{"id":33498,"date":"2021-08-12T10:00:00","date_gmt":"2021-08-12T14:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/?p=33498"},"modified":"2021-08-12T03:11:58","modified_gmt":"2021-08-12T07:11:58","slug":"getting-agile-with-email-webinar-recording-qa","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/getting-agile-with-email-webinar-recording-qa","title":{"rendered":"[AEMKT 101] Getting Agile with Email Marketing: Webinar Recording + Q&#038;A"},"content":{"rendered":"\n\n\t<div id=\"simple-text-block-block_6114c5b8b9e51\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>It\u2019s back to school season, and we\u2019re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Your instructors? Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer &amp; Coach, Partner at AgileSherpas). In this webinar, they covered:<\/p>\n<ul>\n<li>What agile marketing is<\/li>\n<li>Why you should consider it<\/li>\n<li>How to apply the principles to your email marketing workflow<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-33499\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/getting-agile-with-email-webinar-traditional-vs-agile-slide.png\" alt=\"Getting Agile with Email Marketing webinar slide on traditional projects vs agile projects\" width=\"960\" height=\"538\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/getting-agile-with-email-webinar-traditional-vs-agile-slide.png 960w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/getting-agile-with-email-webinar-traditional-vs-agile-slide-300x168.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/08\/getting-agile-with-email-webinar-traditional-vs-agile-slide-768x430.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\n<p>Didn\u2019t have a chance to watch the webinar live? Don\u2019t worry. You can <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/agile-email-workflow\/\" target=\"_blank\" rel=\"noopener\">access the full recording<\/a> at any time and read the Q&amp;A below.<\/p>\n<h2>Q&amp;A<\/h2>\n<p>A big thank you to everyone who chimed in during the webinar with a question! Here\u2019s a recap of our answers to the most popular ones. Have more? Ask us in the comments below.<\/p>\n<h3>Agile seems like it could be awesome, but also a bit overwhelming. What\u2019s an easy way to start?<\/h3>\n<p>Raviv suggested starting by doing simple things. He explained, \u201cEven just looking at your process or workflow in one chart, looking at the steps, seeing what you can cut out, and how much time you spend.\u201d<\/p>\n<p>This can help you figure out how you can deliver something sooner and with better value.<\/p>\n<p>He continued, \u201cAnother great technique is visualizing your work. You can start with something as simple as a Trello board using the default state of \u2018to do,\u2019 \u2018doing,\u2019 and \u2018done\u2019\u2014called a kanban board in the agile world.\u201d<\/p>\n<p>We agree! It\u2019s important to learn the methodologies and start small with micro-efficiencies so you don\u2019t feel overwhelmed by trying to go all in at once. For example, start with a daily Slack standup if you\u2019re distributed. Our team does that here at Litmus.<\/p>\n<div class=\"cta\">\n<table style=\"background-color: #f1f0f0; margin-bottom: 30px;\">\n<tbody>\n<tr>\n<td class=\"block-1\" style=\"padding: 20px 10px 20px 20px;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-24038\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/02\/Going-Agile-The-New-Email-Workflow.png\" alt=\"Going Agile The New Email Workflow\" width=\"392\" height=\"508\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/02\/Going-Agile-The-New-Email-Workflow.png 392w, https:\/\/www.litmus.com\/wp-content\/uploads\/2021\/02\/Going-Agile-The-New-Email-Workflow-231x300.png 231w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/td>\n<td class=\"block-2\" style=\"padding: 20px 20px 20px 10px;\">\n<p class=\"zero\"><strong>Go agile with email marketing<\/strong><\/p>\n<p class=\"zero\">Learn about the micro-efficiencies so easy to adopt, even your most stubborn stakeholders can\u2019t resist going agile. Plus, view our agile email workflow chart for reference.<\/p>\n<p class=\"zero\"><a class=\"btn medium orange button\" rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/agile-email-process-workflow-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\">Download the guide<\/a><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>Do you need a full brief for every project?<\/h3>\n<p>There\u2019s always planning that should go into play, but no, you don\u2019t need a <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-should-be-creating-email-briefs-and-what-to-include-in-them\/\" target=\"_blank\" rel=\"noopener\">full brief<\/a> for every project. Jessica shared, \u201cBalance when you need a full brief and when you can do more of streamlined planning.\u201d For example, when we do webinars, it involves multiple stakeholders, so we do a full brief every time. Whereas, for some emails that are more rinse-and-repeat and involve 2-3 people, we don\u2019t need this.