{"id":22835,"date":"2020-12-22T14:20:34","date_gmt":"2020-12-22T19:20:34","guid":{"rendered":"https:\/\/www.litmus.com\/?p=22835"},"modified":"2020-12-22T14:20:35","modified_gmt":"2020-12-22T19:20:35","slug":"the-litmus-live-events-that-got-us-through-2020","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/the-litmus-live-events-that-got-us-through-2020","title":{"rendered":"The Litmus Live Events That Got Us Through 2020"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_5fe243c0cf002\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Litmus Live\u2014our annual events devoted to all things email\u2014looked a lot different this year. While we started off 2020 with big plans for in-person events, we had to completely rethink how we ran events in order to keep everyone safe during the COVID-19 pandemic. So, what&#8217;s usually three conferences later on in the year turned into monthly online events dubbed Litmus Live Day (and a full week in September!).<\/p>\n<p>Although it wasn&#8217;t exactly the same as getting together in London, Boston, or San Francisco, we were able to bring Litmus Live to more folks than ever virtually. And it helped everyone weather an otherwise extremely difficult year. While everyone had their own favorite Litmus Live Day and Week sessions, here were the five that really seemed to resonate with email geeks around the world.<\/p>\n<h3>May: Future-Proofing Your Email Marketing<\/h3>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/sxxxjs3qqb?videoFoam=true\" title=\"Litmus Live Everywhere: May #LitmusLiveDay Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>In such uncertain times, it&#8217;s no surprise that one of the most popular Litmus Live sessions this year was May&#8217;s event on future-proofing email marketing efforts. Every team is looking for practical tips for navigating changes and challenges while scaling their email efforts. Which is probably why folks tuned in to hear how Fabio Carneiro uses design systems to plan for change at Booking.com and our own CMO, Melissa Sargeant, talk to other CMOs about leading teams through unexpected challenges.<\/p>\n<h3>July: Understanding Email Technology and Tactics<\/h3>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/v6axbn25ua?videoFoam=true\" title=\"Litmus Live Everywhere: July #LitmusLiveDay Full Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>Technology and tactics. Arguably the two key components of a truly successful email marketing program. Also two components with which a lot of email marketers struggle. That&#8217;s why we spent July&#8217;s Litmus Live Day focusing on five ways to systematically fix your tech stack\u2014the technology part of the equation\u2014and understanding one of the major tactics from 2020: Dark Mode. Revisit July&#8217;s Litmus Live Day sessions to see how email experts tackled both this past year.<\/p>\n<h3>August: Embracing Collaboration in Email Marketing<\/h3>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/j6f3sgg3go?videoFoam=true\" title=\"Litmus Live Everywhere: August #LitmusLiveDay Full Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>Email marketers are working with more people, departments, and stakeholders than ever\u2014a trend we don&#8217;t think will change anytime soon. That&#8217;s why effective collaboration is key to successful email marketing programs. In August, we looked at how well-functioning teams tackled collaboration, especially by using tools like email templates, shared code libraries, and Visual Editor in Litmus Builder to scale their email production.<\/p>\n<h3>October: Planning for 2021<\/h3>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/waaxswkv72?videoFoam=true\" title=\"Litmus Live Everywhere: October #LitmusLiveDay Full Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>Planning has been a huge issue for email marketers in 2020. While we all tried to plan\u2014and stick to those plans\u2014throughout the year, 2020 through everything it could at us to destroy those plans. With optimism building for a better 2021, we spent some time looking at ways to plan for a better next year by talking about auditing your existing email program as well as how B2B marketers can learn from the B2C crowd about staying flexible.<\/p>\n<h3>November: Smart Strategies for ESP Migrations<\/h3>\n<div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><iframe src=\"https:\/\/fast.wistia.net\/embed\/iframe\/8kkg7alzo9?videoFoam=true\" title=\"Litmus Live Day November_ Smart Strategies for ESP Migrations Video\" allow=\"autoplay; fullscreen\" allowtransparency=\"true\" frameborder=\"0\" scrolling=\"no\" class=\"wistia_embed\" name=\"wistia_embed\" allowfullscreen msallowfullscreen width=\"100%\" height=\"100%\"><\/iframe><\/div>\n<\/div>\n<p><script src=\"https:\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>As email marketers inched towards the end of 2020, many had ESP migrations on their minds. Budgets are being allocated and planning is in the air, which means that ESPs are likely to get swapped soon. So of course we spent November&#8217;s Litmus Live Day discussing how to both make a solid business case for switching ESPs as well as dishing about all of the problems (and solutions) you&#8217;re likely to face during a migration. Getting ready to jump ship to a new ESP in 2021? You should probably rewatch November&#8217;s sessions now&#8230;<\/p>\n<h3>Get Updates on Future Litmus Live Events<\/h3>\n<p>We&#8217;re looking forward to even more Litmus Live goodness in 2021. Subscribe to the Litmus newsletter for updates on future Litmus Live events, webinars, ebooks, and more. <\/p>\n<p><a class=\"orange btn medium\" style=\"color: #fff; font-weight: bold;\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/subscribe\">Get the latest updates \u2192 <\/a><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rewatch the 5 Litmus Live events that really seemed to resonate with email geeks around the world in 2020.<\/p>\n","protected":false},"author":17,"featured_media":22840,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"blog_category":[56,200],"class_list":["post-22835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog_category-conferences-events","blog_category-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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