{"id":32535,"date":"2023-11-24T11:49:25","date_gmt":"2023-11-24T16:49:25","guid":{"rendered":"https:\/\/www.litmus.com\/?p=32535"},"modified":"2024-11-13T15:59:24","modified_gmt":"2024-11-13T20:59:24","slug":"green-monday-emails","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/green-monday-emails","title":{"rendered":"The Best Green Monday Emails in Our Inboxes (And What We Can Learn From Them)"},"content":{"rendered":"\n\n\t
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There are two kinds of people in the world: The ones who already have their holiday shopping checked off, cookies made, and tree lit the day after Halloween\u2014and the ones who wait until the last minute. (Hi, it\u2019s me. I\u2019m #2.) But for procrastinators, there\u2019s hope: Green Monday.<\/span><\/p>\n

Each December, Green Monday kicks off the final rush of holiday eCommerce, with companies like eBay coining the term to describe one of the biggest shopping days of the season. And while Black Friday and Cyber Monday may dominate inboxes, don\u2019t overlook Green Monday for a final push to hit your holiday goals.<\/span><\/p>\n

What is Green Monday?<\/span><\/h2>\n

Green Monday is on the <\/span>second Monday of December<\/span><\/a>. For many online retailers, it’s one of the last big sales days of the year, offering a final chance to promote Green Monday deals and help customers order gifts in time for Christmas with standard shipping.<\/span><\/p>\n

While retailers often focus on the last day for holiday shipping, your company\u2019s Green Monday timeline could vary depending on factors like shipping speeds or product availability. If supply chain issues or inventory shortages are expected, you may want to kick off your Green Monday a little earlier to maximize sales.<\/span><\/p>\n

For email marketers, Green Monday offers a great opportunity to cut through the noise of post-Black Friday inboxes. Whether you\u2019re a small business, a nonprofit, or an eCommerce brand, this is your chance to stand out with fresh, creative messaging.<\/span><\/p>\n

10 Green Monday email marketing strategies<\/span><\/h2>\n

Green Monday emails generally include holiday promotions or deals.\u00a0<\/span><\/p>\n

The only problem is that you\u2019ll be coming off Black Friday and Cyber Monday (BFCM) less than a month before, aka the most crowded time of the year in the inbox. You don\u2019t want to repeat your existing campaigns, but if you\u2019re not running any new promotions, it can be hard not to sound like a broken record. Can there possibly be <\/span>other ways to talk about a sale<\/span> or encourage customers to check out the latest items? Absolutely!<\/span><\/p>\n

Let\u2019s look at ten Green Monday strategies you can leverage this year to increase sales without feeling repetitive this holiday season:<\/span><\/p>\n

1. Remind subscribers about holiday shipping deadlines<\/span><\/h3>\n

If you suspect (or hope) customers will gift your products for Christmas, let them know the last day to order before the holiday.\u00a0<\/span><\/p>\n

There are lots of ways to do this, like this playful and fun example from snack brand Moonshot:<\/span><\/p>\n

\"\"<\/div>\n\n

Source: <\/span>Really Good Emails<\/span><\/a><\/p>\n

This simple, clear reminder of the final day for shipping:<\/span><\/p>\n

\"\"<\/div>\n\n

Source: <\/span>Really Good Emails<\/span><\/a><\/p>\n

Or an in-your-face, now-or-never style messaging like this one:<\/span><\/p>\n

\"\"<\/div>\n\n

Source: <\/span>Really Good Emails<\/span><\/a><\/p>\n

For added impact, create urgency by using a countdown timer. Check out our free email template library<\/a> to make this happen effortlessly. You could also highlight deals like Green Monday sales, perfect for last-minute shoppers.<\/span><\/p>\n

Remember, there are plenty of holidays at this time of year other than Christmas, so it\u2019s smart to personalize emails for your audience and their location. To do this, you\u2019ll need to send a pre-holiday email asking subscribers what messages they want to receive.<\/span><\/p>\n

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Harness the power of holiday personalization<\/p>\n

Discover how to better connect with your audience, deliver tailored content, and drive engagement with email personalization.<\/p>\n