{"id":22560,"date":"2020-12-04T14:53:48","date_gmt":"2020-12-04T19:53:48","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22560"},"modified":"2020-12-04T14:53:51","modified_gmt":"2020-12-04T19:53:51","slug":"top-litmus-blog-posts-in-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/top-litmus-blog-posts-in-2020","title":{"rendered":"The Blog Posts You Loved Most in the Longest Year Ever"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fca657a1eb20\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>2020\u2026 I mean, wow. It\u2019s been dubbed the longest year ever because so much has happened. We covered a lot here on the Litmus blog to help you navigate the challenging email marketing landscape that this year created. Here\u2019s a round-up of some of the Litmus blog posts you loved most\u2014and found most helpful\u2014in 2020.<\/p>\n<h2>How to email during COVID-19<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-22569\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Marketing-Insights-Blog-1024x538.png\" alt=\"emailing during a health pandemic\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Marketing-Insights-Blog-1024x538.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Marketing-Insights-Blog-300x158.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Marketing-Insights-Blog-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Marketing-Insights-Blog.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>With the COVID-19 pandemic came the need to communicate with subscribers in a more considerate way. So it\u2019s no surprise that two of our most popular blog posts this year are ones that help you with this.<\/p>\n<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/6-tips-sending-effective-email-crisis\/\"><strong>6 Tips on Sending Effective Email During a Crisis<\/strong><\/a><\/p>\n<p>When COVID-19 first started running rampant, brands turned to email to keep customers and prospects informed\u2014and to build trust in times of uncertainty. These hands-on tips help you send error-free, trust-building emails when the going gets tough.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/genuine-empathetic-and-subscriber-centric-5-examples-of-great-email-communication-during-covid-19\/\"><strong>Genuine, Empathetic, and Subscriber-Centric: 5 Examples of Great Email Communication During COVID-19<\/strong><\/a><\/p>\n<p>The need for email marketing to be empathetic and helpful grew with the pandemic. We collected five examples of empathetic emails to follow that were just right for their products and audiences.<\/p>\n<h2>What\u2019s trending in email design<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-19353\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/hero-3D-1024x537.png\" alt=\"3D imagery\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/hero-3D-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/hero-3D-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/hero-3D-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/hero-3D.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Beautiful design is one way to stand out in the inbox, making our ongoing \u201cTrending in Email Design\u201d blog post series a hit with the email community! Check out what we tracked this year along with some great examples of each:<\/p>\n<ul>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-dark-styles\/\">Trending in Email Design: Dark Styles<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-organic-shapes\/\">Trending in Email Design: Organic Shapes<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-geometry\/\">Trending in Email Design: Geometry<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-photography\/\">Trending in Email Design: Photography<\/a><\/li>\n<li><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trending-in-email-design-3d-imagery\/\">Trending in Email Design: 3D Imagery<\/a><\/li>\n<\/ul>\n<p>And we even made <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-trends-what-we-are-expecting-in-2021\/\">email design trend predictions for 2021<\/a>\u2014take a peek!<\/p>\n<h2>The HTML vs. plain text email debate<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-21625\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/html-vs-plaintext-emails-fu-1024x537.png\" alt=\"HTML vs. Text Emails\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/html-vs-plaintext-emails-fu-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/html-vs-plaintext-emails-fu-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/html-vs-plaintext-emails-fu-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/html-vs-plaintext-emails-fu.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>It\u2019s clear y\u2019all love a good debate because in the email world, there\u2019s no single right answer. And no, \u201cit depends\u201d doesn\u2019t count (although it\u2019s a favorite for sure).<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/html-vs-plain-text-emails-the-email-community-says\/\"><strong>HTML vs. Plain Text Emails: The Email Community Says\u2026<\/strong><\/a>\n<p>This year, we sparked some great conversations when we asked the email community: Do plain text style emails or HTML emails perform better? See what they had to say and why.