{"id":23035,"date":"2025-10-03T11:07:12","date_gmt":"2025-10-03T15:07:12","guid":{"rendered":"https:\/\/www.litmus.com\/?p=23035"},"modified":"2025-10-03T11:07:13","modified_gmt":"2025-10-03T15:07:13","slug":"holiday-email-insights","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/holiday-email-insights","title":{"rendered":"How Does Email Engagement Change During the Holiday Season?"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_cc0962b03d0119fbd73e2c4dad1c5397\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>Mobile dominates holiday email opens<\/strong>, so make sure your mobile experience is excellent.<\/li>\n<li><strong>Timing matters<\/strong>\u2014evenings and midday sending windows help your emails stand out.<\/li>\n<li><strong>Personalization is critical<\/strong> to give subscribers the best possible experience, and your deliverability will thank you for it.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The holiday season is here, and for email marketers, that means one thing: it\u2019s go-time. As inboxes become more crowded than ever, standing out with engaging, optimized emails is crucial. To help you make the most of this time of year, we\u2019ve analyzed billions of email opens and found key insights on holiday email engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what you need to know to elevate your holiday email marketing strategy.<\/span><\/p>\n<h3 aria-level=\"3\">Table of contents<\/h3>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#email-engagement\">Email engagement changes during the holidays<\/a>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#mobile-use\">A look at mobile device use<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#send-times\">Send times shift<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#lunchtime\">Lunchtime is key on big shopping days<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#personalization\">Personalization drives higher open rates and engagement<\/a><\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#analytics\">Constantly improve engagement using analytics<\/a><\/li>\n<\/ul>\n<\/li>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><a rel=\"noopener\" href=\"#one-size-fits-all\">There\u2019s no one-size-fits-all holiday email strategy<\/a><\/li>\n<\/ul>\n<h2 id=\"email-engagement\"><span style=\"font-weight: 400;\">How does email engagement change during the holiday season?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">During the holidays, email timing and strategy are everything. With the right segmentation, email content, and thoughtful email marketing campaigns, you can drive higher customer engagement and create a seamless customer experience. Here\u2019s how to make the most of the holiday season:<\/span><\/p>\n<h3 id=\"mobile-use\"><span style=\"font-weight: 400;\">1. Shoppers increasingly make their purchases on mobile devices<\/span><\/h3>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_120180\" aria-describedby=\"caption-attachment-120180\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-120180 size-large\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data-1024x480.png\" alt=\"Mobile, total, and BNPL spend during the holiday season \" width=\"1024\" height=\"480\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data-1024x480.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data-300x141.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data-768x360.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data-1536x719.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/10\/Shopping-Data.png 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-120180\" class=\"wp-caption-text\">Source: <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\">Adobe Holiday Shopping Report<\/a><\/figcaption><\/figure>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><br \/>\nDuring the holidays, mobile reigns supreme. According to <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">Adobe<\/span><\/a><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">, between November 1-December 31, mobile shoppers spent $131.5 billion. On Christmas Day 2024, 65% of online sales were made using a mobile device.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/dont-miss-out-get-it-before-its-gone\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/2z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/you-deserve-something-better\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/we-saved-your-bag\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip:<\/strong> Ensure your emails are mobile-friendly. This includes optimizing your email content and design for mobile devices to improve engagement rates and click-through rates (CTR). Need a refresher? Check out our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-tips-for-triggered-emails\">holiday tips for triggered emails<\/a> to make sure your automated campaigns, like abandoned cart emails, are ready to go.<\/p>\n<h3 id=\"send-times\"><span style=\"font-weight: 400;\"><br \/>\n2. Evening emails perform best<\/span><\/h3>\n<img decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/01\/Chart-USEmailOpensByTimeofDay2-1024x635.png\" alt=\"email opens by time of day\" width=\"1024\" height=\"635\" \/>\n<p><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">Timing is crucial for any email marketing campaign, and during the holidays, evenings can give you the edge. <\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">While the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/whats-the-best-time-to-send-email-we-analyzed-billions-of-email-opens-to-find-out\" target=\"_blank\" rel=\"noreferrer noopener\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\">best time to send emails<\/span><\/a><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"> depends on your subscriber behavior, holiday data shows that 7pm sees the highest engagement rates, with 9.45% of email opens happening in the evening. This trend continues between Christmas and New Year\u2019s, as subscribers tend to engage with emails more during the evenings.