{"id":3429,"date":"2024-02-16T08:24:12","date_gmt":"2024-02-16T13:24:12","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/top-email-design-trends\/"},"modified":"2025-10-28T16:31:12","modified_gmt":"2025-10-28T20:31:12","slug":"top-email-design-trends","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/top-email-design-trends","title":{"rendered":"Top Email Design Trends for 2024"},"content":{"rendered":"<h3>Key Takeaways<\/h3>\n<ul>\n<li>Leveraging interactive email design\u2014such as polls, quizzes, and carousels\u2014significantly increases subscriber engagement, encourages active participation, and provides valuable first-party customer data.<\/li>\n<li>Utilizing hyper-personalization and dynamic content powered by AI enhances email relevance, leading to improved subscriber interactions, higher click-through rates, and increased conversions.<\/li>\n<li>Prioritizing accessibility and usability in email design, including clear CTAs and descriptive alt-text, ensures inclusive experiences, wider reach, and better overall performance across diverse subscriber segments.<\/li>\n<li>Experimenting with bold colors, playful shapes, and minimalistic micro-interactions helps your emails stand out in crowded inboxes, enhancing brand recall and creating memorable subscriber experiences.<\/li>\n<\/ul>\n<p>We love looking at email design trends. They&#8217;re like a catalog of fun, new toys that you can flip through and circle the ones you have to have. Staying up to date with <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/trends-in-email-marketing\" target=\"_blank\" rel=\"noopener\">email trends<\/a> also helps you keep up with subscriber expectations, keep your skills sharp, and invest in proven strategies without a bunch of guessing and checking.\u00a0<\/p>\n<p>Based on what we\u2019re seeing (and we see a lot of emails) plus research from <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-trends\">The 2024 State of Email Trends Report<\/a>, here\u2019s what we think will be popular this year.\u00a0<\/p>\n<p>Read through them all or jump ahead to the latest design trends:<\/p>\n<ul>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#interactivity\">Interactivity like polls, quizzes, carousels, and AMP for email<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#minimalism\">Minimalism and micro-interactions<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#personalization\">Hyper-personalization and AI-powered recommendations<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#accessibility\">Accessibility and usability for all<\/a><\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"#shapes\">Playful shapes, colors, and layouts<\/a><\/li>\n<\/ul>\n<h2>The ever-evolving inbox landscape\u00a0<\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\">Email design<\/a> trends make the most sense\u2014and are the most actionable\u2014when you consider the context of email marketing right now. These are the recent and upcoming changes in the inbox to keep in mind as you try new designs and strategies. If you&#8217;re planning on going through an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-migrate-esps-easily\">email migration<\/a>, this is a great place to start.<\/p>\n<p>So long, third-party cookies. Google plans to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/this-is-not-a-drill-the-loss-of-third-party-cookies-is-bigger-than-gdpr-and-ccpa\">phase out third-party cookies<\/a> in the second half of 2024, so now is the time to plan how to use email marketing to collect first-party data instead.<\/p>\n<p>New sender guidelines incoming. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-navigate-new-sender-requirements-from-gmail-and-yahoo\">Gmail and Yahoo have new sender guidelines<\/a> for bulk senders that you need to adhere to to maintain deliverability.\u00a0\u00a0<\/p>\n<p>Call in the specialists. Our <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/page.litmus.com\/state-of-email-design.html\">2023 State of Email Design Report<\/a> saw an industry-wide shift toward specialization for email skills like design, so you or your team might invest in learning about or hiring for specific expertise instead of do-it-all roles.\u00a0\u00a0<\/p>\n\n<div class=\"container pt-3 pb-5 px-1\">\n\t<div class=\"row blog-cta-blue rounded-5 p-4\">\n\t\t<div class=\"mx-auto col-12\">\n\t\t\t<div class=\"row d-flex align-items-center\">\n\t\t\t<div class=\"col-lg-6 col-12\">\n\t\t\t\t<p class=\"bold fs-4\">Stay ahead in email marketing<\/p>\n\t\t\t\t<p>Explore key trends and innovations shaping the industry. Get the State of Email Report for actionable insights.\n<\/p>\n\t\t\t\t<button class=\"button-blue download\"><a href=\"https:\/\/www.litmus.com\/state-of-email-reports\" class=\"text-white text-decoration-none\">Get insights now<\/a><\/button>\n\t\t\t<\/div><!--col-6-->\n\t\t\t<div class=\"col-6 d-none d-lg-block\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/09\/download-blog-cta-09232024.svg\" width=\"221\" height=\"175\" alt=\"\">\n\t\t\t<\/div><!--col-6-->\n\t\t\t<\/div> <!--row-->\n\t\t<\/div><!--col-12-->\n\t<\/div><!--row-->\n<\/div><!