{"id":33097,"date":"2025-09-29T12:02:06","date_gmt":"2025-09-29T16:02:06","guid":{"rendered":"https:\/\/www.litmus.com\/?p=33097"},"modified":"2025-09-29T12:07:04","modified_gmt":"2025-09-29T16:07:04","slug":"holiday-tips-for-triggered-emails","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/holiday-tips-for-triggered-emails","title":{"rendered":"Why Triggered Emails Are Your Holiday Email Marketing Secret Weapon"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_b99a6819b0a11840c97b54f24ad43f03\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<table style=\"background-color: #f2f3f6;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px;\">\n<h3>Key takeaways \u2728<\/h3>\n<ul>\n<li><strong>Speed and timing are crucial<\/strong>. If triggered emails aren\u2019t sent quickly enough, you risk losing out on sales. Use data from previous years to dial in on your ideal send\u2010window.<\/li>\n<li><strong>Boost engagement with festive holiday touches<\/strong>, like fun subject lines, themed headers and footers, and dynamic personalization.<\/li>\n<li><strong>Use triggers to nudge subscribers<\/strong> about shipping deadlines and gifting behavior, like someone browsing a new category on your website.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>The holiday season is here, and that means one thing: it\u2019s go time for email marketers. This year, holiday shoppers are expected to set new records\u2014again. Deloitte predicts <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.deloitte.com\/us\/en\/about\/press-room\/deloitte-holiday-retail-forecast-2025.html\">2025 holiday eCommerce sales<\/a> will increase 7-9% from 2024, totaling between $305 billion-$310.7 billion from November to January.<\/p>\n<p><span style=\"font-weight: 400;\">The secret to making sure your emails cut through the noise? Triggered emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While they\u2019ve earned a \u201cset it and forget it\u201d reputation, triggered emails are actually the unsung heroes of email marketing automation\u2014especially during the holidays. A little tweak here and there can take these automated gems from good to \u201cwow, our conversion rates just skyrocketed!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, before you get buried under your next batch of emails, take a moment to refresh your triggered email campaigns for the holiday rush. Trust us, your future self (and your holiday sales numbers) will thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are seven ways (and even some triggered email examples) to make your triggered campaigns shine brighter this holiday season.<\/span><\/p>\n<h3>Table of contents<\/h3>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#timing\">Triggered email timing<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#welcome-emails\">Revisit welcome emails<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#headers\">Refresh email headers<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#holiday-deals\">Emphasize holiday deals<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#subject-lines\">Use original subject line<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#deadlines\">Shipping deadlines reminders<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#triggers\">Behavioral triggers for gifting<\/a><\/li>\n<\/ul>\n<h2 id=\"timing\"><span style=\"font-weight: 400;\">1. Timing is everything\u2014especially when the deals are hot<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the sense of urgency caused by limited-time and limited-assortment sales, the amount of time buyers spend considering a purchase is much shorter during the holiday season\u2014especially during <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/black-friday-cyber-monday-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday<\/span><\/a><span style=\"font-weight: 400;\">. If your cart abandonment emails aren\u2019t reaching inboxes fast enough, you might miss out on key sales. <\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/1x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/forget-something-janji\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/2x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/we-shopped-for-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/3x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/its-never-too-late-complete-your-hydrow-order-today\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">To determine the right window for your subscribers, take a look at how long it takes for the majority of cart abandoners to return to their shopping cart on their own\u2014if they do at all. You\u2019ll want to send your cart abandonment email slightly after that time, so you\u2019re nudging buyers along but not interrupting their normal buying behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t have that data? Use last year\u2019s holiday email engagement or sales metrics as a guide. Don\u2019t have that either? No worries! Just aim for a speedy follow-up, then use this holiday season as a baseline for next year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember: Time waits for no email!<\/span><\/p>\n<h2 id=\"welcome-emails\"><span style=\"font-weight: 400;\">2. Give your new subscribers the warmest (and jolliest) welcome<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The holidays often bring an influx of new subscribers, and now\u2019s your chance to make a great first impression. Whether it\u2019s their first purchase or they\u2019re just browsing, make sure you\u2019re setting the tone for their customer journey from the start with personalized emails that deliver on your promises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re advertising a 35% discount in your social media ads and on a website banner, plus free shipping if you sign up for emails, then you need to make <\/span><i><span style=\"font-weight: 400;\">100% sure<\/span><\/i><span style=\"font-weight: 400;\"> that you\u2019re delivering on that promise when new subscribers sign up. Now is a good time to replace your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\/welcome-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">current welcome email<\/span><\/a><span style=\"font-weight: 400;\"> series with a festive one\u2014 drawing inspiration from successful <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/litmus-holiday-marketing-guide\" target=\"_blank\" rel=\"noopener\">holiday email marketing examples<\/a> &#8211; especially if you\u2019ve seen an influx of net-new traffic to your site in past seasons.