{"id":3452,"date":"2019-02-04T00:00:00","date_gmt":"2019-02-04T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/microsoft-expands-animated-gif-support-with-outlook-365\/"},"modified":"2023-07-13T13:36:04","modified_gmt":"2023-07-13T17:36:04","slug":"microsoft-expands-animated-gif-support-with-outlook-365","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/microsoft-expands-animated-gif-support-with-outlook-365","title":{"rendered":"Microsoft Expands Animated GIF Support with Outlook 365"},"content":{"rendered":"

Animated GIF support\u2014or the lack thereof\u2014in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs<\/a> allow for movement and excitement in an otherwise static medium. But desktop Outlook<\/a> users have always been left in the dark when it comes to animated GIFs. That is until now.<\/p>\n

The team at Microsoft announced that desktop Outlook will be getting an update to enable animated GIFs for Office 365 users starting in early February. It\u2019s a long-awaited\u2014and very welcome\u2014change that will delight marketers and subscribers alike.<\/p>\n

Outlook is committed to creating experiences that delight our customers and the new support for GIFs in Outlook for Windows fits just perfectly with this goal. Outlook is the one place people go to stay connected to people and businesses.\u00a0 Now marketers can be confident that their email campaigns can carry on conversations with animation all the way through to their targeted audiences.<\/p>\n

\u2014Matthew McFadden, PM at Microsoft<\/p><\/blockquote>\n

The Details<\/h2>\n

Although Microsoft\u2019s announcement focused on animated GIF usage in personal emails, marketers will be able to take advantage of the update, too. In our discussions with the team at Microsoft, we\u2019ve discovered a few details worth noting:<\/p>\n