{"id":20240,"date":"2020-09-18T19:55:10","date_gmt":"2020-09-18T23:55:10","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20240"},"modified":"2025-11-05T13:28:15","modified_gmt":"2025-11-05T18:28:15","slug":"litmus-live-week-2020-day-5-highlights","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/litmus-live-week-2020-day-5-highlights","title":{"rendered":"Litmus Live Week 2020: Day 5 Highlights"},"content":{"rendered":"\n\n\t
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That\u2019s a wrap, folks! Litmus Live Week<\/a> 2020 is officially over. See our day 5 highlights below from me, Jason Rodriguez<\/a>, and Lily Worth<\/a>. Today\u2019s live sessions covered email deliverability, marketing in 2020\u2019s \u201cNew Normal,\u201d AMPscript, and our first-ever Email First Awards and Litmus Certifications.<\/p>\n

And while Litmus Live Week may be done, its spirit lives on. We still have monthly Litmus Live Day sessions<\/a> for the rest of the year, so be sure to check those out when registration opens. And we\u2019ll be releasing all recordings from Litmus Live Week on Monday, so keep an eye out for that.<\/p>\n

https:\/\/twitter.com\/radhatailor\/status\/1306996053980438528<\/p>\n

If you haven\u2019t already, catch up on highlights from the previous days:<\/p>\n

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  • Day 1 highlights<\/a><\/li>\n
  • Day 2 highlights<\/a><\/li>\n
  • Day 3 highlights<\/a><\/li>\n
  • Day 4 highlights<\/a><\/li>\n<\/ul>\n

    Now on to our top takeaways from Litmus Live Week day 5…<\/p>\n

    The Factors That Affect Email Deliverability | Chad S. White @ Oracle<\/h3>\n

    Great email deliverability kind of feels like a closely guarded secret\u2014and it makes sense. After all, we don\u2019t want spammers taking advantage of inbox providers\u2019 filtering algorithms. But there are still things email marketers can do to ensure inbox placement. Chad S. White from Oracle shares the seven factors that affect sender reputations, debunks some deliverability myths, and details the steps we can take to reach the inbox more consistently.<\/p>\n

    https:\/\/twitter.com\/ebenson_emily\/status\/1306971078196178946<\/p>\n

    I won\u2019t spoil everything here, but here\u2019s a taste with my key takeaways:<\/p>\n

    Be better than CAN-SPAM<\/h4>\n

    If your audience is in the United States, you have to follow CAN-SPAM<\/a>. The thing is, it\u2019s an extremely low bar and damaging to email marketing programs that follow the bare minimum. Globally, anti-spam and privacy laws are getting tougher, and it\u2019s only a matter of time before the U.S. catches up. We\u2019re starting to see this already with CCPA<\/a> in California. So how can you be better?<\/p>\n

    Be more strategic to increase deliverability<\/h4>\n

    There used to be a lot of focus on keywords to avoid (which are now totally a myth, by the way), but inbox providers have since shifted to looking more closely at email engagement to determine inbox placement. Are people opening, clicking, replying, forwarding, starring, foldering, etc.?<\/p>\n\"session\n

    So your email marketing strategy is more important than ever. Sending relevant content increases email engagement, meaning your subscribers are less likely to opt out or, worse, mark you as spam. You want those spam complaints to be less than 0.2%, by the way.<\/p>\n

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    A few of my coworkers & I have been saying this for years. It's great to hear @litmus<\/a> support it so loudly. We can't just not make people mad. We have to actually engage with them. #LitmusLiveWeek<\/a> pic.twitter.com\/ycbgfWuYRv<\/a><\/p>\n

    — Daniel Ramirez (@neftalirr) September 18, 2020<\/a><\/p><\/blockquote>\n