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highlight that coupon code, share holiday gift guides, and make sure new subscribers feel like they\u2019re getting something special. Personalized content goes a long way in making them feel welcome and sets the stage for future follow-up emails and re-engagement emails if they drift away after the holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is to go in and replace your existing welcome offer with dynamic content that you can more easily change as the season goes on:<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/4x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-touchland\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/5x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-the-popsmith\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/11\/6x.png\" alt=\"\" \/><\/div>\n\n<p><span style=\"font-weight: 400;\">Source: <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-the-dirty-shirleys-squad\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Really Good Emails<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But this is also a good time to evaluate the entire welcome email. It might feel jarring to new subscribers focused on holiday shopping to see a generic welcome, especially if they\u2019re buying gifts. Adjusting some of your email copy and adding seasonal imagery can go a long way toward building a more authentic relationship with new subscribers\u2014who may have come for gift-giving but then decide to stick around and see what you can offer them, too.\u00a0<\/span><\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/peets-coffee-holiday-welcome-email.png\" alt=\"\" \/><\/div>\n\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways you can spruce up your email templates with a little seasonal branding and messaging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use seasonal imagery (or <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-animated-gifs-in-email\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">animated GIFs<\/span><\/a><span style=\"font-weight: 400;\">) to bring some holiday cheer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share upcoming order-by deadlines to help out those procrastinators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share order confirmation emails with festive touches, like gift-wrapping options or upcoming shipping deadlines.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can always add a seasonal element to your first welcome email and then drop them into the rest of a more traditional flow, or pause your standard welcome series during this time and stick with more behavioral triggers after that first welcome offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creating a memorable customer experience from the first email will help increase click-through rates and build a relationship that keeps subscribers engaged long after their first purchase.<\/span><\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Holiday email calls-to-action that drive engagement<\/p>\n<p>Create holiday emails that click with compelling calls-to-action that drive higher engagement and conversions.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/click-tap-and-touch-a-guide-to-cta-best-practices\">Level-up holiday CTAs<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<h2 id=\"headers\"><span style=\"font-weight: 400;\">3. Add some festive flair to your headers and footers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Similar to how retailers decorate their stores for the holidays, y<\/span><span style=\"font-weight: 400;\">ou can mimic the same strategy to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/holiday-seasons-greetings-emails\">get your shoppers in the holiday shopping mood<\/a><\/span><span style=\"font-weight: 400;\">. A simple tweak to your headers and footers can set the perfect festive tone for your brand. Maybe it\u2019s swapping in a holiday version of your logo or adding a subtle snowy background\u2014whatever fits your brand\u2019s style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/milled.com\/food52\/its-20-off-100-all-weekend-long-lets-dance-SMqw4ksSkQNW3igT\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what Food52 did<\/span><\/a><span style=\"font-weight: 400;\"> to dress up their header for the holiday:<\/span><\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n<div id=\"text-two-columns-block_f4761c338143e0e11e1dc303641e0be0\" class=\"block-text-two-columns alignfull\" style=\"background-color:\">\n  <div class=\"container\">\n      \t<div class=\"row \">\n  \t\t<div class=\"col-md-6 column\">\n        <div class=\"\">\n          <p style=\"text-align: center;\"><strong>Normal header<\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-33109 aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-logo.png\" alt=\"Food52 logo\" width=\"785\" height=\"130\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-logo.png 785w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-logo-300x50.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-logo-768x127.