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip:<\/strong> Test sending emails at off times, like 6:38pm versus 6:30pm to avoid the rush of emails that are sent on the hour and half-hour. A\/B testing your holiday email campaigns can provide valuable insights into subscriber behavior. For more ideas, explore our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/fun-holiday-email-campaigns\">fun holiday email campaign ideas<\/a> to inspire your next send.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/4z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/its-here-the-2021-alltrails-year-in-review\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/5z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/whats-your-22-personality\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/6z-scaled.jpg\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/a-year-in-review-our-best-of-2022\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Tip<\/strong>: Test different send times, especially in the evening, to see what works best for your audience. A\/B testing your holiday email campaigns can provide valuable insights into subscriber behavior. For more ideas, explore our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/fun-holiday-email-campaigns\" target=\"_blank\" rel=\"noopener\">fun holiday email campaign ideas<\/a> to inspire your next send.<\/span><\/p>\n<div class=\"container pt-3 pb-5\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Holiday sends with total confidence<\/p>\n<p>Preview emails in 100+ clients, catch errors, ensure accessibility, and cut QA time in half. All thanks to Litmus.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-testing\">Start email testing<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 id=\"lunchtime\"><span style=\"font-weight: 400;\">3. Lunchtime is key on big shopping days<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We did notice a few significant exceptions to 7pm being the most popular time to open emails during the holidays in the United States: Sundays, Christmas, and the <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-seasons-greetings-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">biggest shopping days of the year<\/span><\/a><span style=\"font-weight: 400;\">. Instead of the most popular time of year falling in the evening, it was smack in the middle of the day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For high-stakes shopping days like Black Friday, Cyber Monday, and Green Monday, lunchtime (11am\u20131pm) is prime time for email opens. These midday windows give shoppers the time they need to browse sales during their breaks, resulting in higher engagement and conversion rates.<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/7z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/the-beauty-oral-care-brand-that-everyones-talking-about\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/8z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/20-off-free-gifts-today-only\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/9z.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/hooray-its-our-black-friday-sale-\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip<\/strong>: Schedule your sale emails to hit inboxes around lunchtime for optimal visibility. Take a look at our insights on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/green-monday-emails\">Green Monday emails<\/a> to see how you can maximize engagement on this key holiday.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"personalization\"><span style=\"font-weight: 400;\">4. Personalization drives higher open rates and engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email personalization plays a huge role in driving email engagement rates and conversions, especially during the holiday season. Brands like Airbnb and Sephora use personalized content to build trust and increase purchase rates. Incorporating dynamic content and personalized email subject lines can significantly boost your email open rate and click-through rates.<br \/>\n<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip<\/strong>: Personalization goes beyond names\u2014consider your audience\u2019s preferences, behaviors, and past interactions. Review our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/your-guide-to-email-personalization-for-ecommerce\">guide to email personalization for eCommerce<\/a> to learn how to craft emails that resonate with both new subscribers and long-time customers.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"container pt-3 pb-5\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Make every holiday email count<\/p>\n<p>Deliver personalized holiday content at scale. Use live polls, dynamic content, and advanced targeting to drive results.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">Check out Litmus Personalize<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 id=\"analytics\"><span style=\"font-weight: 400;\">5. Keep an eye on key metrics to improve engagement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The holiday season is the time to closely track your email engagement rates. Keep a watchful eye on your email open, click-through, and bounce rates\u2014and make adjustments as campaigns roll out. Tracking these key metrics helps you refine your strategy, ensuring your holiday campaigns hit the mark.<br \/>\n<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip<\/strong>: Want to boost higher open rates? Experiment with your email subject lines and test different types of content. Need more ideas? Learn more about the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/3-emails-to-send-now-to-improve-your-holiday-campaign-results\">key email engagement metrics<\/a> that matter most during the holidays.