--container-->\n\t\n\t\n\t\n\t\n\n\n\n\n\t<div id=\"simple-text-block-block_66107ca8d8217fe21c73893959ac6d98\" class=\"block-simple-text-block alignfull \" style=\"background-color:\">\n  <div class=\"container\">\n  \t<div class=\"row\">\n  \t\t<div class=\"col\">\n  \t\t\t<div class=\"copy\">\n  \t\t\t\t<p>&nbsp;<\/p>\n<h2 id=\"interactivity\">Interactivity email trends<\/h2>\n<p>Email marketing is a direct link to subscribers, but why not make it a two-way conversation? <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-debrief-trends\">Trending interactive email elements<\/a> like polls and quizzes give you more opportunities to hear from customers, while image carousels transform messages into experiences.<\/p>\n<h3>Polls asking for preferences and opinions<\/h3>\n<p><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/quiz-whats-your-ideal-skin-care-setup\">Harry&#8217;s<\/a> uses a &#8216;skin-care goals&#8217; poll that can direct customers to relevant products. This is also a perfect way to collect first-party customer data. Plus, the interactive poll makes it feel like Harry&#8217;s wants to help subscribers, like a skincare-obsessed friend.<br \/>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/image1.png\" alt=\"\" \/><\/div>\n<\/p>\n<p class=\"h-xxs\">Harry\u2019s invites subscribers to respond to a one-question poll about how they\u2019d describe their skin-care goals. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/quiz-whats-your-ideal-skin-care-setup\">Image via Really Good Emails<\/a>.<\/p>\n<h3>Interactive questionnaires &amp; quizzes<\/h3>\n<p>While you can <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-build-an-interactive-quiz-in-an-email\">build an interactive quiz<\/a> in your email, there are ways to shortcut interactivity. <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/meet-your-moisturizer-match\">Supergoop!<\/a> Used a flowchart email design to walk subscribers through an entertaining quiz without having to code interactively.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/2.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xs\"><i><span style=\"font-weight: 400;\">Your design, content, or both can be interactive and engaging. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/meet-your-moisturizer-match\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3>Product carousels<\/h3>\n<p>You can put product carousels inside your email design or leverage Gmail\u2019s <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/gmail-promotions-tab-updates\">new promotions tab updates<\/a>. Gmail\u2019s Product Carousel lets you add images, prices, and descriptions to catch attention before subscribers even open your message.<\/p>\n<figure id=\"attachment_91744\" aria-describedby=\"caption-attachment-91744\" style=\"width: 542px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-91744\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox-542x1024.png\" alt=\"\" width=\"542\" height=\"1024\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox-542x1024.png 542w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox-159x300.png 159w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox-768x1451.png 768w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox-813x1536.png 813w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/mobile-inbox.png 847w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><figcaption id=\"caption-attachment-91744\" class=\"wp-caption-text\">Product carousels in the promotions tab get subscribers engaging with your content before they even open your message. Image via Google.<\/figcaption><\/figure>\n<h3><\/h3>\n<h3>AMP for email<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/amp-for-email#:~:text=AMP%20for%20email%20is%20a,contents%20updated%20in%20real%20time.\">AMP for email<\/a> is a framework for creating dynamic, efficient user experiences and engagement that&#8217;s been around for a few years, but how common is it? Oracle research for <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/state-of-email-trends\">The State of Email Trends Report<\/a> points to AMP for email being a pretty niche tool.<\/p>\n<p>Five years after the release of AMP for email, only 7% of respondents report using it. The low adoption rate might be because only a small percentage of US email marketing audiences are addressable with it, since Apple Mail and Outlook don\u2019t support it. That said, the small number of organizations using it seem to be quite pleased with the performance boost it produces, so more brands should test it out for themselves this year.<\/p>\n<h2 id=\"minimalism\">Minimalism &amp; micro-interactions email trends<\/h2>\n<p>More isn\u2019t always more. Minimalism and a focus on micro-interactions keep the focus on the most important parts of the message without sacrificing style or engagement.<\/p>\n<h3>Rounded corners<\/h3>\n<p>Rounded corners and elements, like the design of this PARLA email, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-marketing-design-trends\">have been around<\/a> for a few years. Still, we don\u2019t see the design trend going away.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/3.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xxs\"><i><span style=\"font-weight: 400;\">Rounded edges appear between different sections, on CTA buttons, and around text for extra emphasis. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/3-reasons-to-love-our-pro-white\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3>Isolated product shots<\/h3>\n<p>Isolated product shots are another email design trend we&#8217;ve seen in recent years, but we expect to see more in 2024, too. Close in on the details like <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/exclusive-prerelease-slay-the-day-with-emy\">Ray-ban<\/a> does, or zoom out to show your items in their full glory.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/4.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xxs\"><i><span style=\"font-weight: 400;\">Use high-contrast colors or white space behind isolated product shots to make them stand out. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/exclusive-prerelease-slay-the-day-with-emy\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3>Subtle hover effects<\/h3>\n<p>We\u2019re big fans of subtle hover effects to add interest and emphasis in emails, and it\u2019s pretty straightforward to <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/how-to-create-an-interactive-email\">add a variety of effects<\/a>.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-91750\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/hover-effects.gif\" alt=\"\" width=\"510\" height=\"620\" \/>\n<h2 id=\"personalization\">Hyper-personalization &amp; email design trends<\/h2>\n<p>Hyper-personalization and dynamic email designs are an <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-design-and-marketing-trends\">email design trend<\/a> everyone should explore, since 80% of email marketers report at least some performance improvement when they use personalization. Luckily, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/email-design-and-marketing-trends\">83% of customers<\/a> are willing to share their data for personalized experiences.<\/p>\n<h3>Dynamic content based on user data<\/h3>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/dynamic-email-content-to-increase-engagement\">Dynamic content<\/a> comes in all shapes and sizes, from &#8216;most viewed items&#8217; to product recommendations, personalized images, and more. We can&#8217;t wait to see what email marketers come up with this year.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/8.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xxs\"><i><span style=\"font-weight: 400;\">Adding a first name is personalization 101, but dynamic content lets you swap out data within images to feel really custom.<\/span><\/i><\/p>\n<h2 id=\"accessibility\">Accessibility &amp; usability email trends<\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/ultimate-guide-to-email-accessibility\">Email accessibility and usability<\/a> are always in, but creative email designers find new ways to design with style and conscientiousness.<\/p>\n<h3>Alt-text for Images<\/h3>\n<p>Adding descriptive alt-text to images is a must-have to ensure everybody enjoys your email, from the visually impaired to people with automatic image loading turned off. Patagonia does this well, with descriptions like \u2018A line break that looks like the silhouette of a mountain range.\u2019<\/p>\n<p>But they take it a step further and add extra photo context at the bottom of the message. Text with stories and photo credits gives every photo more depth, and it\u2019s in a design format that everyone can enjoy.<\/p>\n<figure id=\"attachment_92002\" aria-describedby=\"caption-attachment-92002\" style=\"width: 1002px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-92002 size-full\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/patagonia-partial.png\" alt=\"Photos: (Top) The Bradfor-Lefebvre family in their natural habitat near Ridgway, Colorado. Steven Gnam (Bottom) Fred White repairs his favorite Patagonia shirt. It's that shirt he always knew he'd have forever-even if it turned into a patch or piece of artwork itself. Drew Smith.\" width=\"1002\" height=\"182\" srcset=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/patagonia-partial.png 1002w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/patagonia-partial-300x54.png 300w, https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/patagonia-partial-768x139.png 768w\" sizes=\"(max-width: 1002px) 100vw, 1002px\" \/><figcaption id=\"caption-attachment-92002\" class=\"wp-caption-text\">Descriptive alt-text is a must, but you can use content to describe images in other parts of your email, too.<\/figcaption><\/figure>\n<h3>Clear calls to action<\/h3>\n<p>Clever CTA copy is fun but doesn&#8217;t work if it requires visual context. This year, opt for clear calls to action that make it easy to understand <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/a-guide-to-bulletproof-buttons-in-email-design\" target=\"_blank\" rel=\"noopener\">where a button leads<\/a>. For example, Postable uses &#8216;Browse cards&#8217; for its Valentine&#8217;s card CTA instead of something like &#8216;sending my love.&#8217;<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/5.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xxs\"><i><span style=\"font-weight: 400;\">You can use clever copy and headlines plus clear and actionable CTA buttons so everyone understands how to interact with your message. