{"id":20731,"date":"2020-09-28T12:00:24","date_gmt":"2020-09-28T16:00:24","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20731"},"modified":"2023-07-14T13:00:12","modified_gmt":"2023-07-14T17:00:12","slug":"email-first-award-winners-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020","title":{"rendered":"Congrats To Our Email First Award Winners!"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5f6cf91d55ee2\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span id=\"top\"><\/span>How about a round of applause for our inaugural Email First Award winners? Often overworked and under-appreciated, email practitioners deserve the spotlight, too\u2014that\u2019s why we created the Email First Awards. The <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\/awards\/\" target=\"_blank\" rel=\"noopener\">Email First Awards<\/a> recognize and celebrate those who use email to drive positive business outcomes and provide real value for subscribers and customers.<\/p>\n<p>All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including:<\/p>\n<ul>\n<li>Cynthia Price, CMO at Litmus<\/li>\n<li>Jaina Mistry, Email Marketing Manager at Litmus<\/li>\n<li>Alice Li, Staff Engineer at Squarespace<\/li>\n<li>Chad S. White, Head of Research at Oracle CX Marketing Consulting<\/li>\n<li>Jen Capstraw, President &amp; Co-Founder at Women of Email<\/li>\n<li>Shani Nestingen, Lead Product Designer &amp; Developer at Target<\/li>\n<li>Anne Tomlin, Founder &amp; Responsive Email Developer at Emails Y\u2019all<\/li>\n<\/ul>\n<p>The winners of the Email First Awards were announced during <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/conference\/week\/\" target=\"_blank\" rel=\"noopener\">Litmus Live Week<\/a>, and we now want to brag about them here. These are the eight awards and their winners (click on each to skip to that section in this blog post):<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#email-first-excellence\">The Email First Excellence Award<\/a>: AutoNation<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#coach\">The Coach Award<\/a>: Yanna-Torry Aspraki<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#data-storyteller\">The Data Storyteller Award<\/a>: Altos<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#visual-visionary\">The Visual Visionary Award<\/a>: Action Rocket<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#workflow-wellness\">The Workflow Wellness Award<\/a>: RAC<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#content-converter\">The Content Converter Award<\/a>: American Cornhole Association<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#innovator\">The Innovator Award<\/a>: Email Boutique<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#email-spirit\">The Email Spirit Award<\/a>: Digital Additive<\/li>\n<\/ul>\n<p>Drum roll, please&#8230;<\/p>\n<h3 id=\"email-first-excellence\">The Email First Excellence Award<\/h3>\n<p>With the Email First Excellence Award, we want to honor those who demonstrate omnichannel success with an email-first strategy.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-21603\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/autonation-logo-1.png\" alt=\"AutoNation logo\" width=\"295\" height=\"100\" \/>\n<p>The Email First Excellence Award goes to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.autonation.com\/\" target=\"_blank\" rel=\"noopener\">AutoNation<\/a>! Their email-first, omnichannel marketing strategy speaks to the customer where they are, not trying to force them into a channel they\u2019re not organically using. And we particularly like how website data is used in subsequent campaign touches to further personalize their emails.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-20770\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-9.07.38-AM-1024x786.png\" alt=\"AutoNation Text4Credit email campaign\" width=\"1024\" height=\"786\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-9.07.38-AM-1024x786.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-9.07.38-AM-300x230.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-9.07.38-AM-768x589.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-9.07.38-AM.png 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<img decoding=\"async\" class=\"size-full wp-image-20759 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/autonation-usa-shazad-beharry.png\" alt=\"Shazad Beharry photo\" width=\"150\" height=\"150\" \/>\n<p>\u201cWe leveraged the use of pixels to capture the consumer&#8217;s browsing activity on AutoNation.com, in order to remarket specific inventory to the consumer in follow-up email touches. Engagement rates proved that this was a success, therefore we began including this strategy in other campaigns and made an entire remarketing standalone campaign.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/shazadbeharry\/\" target=\"_blank\" rel=\"noopener\">Shazad Beharry<\/a>, Senior Marketing Manager at AutoNation<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize the NYU Advancement &amp; Alumni Department for their Class of 2019 nurture campaign.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"coach\">The Coach Award<\/h3>\n<p>We\u2019ve all had someone who\u2019s helped us along our career path or served as advocates for email marketing within the organization. The Coach Award honors those with a passion for effective email marketing <em>and<\/em> inspiring others. And this year, the award goes to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ytaspraki\/\" target=\"_blank\" rel=\"noopener\">Yanna-Torry Aspraki<\/a>.