{"id":22819,"date":"2020-12-29T10:00:00","date_gmt":"2020-12-29T15:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22819"},"modified":"2022-09-23T15:05:12","modified_gmt":"2022-09-23T19:05:12","slug":"your-top-5-email-resources-of-the-year-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/your-top-5-email-resources-of-the-year-2020","title":{"rendered":"Your Top 5 Email Resources of the Year (2020)"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fe10e57434a5\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>It\u2019s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs. We\u2019re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020\u2014and can carry with you into 2021 and beyond.<\/p>\n<h2>Live Optimization Workbook: Newsletters<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-22584\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Live-Optimization-Workbook-Newsletters-B-1024x538.png\" alt=\"litmus live email newsletter optimization\" width=\"1024\" height=\"538\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Live-Optimization-Workbook-Newsletters-B-1024x538.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Live-Optimization-Workbook-Newsletters-B-300x158.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Live-Optimization-Workbook-Newsletters-B-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/12\/Live-Optimization-Workbook-Newsletters-B.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Live email optimization is a crowd favorite at our Litmus Live email conferences. Email marketing and design experts review real emails in front of a live audience, and we wanted to capture that same magic in ebook form.<\/p>\n<p>With the newsletters people recently submitted for some live email optimization love, we created a handy guide for you and your team. Get the advice our email experts shared\u2014and apply them to your own newsletters. What a great way to kick off the new year!<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/live-optimization-workbook-newsletters\/\">Level up your newsletters \u2192<\/a><\/p>\n<h2>Ultimate Guide to Email Templates<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-19296\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/Ultimate-Guide-to-Email-Templates-Blog-Image-1024x537.png\" alt=\"\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/Ultimate-Guide-to-Email-Templates-Blog-Image-1024x537.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/Ultimate-Guide-to-Email-Templates-Blog-Image-300x157.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/Ultimate-Guide-to-Email-Templates-Blog-Image-768x403.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/08\/Ultimate-Guide-to-Email-Templates-Blog-Image.png 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>2020 seems to have been the year of \u201cmore, more, more.\u201d But with less resources.<\/p>\n<p>One way to scale production? Email templates! It\u2019s no wonder our Ultimate Guide to Email Templates was a hit. Learn why templates are so helpful, what goes into a great one, and how to be successful with your own.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-templates\/\">Simplify email creation \u2192<\/a><\/p>\n<h2>Going Agile: The New Email Workflow<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-19908\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/going-agile-the-new-email-workflow-1024x537.jpg\" alt=\"four people looking over business documents on a table to achieve an agile email marketing process\" width=\"1024\" height=\"537\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/going-agile-the-new-email-workflow-1024x537.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/going-agile-the-new-email-workflow-300x157.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/going-agile-the-new-email-workflow-768x403.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/going-agile-the-new-email-workflow.jpg 1380w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Adaptability and agility have been key to thriving in this ever changing environment.<\/p>\n<p>So, we mapped out a new email workflow, one that streamlines every step of your process so you can get emails out the door faster\u2014without sacrificing quality. The best part? You don\u2019t need to do a complete overhaul of your workflow (we know how painful that can be). We give you the small steps you can take to achieve big wins!<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/agile-email-process-workflow-ebook\/\">Be more efficient \u2192<\/a><\/p>\n<h2>2020 State of Email Engagement<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-21923\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header-1024x547.png\" alt=\"How is your audience engaging with email?\" width=\"1024\" height=\"547\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header-1024x547.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header-300x160.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header-768x410.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/10\/soee-header.png 1386w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>It\u2019s no question that a lot has changed this year\u2014and that\u2019s impacted subscriber behavior.<\/p>\n<p>What are subscribers doing in email now? Get up to speed on the latest email engagement trends. Find out the most popular open times, Dark Mode usage (for real!), and other insights you\u2019ll need to send your subscribers the right message at the right time in the right way.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-engagement\/\">See how subscribers engage \u2192<\/a><\/p>\n<h2>Ultimate Guide to Dark Mode Email<\/h2>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-22223\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post-1024x541.jpg\" alt=\"litmus dark mode email guide\" width=\"1024\" height=\"541\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post-1024x541.jpg 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post-300x159.jpg 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post-768x406.jpg 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/11\/ultimate-guide-to-dark-mode-post.jpg 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Dark Mode has been a hot topic for a few years, and 2020 has been no different. As the number of your emails being read in Dark Mode continues to grow, this is definitely something you should consider optimizing for.<\/p>\n<p>Learn why Dark Mode matters to subscribers, how it impacts emails, and how you can create the perfect <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\/\" target=\"_blank\" rel=\"noopener\">Dark Mode email <\/a>experience.<\/p>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/the-ultimate-guide-to-dark-mode-email\/\">Go dark \u2192<\/a><\/p>\n<h2>Love the know-how? There\u2019s more where that came from.<\/h2>\n<p>Stay in the loop on the latest how-to guides, trends, and data you need to take your email marketing, design, and development to the next level. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-weekly\/\">Subscribe to our weekly newsletter<\/a>\u2014so you won\u2019t miss out.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover the best email marketing, design, and development resources Litmus created in 2020 to help email marketing programs achieve success.<\/p>\n","protected":false},"author":1,"featured_media":22820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9885,809,1173],"blog_category":[10306,53],"class_list":["post-22819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-agile-marketing","tag-dark-mode","tag-email-marketing-trends","blog_category-email-marketing-strategy","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Top 5 Email Resources, Guides, and Reports from Litmus in 2020<\/title>\n<meta name=\"description\" content=\"Discover the best email marketing, design, and development resources Litmus created in 2020 to help email marketing programs achieve success.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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