<\/p>\n<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-results-are-in-a-b-testing-html-vs-plain-text-emails\/\"><strong>The Results Are In: A\/B Testing HTML vs. Plain Text Emails<\/strong><\/a><\/p>\n<p>To take it a step further, we shared our own A\/B testing results on the matter with some interesting conclusions. I know you\u2019re curious\u2026 everyone else certainly was!<\/p>\n<h2>Email strategies and examples<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-22197\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/newsletter-tips-1024x537.png\" alt=\"\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/newsletter-tips-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/newsletter-tips-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/newsletter-tips-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/newsletter-tips.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Email program optimization remains a top priority, and there\u2019s nothing like seeing real-life email examples to give you the jumpstart you need. We can use all the help we can get in 2020 and beyond.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/4-strategies-for-upselling-emails-you-should-steal\/\"><strong>4 Strategies for Upselling Emails You Should Steal<\/strong><\/a>\n<p>As your customers\u2019 needs change, you have the chance to present upsells. Careful, though, you don\u2019t want risk damaging your reputation. Find out some great times to upsell and how.<\/p>\n<a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-power-of-simplicity-5-of-the-best-password-reset-emails\/\"><strong>The Power of Simplicity: 5 of the Best Password Reset Emails<\/strong><\/a><\/p>\n<p>Password reset emails, really? Yes! They\u2019re easy to overlook but more important than you might think. Check out best practices and some great examples that set the bar high.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-best-order-confirmation-emails-have-arrived\/\"><strong>The Best Order Confirmation Emails Have Arrived<\/strong><\/a><\/p>\n<p>Order, shipping, and delivery confirmation emails allow you to make the most of each sale. Here\u2019s what they should do along with\u2014you guessed it\u2014examples to learn from.<\/p>\n<h2>Email industry news<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-5956\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/featured-email-geeks-advocate-for-yourself-1024x537.png\" alt=\"hand holding email\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/featured-email-geeks-advocate-for-yourself-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/featured-email-geeks-advocate-for-yourself-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/featured-email-geeks-advocate-for-yourself-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/04\/featured-email-geeks-advocate-for-yourself.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The email industry is always evolving, and with no single standard for email development, it\u2019s critical to keep up or you risk a poor subscriber experience. So here is your favorite breaking email news from 2020.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-new-in-litmus-july-2020\/\"><strong>New in Litmus: Visual Editor, Folder Sharing, and More<\/strong><\/a>\n<p>We had a few Litmus product releases throughout the year, but the one with the new Visual Editor in Litmus Builder was by far the most popular! Why? Email building without code. \ud83d\ude4c<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/amp-for-email-adds-developer-focused-features\/\"><strong>AMP for Email Adds Developer-Focused Features<\/strong><\/a><\/p>\n<p>We lost a little in the fight for AMP for Email support\u2026 but we also gained a lot of ground. We\u2019re definitely excited and can\u2019t wait to see how you use the latest features in your emails.<\/p>\n<p><strong><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/what-ios-14-means-for-email-marketers\/\">What iOS 14 Means for Email Marketers<\/a><\/strong><\/p>\n<p>The Apple iPhone is currently #1 in email client market share, so it\u2019s no wonder people were clamoring to see how the new iOS 14 and iPhone 12 would affect their emails.<\/p>\n<h2>Geeking out? There\u2019s more where that came from.<\/h2>\n<p>Stay in the loop on the latest tips &amp; tricks, trends, discussions, and news in email marketing, design, and development. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-weekly\/\">Subscribe to our weekly newsletter<\/a>\u2014so you won\u2019t miss out.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the Litmus blog posts email pros loved most\u2014and found most helpful\u2014in 2020 as they navigated the new, challenging email marketing landscape. <\/p>\n","protected":false},"author":1,"featured_media":22575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,102],"blog_category":[57],"class_list":["post-22560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-html","blog_category-observations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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