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/the-valentines-day-sale-has-begun\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2 id=\"shapes\">Shape play &amp; bold colors email trends<\/h2>\n<p>We can\u2019t talk about email design trends without exploring shape and color. Here\u2019s what we think there will be more of this year.<\/p>\n<h3>Overlapping elements and collages<\/h3>\n<p>Variety is the spice of life, so there\u2019s room for isolated product shots and overlapping elements on our 2024 email trends list. You can use layered graphics like <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/more-home-cooked-meals-in-2024\">Loisa<\/a> does to show off your products with context, or embrace <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2023\/09\/14\/pinterests-gen-z-focused-shuffles-app-has-now-inspired-a-new-pinterest-feature\/\">Gen-Z\u2019s collage culture<\/a> with designs that fit your brand vibe.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/6.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xs h-xxs\"><i><span style=\"font-weight: 400;\">Putting product shots alongside lifestyle imagery helps customers visualize their use. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/more-home-cooked-meals-in-2024\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h3>Unexpected color combinations<\/h3>\n<p>Having consistent and centralized <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/why-you-need-email-brand-guidelines-and-what-to-put-in-them\">design guidelines<\/a> for your brand makes your work easier and more consistent, but maybe you want to play around a little this year. We\u2019ve been seeing email designers play around with unexpected combos and bright colors like <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/thanks-for-signing-up-rosy-soil\">lilac and forest green<\/a> or stay down to earth with muted tones of <a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/our-new-flavor-is-here\">typically bold colors like pink<\/a>.<\/p>\n<div class=\"image-scroll mb-3\"><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/10\/7.png\" alt=\"\" \/><\/div>\n\n<p class=\"h-xxs\"><i><span style=\"font-weight: 400;\">Embracing color trends is a fine line between experimentation and abandoning your brand identity. <\/span><\/i><a rel=\"noopener\" target=\"_blank\" href=\"https:\/\/reallygoodemails.com\/emails\/thanks-for-signing-up-rosy-soil\"><i><span style=\"font-weight: 400;\">Image via Really Good Emails<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<h2>Implementing trending email design in your strategy<\/h2>\n<p><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/really-good-email-design-trends-past-present-and-future\">Email trends come and go<\/a>; you can let them inspire and invigorate your team without overindulging in every new design option. Here are some tips for implementing trending email designs:<\/p>\n<ul>\n<li aria-level=\"1\">Practice the <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/resources\/foundations-of-email-design\">foundations of email design<\/a> to build a skills base for trendy experiments<\/li>\n<li aria-level=\"1\">Don\u2019t stray too far from your brand and audience for the sake of trying a new trend<\/li>\n<li aria-level=\"1\">Prioritize email design trends for your goals, like interactive elements for engagement and clear calls to action for click-through rates<\/li>\n<li aria-level=\"1\">\u00a0Follow <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/email-design-best-practices\">email design best practices<\/a> that make your work easier, like modular design systems<\/li>\n<li aria-level=\"1\">Create <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-design\">centralized brand guidelines<\/a> for consistent color palettes and design elements<\/li>\n<li aria-level=\"1\"><a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/11-reasons-to-test-every-email-before-you-send\">Test every email<\/a> before you send<\/li>\n<\/ul>\n<h2>Experiment with email design trends today<\/h2>\n<p>All of the 2024 email design trends revolve around creating an engaging, personal, and enjoyable inbox experience for everyone. Want to try the trends but need help figuring out where to start? We have free email templates with trending elements, like interactive elements and hover effects, built-in plus accessible, <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/blog\/the-ultimate-guide-to-dark-mode-for-email-marketers\" target=\"_blank\" rel=\"noopener\">dark-mode<\/a>, and modular designs. <a rel=\"noopener\" href=\"https:\/\/www.litmus.com\/email-templates\">Check them out here<\/a>!<\/p>\n  \t\t\t<\/div>\n  \t\t<\/div>\n  \t<\/div>\n  <\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.<\/p>\n<p>The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they\u2019re all still likely to be important this year.