{"id":21381,"date":"2020-10-21T08:08:25","date_gmt":"2020-10-21T12:08:25","guid":{"rendered":"https:\/\/www.litmus.com\/?p=21381"},"modified":"2025-12-23T16:54:39","modified_gmt":"2025-12-23T21:54:39","slug":"whats-new-in-litmus-october-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/whats-new-in-litmus-october-2020","title":{"rendered":"New in Litmus: Dark Mode Detection, Brand Settings, and More"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_fe553fb2f07f2b8f0ff96f31c871b26e\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>This year has been tough in many ways, stretching email pros pretty thin. That\u2019s why our latest updates in Litmus continue our focus for 2020: to empower you and your team (no matter the skill level) to create brand experiences that are personalized, agile, and scalable.<\/p>\n<p>Here\u2019s what\u2019s new.<\/p>\n<h2>Detect Dark Mode usage in Email Analytics<\/h2>\n<p>Dark Mode, Dark Mode, Dark Mode! With its recent rise in popularity, you probably hear about it all the time. But how much should you <em>really<\/em> pay attention? After all, adapting your email designs for Dark Mode can be challenging\u2014as if email development wasn\u2019t already challenging enough\u2014and may or may not be worth your time. And time is precious.<\/p>\n<p>For the first time ever, see how many of your subscribers actually read your emails in select Dark Mode clients.<\/p>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Dark Mode detection in Email Analytics Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/c9fzcm2end?dnt=1#?secret=R9PhdHsNNZ\" data-secret=\"R9PhdHsNNZ\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>Armed with this new knowledge, you can make more data-driven optimization and testing decisions to save you time, provide a great brand experience, and get the best results. No more wondering. Invest the right amount of resources and time into Dark Mode versions of your emails where needed, based on actual usage data.<\/p>\n<p>Supported Dark Mode clients currently include iOS Mail, Apple Mail, and Outlook for macOS. But we\u2019re working on more as we speak\u2014stay tuned.<\/p>\n<p>Here\u2019s how to get started:<\/p>\n<ol>\n<li>Create a new tracking code in Email Analytics and add it to your email.<\/li>\n<li>Update tracking codes for existing or ongoing emails. Existing tracking codes will not automatically update and will not detect Dark Mode.<\/li>\n<li>Drill into your sent email with the Email Clients report in the Analytics dashboard.<\/li>\n<\/ol>\n<p>That\u2019s it! You\u2019ll be able to see real-time data on Dark Mode usage (popularity and opens) for the email clients we support.<\/p>\n<p>Dark Mode detection is available exclusively for Litmus Plus and Enterprise customers in New Litmus.<\/p>\n<h2>Ensure email quality and consistency with brand settings and advanced user permissions<\/h2>\n<p>Juggling a lot of emails can mean brand guidelines falling through the cracks, especially when less tech-savvy folks jump in to help create emails. Even so, these brand guidelines and branded assets might be outdated, hard to find, or not flexible enough for custom email needs.<\/p>\n<p>But brand consistency is important because it builds trust with customers\u2014and can <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.lucidpress.com\/pages\/resources\/report\/the-impact-of-brand-consistency\">increase revenue by 33%<\/a>. So inconsistencies and a poor brand experience can literally cost you.<\/p>\n<p><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Brand Settings &amp; Advanced User Permissions Video\" src=\"https:\/\/fast.wistia.net\/embed\/iframe\/5w9oj4dcgq?dnt=1#?secret=K6EbGdV3aa\" data-secret=\"K6EbGdV3aa\" frameborder=\"0\" scrolling=\"no\" width=\"500\" height=\"281\"><\/iframe><\/p>\n<p>With new brand settings and advanced user permissions in Litmus, you can safely scale agile, on-brand email creation across your entire team to get more effective emails out the door faster.<\/p>\n<p><strong>Brand settings<\/strong><\/p>\n<p>With brand settings, you can designate color palettes in Design Library and use them in Visual Editor\u2014automatically ensuring a consistent and quality brand experience across every email.