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/>\n        <\/div>\n  \t\t<\/div>\n      <div class=\"col-md-6 column\">\n        <div class=\"\">\n         <p style=\"text-align: center;\"><strong>Holiday header<\/strong><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-33108 aligncenter\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-holiday-logo.png\" alt=\"Food52 holiday logo\" width=\"686\" height=\"134\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-holiday-logo.png 686w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/food52-holiday-logo-300x59.png 300w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\n                 <\/div>\n      <\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n\n\n\n\n\t<div id=\"simple-text-block-block_e1c550147a5de39ea1ce9a6beaefe183\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p><span style=\"font-weight: 400;\">Or you can add a module after your header or navigation bar reminding folks about your order deadlines, like <\/span><a rel=\"noopener\" href=\"https:\/\/litmus.com\/scope\/o3zsjxshnot0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Crate &amp; Barrel<\/span><\/a><span style=\"font-weight: 400;\"> did here:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-33112\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email-1024x800.png\" alt=\"Crate &amp; Barrel holiday party email\" width=\"500\" height=\"391\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email-1024x800.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email-300x234.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email-768x600.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email-1536x1200.png 1536w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/crate-barrel-holiday-party-email.png 1672w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\n<p><span style=\"font-weight: 400;\">It\u2019s relatively easy to add a header across all of your emails with the right dynamic content in place (or adjusting a holiday email template, like one from our <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free email template library<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t make your new header too flashy or big\u2014remember, about half of your subscribers are likely reading your holiday emails via mobile devices. Instead, convert a desktop \u201cGifts\u201d or \u201cHoliday\u201d navigation bar links into tappable mobile call-to-action icons and boxes, like how Target adjusted their emails:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-33113\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/target-holiday-email-header.png\" alt=\"Target holiday email header\" width=\"640\" height=\"199\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/target-holiday-email-header.png 640w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/target-holiday-email-header-300x93.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\n<p><span style=\"font-weight: 400;\">Since headers are prime real estate, consider adding more information and calls-to-action into your triggered emails\u2019 footers near the bottom of your triggered emails, as well as any additional information on topics your subscriber might find helpful\u2014like gift guides, gift services, or extended holiday returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yours can be rather simple, like this from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/milled.com\/janie-and-jack\/theres-still-time-to-wrap-up-your-gift-list-FHLsRCfXlSswHePU\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Janie and Jack<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-33114\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/janie-and-jack-holiday-email-footer-1024x548.png\" alt=\"Janie and Jack holiday email footer\" width=\"600\" height=\"321\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/janie-and-jack-holiday-email-footer-1024x548.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/janie-and-jack-holiday-email-footer-300x160.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/janie-and-jack-holiday-email-footer-768x411.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/janie-and-jack-holiday-email-footer.png 1234w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n<p><span style=\"font-weight: 400;\">Or extensive, like this one from The Citizenry, which includes links to their gift guides, holiday gift landing page, and gifting-specific language.<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83864 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-the-citizenry.png\" alt=\"holiday-triggered-emails-the-citizenry\" width=\"1156\" height=\"1000\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-the-citizenry.png 1156w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-the-citizenry-300x260.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-the-citizenry-1024x886.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-the-citizenry-768x664.png 768w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/>\n<p><span style=\"font-weight: 400;\">There\u2019s no need to red-and-green your entire triggered email set. A little holiday magic can go a long way toward cohesive brand-building (and hide the fact that it\u2019s an automated trigger.)<\/span><\/p>\n<h2 id=\"holiday-deals\"><span style=\"font-weight: 400;\">4. Sneak in a deal where they least expect it<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Who doesn\u2019t love a little surprise? The holidays are all about giving, so think about where you can add seasonal discounts in your triggered emails. <\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/west-elm-holiday-abandoned-cart-email.png\" width=\"712\" height=\"929\" \/>\n<p><span style=\"font-weight: 400;\">Think about product-adjacent triggered emails that already drive sales, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adjusting your typical abandoned cart emails to align with the seasonal promotion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding a discount or deal to your back-in-stock or product replenishment announcements to get that same-session conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including seasonal imagery or promotions in a loyalty milestone email<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a great place to add a CTA block about featured products, a reminder of order cut-off dates, or mention your holiday gift guides. And if you\u2019re worried about changing discount codes in so many places, it might be time to look into a real-time personalization tool to reduce the number of email versions you\u2019d have to create and test.