modified_gmt":"2020-09-17T23:02:33","slug":"litmus-live-week-2020-day-4-highlights","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-week-2020-day-4-highlights","title":{"rendered":"Litmus Live Week 2020: Day 4 Highlights"},"content":{"rendered":"\n\n\t
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We\u2019re in the homestretch of Litmus Live Week<\/a>, and it has been pretty awesome so far. Day 4 today was no exception! Jaina Mistry<\/a>, Lily Worth<\/a>, and I share our key takeaways from today\u2019s live sessions. Scroll on down…<\/p>\n

But if you want to catch up on highlights from earlier in the week first, check \u2018em out here:<\/p>\n

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  • Day 1 highlights<\/a><\/li>\n
  • Day 2 highlights<\/a><\/li>\n
  • Day 3 highlights<\/a><\/li>\n<\/ul>\n

    By the way, it\u2019s not too late to sign up for Litmus Live Week<\/a>. For real! It\u2019s 100% free, you can still watch Friday\u2019s sessions<\/a>, plus get the recordings of everything else you missed after we wrap up.<\/p>\n

    Anyway, on to today\u2019s takeaways!<\/p>\n

    Do Email Subscription Pop-Ups Really Work? | Mike Nelson @ Really Good Emails<\/h3>\n

    Fact: Pop-ups are annoying. But they\u2019re effective for growing your email subscriber list\u2026 or are they? Mike Nelson from Really Good Emails shared the research he found about pop-ups, why people hate them, how they can be better, and his journey with testing out the research himself on the Really Good Emails website. Here are the key takeaways…<\/p>\n

    Pop-ups are annoying and can penalize you<\/h4>\n

    Yes, we know pop-ups are annoying, but just how annoying? According to the Coalition for Better Ads, nearly 75% of people surveyed find pop-ups very or extremely annoying. They also find them distracting and creepy.<\/p>\n\"session\n

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    DO NOT NEG YOUR SUBSCRIBERS IN POP-UPS. Do not shame your potential subscribers with stuff like "No, I don't like money and I'm a bad person". #LitmusLive<\/a> #LitmusLiveWeek<\/a><\/p>\n

    — Anne Tomlin (@pompeii79) September 17, 2020<\/a><\/p><\/blockquote>\n