{"id":22825,"date":"2024-01-05T10:00:00","date_gmt":"2024-01-05T15:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22825"},"modified":"2025-12-08T12:19:52","modified_gmt":"2025-12-08T17:19:52","slug":"best-free-email-marketing-software-tools","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/best-free-email-marketing-software-tools","title":{"rendered":"Free Email Marketing Tools that Will Save You Time (& Money!)"},"content":{"rendered":"\n\n\t
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There’s no place like the inbox. 41% of marketers<\/a> say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. The runner-up, social media, got just 16% of votes.<\/p>\n

Part of the reason marketers love email is the ROI\u2014organizations get an average of $36 back for every $1 invested in email. But what if your email marketing budget is a bit tight this year? We\u2019ll look at the best free email marketing tools to use so you make a big impact without a big invoice.<\/p>\n

What To Look For in a Free Email Marketing Tool<\/h2>\n

Even if free email marketing tools don\u2019t need a dollar investment, getting them set up (and getting your whole team to use them) is a time investment. Here are the features your free tool should have to make it worth your while.<\/p>\n

Template library<\/h3>\n

39% of marketers<\/a> build emails by replacing the text and image coding in a template or previous email, so they don’t have to reinvent the wheel every. single. time they need to set up a new message.<\/p>\n

Look for an email marketing tool that lets you create and store templates for each communication type, including welcome emails, newsletters, and offers.<\/p>\n

A\/B testing<\/h3>\n

Your email marketing strategy should be as unique as your audience. So, to learn what works best, you need to A\/B test your emails<\/a>. In fact, 90% of marketers A\/B test<\/a>, with more than a quarter doing so often or always.<\/p>\n

The best email marketing tools offer simple A\/B testing for variables such as subject line, imagery, send time, and email content.<\/p>\n

Easy to use<\/h3>\n

36% of email teams want to streamline their workflows<\/a> next year, and tools play a big part in that\u2014just ask anyone who has contemplated throwing their laptop out the window.<\/p>\n

Look for features like drag-and-drop email editors, integrations with your other tools, and even AI-supported email suggestions to make your life a little easier. Plus, read reviews on sites like G2<\/a> and Capterra<\/a> to see what users say about the tool\u2019s interface.<\/p>\n

Customization options<\/h3>\n

Customization is essential for email marketing because it allows you to establish a brand image. So, it\u2019s no surprise that 70% of marketers<\/a> have email brand guidelines. Ideally, your email marketing tools empower you to choose fonts, styles, and colors that fit your brand.<\/p>\n

What’s included in the free plan<\/h3>\n

Finally, when choosing your email marketing tool, see what the free plan offers, how much it varies from paid plans, and whether you can get by with the potentially limited features.<\/p>\n

Email marketing tools often charge based on your number of subscribers and how many emails you send each month.<\/p>\n

Why you should use free email marketing tools<\/h2>\n

Some teams (or solo email marketers!) choose free email marketing tools simply because there isn’t a budget for anything else. But even organizations with a little extra cash can use free tools to:<\/p>\n