<\/span>\u00a0We, of course, recommend <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">Litmus Personalize<\/a> to help you to create more personalized, dynamic experiences.<\/p>\n<p><span style=\"font-weight: 400;\">In this <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/black-friday-email-marketing-strategy-guide\" target=\"_blank\" rel=\"noopener\">Black Friday email campaign<\/a> from <\/span><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/go.movableink.com\/Under-Armour-Sign-Up.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Under Armour<\/span><\/a><span style=\"font-weight: 400;\">, multiple uses of real-time personalization are used in action. First, the offer in the email is a unique barcode. Second, by using Movable Ink, they were able to generate store location information based on the time of the email\u2019s open.<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83881 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/under-armour-outlet-black-friday-email-768x1645-1.png\" alt=\"under-armour-outlet-black-friday-email\" width=\"768\" height=\"1645\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/under-armour-outlet-black-friday-email-768x1645-1.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/under-armour-outlet-black-friday-email-768x1645-1-140x300.png 140w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/under-armour-outlet-black-friday-email-768x1645-1-478x1024.png 478w, https:\/\/www.litmus.com\/wp-content\/uploads\/2023\/10\/under-armour-outlet-black-friday-email-768x1645-1-717x1536.png 717w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">That way, if a promo code for a Black Friday sale has expired, but you\u2019d like to swap it in time for Cyber Monday, using a real-time personalization tool can allow you to do just that\u2014in one place. You\u2019ve got plenty of other work to do during the holiday season, so automate as much as you can.<\/span><\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Make every holiday email count<\/p>\n<p>Deliver personalized holiday content at scale. Use live polls, dynamic content, and advanced targeting to drive results.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-personalization\">Personalize your emails<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"subject-lines\"><span style=\"font-weight: 400;\">5. Let your subject lines be merry and bright<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another easy festive swap for your triggered emails to do more this season? Change up your <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-write-the-perfect-subject-line-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">subject lines<\/span><\/a><span style=\"font-weight: 400;\"> to match what attracts shoppers during this season. Think: gifting, rom-com references, holiday puns, seasonal emojis, and of course, deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try a few subject line swaps, especially these <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/best-email-subject-lines-for-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener\">Black Friday email subject lines<\/a> through A\/B testing.<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83866 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines1.png\" alt=\"\" width=\"1262\" height=\"228\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines1.png 1262w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines1-300x54.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines1-1024x185.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines1-768x139.png 768w\" sizes=\"(max-width: 1262px) 100vw, 1262px\" \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-83865 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines2.png\" alt=\"\" width=\"1246\" height=\"388\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines2.png 1246w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines2-300x93.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines2-1024x319.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/headlines2-768x239.png 768w\" sizes=\"(max-width: 1246px) 100vw, 1246px\" \/>\n<p>And don\u2019t save your best lines for just one-off campaigns\u2014triggered emails deserve a little love, too! Play around with what works for your browse, abandonment, or transactional emails, and see what gets the best open rates.<\/p>\n<div class=\"container py-3\">\n<div class=\"row blog-cta-blue rounded-5 p-4\">\n<div class=\"col-12 col-lg-9 mx-auto\">\n<div class=\"row d-flex align-items-center\">\n<div class=\"col-12 text-center\">\n<p class=\"bold fs-4\">Your AI-powered email ally<\/p>\n<p>Craft compelling subject lines faster with AI. Litmus Assistant is always ready to make suggestions and perfect your tone of voice.