{"id":22232,"date":"2020-11-20T09:51:38","date_gmt":"2020-11-20T14:51:38","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22232"},"modified":"2023-02-27T16:44:11","modified_gmt":"2023-02-27T21:44:11","slug":"the-ultimate-guide-to-dark-mode-email","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-email","title":{"rendered":"The Ultimate Guide to Dark Mode Email"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fb2c9e4a9afd\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Dark Mode has email marketers scratching their heads (among other things in 2020). Where is it supported? What does it do to our email code? And\u2014most importantly\u2014how can we keep campaigns looking good even when the digital lights are switched off?<\/p>\n<p>The good news is that Dark Mode doesn\u2019t need to be confusing. With a basic understanding of support and a few simple design guidelines, every email marketer can lean into this increasingly popular trend.<\/p>\n<p>Our new Ultimate Guide to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\">Dark Mode Email<\/a> makes it easy. Grab your copy to learn:<\/p>\n<ul>\n<li>What Dark Mode is and why (and how many) subscribers are adopting it.<\/li>\n<li>Which email clients support Dark Mode and what they do to your emails.<\/li>\n<li>How to keep your campaigns on-brand and accessible in Dark Mode.<\/li>\n<li>How to use CSS to customize your email for the ultimate Dark Mode experience.<\/li>\n<\/ul>\n<p>Stop being afraid of the Dark (Mode) and put it to work in your next campaign.<\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/the-ultimate-guide-to-dark-mode-email\">Grab your free copy \u2192 <\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dark Mode doesn\u2019t need to be confusing. With a basic understanding of support and a few simple design guidelines, every email marketer can lean into this increasingly popular trend.<\/p>\n","protected":false},"author":17,"featured_media":22223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[809,478],"blog_category":[25],"class_list":["post-22232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-dark-mode","tag-design","blog_category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ultimate Guide to Dark Mode Email - Litmus<\/title>\n<meta name=\"description\" content=\"Dark Mode doesn\u2019t need to be confusing. With a basic understanding of support and a few simple design guidelines, every email marketer can lean into this increasingly popular trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-email\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Dark Mode Email\" \/>\n<meta property=\"og:description\" content=\"Dark Mode doesn\u2019t need to be confusing. With a basic understanding of support and a few simple design guidelines, every email marketer can lean into this increasingly popular trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-email\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T14:51:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-27T21:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"740\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Dark Mode Email - Litmus","description":"Dark Mode doesn\u2019t need to be confusing. 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