<\/p>\n<img decoding=\"async\" class=\"size-full wp-image-20760 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/coach-award-yanna-torry-aspraki.png\" alt=\"Yanna-Torry Aspraki photo\" width=\"150\" height=\"150\" \/>\n<p>One of her nominators had this to say about her: \u201cShe deserves an award for her talent, integrity, and driving people through email marketing good practices\u2026 [she\u2019s] a generous woman who innovates and improves the email marketing strategy.\u201d Thank you for being such an inspiration, Yanna-Torry!<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize Benjamin Coleridge for being a constant advocate for email design excellence and passing on his skills to the rest of his creative team.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"data-storyteller\">The Data Storyteller Award<\/h3>\n<p>Data: We know it, we love it\u2014but it\u2019s not all created equal. The Data Storyteller Award honors those who look beyond open rates and use Litmus Email Analytics to pull a narrative together around their entire program and demonstrate the gains made by doing so. This year, the honor goes to the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/altosagency.com\/\" target=\"_blank\" rel=\"noopener\">Altos Agency<\/a>.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20756\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/altos-logo.png\" alt=\"Altos Agency logo\" width=\"240\" height=\"100\" \/>\n<img decoding=\"async\" class=\"wp-image-18475 size-thumbnail alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/avatar-joe-savitch-altos-150x150.png\" alt=\"Joe Savitch photo\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/avatar-joe-savitch-altos-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/07\/avatar-joe-savitch-altos.png 300w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\n<p>\u201cLitmus Email Analytics allowed us to pivot the client\u2019s email strategy based on engagement data and create more effective emails. As a result, they saw a 35% increase in open rates.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/joesavitch\/\" target=\"_blank\" rel=\"noopener\">Joe Savitch<\/a>, Marketing Manager at Altos<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"visual-visionary\">The Visual Visionary Award<\/h3>\n<p>Images can make a powerful impact, and The Visual Visionary Award celebrates the strategic use of visual content. This year, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.actionrocket.co\/\" target=\"_blank\" rel=\"noopener\">Action Rocket<\/a> takes the cake.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20755\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/action-rocket-logo.png\" alt=\"Action Rocket logo\" width=\"480\" height=\"100\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/action-rocket-logo.png 480w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/action-rocket-logo-300x63.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\n<p>Their email for BBC\u2019s \u201cThe Young Offenders\u201d packs a powerful punch with the simplest touch of animation. Great design is often more about what you take away than what you add.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-20788\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/bbc-young-offenders-email-711x1024.gif\" alt=\"BBC Young Offenders email\" width=\"711\" height=\"1024\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/bbc-young-offenders-email-711x1024.gif 711w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/bbc-young-offenders-email-208x300.gif 208w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/bbc-young-offenders-email-768x1107.gif 768w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><br \/>\n(<a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/arcdn.net\/bbc\/2019\/the-young-offenders\/HTML\/young-offenders-v3.html\" target=\"_blank\" rel=\"noopener\">See the email in action<\/a>.)<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-20754 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/action-rocket-bex-highfield.png\" alt=\"Bex Highfield photo\" width=\"150\" height=\"150\" \/>\n<p>\u201cThe original artwork was a static image, but we added in some bouncy animation on the legs, making them wiggle about. We then combined this by placing them part way over a black background to make a pseudo-parallax effect to give the image a feeling of depth. We made this image the main focus of the email, and only added in the series logo and a CTA underneath, so the whole thing was incredibly focused.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/rebecca-highfield-3a959038\/\" target=\"_blank\" rel=\"noopener\">Bex Highfield<\/a>, Marketing Strategist at Action Rocket<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"workflow-wellness\">The Workflow Wellness Award<\/h3>\n<p>Juggling multiple stakeholders in your email process can be a challenge. So we want to honor those who found consistency and efficiency using the Litmus platform. Cheers to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.rac.co.uk\/\" target=\"_blank\" rel=\"noopener\">RAC<\/a> for doing just that and winning The Workflow Wellness Award!