<\/p>\n<p><button class=\"button-blue download\"><a class=\"text-white text-decoration-none\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/litmus-assistant\">Your holiday ally<\/a><\/button><\/p>\n<\/div>\n<div class=\"d-none\"><picture><source srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png.webp\" type=\"image\/webp\" \/><\/picture> <picture><img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/05\/State-of-Innovations-Banner.png\" alt=\"\" width=\"221\" height=\"175\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"deadlines\"><span style=\"font-weight: 400;\">6. Make shipping deadlines clear as day<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The biggest difference between shopping during the holiday season and the rest of the year? Shoppers are on a deadline. You already know how long it takes to ship during busy times like these, so make sure your subscribers know, too. While you may want to send out a dedicated email for procrastinators as it gets closer, consider creating a specific trigger for shoppers still on the fence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This one from the Citizenry includes a specific shipping CTA, along with a countdown block:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83867 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/thecitizenery-10-percent-off.png\" alt=\"thecitizenery-10-percent-off\" width=\"1062\" height=\"882\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/thecitizenery-10-percent-off.png 1062w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/thecitizenery-10-percent-off-300x249.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/thecitizenery-10-percent-off-1024x850.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/thecitizenery-10-percent-off-768x638.png 768w\" sizes=\"(max-width: 1062px) 100vw, 1062px\" \/>\n<p><span style=\"font-weight: 400;\">This one from Lake Pajamas is for true procrastinators, advertising gift cards as a last-minute gift:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83868 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/lake.png\" alt=\"too-much-cheer-lake\" width=\"1086\" height=\"1114\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/lake.png 1086w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/lake-292x300.png 292w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/lake-998x1024.png 998w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/lake-768x788.png 768w\" sizes=\"(max-width: 1086px) 100vw, 1086px\" \/>\n<div class=\"cta\">\n<p><span style=\"font-weight: 400;\">You can also add reminder CTA blocks into your existing triggered emails (like your standard abandoned cart, for example) so that shoppers know if they wait too long, their gifts won\u2019t arrive. Hanna Andersson changed out their blocks as time went by last season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On December 16:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83872 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed.png\" alt=\"\" width=\"1600\" height=\"282\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-300x53.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1024x180.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-768x135.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1536x271.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n<p><span style=\"font-weight: 400;\">On December 19:<\/span><\/p>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-83871 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1.png\" alt=\"\" width=\"1600\" height=\"279\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1-300x52.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1-1024x179.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1-768x134.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-1-1536x268.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\n<div class=\"cta\">\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On Christmas Eve:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83870 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2.png\" alt=\"\" width=\"1600\" height=\"255\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2.png 1600w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2-300x48.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2-1024x163.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2-768x122.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/unnamed-2-1536x245.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><br \/>\n<span style=\"font-weight: 400;\">You can also add a block to your footer, like Roller Rabbit did for their campaigns after December 15:<\/span>\n<\/div>\n<div><img decoding=\"async\" class=\"aligncenter wp-image-83875 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/roller-rabbit-holiday-triggered-emails.png\" alt=\"roller-rabbit-holiday-triggered-emails\" width=\"1106\" height=\"384\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/roller-rabbit-holiday-triggered-emails.png 1106w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/roller-rabbit-holiday-triggered-emails-300x104.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/roller-rabbit-holiday-triggered-emails-1024x356.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/roller-rabbit-holiday-triggered-emails-768x267.png 768w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><\/div>\n<div class=\"cta\">\n<p><span style=\"font-weight: 400;\">Segment your subscribers by browsing and cart behavior\u2014if they\u2019ve been hanging around on your site all season but still haven\u2019t pulled the trigger, see if a hard deadline can add a sense of urgency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more tips on handling those holiday procrastinators, check out our guide to<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/3-emails-to-send-now-to-improve-your-holiday-campaign-results\"> <span style=\"font-weight: 400;\">holiday campaign ideas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 id=\"triggers\"><span style=\"font-weight: 400;\">7. Make gifting easy with smart behavioral triggers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Behavioral campaigns are designed to get inside the head of a prospective buyer. What kind of nudge do they need to make the purchase? For the holiday season, it\u2019s all about gifting. Now is the time to take a look at your existing triggered emails and consider swapping out imagery or language to be more seasonally appropriate\u2026otherwise, you may <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-case-against-the-holiday-opt-out-email\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">find subscribers opting out<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at your behavioral data from your frequent shoppers. For example, if you\u2019re see someone browsing in the kitchen and tabletop of your site when they usually only purchase bedding or bath items, they\u2019re likely looking for a gift\u2014or even better, if you\u2019ve created a holiday or gift guide section of your site, create a specific follow up or browse abandonment email meant to help them decide what\u2019s going under the tree this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start with an easy header swap, like this one from Anthropologie:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83873 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-go-time.png\" alt=\"\" width=\"1098\" height=\"370\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-go-time.png 1098w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-go-time-300x101.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-go-time-1024x345.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-go-time-768x259.png 768w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/>\n<p><span style=\"font-weight: 400;\">Puzzle company Jiggy added a section to the bottom of one of their triggered emails with social proof:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83874 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-cosmo-esquire.png\" alt=\"holiday-triggered-emails-cosmo-esquire- jiggy \" width=\"1078\" height=\"856\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-cosmo-esquire.png 1078w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-cosmo-esquire-300x238.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-cosmo-esquire-1024x813.png 1024w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/holiday-triggered-emails-cosmo-esquire-768x610.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\n<p><span style=\"font-weight: 400;\">So did retailer Tuckernuck, who added gifting-specific footers to their emails:<\/span><\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-83876 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy.png\" alt=\"gifting-made-easy-tucker-nuck\" width=\"1100\" height=\"1108\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy.png 1100w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy-298x300.png 298w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy-1017x1024.png 1017w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy-150x150.png 150w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/gifting-made-easy-768x774.png 768w\" sizes=\"(max-width: 1100px) 100vw, 1100px\" \/>\n<p><span style=\"font-weight: 400;\">For more examples of brands doing this right, check out how<\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-sephora-uses-email-personalization-to-drive-purchases\"> <span style=\"font-weight: 400;\">Sephora uses email personalization<\/span><\/a><span style=\"font-weight: 400;\"> during the holidays.<\/span><\/p>\n<p style=\"padding-left: 15px; border-left: 10px solid #0d5477;\"><strong>LitTip:<\/strong> For more examples of brands doing this right, check out how <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-sephora-uses-email-personalization-to-drive-purchases\">Sephora uses email personalization during the holidays. <strong>\u2192<\/strong><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Spread the holiday cheer with triggered emails that work<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The holiday season is a busy time, but don\u2019t let your triggered email marketing run on autopilot. By taking a few moments to refresh your email marketing strategy and use triggered emails effectively, you can create a seamless customer experience that keeps subscribers engaged and coming back for more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Triggered emails are a powerful tool for customer retention\u2014they meet your audience right where they are, with timely, relevant content that builds loyalty. Whether it&#8217;s sending reminders, promotional emails, or <strong>personalized product recommendations<\/strong>, these automated emails can boost your bottom line and keep the holiday spirit alive in every inbox.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need some help? We\u2019ve got you covered. Our library of free <\/span><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\"> is packed with festive options that are easy to customize and mobile-friendly\u2014so you can spend more time decking the halls and less time crafting emails.<\/span><\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Craft winning holiday emails and boost engagement<\/p>\n\t\t\t\t<p>Discover strategies for creating effective holiday email campaigns that will make you stand out during the busiest time of year.<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/holiday-email-marketing\" class=\"text-white text-decoration-none\">Plan holiday emails<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n<\/div>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Boost your holiday email game with triggered emails tips that will engage shoppers and build brand loyalty long after the season ends.<\/p>\n","protected":false},"author":1,"featured_media":81298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[10245,10261],"blog_category":[53],"class_list":["post-33097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cart-abandonment","tag-holiday-emails","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Triggered Emails: Your Holiday Marketing Secret Weapon | Litmus<\/title>\n<meta name=\"description\" content=\"Boost your holiday email game with triggered emails tips that will engage shoppers and build brand loyalty long after the season ends.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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