{"id":26577,"date":"2021-04-09T13:58:22","date_gmt":"2021-04-09T17:58:22","guid":{"rendered":"https:\/\/www.litmus.com\/?p=26577"},"modified":"2025-12-11T11:42:51","modified_gmt":"2025-12-11T16:42:51","slug":"email-client-market-share-2021-q1","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-client-market-share-2021-q1","title":{"rendered":"2021 kicks off with Apple iPhone increasing its lead in email client market share"},"content":{"rendered":"\n\n\t
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How is it April already? Email client popularity last year<\/a> was almost as up and down as the U.S. stock market. So, I was curious to see how it played out during the first quarter of the new year. We analyzed nearly 3 billion email opens around the world with Litmus Email Analytics<\/a> from January to March of 2021.<\/p>\n

Check out our infographic here for the key takeaways, or read the transcript<\/a> below it.<\/p>\n

Tweet this infographic\u2192<\/a><\/p>\n\"2021\n

Transcript: Email client market share from January-March 2021<\/h2>\n

Where are subscribers reading emails? We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices.<\/p>\n

Top 10 email clients overall<\/h3>\n

Apple iPhone increases its stronghold as first place in email client market share\u2014up almost 5 percentage points since last year. This is likely due to the immense popularity of the new iPhone 12 family<\/a>.<\/p>\n

Other interesting things to note? Google Android makes the biggest jump, moving up 3 places to #6. Outlook Mobile has lost a lot of share, now only an eighth of what it had last year. Will this give Windows Live Mail, currently #11, a chance to break through to the top 10 again? Only time will tell.<\/p>\n

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  1. Apple iPhone: 38.9%<\/li>\n
  2. Gmail: 27.2%<\/li>\n
  3. Apple Mail: 11.5%<\/li>\n
  4. Outlook: 7.8%<\/li>\n
  5. Yahoo! Mail: 5.4%<\/li>\n
  6. Google Android: 1.5%<\/li>\n
  7. Apple iPad: 1.4%<\/li>\n
  8. Samsung Mail: 1.2%<\/li>\n
  9. Outlook.com: 0.9%<\/li>\n
  10. Outlook Mobile: 0.2%<\/li>\n<\/ol>\n

    Opens by environment<\/h3>\n

    Mobile is recovering nicely as the most popular place for emails to be opened (it took a hit in the middle of 2020). It\u2019s still not quite as strong as it was this time last year, but we\u2019ll see how the rest of 2021 trends.<\/p>\n