<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20766\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac-logo.png\" alt=\"RAC logo\" width=\"226\" height=\"100\" \/>\n<p>RAC leveraged Litmus as a solution to build and QA both code and device\u2014and has improved what was previously a six-week long and broken process.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-20801\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-1024x663.png\" alt=\"RAC email marketing workflow testing stage\" width=\"1024\" height=\"663\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-1024x663.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-300x194.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-768x497.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-1536x995.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-2048x1326.png 2048w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac_workflow-2-1800x1166.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<img decoding=\"async\" class=\"size-full wp-image-20765 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/rac-jon-may.png\" alt=\"Jon May photo\" width=\"150\" height=\"150\" \/>\n<p>\u201cStakeholders are frustrated at the apparent lack of pace, but the email team . . . can only do so much with the resources and time available. The electronic approval process using Email Previews has halved our production time and Build, and Checklist has helped us reduce our error rate by 80%. You\u2019ll see in the [above] RAC Workflow . . . the testing section forks \u2013 one is Litmus Email Previews which are sent straight off for approvals. The other fork is the body of work to align design with the ESP and input the HTML with subject lines into the correct delivery template.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jondoesemails\/\" target=\"_blank\" rel=\"noopener\">Jon May<\/a>, Email Marketing Manager at RAC<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize LinkedIn who now saves many nights of inbox testing and confusion by bringing everyone (up to 100 people!) onto Litmus to provide feedback in one place.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"content-converter\">The Content Converter Award<\/h3>\n<p>The Content Converter Award is given to those who create compelling copy, including the right mix of content, and know their customers\u2019 needs at every stage of their journey. Let\u2019s give it up for the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.playcornhole.org\/\" target=\"_blank\" rel=\"noopener\">American Cornhole Association<\/a> for winning this one!<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20753\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/aca-logo.png\" alt=\"American Cornhole Association logo\" width=\"240\" height=\"100\" \/>\n<p>The copy in their email submission feels like they know their community. It\u2019s got a tongue-in-cheek sensibility to it that assumes its audience is competitive with a strong sense of humor. Check it out below:<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20789\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-11.20.49-AM.png\" alt=\"American Cornhole Association email copy\" width=\"640\" height=\"978\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-11.20.49-AM.png 640w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/Screen-Shot-2020-09-25-at-11.20.49-AM-196x300.png 196w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<img decoding=\"async\" class=\"size-full wp-image-20757 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/american-cornhole-assoc-robbie-reynolds.png\" alt=\"Robbie Reynolds photo\" width=\"150\" height=\"150\" \/>\n<p>\u201cThe goal with the copy for this email was to deliver value by creating a \u2018how-to\u2019 experience and then leave the reader with the desire to make a purchase to fulfill the promise of playing the game on an elevated level. This email campaign generated 94 purchases with a CTR of 7.27%.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/iamrobreynolds\/\" target=\"_blank\" rel=\"noopener\">Robbie Reynolds<\/a>, Director of Digital Marketing at American Cornhole Association<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize Response Labs for their Outback Steakhouse email campaign, focusing on copy instead of imagery to successfully convert a new audience.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"innovator\">The Innovator Award<\/h3>\n<p>With the thousands of ways an email can render to a recipient, an email designer taps into a vast skill set to help achieve success in the inbox. The Innovator Award highlights what you\u2019ve created to help transform email campaigns. Congratulations, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.emailboutique.io\/\" target=\"_blank\" rel=\"noopener\">Email Boutique<\/a>!<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20764\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-logo.png\" alt=\"Email Boutique logo\" width=\"480\" height=\"100\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-logo.png 480w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-logo-300x63.png 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\n<p>We like their ideation process and practice. It provides a new way to QA both content and layout.