{"id":20595,"date":"2020-09-21T15:32:25","date_gmt":"2020-09-21T19:32:25","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20595"},"modified":"2025-10-08T16:53:05","modified_gmt":"2025-10-08T20:53:05","slug":"announcing-the-state-of-email-report-fall-2020-edition","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/announcing-the-state-of-email-report-fall-2020-edition","title":{"rendered":"Announcing: The State of Email Report, Fall 2020 Edition"},"content":{"rendered":"\n\n\t
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The email landscape is always changing, and this year has been no different. Which is why we\u2019re releasing a second State of Email report for 2020<\/a>. Not an update, but a full new ebook with email data & trends from email developers & designers, marketing specialists, email marketing managers, and marketing executives like you.<\/p>\n

I shared this in our Litmus Weekly email last week (if you don\u2019t get our newsletter\u2014now called Litmus News\u2014you can subscribe here<\/a>), but I\u2019ll share with you here, too.<\/p>\n

I’ve been a Litmus fangirl and avid reader of the Litmus State of Email reports since they launched. So to be on the Litmus side of it (and see what other marketers were saying as it was coming in…), can I just say, \ud83e\udd29? I’ve been chomping at the bit to share these data points, and drum roll, please… the 2020 State of Email Report, Fall Edition<\/a> is ready! We surveyed 2,000+ email marketers and compiled all the data into your favorite email marketing bible.<\/p>\n

There were two data points that really struck me<\/h4>\n

1.)<\/strong> Nearly 70% of our fellow marketers said the email feedback system is… replies (via email).<\/strong> I\u2019ll say that again:<\/p>\n

REPLIES VIA EMAIL<\/h3>\n

How is this still the process in 2020?! That was just one thing that surfaced in the report when it came to workflows that could use some improving. Maybe an agile workflow<\/a> is the way to go?<\/p>\n

2.)<\/strong> Less than 25% of respondents believed their company measured the ROI of email marketing efforts well or very well.<\/strong> An incredible 45% cited the measurement was poor, very poor, or non-existent. Yikes. We have got to make this better. For starters, we included some tips in the report on how to calculate ROI.<\/p>\n

Check out the full report<\/a> to learn:<\/p>\n