<\/p>\n","protected":false},"author":3,"featured_media":91853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[478,206,520,1173,381,9805],"blog_category":[118,53],"class_list":["post-3429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-design","tag-dynamic-content","tag-email-accessibility","tag-email-marketing-trends","tag-personalization","tag-text","blog_category-stats","blog_category-tips-resources"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Email Design Trends for 2024 - Litmus<\/title>\n<meta name=\"description\" content=\"Captivate your audience with email design trends for 2024. From interactive elements to AI-powered personalization, drive engagement and conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.litmus.com\/blog\/top-email-design-trends\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Email Design Trends for 2024\" \/>\n<meta property=\"og:description\" content=\"Captivate your audience with email design trends for 2024. From interactive elements to AI-powered personalization, drive engagement and conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.litmus.com\/blog\/top-email-design-trends\" \/>\n<meta property=\"og:site_name\" content=\"Litmus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/litmusapp\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-16T13:24:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T20:31:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1380\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@litmusapp\" \/>\n<meta name=\"twitter:site\" content=\"@litmusapp\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Top Email Design Trends for 2024 - Litmus","description":"Captivate your audience with email design trends for 2024. From interactive elements to AI-powered personalization, drive engagement and conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.litmus.com\/blog\/top-email-design-trends","og_locale":"en_US","og_type":"article","og_title":"Top Email Design Trends for 2024","og_description":"Captivate your audience with email design trends for 2024. From interactive elements to AI-powered personalization, drive engagement and conversions.","og_url":"https:\/\/www.litmus.com\/blog\/top-email-design-trends","og_site_name":"Litmus","article_publisher":"https:\/\/www.facebook.com\/litmusapp","article_published_time":"2024-02-16T13:24:12+00:00","article_modified_time":"2025-10-28T20:31:12+00:00","og_image":[{"width":1380,"height":725,"url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@litmusapp","twitter_site":"@litmusapp","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#article","isPartOf":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends"},"author":{"name":"","@id":""},"headline":"Top Email Design Trends for 2024","datePublished":"2024-02-16T13:24:12+00:00","dateModified":"2025-10-28T20:31:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends"},"wordCount":396,"commentCount":0,"publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png","keywords":["Design","Dynamic Content","Email Accessibility","Email Marketing Trends","Personalization","Text"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.litmus.com\/blog\/top-email-design-trends#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends","url":"https:\/\/www.litmus.com\/blog\/top-email-design-trends","name":"Top Email Design Trends for 2024 - Litmus","isPartOf":{"@id":"https:\/\/www.litmus.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#primaryimage"},"image":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#primaryimage"},"thumbnailUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png","datePublished":"2024-02-16T13:24:12+00:00","dateModified":"2025-10-28T20:31:12+00:00","description":"Captivate your audience with email design trends for 2024. From interactive elements to AI-powered personalization, drive engagement and conversions.","breadcrumb":{"@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.litmus.com\/blog\/top-email-design-trends"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#primaryimage","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2024\/02\/2024-Trends.png","width":1380,"height":725},{"@type":"BreadcrumbList","@id":"https:\/\/www.litmus.com\/blog\/top-email-design-trends#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.litmus.com\/"},{"@type":"ListItem","position":2,"name":"Top Email Design Trends for 2024"}]},{"@type":"WebSite","@id":"https:\/\/www.litmus.com\/#website","url":"https:\/\/www.litmus.com\/","name":"Litmus","description":"Are you getting the most out of your email marketing?","publisher":{"@id":"https:\/\/www.litmus.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.litmus.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.litmus.com\/#organization","name":"Litmus Software","url":"https:\/\/www.litmus.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","contentUrl":"https:\/\/www.litmus.com\/wp-content\/uploads\/2025\/04\/featured-image.png","width":600,"height":314,"caption":"Litmus Software"},"image":{"@id":"https:\/\/www.litmus.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/litmusapp","https:\/\/x.com\/litmusapp"]},{"@type":"Person","@id":""}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/comments?post=3429"}],"version-history":[{"count":21,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3429\/revisions"}],"predecessor-version":[{"id":120628,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/posts\/3429\/revisions\/120628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media\/91853"}],"wp:attachment":[{"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/media?parent=3429"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/tags?post=3429"},{"taxonomy":"blog_category","embeddable":true,"href":"https:\/\/www.litmus.com\/wp-json\/wp\/v2\/blog_category?post=3429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}