{"id":22069,"date":"2020-11-10T10:02:47","date_gmt":"2020-11-10T15:02:47","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22069"},"modified":"2021-03-05T16:50:15","modified_gmt":"2021-03-05T21:50:15","slug":"what-are-subscribers-really-doing-in-email","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/what-are-subscribers-really-doing-in-email","title":{"rendered":"What Are Subscribers Really Doing in Email?"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5faaa92dceefb\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>What a year to look at subscriber engagement trends! People are creatures of habit, so with all the changes to routine this year, I was more than curious to dig into our<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-engagement\/\"> State of Email Engagement report<\/a> data. This is our once-a-year deep dive into the where-when-how people interact with email.<\/p>\n<p>In this year\u2019s report, you\u2019ll find out:<\/p>\n<ul>\n<li>When subscribers read email and how the most popular time differs by country and reading environment.<\/li>\n<li>Where subscribers engage with email and how email client popularity impacts your email strategy and execution.<\/li>\n<li>How long subscribers spend reading an email and how often they print and forward emails.<\/li>\n<li>Early trends for Dark Mode based on new detection capabilities in Litmus Email Analytics.<\/li>\n<\/ul>\n<p>And with all of these trends, we also share things you can do in your own email program based on your own audience insights. \ud83d\ude4c<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-engagement\/\" target=\"_blank\" rel=\"noopener\">Get your copy \u2192<\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Find out in our 2020 State of Email Engagment report. Everything from ideal send times and email clients used, to how long subscribers interact with email.<\/p>\n","protected":false},"author":11,"featured_media":21923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10249,86,10247,853],"blog_category":[25,57],"class_list":["post-22069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-click-through-rate","tag-engagement","tag-performance-metrics","tag-state-of-email","blog_category-ebooks","blog_category-observations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Are Subscribers Really Doing in Email? - Litmus<\/title>\n<meta name=\"description\" content=\"Find out in our 2020 State of Email Engagement report. Everything from ideal send times and email clients used, to how long subscribers interact with email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/what-are-subscribers-really-doing-in-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are Subscribers Really Doing in Email?\" \/>\n<meta property=\"og:description\" content=\"Find out in our 2020 State of Email Engagement report. Everything from ideal send times and email clients used, to how long subscribers interact with email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/what-are-subscribers-really-doing-in-email\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T15:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-05T21:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1386\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Are Subscribers Really Doing in Email? - Litmus","description":"Find out in our 2020 State of Email Engagement report. 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