{"id":20974,"date":"2020-09-30T10:28:56","date_gmt":"2020-09-30T14:28:56","guid":{"rendered":"https:\/\/www.litmus.com\/?p=20974"},"modified":"2020-09-30T10:28:57","modified_gmt":"2020-09-30T14:28:57","slug":"report-how-to-scale-your-email-program-without-new-headcount","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount","title":{"rendered":"[Report] How To Scale Your Email Program Without New Headcount"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5f7344824ae48\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Ah, the perennial problem: You need to send more emails than ever, but you don\u2019t have any room in the budget for additional headcount. You emphasize that you need more people to continue to grow and innovate your program, but it just isn\u2019t in the cards.<\/p>\n<p>The good news is, scaling your email program doesn\u2019t always have to involve new headcount. There are absolutely ways to grow your department in other ways if adding full-time employees just isn\u2019t an option at the moment: part-time employees, freelancers, agencies, and even the right processes and tools.<\/p>\n<p>But how do you know what you should prioritize? In our ebook, \u201cHow to Scale Your Email Program Without New Headcount,\u201d we use findings from our latest State of Email Survey to uncover:<\/p>\n<ol>\n<li>How sufficient resourcing and email effectiveness correlate<\/li>\n<li>How to resource your team for success (and yes, that doesn\u2019t always mean adding more full-time employees)<\/li>\n<li>How to better leverage your tools to scale your email program<\/li>\n<\/ol>\n<p><a rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/how-to-scale-your-email-program-without-new-headcount\/\">Download your copy today<\/a> to get full access to the data and advice that will help you resource your email team and scale your email program successfully, no matter how.<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/litmus.com\/resources\/how-to-scale-your-email-program-without-new-headcount\/\" target=\"_blank\" rel=\"noopener\">Get your copy \u2192<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.<\/p>\n","protected":false},"author":12,"featured_media":20791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10260],"blog_category":[25],"class_list":["post-20974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-scale","blog_category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>[Report] How To Scale Your Email Program Without New Headcount - Litmus<\/title>\n<meta name=\"description\" content=\"Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Report] How To Scale Your Email Program Without New Headcount\" \/>\n<meta property=\"og:description\" content=\"Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-30T14:28:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-30T14:28:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/how-to-scale-your-email-program-without-new-headcount.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"[Report] How To Scale Your Email Program Without New Headcount - Litmus","description":"Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount","og_locale":"en_US","og_type":"article","og_title":"[Report] How To Scale Your Email Program Without New Headcount","og_description":"Is your email marketing program resourced for success? We look at the two components of resourcing: staffing and tools.","og_url":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2020-09-30T14:28:56+00:00","article_modified_time":"2020-09-30T14:28:57+00:00","og_image":[{"width":1380,"height":724,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/how-to-scale-your-email-program-without-new-headcount.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount"},"author":{"name":"","@id":""},"headline":"[Report] How To Scale Your Email Program Without New Headcount","datePublished":"2020-09-30T14:28:56+00:00","dateModified":"2020-09-30T14:28:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount"},"wordCount":10,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/how-to-scale-your-email-program-without-new-headcount.jpg","keywords":["Scale"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount","url":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount","name":"[Report] How To Scale Your Email Program Without New Headcount - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/report-how-to-scale-your-email-program-without-new-headcount#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/how-to-scale-your-email-program-without-new-headcount.jpg","datePublished":"2020-09-30T14:28:56+00:00","dateModified":"2020-09-30T14:28:57+00:00","description":"Is your email marketing program resourced for success? 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