{"id":28516,"date":"2021-05-10T10:00:00","date_gmt":"2021-05-10T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=28516"},"modified":"2024-12-20T11:25:08","modified_gmt":"2024-12-20T16:25:08","slug":"email-automation-tool-evaluation","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/email-automation-tool-evaluation","title":{"rendered":"3 steps to find the best email automation tool for you [+ Free Evaluation Template]"},"content":{"rendered":"\n\n\t
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If you want to propel your email program to the next level, email automation<\/a> is an excellent place to start.<\/p>\n

Statistics show<\/a> that automated emails have a 70.5% higher open rate than regular emails. What\u2019s more, automated campaigns have been shown to drive 21% of marketing revenue.<\/p>\n

Automating your email marketing<\/a> gives you a simple way to effectively nurture your subscribers. And with 40% of teams<\/a> experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.<\/p>\n

But, with all the solutions out there, how can you ensure you choose one that fits your needs?<\/p>\n

A collaboration between Benchmark Email<\/a> and Litmus, we\u2019ll walk you through all the important steps of selecting an email automation tool:<\/p>\n

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  1. Understand your needs<\/a><\/li>\n
  2. Consider features you want<\/a><\/li>\n
  3. Identify your limitations<\/a><\/li>\n<\/ol>\n

    We even include a free template<\/a> to help you evaluate vendors!<\/p>\n

    1. Understand your needs<\/h2>\n

    Before selecting or even looking for the right email automation tool, it\u2019s essential to establish your needs. Otherwise, you\u2019ll waste a lot of valuable time looking into tools that come with unnecessary features or not enough functionality.<\/p>\n

    To understand your needs, let\u2019s break down the various elements that ultimately affect what kind of software you decide to go with.<\/p>\n\"Your\n

    Team size<\/h3>\n

    One factor that many email automation tools structure their pricing around is the amount of users. Larger teams typically use more bandwidth and features, and more than one or two people need access to the tool.<\/p>\n

    How big is your team? Who will access your email automation tool and why? If your budget is on the lean side, then be conservative and start one with fewer people. You can always upgrade if your team grows and more people need access to the software down the line.<\/p>\n

    Goals<\/h3>\n

    It\u2019s times like these that having a documented content strategy<\/a> is extremely handy. Having a strategy document to call upon when you need to review and confirm goals will help you determine what\u2019s most important for your marketing. And when it comes to an email automation tool, you want your marketing goals front and center during the decision-making process. After all, if your tool doesn\u2019t help you deliver on those goals, why are you even using it?<\/p>\n

    Some of your marketing goals might include:<\/p>\n