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20790\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-screenshot.png\" alt=\"Email Boutique email design system\" width=\"456\" height=\"634\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-screenshot.png 456w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-screenshot-216x300.png 216w\" sizes=\"(max-width: 456px) 100vw, 456px\" \/>\n<img decoding=\"async\" class=\"size-full wp-image-20763 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/email-boutique-annett-forcier.png\" alt=\"Annett Forcier\" width=\"150\" height=\"150\" \/>\n<p>\u201cToo many emails are still designed in Photoshop, signed off and approved before limitations of email clients and technical abilities have been considered. My solution is to code and test html templates or modules first and work together with designers and copywriters creating a solid reusable design system.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/annettforcier\/\" target=\"_blank\" rel=\"noopener\">Annett Forcier<\/a>, Founder &amp; CEO at Email Boutique<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize Action Rocket and their work with live, interactive elements and accessibility.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n<h3 id=\"email-spirit\">The Email Spirit Award<\/h3>\n<p>Part of our love for email is finding unique and creative ways to show it off. This year\u2019s Email Spirit Award goes to <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/digitaladditive.com\/\" target=\"_blank\" rel=\"noopener\">Digital Additive<\/a>.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-20762\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digital-additive-logo.png\" alt=\"Digital Additive logo\" width=\"400\" height=\"100\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digital-additive-logo.png 400w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digital-additive-logo-300x75.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\n<p>They have an email swag collection that rivals Litmus, and their enthusiasm for email is \u201cdamn good!\u201d One question: How can we get a hold of these ourselves?!<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-20792\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit-902x1024.jpg\" alt=\"Digital Additive email spirit\" width=\"902\" height=\"1024\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit-902x1024.jpg 902w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit-264x300.jpg 264w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit-768x872.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit-1352x1536.jpg 1352w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digitaladditiveemailspirit.jpg 1592w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/>\n<img decoding=\"async\" class=\"size-full wp-image-20761 alignleft\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/digital-additive-kimberly-coburn.png\" alt=\"Kimberly Coburn photo\" width=\"150\" height=\"150\" \/>\n<p>\u201c\u2018Damn Good Email\u2019 has become our unofficial motto, making appearances across our office and beyond. It started with coffee mugs, to remind us every morning of our commitment to excellence as well as our addiction to caffeine. Then we added glassware, perfect for ongoing hydration as well as office happy hour celebrations. We wanted to share our enthusiasm with our nearest and dearest, so we included a wallet-sized bottle opener etched with \u2018100% Open Rate\u2019 as our holiday party takeaway.<\/p>\n<p>And, when Covid hit and we could no longer work beside our office family, our bosses surprised each of us with a cooler bag full of treats and goodies and emblazoned with \u2018Damn Good\u2019 \u2013 reminding us that the dedication we have cultivated to email extends beyond it to our commitment to one another and to our clients, even in rough weather.\u201d<\/p>\n<p>&#8211; <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/kimberlybcoburn\/\" target=\"_blank\" rel=\"noopener\">Kimberly Coburn<\/a>, Senior Copywriter at Digital Additive<\/p>\n<p><strong>Honorable mention<\/strong>: We also want to recognize LinkedIn with their email-inspired background to make virtual check-ins more fun.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\/#top\">Back to top \u2191<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email pros deserve the spotlight, too. That\u2019s why the Email First Awards was born\u2014to recognize and celebrate the email community.<\/p>\n","protected":false},"author":1,"featured_media":20732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[488],"blog_category":[1169,56],"class_list":["post-20731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-litmus-live","blog_category-community","blog_category-conferences-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Congrats To Our Email First Award Winners! - Litmus<\/title>\n<meta name=\"description\" content=\"Email pros deserve the spotlight, too. That\u2019s why the Email First Awards was born\u2014to recognize and celebrate the email community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/email-first-award-winners-2020\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congrats To Our Email First Award Winners!\" \/>\n<meta property=\"og:description\" content=\"Email pros deserve the spotlight, too. 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