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-21495\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/Brand-settings-zoomed-in.png\" alt=\"Litmus brand settings\" width=\"881\" height=\"469\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/Brand-settings-zoomed-in.png 881w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/Brand-settings-zoomed-in-300x160.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/Brand-settings-zoomed-in-768x409.png 768w\" sizes=\"(max-width: 881px) 100vw, 881px\" \/>\n<p>Here\u2019s how to get started:<\/p>\n<ol>\n<li>Visit Design Library and add your brand colors. Use a descriptive name (like Primary Button Color) and enter the HEX code.<\/li>\n<li>When you\u2019re in Visual Editor in Litmus Builder, your brand colors will automatically display when you\u2019re editing text or a background color.<\/li>\n<\/ol>\n<p><strong>Advanced user permissions<\/strong><\/p>\n<p>And with advanced user permissions, you can maintain this brand consistency by making sure only the right people can edit Design Library assets or access the Code Editor in Litmus Builder.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-21497\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in.png\" alt=\"Litmus user permissions\" width=\"713\" height=\"354\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in.png 713w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/User-permissions-zoomed-in-300x149.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\n<p>Here\u2019s how to get started:<\/p>\n<ol>\n<li>If you\u2019re an Account Holder or Admin, visit Settings within your Litmus account.<\/li>\n<li>Click on \u201cUsers &amp; Groups\u201d and then \u201cAdd a new user.\u201d<\/li>\n<li>Give your new user the right level of access by assigning them a user role.<\/li>\n<\/ol>\n<p>Want to update an existing user\u2019s access? Simply find them in \u201cUsers &amp; Groups,\u201d click on the settings widget, and update their user role.<\/p>\n<p>Both brand settings and advanced user permissions are exclusively available on Litmus Enterprise plans in New Litmus.<\/p>\n<h2>Further focus your optimization efforts<\/h2>\n<p>We\u2019ve also got a few other improvements across our platform to help further focus your optimization efforts, including:<\/p>\n<img decoding=\"async\" class=\"size-full wp-image-21496 alignright\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/IOS-14.png\" alt=\"Litmus iOS 14 email previews\" width=\"387\" height=\"176\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/IOS-14.png 387w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/IOS-14-300x136.png 300w\" sizes=\"(max-width: 387px) 100vw, 387px\" \/>\n<ul>\n<li>Email Preview support for iOS 14 and the iOS Gmail app (Dark Mode)\u2014especially important as <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/mixpanel.com\/trends\/#report\/ios_14\">iOS 14 adoption<\/a> is expected to be at 50% in just a few weeks<\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-background-images-in-email\/\" target=\"_blank\" rel=\"noopener\">Background image<\/a> editing and image auto-resizing in Visual Editor so you can continue to build quality emails quickly<\/li>\n<li>Real-time data feeds to connect your Email Analytics data to your email service provider or business intelligence platform for a more holistic view of email results<\/li>\n<\/ul>\n<h2>Ready to dive into our latest updates?<\/h2>\n<p>If you already have a Litmus account, log in to <a rel=\"noopener\" href=\"https:\/\/litmus.com\/dashboard\">get started with these updates today<\/a>. Legacy users must update to the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/introducing-the-new-redesigned-litmus\/\">new, redesigned Litmus<\/a> first. We can\u2019t wait to hear what you think!<\/p>\n<p>Not a Litmus customer yet? <a rel=\"noopener\" href=\"https:\/\/litmus.com\/pricing\">Talk to a Litmus expert<\/a> to get started.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Litmus&#8217; latest product updates empower you and your team (no matter the skill level) to create email experiences that are personalized, agile, and scalable.<\/p>\n","protected":false},"author":1,"featured_media":21620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[93,809,478,90,9813,10264],"blog_category":[549],"class_list":["post-21381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-branding","tag-dark-mode","tag-design","tag-ios","tag-product-release","tag-subscriber-experience","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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