<\/p>\n<h3><span style=\"font-weight: 400;\">6. Optimize for deliverability to stay out of the spam folder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With inboxes overflowing, ensuring your emails reach your audience is critical. Optimizing for email deliverability is key to staying out of the spam folder and increasing your chances of engagement. Start by cleaning up your list to remove inactive email addresses, reduce your bounce rate, and follow best practices for your email marketing campaign.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip<\/strong>: If deliverability is a concern, check out our advice on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-email-deliverability-matters\">everything email deliverability<\/a> so you can optimize your email for inbox placement. For more advice, check out the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-case-against-the-holiday-opt-out-email\">complete holiday marketing guide<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"container pt-3 pb-5\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Reach the inbox\u2014not the spam folder<\/p>\n<p>70% of emails show at least one spam-related issue that could keep them from the inbox. Don\u2019t let your email be one of them.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/spam-filter-tests\">Start spam testing<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"one-size-fits-all\"><span style=\"font-weight: 400;\">There\u2019s no one-size-fits-all holiday email strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the insights we shared here can help serve as a baseline for your next holiday email marketing strategy, there is no one-size-fits-all approach. Every audience is unique, so it\u2019s important to analyze your own data to see how your email subscribers engage with your marketing efforts during the holiday season. Tools like <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\">Litmus Email Analytics<\/a> can help you go beyond the open rate and dive deeper into metrics like read rate, giving you a better understanding of what works best for your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The holiday season is a critical time for many companies, and it might be your last chance to hit or exceed your goals. With the right approach, your email marketing efforts can lead to high engagement and increased conversions without overwhelming your audience.<\/span><\/p>\n<p>Get started using\u00a0our <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free email marketing templates,<\/span><\/a><span style=\"font-weight: 400;\">\u00a0or read through our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">complete holiday marketing guide<\/span><\/a><span style=\"font-weight: 400;\"> if you\u2019re scrambling last-minute. (Been there!)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re worried about staying on top of how many email campaigns you\u2019re sending, don\u2019t stress. Litmus is here to help you streamline your entire email design process, so you can spend less time managing emails and more time watching them soar.<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n<div id=\"post-cta-buttonblock_534a8becf9a8b1d69a740def65e55abc\" class=\"block-post-cta-button mt-5\">\n  <div class=\"container px-0\">\n    <div class=\"row\">\n      <div class=\"blog-post-cta-button-wrapper col-12 col-lg-10 mx-auto p-4 d-block d-lg-flex align-items-lg-center align-items-start\">\n\t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t  \t\t \t\t\t  \t\t  \t\t  <div class=\"col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0\">\t\t\t  \t\t\t  <h2 class=\"h-sm\"><strong>Holiday personalization made simple<\/strong><\/h2>\n\t\t\t   \n\t\t\t  \t\t\t\t\t<p>Deliver tailored holiday content without complex code. Use quick-start templates or build from scratch with ease.<\/p>\n\t\t\t\t\t \n\t\t\t  \t\t  <\/div><!--col-12 col-lg-9 ps-lg-4 ps-0 text-center text-lg-start mt-3 mt-lg-0-->\t\t\t  \t\t  <div class=\"text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"btn btn-primary\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/pricing\">\n\t\t\t\t\t\tStart for free\t\t\t\t\t\t<\/a>\n\t\t\t  \t\t  <\/div><!--text-center text-lg-end col-12 col-lg-1 ms-lg-2 ms-0-->\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t        <\/div><!--blog-post-cta-button-wrapper-->\n    <\/div><!--row-->\n  <\/div><!--container-->\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out when and where people are most likely to engage with your emails on Black Friday, Christmas, and the rest of the year-end holiday season. <\/p>\n","protected":false},"author":1,"featured_media":82036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[1170,86,10261],"blog_category":[118,53],"class_list":["post-23035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-data","tag-engagement","tag-holiday-emails","blog_category-stats","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Email Engagement Shifts During the Holiday Season | Litmus<\/title>\n<meta name=\"description\" content=\"Discover the best times to engage your audience with holiday emails. From Black Friday to New Year&#039;s, timing can boost your campaign results!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Email Engagement Shifts During the Holidays\" \/>\n<meta property=\"og:description\" content=\"Discover the best times to engage your audience with holiday emails. From Black Friday to New Year&#039;s, timing can boost your campaign results!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/holiday-email-insights\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-03T15:07:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T15:07:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/Holiday-Email-Insights-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1401\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How Does Email Engagement Change During the Holiday Season?\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Email Engagement Shifts During the Holiday Season | Litmus","description":"Discover the best times to engage your audience with holiday emails. 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