{"id":3481,"date":"2019-03-26T00:00:00","date_gmt":"2019-03-26T00:00:00","guid":{"rendered":"https:\/\/www.litmus.com\/blog\/gmail-rolls-out-support-for-amp-for-email\/"},"modified":"2023-11-10T14:30:42","modified_gmt":"2023-11-10T19:30:42","slug":"gmail-rolls-out-support-for-amp-for-email","status":"publish","type":"post","link":"https:\/\/www.litmus.com\/blog\/gmail-rolls-out-support-for-amp-for-email","title":{"rendered":"Gmail rolls out AMP for Email\u2014and Litmus, Outlook.com, SparkPost + other leading email brands announce AMP support"},"content":{"rendered":"

Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for <\/span>AMP for Email<\/span><\/a> is beginning to roll out to Gmail\u2019s desktop email clients, with support for Gmail\u2019s mobile apps following soon. <\/span><\/p>\n

We\u2019re excited to announce that we\u2019ve partnered with Gmail to bring support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers\u2019 inboxes. This is a big step in helping marketers develop interactive emails, and we\u2019re excited to continue to invest in and be at the forefront of providing better subscriber experiences.<\/span><\/p>\n

AMP for Email is a major step towards making the inbox more engaging and interactive. We\u2019re excited to support AMP in Litmus Email Previews, and will continue to provide email marketers with the tools they need to stay at the forefront of email innovation.<\/span><\/p>\n

John Billington<\/strong>, Principal Product Manager at Litmus<\/p><\/blockquote>\n

What\u2019s AMP for Email?<\/span><\/h2>\n

In February 2018, Google announced that support for AMP\u2014an open-source technology designed to improve the performance of web content\u2014would be coming to Gmail, providing marketers with the opportunity to add AMP-powered interactivity to their emails by using a separate MIME-type.<\/span><\/p>\n

So far, AMP for Email has only been available through a developer preview that allowed a selected number of brands to start building and testing their emails using AMP. Now, Gmail subscribers will actually be able to view AMP emails in their inboxes. Starting today, if brands want to send emails that include an AMP version, they can get started using the <\/span>developer documentation<\/span><\/a> and <\/span>register with Gmail<\/span><\/a>. Once your registration is approved, you will be able to send AMP emails to your subscribers.<\/span><\/p>\n

AMP for Email support is also coming to Yahoo! Mail, Outlook.com, and Mail.ru<\/h3>\n

While AMP for Email is beginning to roll out in Gmail today, it\u2019s not the only inbox provider that\u2019s supporting it. AMP for Email is an open spec that other email clients can choose to adopt\u2014and some have already announced that they will be offering support:<\/span>
\n<\/span><\/p>\n