{"id":22450,"date":"2020-11-24T09:51:14","date_gmt":"2020-11-24T14:51:14","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22450"},"modified":"2020-11-24T09:51:16","modified_gmt":"2020-11-24T14:51:16","slug":"stop-that-email-send-one-thing-you-need-to-consider-first","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/stop-that-email-send-one-thing-you-need-to-consider-first","title":{"rendered":"Stop That Email Send: One Thing You Need To Consider First"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fbc3ad658a66\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>You\u2019ve seen your own inbox lately, right? Whew! Competition for subscribers\u2019 attention has always been high, but 2020 has put email volume in overdrive. Unfortunately, \u201ctoo many emails\u201d is still the <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.dyspatch.io\/blog\/the-future-of-email-marketing\/#unsubscribe\">#1 reason people unsubscribe<\/a>. No worries\u2014there\u2019s one ridiculously simple tip to avoid the email noise and make your subscribers happy.<\/p>\n<h2>Why email volume is reaching new heights<\/h2>\n<p>Email volume has steadily been on the rise over the years but has exploded in 2020. About <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-report-fall-edition\/\">54% of companies expect to send more emails this year than last<\/a>. We\u2019ve already seen evidence of this.<\/p>\n<p>Remember the onslaught of emails about COVID-19 precautions? Even from brands you haven\u2019t heard from in years, if ever? And then there were the emails addressing the social, economic, and political unrest 2020 has thrown our way.<\/p>\n<p>You know subscribers are feeling overwhelmed when email\u2014the \u201cgrandpa\u201d of the digital world\u2014makes it over to pop culture and becomes a meme.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Oh sweet, I was wondering how every corporation I&#39;ve ever given my email to was handling COVID-19.<\/p>\n<p>&mdash; Jason Mustian (@jasonmustian) <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/jasonmustian\/status\/1238586940833832962?ref_src=twsrc%5Etfw\">March 13, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And all of the social distancing we\u2019ve been (and still are) enduring has only made matters worse, forcing businesses and consumers alike to go virtual. Many businesses are building their first digital storefront, and there\u2019s been a <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.businesswire.com\/news\/home\/20200602005216\/en\/International-E-Commerce-Data-Shows-Surge-in-First-Time-Online-Shoppers\">surge in first-time online shoppers<\/a>.<\/p>\n<p>Record job losses have also put greater economic strain on both businesses and consumers. Around <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-great-consumer-shift-ten-charts-that-show-how-us-shopping-behavior-is-changing\">40% of US consumers have cut back on spending<\/a>, especially on nonessentials.<\/p>\n<p>Companies are looking for the most bang for their buck, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-report-fall-edition\/\">email&#8217;s ROI of $36 for every $1 spent<\/a> is unrivaled. So businesses are leaning more heavily on email and amping up the volume to compete for subscribers\u2019 attention and their wallets.<\/p>\n<p>Even the most patient and understanding of subscribers are getting fed up, though. So what\u2019s an email marketer to do?<\/p>\n<h2>The #1 thing to consider before sending an email<\/h2>\n<p>Before you hit send on your next email, consider this:<\/p>\n<p><strong>What if this was the last email your subscribers received from you?<\/strong><\/p>\n<p>So simple, but so powerful. This one question alone can help you avoid adding to the email noise and instead focus on the marketing triple threat:<\/p>\n<ul>\n<li>Right content<\/li>\n<li>Right audience<\/li>\n<li>Right time<\/li>\n<\/ul>\n<p>Think of the last impression you might leave on someone before they unsubscribe. Are you going out on a high note? Are those unsubscribes worth the content you\u2019re sending? Then you can determine if your email really needs to be sent to a particular audience, if at all.<\/p>\n<p>A great relationship with your subscribers should always be at the center of your email marketing program. Without that, you wouldn\u2019t have an email marketing program at all.<\/p>\n<hr \/>\n<p>We\u2019re now right in the middle of the holiday season\u2014and peak email sending time. So who\u2019s doing holiday emails right and leaving you with a great impression?<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email volume is on the rise, and subscribers continue to complain about too many emails. Here\u2019s one ridiculously simple tip to avoid becoming email noise.<\/p>\n","protected":false},"author":1,"featured_media":22452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[53],"class_list":["post-22450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop That Email Send: One Thing You Need To Consider First - Litmus<\/title>\n<meta name=\"description\" content=\"Email volume is on the rise, and subscribers continue to complain about too many emails. Here\u2019s one ridiculously simple tip to avoid becoming email noise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/stop-that-email-send-one-thing-you-need-to-consider-first\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop That Email Send: One Thing You Need To Consider First\" \/>\n<meta property=\"og:description\" content=\"Email volume is on the rise, and subscribers continue to complain about too many emails. 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