{"id":22457,"date":"2020-11-25T13:31:34","date_gmt":"2020-11-25T18:31:34","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22457"},"modified":"2020-11-25T13:31:35","modified_gmt":"2020-11-25T18:31:35","slug":"how-are-email-marketers-getting-stuff-done-see-top-trends","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/how-are-email-marketers-getting-stuff-done-see-top-trends","title":{"rendered":"How Are Email Marketers Getting Stuff Done? See Top Trends."},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fbe68d87badb\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Changing conditions in 2020 prompted all of us to rethink strategy, alter workflows, and reduce budgets. But even with all of that, 78% of email teams said email is important to their company\u2019s success. And with email being a prime channel to deliver empathetic, customer-centric messaging, this year proved it\u2019s not always easy. So when 50% of marketers say optimizing email workflow is a priority, it makes total sense.<\/p>\n<p>In our fifth annual State of Email Workflows report, we take a look at how over 2,000 marketers:<\/p>\n<ul>\n<li>Kept their email programs humming along, even during a global pandemic<\/li>\n<li>Managed their review and approval process<\/li>\n<li>Measured their campaign performance<\/li>\n<li>&#8230;and more<\/li>\n<\/ul>\n<p>I&#8217;ll give you a sneak peek of one of the top workflow trends:<\/p>\n<p><strong>Teams relied on ESP-provided tools more often.<\/strong> This included tools to conduct code editing, CSS inlining, and testing happened in email service providers (ESPs) more often than in past years.<\/p>\n<p>Find out other top email workflow trends, identify opportunities for improvement, and <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-workflows\/\">see how your team stacks up in our full report<\/a>.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":21185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[25],"class_list":["post-22457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-ebooks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Are Email Marketers Getting Stuff Done? See Top Trends. - Litmus<\/title>\n<meta name=\"description\" content=\"What\u2019s happening in the world of email marketing processes this year? Find out straight from the mouths of marketers like you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/how-are-email-marketers-getting-stuff-done-see-top-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Are Email Marketers Getting Stuff Done? See Top Trends.\" \/>\n<meta property=\"og:description\" content=\"What\u2019s happening in the world of email marketing processes this year? Find out straight from the mouths of marketers like you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/how-are-email-marketers-getting-stuff-done-see-top-trends\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T18:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-25T18:31:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/2020-state-of-email-workflows.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"724\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Are Email Marketers Getting Stuff Done? 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