{"id":32580,"date":"2021-08-03T09:05:57","date_gmt":"2021-08-03T13:05:57","guid":{"rendered":"https:\/\/www.litmus.com\/?p=32580"},"modified":"2025-12-09T15:43:17","modified_gmt":"2025-12-09T20:43:17","slug":"apple-audience-report","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/apple-audience-report","title":{"rendered":"Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_bbc50c33a969a8a632742025eda17535\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>Have you heard of a <i>not-so-little<\/i> thing called <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/apple-mail-privacy-protection-resources\/\" target=\"_blank\" rel=\"noopener\">Mail Privacy Protection<\/a>? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. And it goes live as early as next month.<\/p>\n<p>Breathe. Evaluate. Plan. You\u2019ve got this.<\/p>\n<p>Before you start scrambling, pause and first see what your personal impact is. No need to crunch the numbers\u2014we\u2019ve got you covered with the automated Apple Audience Report in Litmus Email Analytics.<\/p>\n<h2>Get a personalized breakdown of your Apple Mail audience<\/h2>\n<p>The new Apple Mail Audience Report packages up all the info you need to assess where you stand today:<\/p>\n<ul>\n<li aria-level=\"1\">How much of your audience uses Apple Mail<\/li>\n<li aria-level=\"1\">Subscribers\u2019 Apple OS versions and devices<\/li>\n<li aria-level=\"1\">Apple Dark Mode usage<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-32638\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-1024x736.png\" alt=\"Apple Audience Report in Litmus Email Analytics\" width=\"1024\" height=\"736\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-1024x736.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-300x216.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-768x552.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-1536x1104.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report-1800x1294.png 1800w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/apple-audience-report.png 1886w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n<p>Your report is based on the last 90 days of activity tracked with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-analytics\/\" target=\"_blank\" rel=\"noopener\">Litmus Email Analytics<\/a> tracking codes\u2014and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. So, you always have the most up-to-date measure of the potential impact Apple\u2019s Mail Privacy Protection may have on your email program.<\/p>\n<p>And with this information? Quickly and easily build a baseline of engagement insights that can be used to plan and test new strategies that\u2019ll work in this next era of email marketing. For example:<\/p>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-analytics-for-mail-privacy-protection\/\" target=\"_blank\" rel=\"noopener\">Create a reliable opens audience<\/a> for non-Apple Mail users as a proxy for measuring email performance, monitoring deliverability, and more.<\/li>\n<li aria-level=\"1\">Estimate what your inflated open rate may look like (and then work backwards after the fact to get a good guess of your pre-Mail Privacy Protection open rate).<\/li>\n<li aria-level=\"1\">Optimize email design and development for the email clients\u2014including Dark Mode\u2014and reading environments (e.g., mobile vs. desktop) your subscribers use most.<\/li>\n<\/ul>\n<p>Even after Mail Privacy Protection goes into effect, the report remains useful as a historical snapshot of your Apple Mail audience.<\/p>\n<h2>How to get started<\/h2>\n<p>The Apple Audience Report in Litmus Email Analytics is available on the Enterprise plan. If you&#8217;re a current customer, <a rel=\"noopener\" href=\"https:\/\/litmus.com\/analytics\/apple-audience-report\" target=\"_blank\" rel=\"noopener\">jump into Email Analytics<\/a> and start using it more to gather as much data as possible for your personalized Apple Audience Report. It\u2019s incredibly easy, and the payoff is huge.<\/p>\n\n<div class=\"container pt-3 pb-5\">\n\t<div class=\"row blog-cta-blue  p-4\">\n\t\t<div class=\"col-12 mx-auto\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Smarter SaaS emails<\/p>\n\t\t\t\t<p>Automate email workflows, eliminate errors, and create campaigns that connect at every stage with Litmus.<\/p>\n\t\t\t\t<button class=\"button-blue arrow\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/customers?industry_category=software-technology\" class=\"text-white text-decoration-none\">Explore Case Studies<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/12\/blog-cta-12172024.svg\" width=\"208\" height=\"171\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\t\n\t\n\t\n\t\n\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>See how you can get a quick view of exactly what percentage of your audience are using MPP\u2014and Dark Mode. <\/p>\n","protected":false},"author":25,"featured_media":32585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[110,9954,10247],"blog_category":[549],"class_list":["post-32580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-apple","tag-mail-privacy-protection","tag-performance-metrics","blog_category-product"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - 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