<\/p>\n<h3>How do you ensure you are agile and working efficiently when you are a team of one?<\/h3>\n<p>When we think of agile, we typically think of a team sport. However, there\u2019s a lot you can do even if you\u2019re a team of one. Raviv said, \u201cEven if it\u2019s just you, I would still start by visualizing the work. Put all your work down and visualize your needs like a kanban board. It really brings clarity to even a team of one.\u201d<\/p>\n<p>You can jot down all the things you need to do and how long it takes to do each thing. This gives you better time management. And if you have any blockers? Put them in the blocked column. Then you can visualize the bottlenecks, too. Having this picture of your workflow allows you to have a more meaningful conversation with your manager about the resources you need.<\/p>\n<h3>Can you share more about the template modules? I would love to see examples and how we can implement this in our team.<\/h3>\n<p>Jessica\u2019s #1 recommendation? \u201cHave a design system in place. Identify and do an audit of your email program to determine what are the similar types of emails. What are the constructs of those emails? Are there ways you can standardize the design system to build out modules that are brand consistent and cover most of your email use cases?\u201d<\/p>\n<p>For more info, check out our blog post on <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-system\/\" target=\"_blank\" rel=\"noopener\">6 steps to a powerful design system your team will love<\/a>.<\/p>\n<h3>What\u2019s the best way to build an agile team from scratch?<\/h3>\n<p>Raviv took this one away with, \u201cThink of yourself as an individual contributor in a cross-functional team. So you might be working with someone from the marketing automation side of the house, maybe a designer, a copywriter, and maybe even a marketing analyst if you need access to data. And when you think about the size of your team, think about the two-pizza-pie rule: Can you feed your team with two pizza pies? If you can\u2019t, and you need to order more pizza, that might be a sign that your team is too big.\u201d<\/p>\n<p>In other words, 6-9 people on a cross-functional team is your sweet spot. Get all team members trained (critical!), then move into real life with a pilot program. Then, how do you take your team and make it play nicely with other teams like sales? This is org transformation. In a nutshell:<\/p>\n<p>Individual contributor \u2192 Team leader \u2192 Org transformation<\/p>\n<h3>Our marketing is cyclical. The same emails go out at the same time each year. Can an agile workflow work for this instead of a waterfall approach?<\/h3>\n<p>Raviv made an excellent point: \u201cSo it\u2019s going out around the same time, but can you improve the results over and over? Agile is a great way to do this as long as you can change something and come back. Agile, by the way, pairs up really nicely with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-ab-testing-how-to\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>. Even if you have a predictable cycle, what did you do last year? What were you able to deliver? Now, let\u2019s look to improve this 10-20%. What can you do differently? Using agile, document the experiment, and then come back to the results and learn from it. You can even experiment with mini campaigns that lead up to your big campaign.\u201d<\/p>\n<p>So, even if it\u2019s predictable, it doesn&#8217;t mean you can\u2019t use agile to improve the results every time.<\/p>\n<h3>Are there team-oriented training on agile methodologies?<\/h3>\n<p>Most of the training AgileSherpas does is for teams. Check out their online course, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.agilesherpas.com\/agile-marketing-fundamentals\" target=\"_blank\" rel=\"noopener\">Agile Marketing Fundamentals<\/a>, and their more advanced course, <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/www.agilesherpas.com\/agile-marketing-leadership\" target=\"_blank\" rel=\"noopener\">Agile Marketing Leadership<\/a>.<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Check out our on-demand webinar, \u201cGetting Agile with Email Marketing,\u201d on agile marketing fundamentals. Plus, see our answers to the most popular questions.<\/p>\n","protected":false},"author":1,"featured_media":31160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[9885],"blog_category":[50],"class_list":["post-33498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-agile-marketing","blog_category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting Agile with Email Marketing: Webinar Recording + Q&amp;A - Litmus<\/title>\n<meta name=\"description\" content=\"Check out our on-demand webinar, \u201cGetting Agile with Email Marketing,\u201d on agile marketing fundamentals. 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